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オンラインビデオ広告の世界市場:2023年までの予測

Global Online Video Advertising Market, Forecast to 2023

発行 Frost & Sullivan 商品コード 769486
出版日 ページ情報 英文 147 Pages
納期: 即日から翌営業日
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本日の銀行送金レート: 1USD=109.52円で換算しております。
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オンラインビデオ広告の世界市場:2023年までの予測 Global Online Video Advertising Market, Forecast to 2023
出版日: 2018年12月31日 ページ情報: 英文 147 Pages
概要

当レポートでは、世界のオンラインビデオ広告市場について調査し、市場の動向、市場成長の促進要因・抑制要因、技術動向、地域市場、および主要企業の競合情勢と市場シェアなどについて分析しています。

第1章 エグゼクティブサマリー

第2章 市場概要

  • デジタルメディアのバリューチェーン
  • 市場概要:定義
  • 地域市場のライフサイクル分析
  • 地域市場のライフサイクル分析の議論
  • 本調査で取り扱う主な項目

第3章 外部課題:促進要因・抑制要因

  • 市場成長促進要因
  • 市場成長の促進要因の説明
  • 市場成長抑制要因
  • 市場成長抑制要因の説明

第4章 予測・動向

  • 予測の前提条件
  • オンライン広告市場:収益予測
  • オンライン広告市場:収益予測の議論
  • 収益予測
  • 収益予測の議論
  • ビデオ広告支出の分析:チャネル別
  • 収益比予測:地域別
  • 収益予測:地域別
  • 収益比:地域別
  • 収益比:垂直産業別
  • 収益予測:小売り
  • 収益予測:金融
  • 収益予測:通信
  • 収益予測:ホスピタリティ/旅行
  • 収益予測:自動車
  • 収益予測:消費者エレクトロニクス
  • 収益予測:その他
  • 収益予測:垂直産業別の議論

第5章 ダイナミック広告挿入 (DAI)

  • DAI:イントロダクション・概要
  • DAI:市場のアンメットニーズ
  • 主な市場動向
  • DAIの導入を形成する主な動向
  • 主な価値命題
  • 収益予測
  • 収益予測の議論
  • 収益比予測:地域別
  • 収益予測:地域別

第6章 市場シェア・競合分析

  • 市場シェア
  • 市場シェア分析
  • 競合環境
  • 競合情勢の分析
  • 競合要因・評価

第7章 北米・ラテンアメリカ (NALA) の分析

  • NALAの分析
  • 市場エンジニアリング測定
  • オンライン広告市場:収益予測
  • オンライン広告市場:収益予測の議論
  • 収益予測
  • 収益予測の議論
  • ビデオ広告支出の分析:チャネル別
  • 収益比分析:垂直産業別
  • 収益予測:小売り
  • 収益予測:金融
  • 収益予測:通信
  • 収益予測:ホスピタリティ/旅行
  • 収益予測:自動車
  • 収益予測:消費者エレクトロニクス
  • 収益予測:その他
  • 収益予測:垂直産業別の議論

第8章 欧州・中東・アフリカ (EMEA) の分析

第9章 アジア太平洋の分析

第10章 成長機会・CTA

  • 成長機会1:ライブビデオストリーミングの爆発的増加
  • 成長機会2:魅力的な買収の機会
  • 成長機会3:コンテンツ・広告のパーソナライズ化
  • 成功・成長にとっての戦略インペラティブ

第11章 結論

第12章 付録

目次
Product Code: K299-70

Mobile Video Ads are the Primary Growth Engine; Dynamic Ad Insertion is the Future

Online video advertising spend continues to grow rapidly as it is positioned as the ideal medium for advertisers and brand marketers, combining the power and engagement of TV ads with the targeting, tracking, and interactivity of online advertising.

Changing audience media consumption habits have prompted media and content owners to increasingly shift programming online, especially through the mobile channel, which is the fastest-growing advertising medium. Dynamic ad insertion (also known as server-side ad insertion)-powered by the cloud-is the way forward for online video advertising as it meets the stringent monetization and user experience demands for live/linear and video on demand (VOD) content. Challenges stem from factors such as rising ad fraud and ad blocking, brand safety concerns, lack of mobile-focused ad creatives, security and data privacy concerns, scalability, and potential regulatory roadblocks.

Research Scope:

  • Market trends
  • Drivers and restraints
  • Technical trends
  • Regional breakouts (North America and Latin America (NALA); Europe, Middle East, and Africa (EMEA); and APAC)
  • Analysis of global online video advertising market measurements for 2017
  • Competitive landscape and market share discussions for the base year (2017) for leading market participants

The base year used in this research is 2017, and revenue forecasts as well as discussion of major drivers and restraints for the online video advertising market are provided for the 2016-2023 period.

Geographical Segmentation:

The global market has been segmented into North America, Latin America (NALA), Asia-Pacific (APAC), and Europe, the Middle East, and Africa (EMEA).

Key Issues Addressed:

  • Will the market continue to grow at its current rapid rate? Will growth slow down as the industry matures over the long term?
  • Where does online video ad technology stand today? What are the primary challenges faced by vendors in this market? What are the drivers and restraints for growth in this market?
  • How are the existing competitors for Dynamic Ad Insertion (or SSAI) structured? Are there too many competitors at present? Are they well-positioned to meet customer needs-current and future?
  • Will there be further consolidation over the next four to five years? Is the market attractive for mergers and acquisitions?
  • What are the major verticals under consideration? What are the revenues contributed by each category (retail, finance, telecom, consumer electronics, automotive, hospitality, and so on)?
  • What are the revenue breakups by geographical region (North America, EMEA, Asia-Pacific, Latin America)? Which are the fastest-growing regions?

Table of Contents

1. EXECUTIVE SUMMARY

  • Executive Summary
  • Market Engineering Measurements
  • Market Engineering Measurements (continued)
  • CEO's Perspective

2. MARKET OVERVIEW

  • Digital Media Value Chain
  • Market Overview-Definitions
  • Market Overview-Definitions (continued)
  • Market Overview-Definitions (continued)
  • Market Overview-Definitions (continued)
  • Regional Market Life Cycle Analysis
  • Regional Market Life Cycle Discussion
  • Key Questions this Study will Answer

3. EXTERNAL CHALLENGES: DRIVERS AND RESTRAINTS-TOTAL ONLINE VIDEO ADVERTISING MARKET

  • Market Drivers
  • Drivers Explained
  • Drivers Explained (continued)
  • Drivers Explained (continued)
  • Drivers Explained (continued)
  • Drivers Explained (continued)
  • Market Restraints
  • Restraints Explained
  • Restraints Explained (continued)
  • Restraints Explained (continued)
  • Restraints Explained (continued)
  • Restraints Explained (continued)

4. FORECASTS AND TRENDS-GLOBAL ONLINE VIDEO ADVERTISING MARKET

  • Forecast Assumptions
  • Online Advertising Market-Revenue Forecast
  • Online Advertising Market-Revenue Forecast Discussion
  • Revenue Forecast
  • Revenue Forecast Discussion
  • Video Ad Spending Breakdown by Channel
  • Percent Revenue Forecast by Region
  • Revenue Forecast by Region
  • Percent Revenue by Verticals
  • Revenue Forecast by Verticals-Retail
  • Revenue Forecast by Verticals-Finance
  • Revenue Forecast by Verticals-Telecom
  • Revenue Forecast by Verticals-Hospitality/Travel
  • Revenue Forecast by Verticals-Automotive
  • Revenue Forecast by Verticals-Consumer Electronics
  • Revenue Forecast by Verticals-Others
  • Revenue Forecast Discussion by Verticals
  • Revenue Forecast Discussion by Verticals (continued)

5. DYNAMIC AD INSERTION

  • DAI-Introduction and Overview
  • DAI-Unmet Market Needs
  • Key Market Trends
  • Major Trends Shaping the Adoption of DAI (SSAI)
  • Key Value Propositions
  • Key Value Propositions (continued)
  • Revenue Forecast
  • Revenue Forecast Discussion
  • Percent Revenue Forecast by Region
  • Revenue Forecast by Region

6. MARKET SHARE AND COMPETITIVE ANALYSIS

  • Competitive Analysis-Market Share
  • Market Share Analysis
  • Competitive Environment
  • Competitive Landscape Analysis
  • Competitive Factors and Assessment

7. NALA BREAKDOWN

  • NALA Breakdown
  • Market Engineering Measurements
  • Market Engineering Measurements (continued)
  • Online Advertising Market-Revenue Forecast
  • Online Advertising Market-Revenue Forecast Discussion
  • Revenue Forecast
  • Revenue Forecast Discussion
  • Video Ad Spending Breakdown by Channel
  • Percent Revenue Breakdown by Vertical
  • Revenue Forecast by Verticals-Retail
  • Revenue Forecast by Verticals-Finance
  • Revenue Forecast by Verticals-Telecom
  • Revenue Forecast by Verticals-Hospitality/Travel
  • Revenue Forecast by Verticals-Automotive
  • Revenue Forecast by Verticals-Consumer Electronics
  • Revenue Forecast by Verticals-Others
  • Revenue Forecast Discussion by Verticals
  • Revenue Forecast Discussion by Verticals (continued)

8. EMEA BREAKDOWN

  • EMEA Breakdown
  • Market Engineering Measurements
  • Market Engineering Measurements (continued)
  • Online Advertising Market-Revenue Forecast
  • Online Advertising Market-Revenue Forecast Discussion
  • Revenue Forecast
  • Revenue Forecast Discussion
  • Video Ad Spending Breakdown by Channel
  • Percent Revenue Breakdown by Vertical
  • Revenue Forecast by Verticals-Retail
  • Revenue Forecast by Verticals-Finance
  • Revenue Forecast by Verticals-Telecom
  • Revenue Forecast by Verticals-Hospitality/Travel
  • Revenue Forecast by Verticals-Automotive
  • Revenue Forecast by Verticals-Consumer Electronics
  • Revenue Forecast by Verticals-Others
  • Revenue Forecast Discussion by Verticals
  • Revenue Forecast Discussion by Verticals (continued)

9. ASIA-PACIFIC BREAKDOWN

  • Asia-Pacific Breakdown
  • Market Engineering Measurements
  • Market Engineering Measurements
  • Market Engineering Measurements (continued)
  • Online Advertising Market-Revenue Forecast
  • Online Advertising Market-Revenue Forecast Discussion
  • Revenue Forecast
  • Revenue Forecast Discussion
  • Video Ad Spending Breakdown by Channel
  • Percent Revenue Breakdown by Vertical
  • Revenue Forecast by Verticals-Retail
  • Revenue Forecast by Verticals-Finance
  • Revenue Forecast by Verticals-Telecom
  • Revenue Forecast by Verticals-Hospitality/Travel
  • Revenue Forecast by Verticals-Automotive
  • Revenue Forecast by Verticals-Consumer Electronics
  • Revenue Forecast by Verticals-Others
  • Revenue Forecast Discussion by Verticals
  • Revenue Forecast Discussion by Verticals (continued)

10. GROWTH OPPORTUNITIES AND COMPANIES TO ACTION

  • Growth Opportunity 1-Explosion in Live Video Streaming
  • Growth Opportunity 2-Attractive Acquisition Opportunities
  • Growth Opportunity 3-Personalization of Content and Ads
  • Strategic Imperatives for Success and Growth

11. THE LAST WORD

  • The Last Word-Three Big Predictions
  • Legal Disclaimer

12. APPENDIX

  • Market Engineering Measurements
  • Market Engineering Measurements (continued)
  • Market Engineering Methodology
  • List of Exhibits
  • List of Exhibits (continued)
  • List of Exhibits (continued)
  • List of Exhibits (continued)
  • List of Exhibits (continued)
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