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市場調査レポート

マーケティングオートメーションソリューション (MAS) の世界市場:~2023年

Global Marketing Automation Solutions (MAS) Market, Forecast to 2025

発行 Frost & Sullivan 商品コード 895837
出版日 ページ情報 英文 116 Pages
納期: 即日から翌営業日
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本日の銀行送金レート: 1USD=109.69円で換算しております。
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マーケティングオートメーションソリューション (MAS) の世界市場:~2023年 Global Marketing Automation Solutions (MAS) Market, Forecast to 2025
出版日: 2019年07月16日 ページ情報: 英文 116 Pages
概要

当レポートでは、世界のマーケティングオートメーションソリューション (MAS) の市場を調査し、市場の定義と概要、市場成長への各種影響因子の分析、顧客区分・地域別の動向と市場規模の推移と予測、技術動向、メガトレンドの影響、競合環境と市場シェア、成長機会・成功戦略の分析などをまとめています。

エグゼクティブサマリー

  • 主要調査結果
  • マーケットエンジニアリング測定
  • CEOによる展望

市場概要

推進因子と障壁

市場予測・市場動向

  • 予測の前提因子
  • 収益予測
  • 収益予測:地域別
    • 南北アメリカ
    • 欧州・中東・アフリカ
    • アジア太平洋

価格分析・流通販売経路

市場分析・予測:部門別

  • 収益シェア:部門別

市場シェア・競合分析

  • 市場シェア
  • 競合環境
  • 市場リーダー:Marketo by Adobe
  • 市場チャレンジャー/リーダー:HubSpot
  • 市場チャレンジャー:Oracle Eloqua
  • 市場チャレンジャー:IBM Watson
  • 市場コンテンダー/チャレンジャー:Act-On Software
  • 市場コンテンダー/チャレンジャー:Pardot
  • 新興企業・撤退企業
  • 競合環境
  • 競合因子・評価

中小規模企業部門の分析・予測

  • マーケットエンジニアリング測定
  • 収益予測
  • 収益・収益シェア予測:地域別
    • 南北アメリカ
    • 欧州・中東・アフリカ
    • アジア太平洋
  • 市場シェア
  • 競合環境
  • 競合因子・評価

大規模企業部門の分析・予測

  • マーケットエンジニアリング測定
  • 収益予測
  • 収益・収益シェア予測:地域別
    • 南北アメリカ
    • 欧州・中東・アフリカ
    • アジア太平洋
  • 市場シェア
  • 競合環境
  • 競合因子・評価

成長機会・推奨行動

  • 成長機会:アジア太平洋地域
  • 成長機会:各種経路向けMAS
  • 成長機会:アカウントベースマーケティング
  • 成長機会:チャットボット
  • 成功・成長のための戦略的必須要件

技術動向

  • 技術動向
  • メガトレンドの影響

総論

  • 総論:予測
  • 免責事項

付録

目次
Product Code: K376-70

MAS Will be a Key Technology for Businesses to Bring Customers an Omni-channel Marketing and Sales Experience

This study focuses on the global marketing automation solutions market. The study considers 2018 as the base year, with market growth, regional splits, and specific customer segment revenue growth forecasted till 2025. A marketing automation solution comprises platforms that automate marketing and sales activities to drive revenue growth and empower organizations to make data-driven decisions.

A marketing automation solution constitutes the following 4 functions: campaign management, sales enablement, lead management, and data and analytics. Marketing automation solutions differentiate from marketing process automation solutions, customer relationship management, digital asset management, and email marketing software. Marketing automation solutions serve the small- and medium-sized business segment and the enterprise segment. A marketing automation solution is a global technology, and this study focuses and analyzes trends in North America-Latin America, Europe, the Middle East and Africa, and Asia-Pacific.

This study also examines the predicted base year revenue and further revenue growth for the next 7 years, discusses pricing and distribution structure, growth opportunities, and Mega Trends affecting the marketing automation solutions market. The 2018 marketing automation solutions study also includes information about marketing automation solutions that target two major customer segments: enterprises and small- and medium-sized businesses. Each customer segment section will discuss regional forecasts and trends as well as drivers and restraints for each customer segment.

Additionally, this marketing automation solutions study will examine the competitive landscape of the total marketing automation solutions market. Marketing automation solution vendors mentioned and/or profiled in this study include Marketo, Oracle Eloqua, IBM Watson, Pardot, Infusionsoft, SAP Marketing Cloud, HubSpot, Act-On Software, Salesfusion, eTrigue, Mindmatrix, Impartner, Ontraport, Braze, Zift Solutions, SharpSpring, Lead Liaison, Blackbaud, ActiveCampaign, Zoho, Aritic, Agglic, Net-Results, and Right On Interactive as well as other smaller marketing automation solution vendors.

Key Issues Addressed:

  • What does the marketing automation solutions market growth look like during the forecast period-is it growing, maturing, or declining?
  • How will major trends, customer behaviors, regional factors, and market competition affect the revenue growth of the marketing automation solutions market?
  • What are the most significant features and functionalities that customers look for in a marketing automation solution?
  • What are the top growth opportunities in the marketing automation solutions market? What are the current pricing trends for the marketing automation solutions market?
  • Which are the top vendors of marketing automation solutions and how are they approaching the market for growth?
  • What Mega Trends are affecting the marketing automation solutions market?

Table of Contents

Executive Summary

  • Key Findings
  • Market Engineering Measurements
  • CEO's Perspective

Market Overview

  • Market Definitions
  • Market Definitions (continued)
  • Market Definitions (continued)
  • Market Definitions (continued)
  • Market Definitions (continued)
  • Definitions of Vertical Markets
  • Key Questions this Study will Answer

Drivers and Restraints-Total Marketing Automation Solutions Market

  • Market Drivers
  • Drivers Explained
  • Drivers Explained (continued)
  • Drivers Explained (continued)
  • Market Restraints
  • Restraints Explained
  • Restraints Explained (continued)
  • Restraints Explained (continued)

Forecasts and Trends-Total Marketing Automation Solutions Market

  • Forecast Assumptions
  • Revenue Forecast
  • Revenue Forecast Discussion
  • Revenue Forecast Discussion (continued)
  • Revenue Forecast by Region
  • NALA Revenue Forecast Discussion
  • NALA Revenue Forecast Discussion (continued)
  • Revenue Forecast Discussion by EMEA
  • APAC Revenue Forecast Discussion

Pricing Analysis and Distribution Channel-Total Marketing Automation Solutions Market

  • Pricing Analysis
  • Pricing Analysis (continued)
  • Pricing Analysis (continued)
  • Market Distribution Channels
  • Market Distribution Channels Discussion

Vertical Market Analysis-Total Marketing Automation Solutions Market

  • Percent Revenue by Vertical Market
  • Percent Revenue Discussion by Vertical Market
  • Percent Revenue Discussion by Vertical Market (continued)
  • Percent Revenue Discussion by Vertical Market (continued)

Market Share and Competitive Analysis-Total Marketing Automation Solutions Market

  • Market Share
  • Competitive Landscape
  • Market Leader-Marketo by Adobe
  • Market Challenger/Leader-HubSpot
  • Market Challenger-Oracle Eloqua
  • Market Challenger-IBM Watson
  • Market Contender/Challenger-Act-On Software
  • Market Contender/Challenger-Pardot
  • Market Contender/Challengers
  • Market Contender/Challengers (continued)
  • Market Contender/Challengers (continued)
  • Market Contender/Challengers (continued)
  • Emerging/Receding Participants
  • Emerging/Receding Participants (continued)
  • Competitive Environment
  • Competitive Factors and Assessment
  • Competitive Factors and Assessment (continued)

SMB Segment Analysis

  • Market Engineering Measurements
  • Revenue Forecast
  • Percent Revenue Forecast by Region
  • NALA SMB Segment-Revenue Forecast
  • EMEA SMB Segment-Revenue Forecast
  • APAC SMB Segment-Revenue Forecast
  • Revenue Forecast Discussion
  • Revenue Forecast Discussion (continued)
  • Revenue Forecast Discussion (continued)
  • Market Share
  • Competitive Environment
  • Competitive Factors and Assessment

Enterprise Segment Analysis

  • Market Engineering Measurements
  • Enterprise Segment-Revenue Forecast
  • Enterprise Segment-Percent Revenue Forecast by Region
  • NALA Enterprise Segment-Revenue Forecast
  • EMEA Enterprise Segment-Revenue Forecast
  • APAC Enterprise Segment-Revenue Forecast
  • Revenue Forecast Discussion
  • Revenue Forecast Discussion (continued)
  • Revenue Forecast Discussion (continued)
  • Revenue Forecast Discussion (continued)
  • Market Share
  • Competitive Environment
  • Competitive Factors and Assessment

Growth Opportunities and Companies to Action

  • Growth Opportunity 1-APAC
  • Growth Opportunity 2-MAS for Channels
  • Growth Opportunity 3-Account-Based Marketing
  • Growth Opportunity 4-Chatbots
  • Strategic Imperatives for Success and Growth

Technology Trends-Total Marketing Automation Solutions Market

  • Technology Trends
  • Technology Trends (continued)
  • Mega Trend Impact on MAS Market
  • Mega Trends Explained

The Last Word

  • The Last Word-Predictions
  • Legal Disclaimer

Appendix

  • Market Engineering Methodology
  • Market Engineering Measurements
  • List of Companies Included in “Others”
  • Partial List of Companies Interviewed
  • Learn More-Next Steps
  • List of Exhibits
  • List of Exhibits (continued)
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