快適さ・不確実性 - Consumer TrendSights Analysis（2023年）

快適さ・不確実性は、GlobalDataがTrendSightsシリーズの一部として取り上げているメガトレンドの1つです。

快適さ・不確実性のメガトレンドは、消費者の生活や彼らを取り巻く世界におけるストレスや不確実性の高まりにより、消費者が安全性、伝統、シンプルさ、安心感を重視していることを認めています。これは、昔ながらの伝統的な工芸品や、地元に根ざしたもの、変化に対する一般的な警戒心の復活と結びついており、その結果、消費者が知っていて信頼できるなじみのあるブランドや製品をより好むようになっています。

当レポートでは、快適さ・不確実性の消費者動向について調査分析し、この動向の重要性、影響、ブランドやメーカーによる活用法、将来の見通しなどの知見を提供しています。

目次

• TrendSights Analysis（2023年）：快適さ・不確実性
• 動向スナップショット
• 動向の分析
• 何を
• なぜ
• どのように
• 誰が
• 要点とその影響
• 次に来るもの
• 連絡先

Abstract

"Comfort & Uncertainty" is one of the mega-trends that GlobalData covers as part of our TrendSights series . The analysis covers what the trend is, why it is important, who is most influenced by it, and how brands and manufacturers can capitalize. The research concludes by identifying where the trend is heading next and how long it will last.

The Comfort & Uncertainty mega-trend recognizes that consumers value safety, tradition, simplicity, and reassurance due to rising stress and uncertainty in their lives and the world around them. This is linked to a resurgence in old-fashioned craft traditions, all things local, and general caution towards change, in turn driving a greater preference for familiar brands and products that consumers know and trust.

Scope

• Since the pandemic, the world's socioeconomic structures have evolved, creating disruption and uncertainty in consumers' lives. In response they are seeking control through cautious purchasing, favoring familiar brands.
• Consumers face unprecedented economic upheaval regarding the cost-of-living crisis. This is driving people to seek more reliable and familiar products with an emphasis on supporting local communities and businesses while also spending more time at home to save money.

Reasons to Buy

• Consider emerging opportunities and threats in the fast-moving consumer goods market and gain insight into potential future consumer behavior.
• Identify interesting new and emerging concepts, products, and ideas on offer in retail, foodservice, online spaces, and beyond.
• Understand how new concepts and ideas fit into - or challenge - current consumer trends.
• Gain insight and inspiration for innovation programs and new product development.

Table of Contents

Table of Contents

• TrendSights Analysis 2023: Comfort & Uncertainty
• Trend Snapshot
• Trend Analysis
• What?
• Why?
• How?
• Who?
• Take-outs and Implications
• What Next?
• Contact Us