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自動車向けデジタルアシスタント市場の戦略分析:2025年までの予測

Strategic Analysis of Automotive Digital Assistant Market, Forecast to 2025

発行 Frost & Sullivan 商品コード 918938
出版日 ページ情報 英文 68 Pages
納期: 即日から翌営業日
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本日の銀行送金レート: 1USD=111.33円で換算しております。
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自動車向けデジタルアシスタント市場の戦略分析:2025年までの予測 Strategic Analysis of Automotive Digital Assistant Market, Forecast to 2025
出版日: 2019年11月29日 ページ情報: 英文 68 Pages
概要

当レポートでは、自動車産業におけるデジタルアシスタント関連の最新技術、機能、サービスおよび動向について調査し、自動車向けデジタルアシスタントの領域におけるOEM・ティア1サプライヤーにとっての成長機会、競合情勢、OEM・ティア1サプライヤー・セキュリティ新興企業による各種戦略、自動車向けデジタルアシスタント市場における将来動向の見通し、自動車音声サプライヤーが採用するビジネスモデル、世界市場において多く採用されている自動車向けデジタルアシスタントのタイプ、市場の現在の動向、および自動車メーカーの採用しているアプローチなどについて分析しています。

エグゼクティブサマリー

調査範囲・目的・背景・手法

市場概要

  • デジタルアシスタント:概要
  • 自動車デジタルアシスタント市場の考察
  • 先進ノイズキャンセレーション技術にフォーカスする自動車ベンダー
  • 自動車環境におけるデジタルアシスタントの進化
  • 自動車向けデジタルアシスタントにおけるAIの役割
  • デジタルアシスタントにおけるエモーショナルインテリジェンス (EI) AIの統合
  • ユーザーのデジタルライフスタイルと同化する車載AIアシスタント
  • 車載音声認証
  • 音声検索の収益化
  • デジタルアシスタント向けロードマップのアプリケーション

予測・展望

  • 音声認識はHMIの不可欠な部分
  • 予測の前提条件・分析
  • 組込み型デジタルアシスタントの市場浸透率
  • 後付け型デジタルアシスタントの市場浸透率
  • 世界のデジタルアシスタントの市場浸透率予測
  • デジタルアシスタント:地域のハイライト
  • 自動車向けデジタルアシスタント市場:将来の展望

利用例・OEMの実例

  • デジタルアシスタントの利用例
  • Teslabot v2.0
  • BMW Intelligent Personal Assistant (IPA)
  • MBUX Voice Assistant-Hey Mercedes
  • Ford SYNC with Amazon Alexa
  • 顧客レビューによるデジタルアシスタント

企業プロファイル

  • 企業による開発
  • Nuance-Dragon Drive
  • IBM-IBM Watson AI Assistant
  • SoundHound-Houndify
  • 中国におけるデジタルアシスタント
  • Emotion-Aware Vehicle Assistants (EVA)
  • 自動車環境におけるAmazon Alexa
  • Amazon Alexa は自動車の深い部分へと向かう
  • 革新的な Microsoft Solutions Digital Assistants, AI および Azure IOT
  • Google は自動車業界で存在感を増す

成長機会・推奨行動 (C2A)

結論

付録

目次
Product Code: K329-18

Despite Fierce Competition, Digital Assistants will Coexist And Become Complementary, Providing Access to Each Other's Growing Strengths and Services

The study provides an overview of the upcoming technologies, features, services and trends pertaining to digital assistants in the automotive industry. Digital assistants have evolved from their infotainment use cases to vehicle and driver safety use cases. Original equipment manufacturers (OEMs) and Tier I suppliers are significantly investing in the inclusion of artificial intelligence (AI) and machine learning technologies in enhancing digital assistant functions and capabilities. The analysis of automakers with respect to digital assistants demonstrates the standards that different brands are setting with respect to technologies.

Partnerships and collaborations are vital to OEMs, as they lack the necessary in-house digital capabilities. Pure-play voice suppliers will intensify market competition through OEM partnerships and continuous product innovation. Companies such as Daimler and BMW are proactively identifying ways to ensure a comprehensive digital assistant in their next-generation connected vehicles through partnerships with technology suppliers. OEM's approach towards digital assistants is primarily focused on adopting hybrid solutions. With increasing vehicle connectivity and 5G technology, digital assistants will reside embedded in the car with maximum processing over the cloud. The research also identifies the growth potential of emerging applications of digital assistants, including voice biometrics, in-vehicle voice payments and digital assistant integration with in-vehicle sensors.

The study includes concepts, case studies and companies that have been in the spotlight recently and are going to play a major role in shaping up the industry in the coming years. It also provides an overview of the level of OEM involvement in the digital assistant space and the profiles key technology enablers. Observations from interviews with automakers, digital assistant suppliers, Tier I suppliers, and technology providers have been provided, and the trends pertaining to digital assistants, connected services, and smartphone interfacing solutions are discussed.

The study offers growth opportunities, strategic imperatives and key takeaways for a wider audience. Topics, such as digital assistant evolution, emotional intelligence AI and in-car voice biometrics discuss the opportunities for OEMs and potential start-ups that are seeking to understand business models to venture into such domains.

Key Issues Addressed:

  • What are the growth opportunities for OEMs and Tier I suppliers in the automotive digital assistant space?
  • How does the competitive landscape look like? What are the different strategies adopted by OEMs, Tier I suppliers, and security start-ups?
  • What future trends are likely to be seen in the automotive digital assistant market?
  • What are the various business models adopted by vehicle voice suppliers and which one will garner value in both the current and the future ecosystems?
  • Which type of automotive digital assistant sees higher adoption in the global market?
  • What are the current trends in the automotive digital assistant market?
  • What are the approaches automakers are adopting to include digital assistants in the vehicle?

Table of Contents

Executive Summary

  • Key Findings
  • Digital Assistant Evolution
  • Hybrid Platforms-Emerging Winner
  • OEM Digital Assistant Partnerships
  • Digital Assistant-Select OEM Proprietary Solution Analysis
  • Current and Future Outlook

Research Scope, Objective, Background and Methodology

  • Research Scope
  • Research Background
  • Research Aims and Objectives
  • Key Questions this Study will Answer
  • Research Methodology

Market Overview

  • Digital Assistants-An Overview
  • Automotive Digital Assistant Market Insights
  • Audio Vendors Focus on Advancing Noise Cancellation Tech
  • Digital Assistant Evolution in the Automotive Environment
  • Role of AI in Automotive Digital Assistants
  • Emotional Intelligence AI Integration in Digital Assistants
  • In-car AI Assistants to Assimilate with User's Digital Lifestyle
  • In-Car Voice Biometrics
  • Monetizing Voice Search
  • Application Roadmap for Digital Assistants

Forecast and Outlook

  • Voice Recognition Integral Part of HMI
  • Forecast Assumptions and Analysis
  • Embedded Digital Assistant Market Penetration
  • Brought-in Digital Assistant Market Penetration, 2018 and 2025
  • Global Automotive Digital Assistant Market Penetration Forecast
  • Digital Assistants-Regional Highlights
  • Automotive Digital Assistant Market-Future Outlook

Use Cases and OEM Examples

  • Digital Assistant Use Cases
  • Teslabot v2.0
  • BMW Intelligent Personal Assistant (IPA)
  • MBUX Voice Assistant-Hey Mercedes
  • Ford SYNC with Amazon Alexa
  • Digital Assistant through Customer Reviews

Company Profiles

  • Industry Players Developments
  • Nuance-Dragon Drive
  • IBM-IBM Watson AI Assistant
  • SoundHound-Houndify
  • Digital Assistants in China
  • Emotion-Aware Vehicle Assistants (EVA)
  • Amazon Alexa in Automotive Environment
  • Amazon Alexa is Going Deeper in Vehicles
  • Innovative Microsoft Solutions Digital Assistants, AI and Azure IOT
  • Google's Growing Presence in the Automotive World

Growth Opportunity Analysis

  • Automotive Digital Assistant Ecosystem Companies
  • Growth Opportunity-Partnerships, Business Models & Acquisitions
  • Automotive Digital Assistants-Strategic Imperatives
  • OEM Recommendations

The Last Word

  • Conclusions
  • Legal Disclaimer

Appendix

  • Acronyms
  • Market Engineering Methodology
  • List of Exhibits
  • List of Exhibits (continued)
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