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有料ビデオエンコーダーの世界市場:2025年までの予測

Global Pay TV Video Encoders Market, Forecast to 2025

発行 Frost & Sullivan 商品コード 926831
出版日 ページ情報 英文 95 Pages
納期: 即日から翌営業日
価格
本日の銀行送金レート: 1USD=109.72円で換算しております。
有料ビデオエンコーダーの世界市場:2025年までの予測 Global Pay TV Video Encoders Market, Forecast to 2025
出版日: 2020年02月12日 ページ情報: 英文 95 Pages
概要

デジタルメディアエコシステムが進化し、より多くのデバイスでより多くのコンテンツおよびビデオ処理技術が含まれるようになったため、多くのベンダーは、ビデオエンコーディングソリューションをハードウェアからソフトウェアおよびSaaSに更新して、俊敏性とコスト効率を維持しているものの、一部のレガシーハードウェアソリューションは引き続き安定しています市場。市場は成熟しており、コードカッティング人気の高まりと、有料TVサービスに代わるOTTおよびD2C視聴の選択肢により、収益は減少し続けると予測されています。さらに、有料テレビのワークフローコンポーネント(ビデオエンコーダーなど)の更新・アップグレードの遅れが、市場の成長を抑制しています。成長は衛星・IPTVサービスによる投資から示される可能性が最も高く、地域別では、アジア太平洋地域における投資が最大となっています。

当レポートは、世界の有料ビデオエンコーダー市場について調査し、市場概要、市場成長への影響要因、各セグメント・地域別による収益予測、競合環境、および成長機会などについて分析しています。

エグゼクティブサマリー

市場概要

  • 市場の概要:定義
  • 収益比の内訳:地域別
  • 収益比の内訳:セグメント別
  • 本調査が取り扱う主な項目

成長促進要因・抑制要因:総有料ビデオエンコーダー市場

  • 市場成長促進要因
  • 促進要因の説明
  • 市場成長抑制要因
  • 抑制要因の説明

予測・動向:総有料ビデオエンコーダー市場

  • 予測の前提条件
  • 収益予測
  • 収益予測のディスカッション
  • 収益比予測:地域別
  • 収益予測:地域別
  • 収益比予測:セグメント別
  • 収益予測:セグメント別
  • 価格動向

市場シェア・競合分析:総有料ビデオエンコーダー市場

  • 市場シェア
  • 競合環境
  • 競合情勢
  • 競合要因・評価
  • 市場参入企業

成長機会・推奨行動

  • 成長機会1:コーデック戦争
  • 成長機会2:ライブビデオ
  • 成長機会3:Encoding-as-a-Service (エンコーディング・アズ・ア・サービス)
  • 成長機会4:統計多重化
  • 成功と成長のための戦略インペラティブ

ケーブルビデオエンコーダーセグメント

  • 主な調査結果
  • 市場エンジニアリング測定
  • 収益予測
  • 収益比予測:地域別
  • 収益予測:地域別
  • 収益予測の議論
  • 市場シェア
  • 競合環境

衛星ビデオエンコーダーセグメント

  • 主な調査結果
  • 市場エンジニアリング測定
  • 収益予測
  • 収益比予測:地域別
  • 収益予測:地域別
  • 収益予測の議論
  • 市場シェア
  • 競合環境

IPTVビデオエンコーダーセグメント

  • 主な調査結果
  • 市場エンジニアリング測定
  • 収益予測
  • 収益比予測:地域別
  • 収益予測:地域別
  • 収益予測の議論
  • 市場シェア
  • 競合環境

結論

付録

目次
Product Code: K43E-70

Pay TV Subscriber Churn Forces Content Providers to Invest More in Multiscreen Workflow Technologies

Frost & Sullivan defines encoders as commercially sold hardware or software products that produce video output in a single compressed format. The video input can be analog, digital compressed, or digital uncompressed. The definition also includes Integrated Receiver Decoders (IRDs) with integrated encoders in the market sizing, but not IRDs without encoding. This study also segments pay TV video encoding solutions into 3 use cases: cable, satellite, and Internet Protocol TV (IPTV). Multiple service operators (MSOs) including Comcast and Cablevision, use these encoders to compress content ahead of distribution to cable subscribers. Satellite TV MSOs, such as DIRECTV, Dish Networks, and Sky TV, use these encoders to compress content for Direct-to-home (DTH) delivery to satellite subscribers.

To the extent possible, Frost & Sullivan includes encoders used for satellite-based free broadcast services, such as Freeview in Australia and the UK. MSOs-typically telecommunications companies such as AT&T, France Telecom, and China Telecom-use these encoders to compress content for delivery to IPTV subscribers. Pay TV video encoding solutions are found in hardware, software, and Software-as-a-service (SaaS) form factors. As the digital media ecosystem is evolving to include more content and video processing technologies on a multitude of devices, many vendors are updating their video encoding solutions from hardware to software and SaaS to remain agile and cost effective, though some legacy hardware solutions remain steadfast in the market. The market is mature, and its revenue is predicted to continue to decline due to the rising popularity of cord cutting and OTT and D2C viewing alternatives to pay TV services. Additionally, delays in refreshments and upgrades of Pay TV workflow components (e.g., video encoders) is stifling market growth. Any growth is most likely to be seen from investments by satellite and IPTV services, and the biggest growth regionally will come from Asia-Pacific investments. There may be some optimism in 4K and HEVC standardization for pay TV services within the satellite and IPTV segment, but the overall market will not see exponential growth throughout the forecast period. Market fate is tied to a Pay TV operator's willingness to invest in compression efficiency and future-proof solutions. Through acquisitions and mergers, the market has seen some stiff competition and exit and entry of vendors. Global performance of pay TV video encoders varies in each region and this study has an in-depth discussion on North America/Latin America (NALA), Europe, the Middle East and Africa (EMEA), and Asia-Pacific (APAC).

Table of Contents

Executive Summary

  • Key Findings
  • Market Engineering Measurements
  • CEO's Perspective

Market Overview

  • Market Overview-Definitions
  • Market Overview-Definitions (continued)
  • Market Overview-Definitions (continued)
  • Market Overview-Definitions (continued)
  • Market Overview-Definitions (continued)
  • Market Overview-Definitions (continued)
  • Market Overview-Definitions (continued)
  • Market Overview-Definitions (continued)
  • Percent Revenue Breakdown by Region
  • Percent Revenue Breakdown by Segment
  • Key Questions this Study will Answer

Drivers and Restraints-Total Pay TV Video Encoders Market

  • Market Drivers
  • Drivers Explained
  • Drivers Explained (continued)
  • Drivers Explained (continued)
  • Market Restraints
  • Restraints Explained
  • Restraints Explained (continued)

Forecasts and Trends-Total Pay TV Video Encoders Market

  • Forecast Assumptions
  • Forecast Assumptions (continued)
  • Revenue Forecast
  • Revenue Forecast Discussion
  • Percent Revenue Forecast by Region
  • Revenue Forecast by Region
  • Percent Revenue Forecast by Segment
  • Revenue Forecast by Segment
  • Pricing Trends

Market Share and Competitive Analysis-Total Pay TV Video Encoders Market

  • Market Share
  • Competitive Environment
  • Competitive Landscape
  • Competitive Factors and Assessment
  • Market Participants
  • Market Participants (continued)
  • Market Participants (continued)
  • Market Participants (continued)

Growth Opportunities and Companies to Action

  • Growth Opportunity 1-Codec Wars
  • Growth Opportunity 2-Live Video
  • Growth Opportunity 3-Encoding-as-a-Service
  • Growth Opportunity 4-Statistical Multiplexing (Stat Muxing)
  • Strategic Imperatives for Success and Growth

Cable Video Encoders Segment

  • Cable Video Encoders Segment Key Findings
  • Market Engineering Measurements
  • Revenue Forecast
  • Percent Revenue Forecast by Region
  • Revenue Forecast by Region
  • Revenue Forecast Discussion
  • Revenue Forecast Discussion (continued)
  • Market Share
  • Competitive Environment

Satellite Video Encoders Segment

  • Satellite Video Encoders Segment Key Findings
  • Market Engineering Measurements
  • Revenue Forecast
  • Percent Revenue Forecast by Region
  • Revenue Forecast by Region
  • Revenue Forecast Discussion
  • Revenue Forecast Discussion (continued)
  • Market Share
  • Competitive Environment

IPTV Video Encoders Segment

  • IPTV Video Encoders Segment Key Findings
  • Market Engineering Measurements
  • Revenue Forecast
  • Percent Revenue Forecast by Region
  • Revenue Forecast by Region
  • Revenue Forecast Discussion
  • Revenue Forecast Discussion (continued)
  • Market Share
  • Competitive Environment

The Last Word

  • The Last Word-Predictions
  • Legal Disclaimer

Appendix

  • Market Engineering Methodology
  • Market Engineering Measurements
  • Partial List of Companies Interviewed
  • Learn More-Next Steps
  • List of Exhibits
  • List of Exhibits (continued)