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未来の店舗 - 実店舗の将来展望:2020年

The Store of the Future-A Perspective on the Future of Physical Retail, 2020

出版日: | 発行: Frost & Sullivan | ページ情報: 英文 45 Pages | 納期: 即日から翌営業日

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未来の店舗 - 実店舗の将来展望:2020年
出版日: 2020年05月07日
発行: Frost & Sullivan
ページ情報: 英文 45 Pages
納期: 即日から翌営業日
  • 全表示
  • 概要
  • 目次
概要

将来の店舗の役割には、ブランドの認知とエンゲージメントの構築、顧客データ/洞察の生成、フルフィルメントセンターおよび集荷所としての機能が含まれます。新しい業績指標は、従来の収益/販売に重点を置くのではなく、ブランド価値の創造など、新しい目標を反映する必要があります。店舗はカスタマージャーニーの中でますます重要な部分になりつつありますが、主な貢献はもはや販売の生成ではありません。店舗の価値は、ブランド構築の手段、マーケティングチャネル、最新製品のショーケースとして関心を引き付け、最高の顧客体験を提供することにあります。

当レポートでは、実店舗の将来展望について調査し、近年の動向、現在の運用条件、および役割の分析、実店舗の将来を形成する主な動向の分析、世界で最も革新的な小売店のケーススタディなどを提供しています。

エグゼクティブサマリー

  • 主な調査結果

調査範囲と調査手法

  • 調査目的と範囲
  • 調査手法
  • この調査が回答する主な質問

店舗の状況

  • 変化する店舗の役割

今後の店舗動向

  • ただの商取引
  • パーソナライゼーション、没入型エクスペリエンス、およびマーケティングチャネル
  • 継続的な実験と「リテールテインメント」
  • 新しい利便性 (フリクションレス)

コンセプト/革新的な店舗

  • Amazon Go (ニューヨーク)
  • b8ta (ニューヨーク)
  • Canada Goose (トロント)
  • IKEA Planning Studio (ロンドン)
  • McDonald's To Go (ロンドン)
  • Puma Flagship Store (ニューヨーク)
  • Nike House of Innovation 000 (ニューヨーク)
  • Samsung KX (ロンドン)
  • Starbucks Pickup (ニューヨーク)
  • Walmart Intelligent Retail Lab (ニューヨーク)
  • Zara Flagship Store Westfield Stratford (ロンドン)

成長機会

  • 成長の機会1-物理とデジタルの統合
  • 成長の機会2-パーソナライズ、没入型、エンターテインメント
  • 成長の機会3-自動化と簡素化

3大予測

  • 3大予測
  • 免責事項

Frost & Sullivanについて

目次
Product Code: MF56-67

Technology Advancements Change the Face and Purpose of Physical Retail

In recent years, physical retail stores have fallen behind eCommerce as the digital economy bellwethers such as Alibaba, Amazon, Baidu, Facebook, Google, Microsoft, and Tencent have defined the direction of retail and driven consumer expectations. Online and offline commerce now converge into one integrated commerce experience.

Beyond gloomy reports of store closures, retail stores are evolving to become more focused on providing better experiences. Shoppers increasingly expect stores to deliver a personalised experience similar to the online model. Stores are catching up and are also being enhanced to be more experiential and immersive.

Real-time personalisation of communication, offers and prices will gradually find its way into physical retail environments. Retail stands out as a setting to understand how people interact with new technology that pervades all areas of our lives, and many stores are becoming experimental 'living labs.'

The roles of stores in the future will include the building of brand awareness and engagement, the generation of customer data/insight, and the functioning as fulfillment centres and pick-up points. New performance measures will need to reflect the new goals, such as brand value creation rather than the traditional focus on revenue/sales.

Stationary/mobile self-checkout and checkout-free retail are increasingly becoming part of the mix of options that offer increased convenience and friction reduction to shoppers. Good technology deployment will be outcome-driven and adapted to its setting. This research service primarily looks at trends surrounding, and inspiration that can be obtained from, innovative concept and flagship stores. It does not speculate about the business implications of the significant impact of the coronavirus outbreak that prevails at the time of writing this study.

Stores are becoming an ever-more critical part of the customer journey, but their main contribution is no longer the generation of sales. The value of stores lies in attracting interest, as a brand-building vehicle, a marketing channel, a showcase for the latest products, and providing the best customer experience. This study provides examples of 11 stores across New York, London, and Toronto that are changing the way consumers interact with physical stores - with experience becoming just, if not more, important than transactions.

Key Issues Addressed:

  • What are recent developments, current operating conditions, and role of physical retail stores?
  • What are the key trends shaping the future of physical retail stores?
  • What are some of the most innovative retail stores in the world?
  • How are retailers embracing and co-defining the future of physical retail?

Table of Contents

Executive Summary

  • Key Findings

Research Scope and Methodology

  • Research Aim and Scope
  • Research Methodology
  • Key Questions this Study will Answer

The State of the Store

  • Changing Role of the Store
  • Changing Role of the Store (continued)

Future Store Trends

  • Just Commerce
  • Personalisation, Immersive Experiences, and Marketing Channels
  • Continuous Experimentation and 'Retailtainment'
  • Frictionless Convenience

Concept/Innovative Stores

  • Amazon Go (New York)
  • b8ta (New York)
  • Canada Goose (Toronto)
  • IKEA Planning Studio (London)
  • McDonald's To Go (London)
  • Puma Flagship Store (New York)
  • Nike House of Innovation 000 (New York)
  • Samsung KX (London)
  • Starbucks Pickup (New York)
  • Walmart Intelligent Retail Lab (New York)
  • Zara Flagship Store Westfield Stratford (London)

Growth Opportunities

  • Growth Opportunity 1-Integrate Physical and Digital
  • Growth Opportunity 2-Personalise, Immerse, and Entertain
  • Growth Opportunity 3-Automate and Simplify

Big 3 Predictions

  • Big 3 Predictions
  • Legal Disclaimer

The Frost & Sullivan Story

  • The Frost & Sullivan Story
  • Value Proposition-Future of Your Company & Career
  • Global Perspective
  • Industry Convergence
  • 360º Research Perspective
  • Implementation Excellence
  • Our Blue Ocean Strategy
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