北米のUCaaS市場の分析・予測：～2028年

スタグフレーションや景気後退への懸念がここ数年の業界の勢いを弱めることになりそうです。事業継続性の向上、リモートワークやハイブリッドワークの生産性向上など、UCaaSのメリットが強く認識されていますが、予算の縮小、投資の遅延、技術投資の優先順位の見直しによって相殺される可能性が高いと考えられています。

当レポートでは、北米のUCaaSの市場を調査し、市場概要、市場成長への各種影響因子の分析、市場規模の推移・予測、各種区分別の内訳、成長機会の分析などまとめています。

目次

戦略的必須要件

• 成長がますます困難になる理由
• Strategic Imperative 8（TM）
• 上位3つの戦略的必須要件の市場への影響
• Growth Pipeline Engine（TM）を推進する成長機会

成長機会の分析

• 調査範囲
• 範囲・市場の定義
• 主な調査結果
• 主な成長指標
• 流通経路
• 促進要因
• 成長抑制
• 予測の前提条件
• 組織のクラウド移行計画
• 企業のテレフォニー/ビジネスコール制御環境の動向
• 収益・設置シート数/ユーザー数の予測
• 新規シート数/ユーザー数の予測
• アドレサブル市場へのUCaaSの浸透
• 国別の設置シート数/ユーザー数の予測
• ユニット数・収益の予測分析
• 市場分析：国別
• 市場分析：産業別
• 設置シート数/ユーザーの割合：顧客規模別
• UCaaS機能へのデスクトップおよびモバイルアクセス
• 導入済みユーザーの割合：アクセスタイプ別
• 価格動向・予測分析
• 価格動向・予測：総市場
• クラウドPBX/UCAASの月平均価格動向
• 優先クラウドPBX/UCaaSパッケージ
• クラウドPBX/UCaaSの通話プランを購入するための推奨される方法
• 競合環境
• クラウドPBXソリューション/プロバイダーの選択において重要なPBX機能
• クラウド通信プロバイダーの選択において重要な機能
• 完全統合型UCaaSソリューションの重要性
• 同じプロバイダーから接線機能を購入することの重要性
• 設置シート数/ユーザー数のシェア：サービスプロバイダーブランド別
• 収益シェア：サービスプロバイダーブランド別
• UCaaSプラットフォームベンダーの設置シート数/ユーザー数のシェア
• 主要企業の分析
• 競合動向
• クラウドPBX/UCaaSプロバイダーの選択において重要な側面
• 現在の契約満了時にクラウドPBX/UCaaSプロバイダーを切り替える意向
• クラウドPBX/UCaaSプロバイダーを置き換える3つの理由

成長機会の領域

• 成長機会1：コンタクトセンター
• 成長機会2：モバイルファーストのUCaaS
• 成長機会3：高度な連携
• 成長機会4：国際的展開
• 成長機会5：垂直戦略とフロントライナーフォーカス
• 成長機会6：Microsoft Teams Calling Enablement Services

付録

次のステップ

What Does it Take to Capitalize on the Robust Growth Trajectory?

Fear of stagflation or recession is likely to dampen the momentum the industry has garnered in the past couple of years. Strong recognition of UCaaS benefits-including improved business continuity and enhanced remote/hybrid workforce productivity-is likely to be offset by budget tightening, delayed investments, and technology investment priorities re-evaluation.

The gap-in terms of growth rates and market share-between the winners and laggards among UCaaS providers is widening. This is compelling market participants to urgently seek greater differentiation and identify new growth opportunities. Providers with broader solutions portfolios (e.g., broadband, mobile services, SD WAN, and managed security) and those offering freemium and/or mobile-ready cloud collaboration services are likely to see pull-through on UCaaS sales.

The addressable market is becoming more clearly segmented between organizations and/or users looking for collaboration-rich UCaaS and those with a preference for voice-centric cloud communications solutions. Specific workflows, user demographics or job roles, or types of communications approaches (e.g., single-vendor versus multi-vendor/best-of-breed, and security posture) often determine each organization's choice of a UCaaS solution.

This market analysis provides valuable insights on UCaaS market growth drivers and restraints, competitive factors and growth opportunities. It can be leveraged by market participants to develop sustainable growth strategies.

Table of Contents

Strategic Imperatives

• Why Is It Increasingly Difficult to Grow?
• The Strategic Imperative 8™
• The Impact of the Top Three Strategic Imperatives on the North American UCaaS Industry
• Growth Opportunities Fuel the Growth Pipeline Engine™

Growth Opportunity Analysis

• Scope of Analysis
• Scope and Market Definitions
• Scope and Market Definitions (continued)
• Scope and Market Definitions (continued)
• Scope and Market Definitions (continued)
• Scope and Market Definitions (continued)
• Scope and Market Definitions (continued)
• Key Findings
• Key Growth Metrics
• Distribution Channels
• Growth Drivers
• Growth Driver Analysis
• Growth Driver Analysis (continued)
• Growth Restraints
• Growth Restraint Analysis
• Organization Likely to Decrease Share of Workforce Using PBX, PSTN and Both by 2025
• Forecast Assumptions
• Organizations' Cloud Migration Plans
• Enterprise Telephony/Business Call-control Environment Trends
• Revenue and Installed Seats/Users Forecast
• Net New Seats/Users Forecast
• UCaaS Penetration of the Addressable Market
• Installed Seats/Users Forecast by Country
• Unit and Revenue Forecast Analysis
• Market Analysis by Country
• Market Analysis by Industry Vertical
• Market Analysis by Industry Vertical (continued)
• Percent Installed Seats/Users by Customer Size, 2021
• Desktop and Mobile Access to UCaaS Functionality, 2021
• Percent Installed Users by Type of Access, 2021
• Pricing Trends and Forecast Analysis
• Pricing Trends and Forecast, Total UCaaS Market
• Monthly Average Cloud PBX/UCAAS Price Trends
• Preferred Cloud PBX/UCaaS Packaging
• Preferred Way to Purchase Calling Plans for Cloud PBX/UCaaS
• Competitive Environment
• Important PBX Features in Cloud PBX Solution/Provider Selection
• Important Capabilities in Cloud Communications Provider Selection
• Importance of a Fully Integrated UCaaS Solution
• Importance of Purchasing Tangential Capabilities from the Same Provider
• Installed Seats/Users Share by Service Provider Brand
• Revenue Market Share by Service Provider Brand
• UCaaS Platform Vendor Market Share by Installed Seats/Users
• Selected Competitor Analysis
• Selected Competitor Analysis (continued)
• Selected Competitor Analysis (continued)
• Competitive Trends
• Competitive Trends (continued)
• Important Aspects in Cloud PBX/UCaaS Provider Selection
• Intent to Switch Cloud PBX/UCaaS Provider Upon Current Contract Expiration
• Top 3 Reasons for Replacing Cloud PBX/UCaaS Provider

Growth Opportunity Universe

• Growth Opportunity 1-Contact Center
• Growth Opportunity 1-Contact Center (continued)
• Growth Opportunity 2-Mobile-first UCaaS
• Growth Opportunity 2-Mobile-first UCaaS (continued)
• Growth Opportunity 3-Advanced Collaboration
• Growth Opportunity 3-Advanced Collaboration (continued)
• Growth Opportunity 4-International Expansion
• Growth Opportunity 4-International Expansion (continued)
• Growth Opportunity 5-Vertical Strategies and Frontliner Focus
• Growth Opportunity 5-Vertical Strategies and Frontliner Focus (continued)
• Growth Opportunity 6-Microsoft Teams Calling Enablement Services
• Growth Opportunity 6-Microsoft Teams Calling Enablement Services (continued)

Appendix

• Survey Study Objectives
• Evolution of the Cloud Communications Market Survey: Research Methodology
• IT/Telecom Decision Maker Investment Priorities Survey: Research Methodology
• Providers Included in "Other"
• Platforms Included in "Other"

Next Steps

• Your Next Steps
• Why Frost, Why Now?
• List of Exhibits
• List of Exhibits (continued)
• Legal Disclaimer