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家庭用電池電力貯蔵の世界市場:顧客の声

Voice of Customer Analysis of the Global Residential Battery Storage Market, 2016

発行 Frost & Sullivan 商品コード 792025
出版日 ページ情報 英文 110 Pages
納期: 即日から翌営業日
価格
本日の銀行送金レート: 1USD=111.17円で換算しております。
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家庭用電池電力貯蔵の世界市場:顧客の声 Voice of Customer Analysis of the Global Residential Battery Storage Market, 2016
出版日: 2019年02月11日 ページ情報: 英文 110 Pages
概要

家庭用電池電力貯蔵 (BES:Battery Energy Storage) の市場は、固定価格買取制度、住宅用PVのホットスポットにおけるネットメータリングの見直し、補助金および税制上の優遇措置、リチウムイオン電池価格の急激な下落、電気料金の値上げなどの影響を大きく受けています。

当レポートでは、世界の家庭用電池電力貯蔵の市場を顧客の観点から調査し、電池電力貯蔵 (BES:Battery Energy Storage) ソリューションの特徴、考えられているメリット・デメリット、BESブランドの認知度、好まれるビジネスモデル、好まれる価格、ソリューションの主な選定基準、コンフィギュレーションへの要望、成長機会・成功戦略の分析などをまとめています。

第1章 エグゼクティブサマリー

  • 要点
  • 家庭用蓄電池の5カ年購入見通し
  • 電気自動車の充電
  • PVシステム:主要データ
  • PVシステムからの電力の利用
  • BESソリューションの特徴
  • 家庭用蓄電ソリューションの購入場所
  • BESのメリット
  • BESソリューションのデメリット
  • BESの魅力向上のための対策
  • BESソリューションの主な選定基準
  • 蓄電池ソリューション・サプライヤーの情報源
  • BESブランド認知度
  • 好まれるビジネスモデル
  • 好まれる価格

第2章 調査範囲・調査目的・調査手法

第3章 エネルギー効率に対する意識

第4章 エネルギー消費量とコスト

第5章 現在のエネルギーシステム利用

  • 家庭用エネルギー管理システム
  • 家庭用バックアップ電源システム

第6章 PVシステムの詳細・利用

  • 主要データ
  • システム導入の理由
  • システム利用
  • 主要サプライヤー
  • 契約タイプ
  • 購入場所

第7章 電池電力ソリューションの認識

  • BESへの意識
  • BESのメリット
  • EV充電:BESのメリット
  • BESソリューションのデメリット
  • BESの魅力改善のための対策

第8章 BESデータ

  • BES導入の理由
  • 保守の頻度・保証

第9章 BESの購入

  • 主な選定基準
  • BESソリューション・サプライヤーに関する情報源
  • 購入場所
  • 家庭用蓄電池:5カ年購入見通し
  • ブランド認知度

第10章 BESのコンフィギュレーションへの要望

  • ディスプレイパネルへの表示情報
  • サイズ・パネル設置に関する要望

第11章 価格・投資回収の見通し

  • 好まれる価格
  • 好まれるビジネスモデル
  • 回収期間の希望
  • 保証期間の希望

第12章 成長機会・推奨行動

  • 成長機会:ソーシャルコラボレーション
  • 戦略的必須要件

第13章 総論・将来の展望

第14章 付録

目次
Product Code: K303-18

Understanding Consumers' Perceptions, Expectations, and Willingness to Pay for Residential Battery Energy Storage Solutions is Key to Market Success

The residential battery storage market is being spurred on by feed-in tariff and net metering revisions in residential PV hotspots, subsidies and tax incentives, rapid reductions in lithium-ion battery prices, and rising electricity tariffs. This is resulting in a shift from policy-driven markets for solar power grid trade to self-consumption-driven markets. The availability of residential storage increases the attractiveness for customers to enter the demand response market through similar aggregators, further increasing the value stack. Such functionalities allow for the opening up of income streams to customers besides enabling suppliers to offer system financing support, such as reduced or zero down payment loan, lease, or power purchase agreement (PPA) models. Significant reductions in upfront costs for customers through such models, combined with the provision of income streams, cost reduction through self-consumption, additional cost-reduction benefits when combined with electric vehicles, and advantages of a reliable, green energy supply to customers are expected to drive this market, even before system price reductions reach levels seen as acceptable for broad-based adoption.

The market is expected to diversify significantly, with the US and Australia representing the two largest break-out markets and other European markets-Italy and the UK-expected to record significant growth. This study throws light on customers' interests, attitude, usage, and perceptions with regard to various aspects of the residential battery storage market globally. It assesses customer willingness to pay for the residential battery storage systems with their preferred methods and also sheds light on the different brands, purpose of purchase, design (features) requirements, sources of information on battery storage solutions and suppliers. The study highlights the various growth opportunities for emerging as well as established players and identifies critical strategic imperatives. It also includes a significant sample analysis from major countries such as USA, Australia, Korea, and European countries (UK, France, Germany, Spain, and Italy).

Key Issues Addressed:

  • What is the attitude of general consumers towards energy efficiency and sustainability?
  • What are the key energy management systems used in today's households?
  • What are the main reasons for installing a photovoltaic system and what can be done to improve the adoption rate?
  • What are the disadvantages of photovoltaic systems and battery storage systems from the customer perspective?
  • How is the adoption rate for home energy storage solutions expected to grow in the next five years?

Table of Contents

1. EXECUTIVE SUMMARY

  • Top Findings
  • Key Takeaways-Market Targeting
  • Key Takeaways-Market Targeting (continued)
  • Purchase of Home Energy Storage in the Next 5 Years
  • Purchase of Home Energy Storage in the Next 5 Years (continued)
  • Electric Vehicle Charging
  • Photovoltaic System-Key Facts
  • Photovoltaic System-Key Facts (continued)
  • Usage of Electricity Generated by PV Systems
  • Battery Energy Storage Solution Features
  • Place of Purchase of Home Battery Storage Solutions
  • Perceived Benefits of Battery Energy Storage
  • Disadvantages of Battery Energy Storage Solutions
  • Measures to Enhance Attractiveness of Battery Energy Storage (BES)
  • Measures to Enhance Attractiveness of Battery Energy Storage (BES) (continued)
  • Selection Criteria for Battery Energy Storage Solutions
  • Selection Criteria for Battery Energy Storage Solutions (continued)
  • Sources of Information on Battery Storage Solutions and Suppliers
  • Sources of Information on Battery Storage Solutions and Suppliers (continued)
  • Battery Energy Storage Brand Awareness
  • Battery Energy Storage Brand Awareness (continued)
  • Preferred Business Model for Battery Energy Storage
  • Preferred Price for Battery Energy Storage
  • Preferred Price for Battery Energy Storage (continued)

2. RESEARCH SCOPE, OBJECTIVES, AND METHODOLOGY

  • Research Scope
  • Research Aims and Objectives
  • Key Questions this Study will Answer
  • Research Methodology
  • Product Segmentation
  • Sample Structure

3. ATTITUDE TOWARDS ENERGY EFFICIENCY

  • Attitude Towards Energy Efficiency and Sustainability
  • Attitude Towards Energy Efficiency and Sustainability (continued)

4. ENERGY CONSUMPTION AND COSTS

  • Annual Electricity Consumption and Expenditure

5. CURRENT ENERGY SYSTEMS USAGE

  • Energy Management Systems in Household Applications
  • Energy Management Systems in Household Applications (continued)
  • Backup Power Systems in Household Applications

6. PHOTOVOLTAIC SYSTEMS (PVS)-DETAILS AND USAGE

  • Photovoltaic System Key Facts
  • Photovoltaic System Key Facts (continued)
  • Reasons to Install-Photovoltaic System
  • Reasons to Install-Photovoltaic System (continued)
  • Photovoltaic System Usage
  • Photovoltaic System Usage (continued)
  • Top Photovoltaic System Suppliers
  • Photovoltaic System Contract Type
  • Photovoltaic System Contract Type (continued)
  • Photovoltaic System Place of Purchase

7. BATTERY ENERGY SOLUTION PERCEPTION

  • Attitude Towards Battery Energy Storage
  • Attitude Towards Battery Energy Storage (continued)
  • Perceived Benefits of Battery Energy Storage
  • Perceived Benefits of Battery Energy Storage (continued)
  • Charging Electric Vehicles-Benefit of Battery Energy Storage
  • Charging Electric Vehicles-Benefit of Battery Energy Storage (continued)
  • Disadvantages of Battery Energy Storage Solutions
  • Disadvantages of Battery Energy Storage Solutions (continued)
  • Measures to Increase BES Attractiveness
  • Measures to Increase BES Attractiveness (continued)

8. BATTERY ENERGY STORAGE FACTS

  • Reasons for Battery Energy Storage Installation
  • Maintenance Frequency and Guarantee

9. BATTERY ENERGY STORAGE PURCHASE

  • Selection Criteria for Battery Energy Storage Solutions
  • Selection Criteria for Battery Energy Storage Solutions (continued)
  • Key Criteria for BES Provider Selection
  • Key Criteria for BES Provider Selection (continued)
  • Sources of Information-BES Solutions and Suppliers
  • Sources of Information-BES Solutions and Suppliers (continued)
  • Place of Next BES Purchase
  • Place of BES Purchase
  • Purchase of Home Energy Storage in the Next 5 Years
  • Purchase of Home Energy Storage in the Next 5 Years (continued)
  • Battery Energy Storage Brand Awareness
  • Battery Energy Storage Brand Awareness (continued)

10. BATTERY ENERGY STORAGE CONFIGURATION EXPECTATIONS

  • Preferred Information on a Display Panel
  • Preferred Information on a Display Panel (continued)
  • Expectations Towards Size and Place of Installation
  • Expectations Towards Size and Place of Installation (continued)

11. PRICING AND PAYBACK EXPECTATIONS

  • Preferred Price for Battery Energy Storage
  • Preferred Price for Battery Energy Storage (continued)
  • Preferred Business Model for Battery Energy Storage
  • Expected Payback Period
  • Expected Payback Period (continued)
  • Expected Guarantee Period
  • Expected Guarantee Period (continued)

12. GROWTH OPPORTUNITIES AND COMPANIES TO ACTION

  • Growth Opportunity-Social Collaboration
  • Strategic Imperatives for Residential Battery Storage Industry

13. CONCLUSIONS AND FUTURE OUTLOOK

  • Conclusion
  • Legal Disclaimer

14. APPENDIX

  • Payment Model Definitions
  • List of Exhibits
  • List of Exhibits (continued)
  • List of Exhibits (continued)
  • List of Exhibits (continued)
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