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将来の顧客層としてのZ世代:〜2027年

Generation Z as Future Customers, Forecast to 2027

発行 Frost & Sullivan 商品コード 792026
出版日 ページ情報 英文 88 Pages
納期: 即日から翌営業日
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本日の銀行送金レート: 1USD=108.55円で換算しております。
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将来の顧客層としてのZ世代:〜2027年 Generation Z as Future Customers, Forecast to 2027
出版日: 2019年02月11日 ページ情報: 英文 88 Pages
概要

1993年から2007年生まれの「Z世代」は現在、世界人口の24%を占め、大きな購買力をを持っています。デジタルネイティブなこの世代は、将来重要な顧客基盤となるでしょう。

当レポートでは、将来の顧客層としてのZ世代の動向を調査し、Z世代の人口統計・特徴、Z世代の形成に影響を及ぼす社会・技術・経済・環境・政治的動向、その他の世代との好み・支出パターンの比較、潜在市場の分析などをまとめています。

第1章 エグゼクティブサマリー

  • 主要調査結果

第2章 Z世代の人口統計・特徴

  • Z世代とは
  • Z世代顧客基盤
  • 典型的なZ世代の特徴
  • Z世代人口の多い国
  • Z世代市場の潜在性
  • 優位市場:中国・インド・米国
  • Z世代の能力
  • Z世代の職場での役割
  • Z世代に求められるスキル
  • AIによる仕事の二極化

第3章 Z世代を形成する動向

  • Z世代の意識・基準を形成する主要動向
  • 社会的動向
  • 技術的動向
  • 経済的動向
  • 環境面の動向
  • 政治的動向

第4章 顧客としてのZ世代

  • Z世代:デジタルライフスタイルを推進
  • 顧客プロファイル
  • Z世代のブランド認知度
  • 小売
  • CE製品
  • モビリティ
  • バンキング

第5章 世代間の比較

  • モデルプロファイル
  • 各世代の好み・支出パターン
  • 住宅所有への意識
  • 自動車所有への意識
  • CE製品への意識
  • エンターテインメントへの意識
  • 旅行への意識
  • 支出への意識

第6章 付録

目次
Product Code: K33A-MT

Understandings of the Preferences and Trends of the New Customer Base

Generation Z currently makes up 24% of the global population and are set to have significant spending power. This "digitally native" population cohort, born between 1993 and 2007, will be an important customer base in the future. This age cohort is expected to be the most ethnically diverse and tolerant generation yet. It is also a socially and environmentally aware group. In the US, it is estimated that Gen Z has a direct spending power of US$29 billion-US$143 billion and an indirect spending power of US$600 billion. Companies that are tracking well with Gen Z are those that embrace authenticity and transparency. Gen Z does not like being ‘sold to' and prefers brands that enable user-generated content and use social media influencers to do their marketing. For manufacturers, these characteristics will have far-reaching impacts. Brands will no longer be the focal point for a generation that is shaped by constant connectivity and ready access to information, and receptive to non-formal channels of communication. Gen Z customers will be more comfortable with the idea of autonomous technologies and robots, given that they are the first generation to be born in the Internet and technology era.

This research highlights Gen Z's demographic makeup, psychographic customer profile, and looks at successful brands that have responded to their particular aspirations and needs.

Key Features:

  • Gen Z will push brands to do better: for the environment, for their health, and for the common good.
  • Companies that embrace authenticity and play a positive role in society will find that Gen Z customers will do much of their marketing for them.
  • The future is mobile. Gen Z will continue to demand that services and products be available on a mobile platform. Social media as a direct platform for buying goods and services will grow in importance.
  • Artificial intelligence and automation will create entirely new jobs and lead to a shift in work environments. Gen Z will need to have flexible skill sets to adapt to a fast-changing job market.
  • Gen Z, with attention spans of 8 seconds, will need highly interventional engagement modes that leverage on behavioral analytics and nudge tactics to ensure customer stickiness.

Key Issues Addressed:

  • What are the key characteristics of Generation Z and how do they differ from previous generations?
  • Which are the key social, technological, economic, environmental, and political trends shaping Gen Z?
  • Which emerging markets are the most important for targeting Gen Z customer?

Table of Contents

1. EXECUTIVE SUMMARY

  • Key Findings of the Study

2. GENERATION Z DEMOGRAPHICS AND CHARACTERISTICS

  • Who is Gen Z?
  • The Gen Z Consumer Base
  • Typical Gen Z Characteristics
  • Countries With High Gen Z Populations
  • Gen Z Market Potential
  • Priority Markets-China, India, and the US
  • Choice of Degree and Earning Potential
  • Gen Z Talent Base
  • The Role of Gen Z in the Changing Workplace
  • Skills Gen Z Will Need in the Workplace
  • AI Leading to Job Polarization

3. TRENDS SHAPING GENERATION Z

  • Key Trends Shaping Gen Z Attitudes and Norms
  • Social Trends Shaping Gen Z
  • Social Trends Shaping Gen Z (continued)
  • Technological Trends Shaping Gen Z
  • Technological Trends Shaping Gen Z (continued)
  • Economic Trends Shaping Gen Z
  • Economic Trends Shaping Gen Z (continued)
  • Environmental Trends Shaping Gen Z
  • Political Trends Shaping Gen Z

4. GENERATION Z AS CUSTOMERS

  • Gen Z-Driving Digital Lifestyles
  • Customer Profile
  • Gen Z Brand Awareness and Coolness
  • Retail
  • Consumer Electronics
  • Mobility
  • Mobility (continued)
  • Banking

5. GENERATIONAL COMPARISON-KEY MARKET DEEP DIVES

  • Generational Comparisons-The Model Profiles
  • Generational Comparisons-Understanding the Preferences and Spending Patterns of Each Generation
  • Generational Comparisons-Attitude Toward Home Ownership
  • Generational Comparisons-Attitude Toward Vehicle Ownership
  • Generational Comparisons-Attitude Toward Consumer Electronics
  • Generational Comparisons-Attitude Toward Entertainment
  • Generational Comparisons-Attitude Toward Travel
  • Generational Comparisons-Attitude Toward Spending
  • Generational Comparisons-The Model Profiles
  • Generational Comparisons-Understanding the Preferences and Spending Patterns of Each Generation
  • Generational Comparisons-Understanding the Preferences and Spending Patterns of Each Generation (continued)
  • Generational Comparisons-Attitude Toward Home Ownership
  • Generational Comparisons-Attitude Toward Vehicle Ownership
  • Generational Comparisons-Attitude Toward Consumer Electronics
  • Generational Comparisons-Attitude Toward Fashion
  • Generational Comparisons-Attitude Toward Entertainment
  • Generational Comparisons: Attitude Toward Travel
  • Generational Comparisons-Attitude Toward Spending
  • Generational Comparisons-The Model Profiles
  • Generational Comparisons-Understanding the Preferences and Spending Patterns of Each Generation
  • Generational Comparisons-Attitude Toward Home Ownership
  • Generational Comparisons-Attitude Toward Vehicle Ownership
  • Generational Comparisons-Attitude Toward Consumer Electronics
  • Generational Comparisons-Attitude Toward Entertainment
  • Generational Comparisons-Attitude Toward Travel
  • Generational Comparisons-Attitude Toward Spending
  • Generational Comparisons-The Model Profile
  • Generational Comparisons-Understanding the Preferences and Spending Patterns of Each Generation
  • Generational Comparisons-Understanding the Preferences and Spending Patterns of Each Generation (continued)
  • Generational Comparisons-Attitude Toward Home Ownership
  • Generational Comparisons-Attitude Toward Vehicle Ownership
  • Generational Comparisons-Attitude Toward Consumer Electronics
  • Generational Comparisons-Attitude Toward Entertainment
  • Generational Comparisons-Attitude Toward Travel
  • Generational Comparisons-Attitude Toward Spending
  • Generational Comparisons-The Model Profile
  • Generational Comparisons-Understanding the Preferences and Spending Patterns of Each Generation
  • Generational Comparisons-Attitude Toward Home Ownership
  • Generational Comparisons-Attitude Toward Vehicle Ownership
  • Generational Comparisons-Attitude Toward ConsumerElectronics
  • Generational Comparisons-Attitude Toward Entertainment
  • Generational Comparisons-Attitude Toward Travel
  • Generational Comparisons-Attitude Toward Spending
  • Generational Comparisons-Keyword Associations
  • Summary
  • Legal Disclaimer

6. APPENDIX

  • List of Exhibits
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