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Mobile Device Management: Key Considerations in Evaluating & Selecting a MDM Solution

発行 Galvin Consulting and Technology Coast Consulting 商品コード 233043
出版日 ページ情報 英文 186 Pages
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モバイルデバイス管理:MDMソリューションの評価・選定における主要検討事項 Mobile Device Management: Key Considerations in Evaluating & Selecting a MDM Solution
出版日: 2012年02月29日 ページ情報: 英文 186 Pages






  • モビリティ成長の統計
  • モビリティデバイス管理の規模・予測
  • モビリティデバイス管理の背景
  • モバイルデバイス管理の主要コンポーネント


  • モビリティの略語:MDM, EMM, MEAP および MAM の違いを理解する
  • 命名:モビリティ発展に向けて開かれた窓


  • セグメントの枠組み
  • 産業市場別
  • 機能別
  • 企業規模別
  • 導入ペース別


  • 動的市場はいくつかの企業がMDMの実施を遅らせる原因となる
  • Exchange ActiveSync の好み
  • まだ資産保護に取り組んでいない
  • 企業文化


  • 業界構造
  • ベンダーのサービス
  • 産業別の専門企業


  • 概要
  • モバイルデバイスの急増
  • モビリティの分裂
  • プライバシー・法的な懸念の増加:誰の財産か?
  • モバイルアプリケーションの重要性の増加
  • 多様なデリバリーモデルが顧客のより幅広い選択を可能にする
  • モバイルデバイス管理の価格比較
  • セキュリティ懸念の増加がより大きなMDMソリューションへの関心を促す
  • セキュリティリスクと長期的ビジネスの可能性の間の対立



  • 顧客ニーズに見合う提携は不可欠
  • MDMパートナーエコシステムは豊富かつ多様
  • OEMとのMDM提携




  • MDMベンダー選定の付加的検討事項




Galvin Consulting, LLC について







As worldwide growth in the mobility market surges among both business and personal users, organizations are seeking ways to monitor, manage and secure mobile devices, data and applications. Security concerns among IT managers about sensitive data leaving corporate environments have led many executives to investigate mobile device management solutions.

MDM vendors provide customers with a way to manage, secure, support and track mobile devices throughout their enterprise. Typical functionality includes over-the-air updates; asset management; support for applications; the ability to locate, lock, and wipe devices; policy control and password management; device diagnostics and reporting; and security and compliance enforcement.

A key driver of MDM growth has been the BYOD - Bring Your Own Device - and consumerization of IT phenomena. As consumers increasingly bring smartphones, tablets and other mobile devices into enterprise settings, they expect access to corporate networks and support by enterprise IT departments. This, along with device and mobile operating system fragmentation - particularly on Android-based devices - has overwhelmed IT managers and led to greater interest in MDM solutions.

Due to the significant and accelerating growth in mobility, vendors have entered the mobile device management market at a rapid pace to capitalize on the need to secure data and devices. As a result, the MDM market has become crowded, with a mentality sometimes referred to as the “Wild West”. Additionally, vendors from adjacent industries, including mobile application management (MAM), are seeking to capture a portion of the mobility market. In some cases, MDM vendors are partnering with complimentary firms such as MAMs in order to provide a comprehensive approach to customers. MDM executives realize the market is moving too fast to develop solutions on their own and emphasize strong partner ecosystems.

The MDM market can be segmented in a variety of ways. When MDM vendors look at their own market opportunities, they utilize both vertical and functional segmentation approaches, targeting industries and line of business groups that are most likely to adopt mobile device management solutions quickly and comprehensively. It is also common for MDM players to segment the market based on customers' size and rate of adoption.

When evaluating the MDM industry structure, there are two principal types of vendors: large companies that offer mobile device management as part of a larger set of offerings and smaller players who are primarily or exclusively focused on the mobile device management market. Larger players are typically public, while smaller players are generally private and backed by venture capital funding.

Mobile device management vendors provide numerous benefits for their customers, including improved ROI/TCO, more efficient and productive employees, greater customer and employee loyalty, and improved data and device security. These benefits are highlighted in the following table and discussed in greater detail throughout the study.

Key Benefits Provided by Mobile Device Management Solutions

Lower TCOReduce telecom expense
through telecom expense
management programs
Lower provisioning costs
by provisioning devices
OTA and remotely
Self-service portals lower
IT administrative
Improved ROIROI improvements include
significant hard dollar savings,
totaling millions in some cases
Soft ROI examples include
greater productivity and
improved employee morale
Mobile apps are driving
significant ROI today and
will generate even greater
ROI in the future
Reduce ComplexityCustomers can upgrade
software on all devices
Solutions allow user self-
service and administration
IT can restrict corporate
devices to specific
versions or OS levels
Increase SecurityIncludes sandboxing,
containerizing and
segmenting personal and
corporate data
Application tunnels run
from a container to an
enterprise back-end system
Document control
provides time- and
location-based access to
Improve Employee ExperienceAllow employees to bring
and use their own
personal devices
Develop and deploy
mobile applications that
create greater efficiencies
and productivity
Solicit and utilize
stakeholder involvement
and testing
Reduce Liability and
Legal Concerns
Devices can be tracked,
locked and wiped if
lost or stolen
Departed employees no
longer have access to
sensitive company information
BYOD environments may
restrict corporate liability
to business data only
Increase Productivity and EfficiencyMobile integrations with
business system services,
such as BI, ERP & CRM
Reduced duplication and
manual processes lead to
greater effectiveness
Less down time and
“waiting around”
generates higher sales
Improve Customer ExperienceTablet kiosks help drive
greater engagement and
higher spend
Customers are more loyal
and willing to re-purchase
Data is more accurate
and accessible
Improve SupportSelf-service portals fit new
end-user paradigm
Partner support provides
comprehensive assistance
Customers can choose
low-, mid-, or premium-
level support contracts
Provide Greater ChoiceCustomers can choose on-
premise, cloud/hosted, or
appliance solutions
Vendors offer platform
and container offerings
Partnerships allow
vendors to provide more
comprehensive offerings
Offer Attractive PricingSaaS and appliance pricing
offer reasonable per user
and per month fees
Greater competition

within the MDM market
has driven down all pricing
Some vendors offer
warranties or free support

Table of Contents

Executive Summary

Target Audience

Background and Methodology

Current State of the Mobility Market

  • Mobility Growth Statistics
  • Mobility Device Management Size and Forecast
  • Mobile Device Management Background
  • Key Components of Mobile Device Management

Mobile Device Management Market Evolution

  • The Alphabet Soup of Mobility: Understanding Differences between MDM, EMM, MEAP and MAM
  • Nomenclature: A Window into Mobility Evolution

Mobile Device Management Segmentation

  • Segmentation Frameworks
  • Segmentation by Vertical Industry
  • Segmentation by Functionality
  • Segmentation by Company Size
  • Segmentation by Pace of Adoption

Additional Factors Impacting MDM Adoption and Growth

  • Dynamic Market Causing Some Firms to Delay MDM Implementations
  • Preference for Exchange ActiveSync
  • Still Trying to Secure Assets
  • Corporate Culture

Key Players in the Mobile Device Management Market

  • Mobile Device Management Industry Structure
  • Mobile Device Management Vendor Offerings
  • Mobile Device Management Vertical Expertise

Needs and Benefits Addressed by Mobile Device Management Vendors

  • Overview
  • Mobile Device Proliferation
  • Mobility Fragmentation
  • Growing Privacy and Legal Concerns: Whose Property Is It?
  • Growing Importance of Mobile Applications
    • Customers Struggle with Application Management
    • The Growing Influence of Mobile Application Management Vendors
  • Variety of Delivery Models Allows Customers Greater Choice
    • Vendors Adding Cloud to their On-Premise Solution Offerings
    • Cloud-only Offerings
    • On-Premise Only Offerings
    • Cloud Solutions through Partnerships
    • Choice is Critical
    • Transition Challenges from On-Premise to Cloud Architectures
  • Mobile Device Management Pricing Comparisons
  • Increased Security Concerns Drive Greater Interest in MDM Solutions
    • Container Approach to Mobile Security
    • Platform versus Container Approach
    • Mobile Application Security in Enterprise BYOD Environments
  • Tension between Security Risks and Long-term Business Potential

Mobile Device Management ROI

Mobile Device Management Partnerships

  • Partnerships Essential to Meeting Customer Needs
  • MDM Partner Ecosystems are Rich and Varied
  • MDM Partnerships with OEMs
    • MDM Partnerships with Carriers
    • MDM Partnerships in Adjacent Industries
    • MDMs Provide Partner Training
    • MDMs Seek Best-of-Breed Partners
    • Additional Partnership Strategies

Mobile Device Management Geographic Coverage

Mobile Device Management Support

Key Considerations When Evaluating and Choosing a MDM Vendor

  • Additional Considerations for Selecting a Mobile Device Management Vendor

Policies and Procedures

Mobile Device Management Trends on the Horizon

Conclusions and Mobile Device Management Industry SWOT Analysis

Appendix: Vendor Profiles

  • Mobile Device Management Vendors
    • Absolute Software
    • AirWatch
    • AT&T
    • BoxTone
    • Fiberlink
    • Good Technology
    • McAfee
    • Mformation
    • MobileIron
    • Motorola Solutions
    • RIM/Ubitexx
    • SAP
    • SOTI
    • Syclo
    • Tangoe
    • Wavelink
    • Zenprise
  • Additional Strategic Mobility Market Players
    • Apperian
    • Bitzer Mobile
    • Endeavour Software Technologies, Inc
    • Enterproid
    • Partnerpedia

About Galvin Consulting, LLC


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Contact Information


  • Table 1: US Penetration of Smartphone Devices Between 2009 - 2011
  • Table 2: US Penetration of Smartphone Devices by Age Group Between 2009 - 2011
  • Table 3: Top Smartphone Platforms
  • Table 4: Mobile Device Management Company Backgrounds
  • Table 5: Mobile Device Management Vendor Offerings
  • Table 6: Mobile Device Management Vendor Vertical Expertise
  • Table 7: Key Benefits Provided by Mobile Device Management Solutions
  • Table 8: Mobile Device Management Vendor Delivery Options
  • Table 9: Mobile Device Management Vendor Pricing Models
  • Table 10: Vendor Approaches to Mobility Management: Platform versus Container
  • Table 11: Mobile Device Management Technology Partnerships
  • Table 12: Mobile Device Management Vendor Geographic Coverage
  • Table 13: Mobile Device Management Vendor Support Offerings
  • Table 14: Considerations for Implementing Mobility Policies and Procedures
  • Table 15: Sample Reimbursement Policy Matrix
  • Table 16: Mobile Device Management Industry SWOT Analysis


  • Case Study 1: Tangoe Predicts BYOD Trends
  • Case Study 2: Fiberlink on Fire
  • Case Study 3: Fiberlink: Applications in the Cloud
  • Case Study 4: MobileIron's AppConnect Helps Secure Enterprise Applications
  • Case Study 5: Mformation Highlights Cloud Security
  • Case Study 6: SAP Offers Cloud-based Afaria with Key Partner Offerings
  • Case Study 7: Zenprise's Evolution from On-Premise to the Cloud
  • Case Study 8: McAfee's Three Pillars of Mobile Security
  • Case Study 9: Absolute Software Provides Secure Document Access and Control through AbsoluteSafe
  • Case Study 10: Enterproid's Divide
  • Case Study 11: Wavelink Stresses Importance of Controlled Application Rollouts
  • Case Study 12: AT&T's Focus on Mobile Security
  • Case Study 13: SOTI's MobiControl Saves Auto Glass Business
  • Case Study 14: MDM Partnerships: Critical to Future Success
  • Case Study 15: Good Dynamics Promotes Secure Application Development through Partnerships
  • Case Study 16: Syclo's Partner Structure
  • Case Study 17: Motorola Solutions: Plug-In Partner Model
  • Case Study 18: BoxTone and 3LM Partner to Provide Secure Android to Security-Conscious Customers
  • Case Study 19: AirWatch Scales with Global Customers
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