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世界における自動車OEMの新たなオンライン小売り戦略:2025年までの予測

Global Vehicle OEMs' New Online Retail Strategies, Forecast to 2025

発行 Frost & Sullivan 商品コード 906130
出版日 ページ情報 英文 91 Pages
納期: 即日から翌営業日
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世界における自動車OEMの新たなオンライン小売り戦略:2025年までの予測 Global Vehicle OEMs' New Online Retail Strategies, Forecast to 2025
出版日: 2019年07月23日 ページ情報: 英文 91 Pages
概要

オンラインによる自動車販売は、2025年までに世界の自動車売上の5%を構成すると予測され、中国が市場をリードすると見られています。

当レポートでは、世界における自動車のオンライン販売について調査し、オンライン小売りの主要な4つの形態 (OEMの直接販売、ディーラー主導のデジタル小売り、セールスアグリゲーター経由の小売り、eコマース小売り) におけるカスタマージャーニーエクスペリエンス、ビジネスモデル、主要企業、および成長機会と戦略などについて分析しています。

エグゼクティブサマリー

調査範囲・目的

産業エコシステム・ビジネスモデル

  • オンライン小売り:定義
  • 従来型モデル・デジタルモデルの比較
  • デジタルモデル vs. 従来型モデルのコスト優位性
  • デジタル小売りの動きを助ける業界パートナー
  • オンライン小売りモデルの種類
  • カスタマージャーニー:OEM小売り
  • カスタマージャーニー:ディーラー
  • カスタマージャーニー:セールスアグリゲーター
  • 自動車ディーラーの将来
  • 自動車ディーラーの将来:Volkswagen

市場規模・予測

  • オンライン車両販売業績
  • オンライン車両販売業績:OEM別
  • オンライン車両販売:主要地域
  • オンライン車両販売業績:主要オンラインプラットフォーム

オンライン小売り活動

  • 世界のデジタル小売り:現況
  • オンライン小売り活動:主要地域の差別化要因
  • 欧州におけるオンライン小売り活動
  • 北米におけるオンライン小売り活動
  • その他におけるオンライン小売り活動
  • オンライン小売りOEMのベンチマーキング:ロケーション
  • オンライン小売りOEMのベンチマーキング:モデル
  • オンライン小売りOEMのベンチマーキング:機能

企業プロファイル:OEM

  • Hyundai's Click to Buy
  • Opel's Cayu
  • Peugeot's Order Online
  • BMW Build Click Buy
  • Mercedes-Benz Online Store
  • Jaguar Rockar
  • Dacia Buy Online
  • Tesla USA
  • Citroen Brazil
  • Renault K Commerce
  • Genesis Canada
  • GM Shop Click Drive
  • Roadster

eコマース・セールスアグリゲーター

  • Carwow
  • BuyACar.co.uk
  • Alibaba Tmall- 中国におけるOEM向けeのコマース参入用プラットフォーム
  • Amazonの自動車小売りへの参入

成長機会・戦略インペラティブ

結論

付録

目次
Product Code: MEB1-18

Online Vehicles Sales are Expected to Comprise 5% of Global Vehicle Sales by 2025, With China as a Leading Market

The definition of online retail in this research service refers to when a vehicle is purchased (part payment as a down payment/outright purchase) through an online portal, without interaction at a physical dealership; in this case, the sale is considered to be an online sale. The global online retail scene is prevalent in regions such as the United Kingdom, United States of America, and China. Online vehicle sales as of 2018-19 include both a platform where consumers can experience various features of the vehicle and a delivery centre for when the customer completes the entire purchase online on the sales platforms, apps, or websites of original equipment manufacturers (OEMs).

The motivation for OEMs to take their products online can be summed up as:

  • To significantly reduce the time a customer spends at the dealership
  • To help enhance the customer experience and create a feature differentiation with other companies that have similar products to offer
  • To integrate and monitor dealer performance and backward integration and enhance production in logistics and marketing
  • To introduce several vehicles in a new market and to promote less expensive and lifestyle vehicles in some regions
  • To help OEMs to go digital, multiple entities such as digitization and visualization companies, digital financing companies, and eCommerce providers have created products and services for immediate adoption, thus helping OEMs while they develop their own digital sales platform.

Research Highlights:

This research highlights how online vehicle retail is expected to change the retail space in the automotive industry. The study covers the four main forms of online retail, namely, direct OEM retail, dealership-driven digital retail, retail through sales aggregators, and eCommerce retail. In detail, the research service assesses the customer journey experienced in these four forms of online retail. The research moves further and differentiates the costs involved in traditional and digital retail formats and how the dealership of the future is expected to be.

This research service discusses how online sales in the vehicle retail sector performed since 2016, and how it is expected to change between 2016 and 2025. It also tracks how many vehicles are expected to be sold online in various regions. The study profiles all the leading online sales platforms across the various regions around the world and highlights their key features and offerings.

This research service benchmarks leading OEMs and their platforms across three categories: locations, model/product portfolio, and features. This is done for online platforms from major OEMs.

The companies covered in this research include: Tesla, Hyundai, PSA, Renault, Jaguar Land Rover (JLR), BMW, Daimler, Ford, GM, Rockar, BuyACar (Dennis Publishing), Carwow, Alibaba, Amazon, and Roadster.

Table of Contents

Executive Summary

  • Executive Summary-Key Highlights
  • Online Retail-Definition
  • Types of Online Retail Models
  • Global Digital Retail-Current Scenario
  • Motivation for Going Digital-North America
  • Motivation for Going Digital-Europe
  • Motivation for Going Digital-India
  • Motivation for Going Digital-China
  • Motivation for Going Digital-South America
  • Online Retail Market Performance
  • Cost Advantages of Digital Model vs. Traditional Model
  • Online Retail OEM Benchmarking-Models
  • Key Findings and Future Outlook

Research Scope and Objectives

  • Research Scope Aims and Objectives
  • Research Aims and Objectives
  • Key Questions this Study will Answer

Industry Ecosystem and Business Models

  • Online Retail-Definition
  • Comparison of Traditional Model and Digital Model
  • Cost Advantages of Digital Model vs. Traditional Model
  • Industry Partners Aiding Digital Retail Movement
  • Types of Online Retail Models
  • Customer Journey-OEM Retail
  • Customer Journey-Dealership Initiated
  • Customer Journey-Sales Aggregators
  • Future of Car Dealerships
  • Future of Dealerships-Volkswagen 2020

Market Size and Forecast

  • Online Vehicle Sales Performance
  • Online Retail Market Performance-By OEMs
  • Online Vehicle Sales-Key Regions
  • Online Vehicle Sales Performance-Top Online Platforms

Online Retail Activities

  • Global Digital Retail-Current Scenario
  • Online Retail Activities-Key Regional Differentiators
  • Online Retail Activities in Europe
  • Online Retail Activities in North America
  • Online Retail Activities in Rest of the World
  • Online Retail OEM Benchmarking-Locations
  • Online Retail OEM Benchmarking-Models
  • Online Retail OEM Benchmarking-Features

Company Profiles-OEMs

  • Hyundai's Click to Buy
  • Hyundai's Click to Buy (continued)
  • Opel's Cayu
  • Opel's Cayu (continued)
  • Peugeot's Order Online
  • Peugeot's Order Online (continued)
  • BMW Build Click Buy
  • BMW Build Click Buy (continued)
  • Mercedes-Benz Online Store
  • Mercedes-Benz Online Store (continued)
  • Rockar
  • Jaguar Rockar
  • Dacia Buy Online
  • Dacia Buy Online (continued)
  • Tesla USA
  • Tesla USA (continued)
  • Citroen Brazil
  • Citroen Brazil
  • Renault K Commerce
  • Renault K Commerce (continued)
  • Genesis Canada
  • Genesis Canada (continued)
  • GM Shop Click Drive
  • GM Shop Click Drive (continued)
  • Roadster
  • Roadster (continued)

eCommerce and Sales Aggregators

  • Carwow
  • BuyACar.co.uk
  • Alibaba Tmall-Platform for OEMs to Enter eCommerce in China
  • Amazon's Entry into Automotive Retail

Growth Opportunities and Strategic Imperatives

  • Growth Opportunity for Online New Vehicle Retail
  • Strategic Imperatives for Success and Growth

Conclusions

  • The Last Word-3 Big Predictions
  • Legal Disclaimer

Appendix

  • Market Engineering Methodology
  • List of Exhibits
  • List of Exhibits (continued)
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