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北米のヘルスケアeコマース市場:~2022年

Healthcare eCommerce Market in North America, Forecast to 2022

発行 Frost & Sullivan 商品コード 808211
出版日 ページ情報 英文 116 Pages
納期: 即日から翌営業日
価格
本日の銀行送金レート: 1USD=107.99円で換算しております。
北米のヘルスケアeコマース市場:~2022年 Healthcare eCommerce Market in North America, Forecast to 2022
出版日: 2019年03月04日 ページ情報: 英文 116 Pages
概要

北米の医薬品・医療機器のEコマースの市場は予測期間中10-15%のCAGRで推移し、2022年には2000億ドルを超える規模に成長すると予測されています。

当レポートでは、北米のヘルスケアeコマースの市場を調査し、市場背景、市場への影響因子・導入推進因子・市場機会の分析、販売経路・デバイスタイプ・薬剤タイプなど各種区分別の収益予測、主要事業者とケーススタディ、成長機会・成功戦略の分析などをまとめています。

第1章 エグゼクティブサマリー

第2章 調査範囲・定義

第3章 マクロからミクロへのビジョニング:ヘルスケアeコマースを推進する主要テーマ

  • ヘルスケアeコマースを推進する需給動向
  • コスト上昇と価格圧力
  • ヘルスケアインタラション:顧客としての患者
  • ビジネスモデルのシフト
  • 技術のシフト
  • ヘルスケアデジタルトランスフォーメーション:新規参入拡大
  • 成長機会:新しいビジネスモデル
  • ヒートマップ:新しいいビジネスモデル
  • 「Amazonization」:既存部門・既存事業者への影響
  • Amazon:在宅医療部門にディスラプションをもたらすのに絶好の位置付け
  • 可能性のあるビジネスモデル:D2C (Direct-to-consumer) ヘルスケア

第4章 ヘルスケアeコマース市場:収益予測

  • 医療機器eコマース
    • 収益予測:販売経路別
    • 前提因子
    • 販売経路の好み:デバイスタイプ別
    • 販売経路の好み:サービス範囲別
  • 医薬品eコマース
    • 収益予測
    • 前提因子
    • 販売経路の好み:薬剤タイプ別
    • 販売経路の好み:サービス範囲別

第5章 医療機器eコマースの市場機会:事業者区分別

  • 米国の医療機器eコマースの進化:タイムライン
  • 医療機器サプライチェーンの進化への影響因子
  • 従来型医療機器流通販売モデル:主要ステークホルダー別
  • 医療機器eコマース戦略の分類:事業者区分別
  • 医療機器製造業者の課題・eコマースの役割
  • 事例:医療機器eコマース・プロセスの最適化の展望
  • 主な医療機器製造業者によるeコマース
  • GPO:市場課題・eコマースの役割 (米国)
  • 主な医療用品販売業者によるeコマース (米国)
  • デジタルマーケットプレイスモデル:米国の医療機器産業の再構成
  • ケーススタディ:Guthrie Health System・OpenMarkets

第6章 医療機器eコマース:戦略的必須要件・ケーススタディ

  • プロバイダー・サプライヤー:現在のコマースモデルのペインポイント
  • サプライチェーンの非効率性の改善のためのeコマースプラットフォーム
  • 医療機器eコマースの導入:デジタルチャネルタイプ別
  • EDIの限界・デジタルB2B eコマースのメリット
  • eコマースの市場機会:医療機器ポートフォリオ別
  • eコマース戦略:医療機器タイプ別
  • eコマース戦略の分類:病院販売向け医療機器タイプ別
  • ケーススタディ:Amazon
  • ケーススタディ:Abbott
  • ケーススタディ:Valedo
  • ケーススタディ:Syncera
  • ケーススタディ:WestCMR
  • ケーススタディ:SikkaSoft
  • ケーススタディ:Medline Industries
  • ケーススタディ:Stryker・JointCOACH
  • ケーススタディ:OPM
  • ケーススタディ:Cohealo
  • 総論:医療機器製造業者のeコマースの必要性

第7章 医薬品eコマースの市場機会:事業者区分別

  • 医薬品サプライチェーンの分析 (米国)
  • B2B医薬品eコマース戦略の分類:ステークホルダー別
  • 医薬品eコマース:患者コミュニケーションから患者エンゲージメントへ
  • BaxterのSHARESOURCE Telehealthプラットフォーム
  • 卸売業者:専門医薬品へのシフト
  • Cardinal Health:薬局のeコマースを支援
  • 薬局:サービス・ケア提供の多様化
  • CVS Health:特殊医薬品のeコマースプラットフォーム
  • PBM (Pharmacy Benefit Managers) によるリスク管理
  • 主なPBMによるeコマース
  • 「Amazonization」の医薬品サプライチェーンへの影響

第8章 医薬品DRUGS eコマース:戦略的必須要件・ケーススタディ

  • 医薬品産業の主要課題
  • eコマースによる課題の解消
  • 法規制動向
  • 価格動向 (米国)
  • 治療薬の動向
  • eコマースの市場機会:医薬品・治療区分別
  • 市場機会分析の枠組み:新しいeコマースモデル
  • 既存課題を解消するeコマース戦略
  • eコマースの主な成功因子:医薬品タイプ別
  • 医薬品eコマース戦略の分類:薬剤タイプ別
  • 戦略的必須要件
  • ケーススタディ:Mango Health
  • ケーススタディ:Digital Pharmacist Inc.
  • ケーススタディ:Capsules
  • ケーススタディ:GoodRx・Sproxil
  • ケーススタディ:Addicaid
  • ケーススタディ:GlaxoSmithKline
  • 総論

第9章 付録

目次
Product Code: K2AB-54

Drug and Device eCommerce Growth Opportunities in the Changing Paradigm of Healthcare Consumerism

Healthcare, as an industry, is entering a phase of rapid transformation. Digitization of products, services, and commerce models is democratizing current healthcare systems and unlocking new previously inaccessible segments. The fundamental convergence of healthcare with IT and retail industry continues to shift eCommerce from simple search portals for buying products to the digital marketplace that provides personalized experience and informed purchase decision making. This is manifesting into a new era of healthcare consumerism; today hospital buyers and patients are equally expecting a retail-like buying experience. Furthermore, as tech-savvy millennials are expected to overtake boomers, in terms of population, in 2019, eCommerce models with personalized UX/UI will be the preferred marketing channels for medical products and services. Entailing this, North America's healthcare eCommerce market for pharma drugs and medical devices is projected to cross $200 billion by 2022, growing at a CAGR of 10% to 15%. Frost & Sullivan defines healthcare electronic commerce (eCommerce) as “the application of communication and information-sharing technologies during the process of marketing, exchanging, servicing, buying, and selling of healthcare products, professional services, funds, and information over an electronic network, primarily by phone and Internet connectivity. It combines business and electronic infrastructure which allows traditional business transactions to be conducted electronically, ignoring the physical or geographic boundaries separating them”.

Furthermore, it's critical to understand that, eCommerce is not a software or IT platform feature. It is an evolving ecosystem that digitally-led emerging business models such as servicization, amazonization, uberization, and shared-economy among others.

Trends in both, demand (cost and pricing pressures) and supply side (health consumerization), coupled with increasing competition from non-traditional participants (e.g., Amazon, Ali Health, Apple, and so on) are fuelling the adoption of eCommerce. This compels drug/device Original Equipment Manufacturers (OEMs), wholesalers, GPOs, PBMs, distributors, and retailers to operate differently by leveraging on eCommerce to achieve much-needed operational efficiencies, standardize purchasing process, optimize supply chain inefficiencies, and improve end-user experience. Additionally, digital marketplace scalability provides drug/device companies the opportunity to differentiate with value-add services, such as free shipping, same-day delivery, online payment, product quality certificate, discounts, customer feedback on services, as well as the ability to connect 24x7, which is an important element in the overall buying experience. There is no one-size-fits-all eCommerce strategy for healthcare products. Drug and device OEMs and other supply chain participants should prioritize their eCommerce strategy based on the maturity of their buyers by using a suitable mix of available digital tools for educating, researching product information, and management of order and payment. Apart from drug/device types and purchase volumes, factors such as market positioning, target end user, and reimbursement play a critical role in eCommerce channel selection and success.

Research Scope:

This research service analyzes the key trends and developments around healthcare eCommerce with specific focus on the eCommerce market for pharma drugs and medical devices in North America. The study also provides market projections, opportunity analysis by supply chain participants, strategic imperatives, and select industry best practices or case studies, both for pharma drugs and medical device segments.

Key Issues Addressed:

  • What are the macro to micro factors driving healthcare eCommerce trends?
  • What is the current and expected eCommerce market penetration (percentage) by drug and device sales ($) for the North American region?
  • What product (drug and device) segments and supply chain participants will be the most impacted by eCommerce?
  • What are the key factors considered to succeed in the eCommerce strategy by key commerce models for select healthcare products and services?
  • What will be the impact of Amazon on the healthcare industry? How will the convergence of retail, IT, and healthcare industries disrupt traditional commerce models?
  • What are the key eCommerce opportunities for drug and device companies? Which are some of the industry best practices (examples/case studies)?

Table of Contents

1. EXECUTIVE SUMMARY

  • Macro to Micro Visioning-Healthcare eCommerce
  • Healthcare eCommerce-Drug and Device Market Overview
  • Medical Device eCommerce-Strategic Priorities and Preferred Channels
  • eCommerce Opportunity Analysis by Medical Device Portfolio
  • Pharma Drug eCommerce-Strategic Priorities and Preferred Channels
  • eCommerce Opportunity Analysis by Pharma Drugs and Therapeutic Types

2. RESEARCH SCOPE AND DEFINITION

  • Research Objective and Methodology
  • Research Scope and Definition
  • The Difference Between eCommerce and eBusiness

3. MACRO TO MICRO VISIONING-KEY THEMES DRIVING HEALTHCARE ECOMMERCE

  • Demand- and Supply-side Trends Driving eCommerce in Healthcare
  • Increasing Cost and Pricing Pressure
  • Healthcare Interactions-Patients as Consumers
  • Business Model Shifts
  • Technology Shifts
  • Healthcare Digital Transformation Attractiveness Luring New Entrants
  • Growth Opportunity-Emerging Business Models in Healthcare
  • Heat Map-Emerging Business Models in the Healthcare Space
  • Amazonization Implication for Traditional Segments and Participants
  • Amazon-Well Positioned to Disrupt the Home-health Space
  • Possible Business Model-Direct-to-consumer Healthcare

4. HEALTHCARE ECOMMERCE MARKET REVENUE PROJECTIONS

  • Revenue Forecast by Sales Channel-Medical Device eCommerce Market
  • Revenue Forecast Assumption-Medical Device eCommerce Market
  • Medical Device eCommerce Channels Preference by Device Type
  • Medical Device eCommerce Channels Preference by Service Scope
  • Revenue Forecast by Sales Channel-Pharma Drugs eCommerce Market
  • Revenue Forecast Assumption-Pharma Drugs eCommerce Market
  • Pharma eCommerce Channels Preference by Drug Type
  • Pharma Drugs eCommerce Channels Preference by Service Scope

5. MEDICAL DEVICE ECOMMERCE OPPORTUNITY ANALYSIS BY SUPPLY CHAIN PARTICIPANTS

  • US Medical Device eCommerce Evolution Timeline
  • Supply Chain Evolution Factors for Medical Device Industry
  • Traditional Medical Device Distribution Model by Major Stakeholders
  • Classification of Medical Device eCommerce Strategy by Supply Chain Participants
  • Medical Device Manufacturer Challenges and Role of eCommerce
  • Case Example-Medical Device eCommerce and Scope of Process Optimization
  • Select Global Medical Device Manufacturer eCommerce Play
  • Select Global Medical Device Manufacturer eCommerce Play (continued)
  • GPO Market Challenges and Role of eCommerce (US)
  • Select GPOs Manufacturer eCommerce Play (US)
  • Select Medical Supplies Distributors eCommerce Play (US)
  • Digital Marketplace Models Reshaping the US Medical Device Industry
  • Case Study-Guthrie Health System Partners With OpenMarkets to Improve Capital Equipment Procurement Process

6. MEDICAL DEVICE ECOMMERCE-STRATEGIC IMPERATIVES AND SELECT CASE STUDIES

  • Providers and Suppliers-Current Commerce Model Pain Points
  • eCommerce Platforms to Optimize Supply Chain Inefficiencies
  • Medical Device eCommerce-Adoption by Digital Channels Types
  • Limitation With EDI and Benefits of Digital B2B eCommerce
  • eCommerce Opportunity Analysis by Medical Device Portfolio
  • eCommerce Strategy by Medical Device Type
  • Classification of eCommerce Strategy by Medical Device Types for Hospital Buyers
  • Case Study-Amazon's B2B Play: The Ecommerce Expert's Strategies
  • Case Study-Abbott: Direct to Consumer Medical-grade CGM
  • Case Study-Valedo: Gamifing Back Pain Therapy for Home Care
  • Case Study-Syncera: Rep-free Orthopedic Supply Chain Model
  • Case Study-WestCMR's Reverse eCommerce Play
  • Case Study-SikkaSoft's Cloud-based App Platform
  • Case Study-Medline Industries eCommerce Play
  • Case Study-Stryker Performance Solutions JointCOACH
  • Case Study-OPM: On-demand 3D Printed Medical Implants
  • Case Study-Cohealo: Medical Equipment Collaborative Consumption
  • Concluding Thoughts-Why Medical Device Manufacturers Need eCommerce?

7. PHARMA DRUG ECOMMERCE OPPORTUNITY ANALYSIS BY MAJOR SUPPLY CHAIN PARTICIPANTS

  • Drug Supply Chain Analysis (US)
  • Classification of B2B Pharma eCommerce Strategy by Stakeholder
  • Pharma eCommerce-From Patient Communication to Engagement
  • Baxter's SHARESOURCE Telehealth Platform for Home Dialysis Patients
  • Wholesalers-Shifting Momentum Toward Specialty Pharma
  • Cardinal Health-Stepping up to Support Pharmacies in eCommerce Revolution
  • Pharmacies-Diversifying Services and Delivering Care
  • CVS Health Specialty Medication eCommerce Platform
  • Pharmacy Benefit Managers-Managing Risk to Stay Relevant
  • Select PBM eCommerce Play-Recalibrating Toward Value-based Healthcare
  • Amazonization Implication for Pharma Supply Chain Participants

8. PHARMA DRUGS ECOMMERCE-STRATEGIC IMPERATIVES AND SELECT CASE STUDIES

  • Key Challenges Facing the Pharmaceutical Industry
  • Addressing the Challenges Through eCommerce
  • Regulatory Trends
  • Pricing Trends (US)
  • Therapeutic Trends
  • eCommerce Opportunity Analysis by Pharma Drugs and Therapeutic Types
  • Opportunity Analysis Framework-Emerging eCommerce Models
  • eCommerce Strategies to Address the Existing Challenges
  • Key Success Factors for eCommerce by Pharma Drug Types
  • Classification of Pharma eCommerce Strategy by Drug Type
  • Strategic Imperatives-Pharma Drugs eCommerce
  • Case Study-Mango Health: Gamifing Health
  • Case Study-Digital Pharmacist Inc.: Omni-channel Patient Communication Platform
  • Case Study-Capsules: From Commodity to Experience Delivering
  • Case Study-GoodRx and Sproxil: Transparency in Supply Chain to Prices
  • Case Study-Addicaid: Engaging Addiction Care Program
  • Case Study-GlaxoSmithKline Australia
  • Concluding Thoughts
  • Legal Disclaimer

9. APPENDIX

  • List of Acronyms and Explanations
  • Revenue Forecast Assumption-Total Medical Device and Pharma Drugs Market, North America, 2018
  • Evolving Medical Device Service-based Business Model
  • Evolution of Pharmaceutical Landscape-Risk-based Everything
  • MedTech eCommerce Strategy for Patient Centricity
  • List of Exhibits
  • List of Exhibits (continued)
  • List of Exhibits (continued)
  • List of Exhibits (continued)
  • List of Exhibits (continued)