株式会社グローバルインフォメーション
TEL: 044-952-0102
表紙
市場調査レポート

パワートレインの各種システム・機能への米国顧客の優先順位・好み・WTP (支払意思額):2018年

US Consumers' Priorities, Preferences, and Willingness to Pay for Powertrain Systems and Features, 2018

発行 Frost & Sullivan 商品コード 841537
出版日 ページ情報 英文 104 Pages
納期: 即日から翌営業日
価格
本日の銀行送金レート: 1USD=109.81円で換算しております。
Back to Top
パワートレインの各種システム・機能への米国顧客の優先順位・好み・WTP (支払意思額):2018年 US Consumers' Priorities, Preferences, and Willingness to Pay for Powertrain Systems and Features, 2018
出版日: 2019年04月26日 ページ情報: 英文 104 Pages
概要

当レポートでは、パワートレインの各種システム・機能への米国顧客の優先順位・好み・WTP (支払意思額) を調査し、信頼性、燃費、燃料の入手性、日常的性能、低TCO、低騒音・低振動性、低/ゼロ排出量などに対する好み・優先度、成長機会・成功戦略の分析などをまとめています。

第1章 エグゼクティブサマリー

第2章 調査目的・調査手法

第3章 自動車概要・ドライビングプロファイル

  • 現在の燃料エンジンタイプ
  • ターボチャージャエンジン&スーパーチャージエンジン車
  • ドライビングパターン:平均的利用状況

第4章 一般的購買基準

  • 一般的購買基準:機能
  • エンジン選定基準
  • エンジン選定基準
  • 影響因子

第5章 燃費 vs 性能のトレードオフと優先技術

  • 燃費 vs 性能・ユーティリティトレードオフ
  • WTP:燃費 vs 性能
  • 自動車技術の重要性

第6章 現在の自動車への満足度

  • 重要性 vs 満足度マトリックス
  • 重要性 vs 満足度マトリックス:男性回答者 vs 女性回答者
  • 重要性 vs 満足度マトリックス:高級車オーナー vs 非高級車オーナー

第7章 自動車の買い替えと予算

  • 現在の自動車区分 vs 好みの自動車区分 (次回購入時)
  • 予算
  • 購入手段
  • 低燃費車への買い替えの意思

第8章 次の自動車のパワートレインの好み

  • 現在の燃料タイプ vs 好みの燃料タイプ
  • 検討中・好みの燃料エンジンタイプ

第9章 次回購入時のパワートレインの導入率予測

  • 主要エンジンカテゴリー
  • ガソリンエンジンタイプ
  • ガソリンエンジンオプション
  • ディーゼルエンジンオプション
  • PEVエンジンタイプ
  • 充電オプション

第10章 各種燃料エンジンを検討中の消費者のプロファイル

  • 検討中の燃料タイプ:人口構成別
  • 環境への意識:検討中の燃料タイプ別
  • 自動車技術sへの意識:検討中の燃料タイプ別
  • 新車購入基準:検討中の燃料タイプ別
  • 現在の燃料タイプ:検討中の燃料タイプ別
  • 走行距離:検討中の燃料タイプ別

第11章 各種燃料エンジンのWTP

  • 水素燃料電池エンジン
  • 水素燃料電池自動車
  • ディーゼル&ハイブリッド

第12章 代替燃料エンジンに関する消費者の考え・期待

  • EVとPHEV
  • EVのドライビングレンジへの期待

第13章 成長機会・推奨行動

  • 成長機会:xEVへの関心から購入への転換
  • 戦略的必須要件

第14章 総論

第15章 付録

目次
Product Code: ME02-18

Customers are Willing to Consider xEVs While Purchasing their Next Car

Declining diesel share gives rise to newer opportunities for electric vehicles. Understanding consumer needs becomes quintessential toward driving future mobility developments. This research focuses on consumer needs and their willingness to pay for various powertrain features and electric vehicles. The respondents were questioned based on numerous factors such as reliability, fuel economy, easy availability of the fuel, good everyday performance, low cost of ownership, good resale value, low noise and vibration, inexpensive to purchase, very low/zero emissions, sporty performance, tax credits, and other incentives such as HOV lane access and to understand which motivates them to consider purchasing a vehicle. An overview on the impact of Volkswagen diesel emission scandal and changing consumer perception of diesels has also been captured.

Key Features:

The key takeaways of the study include:

  • Vehicles are mainly used on city roads and highways. Around half of the drivers do not drive more than 250 miles a day ever.
  • Although reliability and safety are the most important factors for choosing vehicle, luxury car owners consider performance and personalization of the vehicle more often.
  • Innovation seekers and selective adopters are more often considering performance aspects when choosing engine.
  • Fuel economy is a higher priority compared to performance. Females and drivers of small cars and SUVs with gasoline engine are especially keen on achieving good fuel economy.
  • More than 80% of the drivers are willing to trade in their current vehicle for more fuel-efficient vehicle at fuel price of $5 per gallon.
  • Next Vehicle Segment - On average, of those who prefer diesel engines, 55% would want an idle start-stop system, while 43% would want cylinder deactivation. These preferences can overlap, with 25% not wanting any of those.

Key Issues Addressed:

  • What are the general purchasing criteria and powertrain attributes that customers in the US consider while buying the car of their choice?
  • What is the customer interest in considering a diesel-driven car as the next purchase?
  • How is the customer perception of diesel cars changing?
  • What is the impact of the Volkswagen emission scandal on such perception?
  • What is the consumer perception of xEVs? How does it change by EV type - mild, full, plug-in hybrid, and battery electric cars? What are the key reasons for the consideration of xEVs?
  • How has the awareness level of xEVs improved over the last few years? How has the switching behavior changed over the years?

Table of Contents

1. EXECUTIVE SUMMARY

  • Executive Summary
  • Executive Summary (continued)
  • General Purchasing Criteria-Features
  • Importance of Vehicle Technologies
  • Willingness to Switch to a More Fuel-efficient Vehicle Based on Fuel Prices
  • Considered and Preferred Fuel Engine Type
  • Considered and Preferred Fuel Engine Type-By Segment
  • Electric Vehicle Driving Range

2. RESEARCH OBJECTIVES AND METHODOLOGY

  • Research Objectives
  • Research Methodology
  • Key Questions this Study will Answer
  • Sample Overview-Sample Structure
  • Weighting Methodology
  • Psychographic Segments-Overview of Driver Segments
  • Vehicle Ownership-By Gender
  • Vehicle Ownership and Usage-By Gender
  • Current Fuel Type and Average Daily Mileage-By Segment

3. VEHICLE OVERVIEW AND DRIVING PROFILE

  • Current Fuel Engine Type-By Region and Current Vehicle Segment
  • Vehicles with Turbo Charged or Supercharged Engine
  • Driving Patterns-Average Usage of Vehicle

4. GENERAL PURCHASING CRITERIA

  • General Purchasing Criteria-Features
  • Engine Selection Criteria
  • Engine Selection Criteria-By Current Vehicle Segment
  • Factors Determining Preferred Engine Choice
  • Factors Determining Preferred Engine Choice-By Segment
  • Factors Determining Preferred Engine Choice
  • Factors Determining Preferred Engine Choice-By Preferred Fuel Type

5. FUEL EFFICIENCY VERSUS PERFORMANCE TRADE OFF AND TECHNOLOGY PRIORITY

  • Fuel Efficiency versus Performance and Utility Trade off
  • Willingness to Pay for Fuel Economy Versus Performance
  • Willingness to Pay for Fuel Economy Versus Performance-By Segment
  • Importance of Vehicle Technologies
  • Importance of Vehicle Technologies-By Segment
  • Importance of Vehicle Technologies-By Factors

6. SATISFACTION WITH THE CURRENT VEHICLE

  • Importance Versus Satisfaction Matrix
  • Importance Versus Satisfaction Matrix-Male Versus Female Respondents
  • Importance Versus Satisfaction Matrix-Luxury Versus Non-luxury Vehicle Owners

7. VEHICLE SWITCHING ANALYSIS AND VEHICLE BUDGET

  • Current Versus Preferred Vehicle Segment (Next Purchase)
  • Current Versus Preferred Vehicle Segment (Next Purchase)-By Segment
  • Current Versus Preferred Vehicle Segment (Next Purchase)
  • Bugdet for Next Vehicle
  • Preferred Way of Purchase
  • Willingness to Switch to a More Fuel-efficient Vehicle Based on Fuel Prices

8. POWERTRAIN PREFERENCE IN THE NEXT VEHICLE

  • Current Versus Preferred Fuel Type
  • Considered and Preferred Fuel Engine Type
  • Considered and Preferred Fuel Engine Type-By Segment
  • Considered and Preferred Fuel Engine Type-By Type
  • Electric Vehicle as Primary Vehicle Versus Supplemental Vehicle-By Current Vehicle Segment

9. EXPECTED UPTAKE RATES FOR POWERTRAIN FOR THE NEXT VEHICLE-CONJOINT RESULTS

  • Powertrain Expected Uptake Rate of Major Engine Categories
  • Powertrain Expected Uptake Rate of Major Engine Categories
  • Powertrain Expected Uptake Rate of Gasoline Engine Types-By Next Vehicle Segment
  • Powertrain Expected Uptake Rate of Gasoline Engine Types
  • Powertrain Expected Uptake Rate of Gasoline Engine Options
  • Powertrain Expected Uptake Rate of Diesel Engine Options-By Next Vehicle Segment
  • Powertrain Expected Uptake Rate of Diesel Engine Options
  • Powertrain Expected Uptake Rate of Plug-in Electric Engine Types
  • Expected Uptake Rates of Charging Options-By Next Vehicle Segment

10. PROFILE OF CONSUMERS CONSIDERING DIFFERENT FUEL ENGINE TYPES

  • Considered Fuel Type by Demographics
  • Attitude Towards Environment-By Considered Fuel Type
  • Attitude Towards Vehicle Technology-By Considered Fuel Type
  • General Criteria for Purchasing a New Vehicle-By Considered Fuel Type
  • Current Fuel Type-By Considered Fuel Type
  • Mileage-By Considered Fuel Type

11. WILLINGNESS TO PAY FOR DIFFERENT FUEL ENGINE TYPES

  • Willingness to Pay Extra for Hydrogen Fuel Cell Engine
  • Willingness to Pay Extra for Hydrogen Fuel Cell Vehicle
  • Willingness to Pay Extra for Diesel and Hybrid
  • Willingness to Pay Extra for Diesel and Hybrid-By Segment
  • Willingness to Pay Extra for Diesel and Hybrid

12. CONSUMER ATTITUDE AND EXPECTATIONS TOWARD ALTERNATIVE FUEL ENGINES

  • Electric and PHEV Vehicles
  • Electric Vehicle Driving Range Expectations
  • Electric Vehicle Driving Range Expectations-By Segment
  • Electric Vehicle Driving Range

13. GROWTH OPPORTUNITIES AND COMPANIES TO ACTION

  • Growth Opportunity-Convert the Interest in xEVs to Sale
  • Strategic Imperatives for Consumer Interest in xEVs

14. CONCLUSIONS

  • Key Conclusions

15. APPENDIX

  • Legal Disclaimer
  • Market Engineering Methodology
  • List of Exhibits
  • List of Exhibits (continued)
  • List of Exhibits (continued)
  • List of Exhibits (continued)
  • List of Exhibits (continued)
  • List of Exhibits (continued)
Back to Top