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北米のホステッドIPテレフォニー・UCaaS (Unified Communications as a Service) 市場:市場機会・成長予測 (~2024年)

Growth Opportunities in the North American Hosted IP Telephony and UCaaS Market, Forecast to 2024

発行 Frost & Sullivan 商品コード 774792
出版日 ページ情報 英文 86 Pages
納期: 即日から翌営業日
価格
本日の銀行送金レート: 1USD=109.71円で換算しております。
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北米のホステッドIPテレフォニー・UCaaS (Unified Communications as a Service) 市場:市場機会・成長予測 (~2024年) Growth Opportunities in the North American Hosted IP Telephony and UCaaS Market, Forecast to 2024
出版日: 2019年01月10日 ページ情報: 英文 86 Pages
概要

北米のホステッドIPテレフォニーおよびUCaaS (Unified Communications as a Service) の市場は安定的な成長を続けており、差別化ソリューション、堅牢なプラットフォームおよびアーキテクチャ、特定顧客専用の市場参入戦略を備えたプロバイダーに大きな成長機会をもたらしています。

当レポートでは、北米のホステッドIPテレフォニーおよびUCaaS (Unified Communications as a Service) の市場を調査し、市場の背景・概要、市場成長への各種影響因子の分析、導入ユーザー数・収益の予測、国・顧客規模・アクセスタイプ別の内訳、プロバイダーの市場シェア、ソリューションプロバイダーにとっての今後の成長機会・成長戦略の分析などをまとめています。

第1章 エグゼクティブダッシュボード

第2章 成長環境

  • 調査範囲・市場の定義
  • 市場の現況
  • 市場成長推進因子
  • 市場成長抑制因子

第3章 市場予測

  • 導入ユーザー数・収益予測
  • 導入ユーザー数のシェア:国別
  • 導入ユーザー数のシェア:顧客規模別
  • 導入ユーザー数のシェア:アクセスタイプ別
  • 価格動向・予測
  • ユーザーの普及
  • ソフト&モバイルクライアントの浸透
  • プロバイダーのシェア:収益
  • プロバイダーのシェア:導入ユーザー数

第4章 ビジョニングシナリオ

  • マクロからミクロへのビジョニング
  • UCaaS産業のエコシステムのトランスフォーメーション
  • ビジョニングシナリオ:ホステッドIPテレフォニー・UCaaS市場
  • 主要予測:ホステッドIPテレフォニー・UCaaS市場

第5章 成長パイプライン

  • 成長レバー

第6章 ビジョン・戦略:成長機会

  • 成長機会:クラウドコンタクトセンター
  • 成長機会:モバイルファースト戦略
  • 成長機会:先進型コラボレーション
  • 成長機会:オープンAPI・CPaaS
  • 成長機会:ミッドマーケットと大規模エンタープライズ
  • 成長機会:マイクロビジネス
  • 成長機会:チャネル開発
  • 成長機会:専門技術のアウトソーシング
  • 成長機会:社内プロセスの最適化
  • 成長機会:ユーザー導入サービス
  • 成長機会:国際的拡張
  • 成長機会:アナリティクスツール
  • 成長機会:カスタマーポータル
  • 成長機会:カスタムパッケージング&プライシング
  • 成長機会:カスタマーエクスペリエンスの改善
  • 成長機会:ハイブリッドアーキテクチャ
  • 成長機会:アジャセンシー/アップセル/クロスセル
  • 成長機会:統合型クラウドサービス
  • 成長機会:AIの利用事例
  • 成長機会:"New" UC

第7章 ブランド・需要:成長機会

  • 成長機会:デジタルカスタマーエンゲージメント
  • 成長機会:産業別戦略
  • 成長機会:クラウド移行の柔軟性・インセンティブ
  • 成長機会:フリーミアムとフリートライアル
  • 成長機会:トランスフォーメーションのパートナー
  • 成長機会:サービスローカライゼーション

第8章 成長機会マトリックス

  • 成長機会マトリックス:ビジョン・戦略
  • 成長機会マトリックス:ブランド・需要
  • 成長機会マトリックスチャート

第9章 成長戦略・影響分析

  • 成長戦略
  • 優先的機会
  • 免責事項

第10章 付録

目次
Product Code: K279-64

Key Strategies to Sustain Growth in a Transforming Market

The North American hosted IP telephony and UCaaS market continues to expand at a steady pace, creating significant growth opportunities for providers with differentiated solution offerings, robust platforms and architectures, and effective go-to-market strategies tailored for specific customer segments. Both demand and supply factors are driving market growth.

Most businesses have developed a solid understanding of the cloud model benefits and are evaluating cloud services as part of their communications and broader IT upgrade projects. The rapidly evolving nature of work, shifting technology requirements and the need to stay afloat despite ever-more fierce competition are compelling IT/telecom investment decision makers to look for advanced communications solutions delivered via more flexible consumption models. The growing number of remote and mobile workers, the influx of Millennials into the workforce, and the simultaneous globalization and localization of business are creating strong demand for cloud services that deliver operational efficiencies, productivity benefits and a competitive edge.

An increasing variety of hosted IP telephony and UCaaS offerings is providing viable options to businesses of different size, vertical industry and technology requirements. Improving VoIP and cloud services quality, reliability and security are instilling confidence in buyers to drive hosted IP telephony and UCaaS penetration beyond early adopters.

However, businesses are only gradually moving their communications and IT workloads to the cloud. They are taking time to carefully assess the unique benefits and challenges of migrating different software workloads, users (e.g., by function) and business sites to cloud services. Continually evolving technologies and service provider models as well as the constantly changing competitive landscape due to ongoing M&A activity are deterring more conservative decision makers from making a final commitment and compelling businesses to apply greater scrutiny when selecting their solution and provider.

Research Scope:

This study provides and in-depth analysis of the North American hosted IP telephony and UCaaS market. It identified market growth drivers and restraints and provides installed base and service provider revenue projections until 2024. Unit estimates and forecasts are presented in terms of installed users (also referred to as seats), which are roughly equivalent to software licenses and endpoints/stations as of the end of any given year.

Research Highlights:

Revenue forecasts for hosted IP telephony are based on an average recurring monthly charge incurred by enterprise customers on a per-seat/per-user basis. Monthly recurring charges generally include private branch exchange (PBX) functionality, local and long-distance calling, and any additional features and applications (voicemail/unified messaging, automated attendant, conferencing, etc.) purchased by customers as part of the hosted IP telephony or UCaaS bundle.

Our revenue forecasts do not include one-time equipment costs-such as those of IP handsets, routers, switches or gateways-incurred by enterprise customers. Certain equipment costs may, however, be part of total revenues, if the service provider is leasing or renting the equipment and its cost is not itemized on the monthly invoice. Installation and other one-time services revenues are included.

Key Conclusions:

The study encompasses both multi-tenant and multi-instance hosted IP telephony and UCaaS solutions.

A key element of this study is the discussion of best practices and key growth strategies. Market participants can use this analysis to adjust their product roadmap and business models to compete more effectively in an increasingly dynamic market.

Table of Contents

1. EXECUTIVE DASHBOARD

  • Purpose of this Experiential Study
  • 5 Step Process to Transformational Growth
  • Strategic Imperatives for Hosted IP Telephony and UCaaS Providers

2. GROWTH ENVIRONMENT

  • Scope and Market Definitions
  • Scope and Market Definitions (continued)
  • Scope and Market Definitions (continued)
  • Scope and Market Definitions (continued)
  • Scope and Market Definitions (continued)
  • Scope and Market Definitions (continued)
  • Scope and Market Definitions (continued)
  • Scope and Market Definitions (continued)
  • State of the Market
  • State of the Market (continued)
  • State of the Market (continued)
  • State of the Market (continued)
  • State of the Market (continued)
  • State of the Market (continued)
  • Market Drivers
  • Market Restraints

3. MARKET FORECASTS

  • Installed Users and Revenue Forecast
  • Percent Installed Users by Country
  • Percent Installed Users by Customer Size
  • Percent Installed Users by Type of Access
  • Pricing Trends and Forecast
  • Installed Users Penetration of Addressable Market
  • Soft and Mobile Clients Penetration of Installed Users
  • Provider Share of Market Revenue
  • Provider Share of Installed Users

4. VISIONING SCENARIOS

  • Macro to Micro Visioning
  • Transformation in the UCaaS Industry Ecosystem-2017
  • Visioning Scenarios for the Hosted IP Telephony and UCaaS Market
  • Top Predictions for the Hosted IP Telephony and UCaaS Market

5. GROWTH PIPELINE

  • Levers for Growth

6. VISION AND STRATEGY-GROWTH OPPORTUNITIES

  • Growth Opportunity 1-Cloud Contact Center
  • Growth Opportunity 2-Mobile-first Strategy
  • Growth Opportunity 3-Advanced Collaboration
  • Growth Opportunity 4-Open APIs and CPaaS
  • Growth Opportunity 5-Mid-market and Large Enterprise
  • Growth Opportunity 6-Micro-businesses
  • Growth Opportunity 7-Channel Development
  • Growth Opportunity 8-Technology Expertise Outsourcing
  • Growth Opportunity 9-Internal Process Optimization
  • Growth Opportunity 10-User Adoption Services
  • Growth Opportunity 11-International Expansion
  • Growth Opportunity 12-Analytics Tools
  • Growth Opportunity 13-Customer Portal
  • Growth Opportunity 14-Tailored Packaging and Pricing
  • Growth Opportunity 15-Improved Customer Experience
  • Growth Opportunity 16-Hybrid Architectures
  • Growth Opportunity 17-Adjacencies/Up-sell/Cross-Sell
  • Growth Opportunity 18-Integrated Cloud Services
  • Growth Opportunity 19-AI Use Cases
  • Growth Opportunity 20-The “New” UC

7. BRAND AND DEMAND-GROWTH OPPORTUNITIES

  • Growth Opportunity 21-Digital Customer Engagement
  • Growth Opportunity 22-Vertical Strategies
  • Growth Opportunity 23-Cloud Migration Flexibility and Incentives
  • Growth Opportunity 24-Freemium Offers and Free Trials
  • Growth Opportunity 25-A Transformation Partner
  • Growth Opportunity 26-Services Localization

8. GROWTH OPPORTUNITIES MATRIX

  • Total Growth Opportunity Matrix 1-20-Vision and Strategy
  • Total Growth Opportunity Matrix 1-20-Vision and Strategy (continued)
  • Total Growth Opportunity Matrix 21-26-Brand and Demand
  • Total Growth Opportunities Matrix Chart

9. GROWTH STRATEGY AND IMPLEMENTATION

  • Growth Strategies for Your Company
  • Prioritized Opportunities through Implementation
  • Legal Disclaimer

10. APPENDIX

  • List of Other Service Providers
  • Partial List of Companies Interviewed
  • List of Acronyms Used
  • List of Exhibits
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