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自動車アフターマーケットにおけるPSA社の戦略プロファイリング:2019年

Strategic Profiling of PSA in the Automotive Aftermarket, 2019

発行 Frost & Sullivan 商品コード 917436
出版日 ページ情報 英文 64 Pages
納期: 即日から翌営業日
価格
本日の銀行送金レート: 1USD=111.24円で換算しております。
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自動車アフターマーケットにおけるPSA社の戦略プロファイリング:2019年 Strategic Profiling of PSA in the Automotive Aftermarket, 2019
出版日: 2019年11月08日 ページ情報: 英文 64 Pages
概要

当レポートでは、PSA社の自動車アフターマーケット戦略について調査し、PSA社の事業概要、新経営戦略 "Push to Pass" 戦略の柱、"Push to Pass"がアフターセールス事業へ及ぼす影響のケーススタディ、主なメガトレンドとアフターマーケットにおける機会などについて分析しています。

エグゼクティブサマリー

調査範囲・目的・背景・手法

PSAの概要

  • 事業概要
  • 収益:セグメント別
  • 企業財務
  • 売上:地域別
  • 主要市場における活動の概要
  • 主要地域:既存市場におけるアフターマーケットの機会
  • 主要地域:新規市場におけるアフターマーケットの機会

PSAの戦略方向性

  • 主なメガトレンド
  • メガトレンド

アフターマーケット多様化戦略

  • 新経営戦略 "Push to Pass" およびフェーズ全体へのアフターマーケットの影響
  • 戦略重点領域:なぜ "Push to Pass" 戦略なのか?
  • 自動車エコシステムにおけるPSAの活動のタイムライン
  • PSAのアフターマーケット多様化戦略:バーティカル
  • マルチブランドのアフターマーケット戦略:市場機会
  • マルチブランドのアフターマーケット戦略:主要OEM・サプライヤー別

プロファイル

  • Eurorepar and Forwelt
  • Distrigo
  • Mister Auto
  • Autobutler

PSAの成長戦略

  • PSAのバリューチェーン関連事業者の成長可能性
  • 5ヵ年成長戦略:自動車小売り、金融およびシェアードモビリティ
  • 5ヵ年成長戦略:流通とアフターセールス
  • 5ヵ年成長戦略:eプラットフォーム

成長機会・推奨行動 (C2A)

  • 成長機会:破壊的なアプリケーションおよび将来の成功
  • 戦略インペラティブ

結論・将来の展望

付録

Frost & Sullivan について

目次
Product Code: 9AB2/EC

Investments in Aftersales Networks are Aimed at the Ambitious Plan of Reducing Warranty Costs by 50% and Servicing Multi-brand Vehicles

In 2013-14, PSA ended its joint venture with General Motors. Thereafter, the aim was to improve operating margins and revenue by 2015-16, and PSA was 'Back in the Race'. It achieved margins above and beyond the targets it had set for itself and chalked out a strategy for the next 6 years called 'Push to Pass'.

Push to Pass' goal was to ride the wave of Mega Trends beginning to disrupt the automotive industry and the aftermarket value chain. These included alternative energy, connected cars, channel digitization, consumer behavior, ADAS/autonomous vehicles, industry convergence, and shared mobility.

PSA also ensured that the companies it acquired fell in line with its goal of adapting to these Mega Trends, keeping its Push to Pass vision in sight. Eurorepar-a retail service and maintenance garage network-was merged with Motaquip in 2015, while Distrigo-a distribution network-was created in 2016. In addition to the offline push, PSA also strengthened its digital capabilities by acquiring online platforms, namely, Mister Auto and Autobutler (the former is an eCommerce platform and the latter is a service aggregation platform).

This growth insight dives into the implications of Push to Pass on the automotive aftermarket. The base year for the study is 2018 and the forecast period runs from 2019 to 2023. The scope of the research is global, with discussions on Europe, Latin America, China, India, Africa, the Middle East, Asia-Pacific, and North America.

The insight maps PSA's activity in terms of automotive aftermarket positioning and offerings and growth strategy. Key revenue segments, financial performance, and the impact of Push to Pass on aftersales are also analyzed. In addition, regional trends, sales, and aftermarket opportunities in new and established markets are discussed.

Mega Trends and growth segments within the aftermarket value chain are analyzed, alongside the company's activities to establish and ensure Push to Pass. The insight also showcases a customer's (B2C) and an organization's (B2B) journey in the aftermarket. Timelines of acquisition and the creation of various brands and companies under the PSA umbrella are also listed.

The insight concludes with growth opportunities and actionable insights and critical factors for success.

Table of Contents

Executive Summary

  • Key Findings
  • PSA's Business Overview-A Snapshot
  • Customer Journey in the Aftermarket-PSA's Target Areas
  • Pillars of PSA's Push to Pass Strategy
  • Case Study-Impact of Push to Pass on PSA's Aftermarket Business
  • Summary-Push to Pass' Impact on the Growth of Aftersales and ePlatform
  • Impact of Push to Pass on PSA's Aftersales Business
  • Key Mega Trends and Aftermarket Opportunities

Research Scope, Objectives, Background, and Methodology

  • Research Scope
  • Research Aims and Objectives
  • Key Questions this Study will Answer
  • Research Methodology and Background

PSA Overview

  • PSA-Business Overview
  • PSA-2018 Revenue by Segment
  • PSA-Company Financials
  • PSA-2018 Sales by Region
  • PSA-Overview of Activity in Key Global Markets
  • Key Geographies-Aftermarket Opportunities in Established Markets
  • Key Geographies-Aftermarket Opportunities in New Markets

PSA's Strategic Direction

  • Key Mega Trends
  • Mega Trend-driven Target Functions for PSA

Aftermarket Diversification Strategy

  • Push to Pass-Objectives and Aftermarket Implications across Phases
  • Strategic Focus Areas-Why the Push to Pass Strategy?
  • Timeline of PSA's Activity in the Automotive Ecosystem
  • PSA's Aftermarket Diversification Strategy-Verticals
  • Multi-brand Aftermarket Strategy-Market Opportunity
  • Multi-brand Aftermarket Strategy by Key OEMs and Suppliers

Profiles

  • Eurorepar and Forwelt
  • Distrigo
  • Mister Auto
  • Autobutler

PSA's Growth Strategy

  • Growth Potential of PSA's Value Chain Entities
  • 5-year Growth Strategy-Automotive Retail, Finance, and Shared Mobility
  • 5-year Growth Strategy-Distribution and Aftersales
  • 5-year Growth Strategy-ePlatform

Growth Opportunities and Companies to Action

  • Growth Opportunities-Disruptive Applications and Future Success
  • Strategic Imperatives for Success and Growth

Conclusions and Future Outlook

  • The Last Word-3 Big Predictions
  • Legal Disclaimer

Appendix

  • List of Exhibits
  • List of Exhibits (continued)

The Frost & Sullivan Story

  • The Frost & Sullivan Story
  • Value Proposition-Future of Your Company & Career
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  • Industry Convergence
  • 360º Research Perspective
  • Implementation Excellence
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