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市場調査レポート

アジア太平洋地域のモバイルサービス市場:~2023年

Asia-Pacific Mobile Services Market, Forecast to 2023

発行 Frost & Sullivan 商品コード 757065
出版日 ページ情報 英文 142 Pages
納期: 即日から翌営業日
価格
本日の銀行送金レート: 1USD=109.06円で換算しております。
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アジア太平洋地域のモバイルサービス市場:~2023年 Asia-Pacific Mobile Services Market, Forecast to 2023
出版日: 2019年04月09日 ページ情報: 英文 142 Pages
概要

アジア太平洋地域のモバイルサービス市場の収益規模は予測期間中、2.0%のCAGR (年間複合成長率) と緩やかな成長基調を示すと予測されています。

当レポートでは、アジア太平洋地域のモバイルサービスの市場を調査し、市場の定義と概要、MNOの収益に影響を及ぼす各種動向の分析、MNOによる焦点・事業戦略、B2C部門およびB2B・B2B2C部門別の詳細分析、MNOによる各種提携・取り組み、主要MNOの製品・サービス展開、成長機会・成長戦略の分析、将来の展望などをまとめています。

エグゼクティブサマリー

市場概要

市場予測・市場動向

事業戦略

  • MNO収益への影響因子
  • 多角化戦略
  • B2B市場
  • 政府イニシアチブによる支援
  • 4.5G
  • 提携
  • 5Gの実装
  • カスタマーエクスペリエンス

B2C部門の分析

  • 主要動向
  • AI
  • ホームブロードバンドサービス
  • モバイルデータサービス
  • ローミング&国際トラベルサービス
  • セキュリティサービス

B2B・B2B2C部門の分析

  • 主要動向
  • eコマースプラットフォーム
  • B2B プラットフォーム
  • IoT
  • ゲームサービス
  • デジタル決済サービス
  • リワード
  • VR・AR
  • クロスセリング
  • ビジネスモデルのB2B2Xへの移行
  • B2B2Xのケーススタディ:NTTドコモ

コスト削減戦略

  • マネージドサービス
  • NFV

提携

  • 提携
  • ビデオコンテンツ
  • OTT事業者
  • 業界横断的連携
  • セキュリティサービス
  • クラウドサービス
  • 地域団体

モバイルサービス市場市場の展望

LTEから5Gへの移行

成長機会・推奨行動

  • 成長機会:ネットワーク機能の仮想化
  • 成長機会:クラウドコンピューティング
  • 成長機会:サイバーセキュリティ
  • 成長機会:AR・VR
  • 成功・成長のための戦略的必須要件

総論

付録:国別分析 - マレーシア

付録:国別分析 - タイ

付録:国別分析 - フィリピン

付録:国別分析 - インドネシア

付録:国別分析 - インド

付録:国別分析 - ベトナム

付録:国別分析 - 韓国

付録:国別分析 - 日本

付録:国別分析 - オーストラリア

付録:国別分析 - シンガポール

付録:国別分析 - 中国

付録:国別分析 - ニュージーランド

FROST & SULLIVANについて

目次
Product Code: 9ABE/44

Future Monetization to Come from Business to Business (B2B) and New Innovative Services

Revenue growth in Asia-Pacific will experience a CAGR of 2.0% during the period from 2018 to 2023, which indicates a slow rate of growth. As markets are saturating and competition is increasing, Mobile Network Operators' (MNOs') revenues and/or profit, especially from traditional core services, is declining. MNOs are under pressure to seek out new revenue streams that can be derived from innovative new services with reduced service costs. Frost & Sullivan undertook to study the activity of MNOs within the region in areas of business strategy, partnerships, enterprise and consumer products and services, as well as initiatives to reduce cost.

Research Highlights

The research found that the traditional services of operators are focused on the Business to Consumer (B2C) market. However, due to the decline in demographic and traffic dividends, the growth of consumer market has been decreasing, which is particularly evident in developed markets. This is driving MNOs to enter the enterprise and vertical industry. As a result, MNOs have increasingly launched services that cater to the needs and demands of enterprise customers such as cloud services, fleet management, and other services that offer efficiency and cost reduction solutions to enterprises. It is expected that from 2019 onward, there will be a shift of key focus areas from consumer to enterprise, with B2B services dominating the market. As 5G is more appealing to the enterprise segment, it will be a key driver for this shift.

Despite this, it was observed that MNOs are still focusing on maintaining the revenue stream from traditional services by modifying the services to match the digital society. The opportunity that digitalization of the industry ecosystem presents offers MNOs new revenue opportunities from innovative new service offerings. Additionally, as more businesses go digital, the demand for ICT end-to-end services by SMEs and enterprises will increase. Viewed from this angle, MNOs work to defend the monetization of traditional services even as they work to increase the revenue contribution from the enterprise segment.

The companies mentioned in this study include, but are not limited to, 34 mobile network operators from the 12 countries mentioned in this study. The countries covered include: Malaysia, Thailand, the Philippines, Indonesia, India, Vietnam, South Korea, Japan, Australia, Singapore, China, and New Zealand. The time frame covered in this study is from 2017 to 2023, of which the forecast period is from 2019 to 2023.

Key Issues Addressed

  • What are the trends in mobile services in Asia-Pacific?
  • What are the key focus areas for mobile network operators?
  • What will be the future sources of revenue for mobile network operators?
  • What are the key success factors for mobile network operators to maintain their profitability and growth?
  • What is the mobile services market outlook for 2019?

Table of Contents

1. ASIA-PACIFIC MOBILE SERVICES MARKET, FORECAST TO 2023

Executive Summary

  • Key Findings

Market Overview-Total Asia-Pacific Mobile Services Market

  • Market Definitions
  • Key Mobile Services Market Trends
  • Key Questions this Study will Answer

Forecasts and Market Trends-Total Asia-Pacific Mobile Services Market

  • Consumer and Enterprise Service Forecast
  • Mobile Revenue Contribution by Service Forecast
  • Percent Revenue Forecast by Service Assumption and Discussion

Business Strategy-Total Asia-Pacific Mobile Services Market

  • Trends Impacting Mobile Network Operator Revenue
  • Trends Impacting Mobile Network Operator Revenue (continued)
  • Diversification Strategy
  • B2B Market
  • Supporting Government Initiative
  • 4.5G
  • Partnerships
  • Implementation of 5G
  • Customer Experience

B2C Segment-Total Asia-Pacific Mobile Services Market

  • Key Trends Impacting the B2C Segment
  • Artificial Intelligence-B2C Segment
  • Home Broadband Services-B2C Segment
  • Mobile Data Services-B2C Segment
  • Roaming and International Travel Services
  • Security Services-B2C Segment

B2B and B2B2C Segment-Total Asia-Pacific Mobile Services Market

  • Key Trends Impacting the B2B/B2B2C Segment
  • eCommerce Platforms-B2B Segment
  • B2B Platform-B2B Segment
  • Internet of Things-B2B Segment
  • Internet of Things-B2B2C Segment
  • Gaming Services-B2B2C Segment
  • Digital Payment Services-B2B2C Segment
  • Rewards-B2B2C Segment
  • Virtual Reality and Augmented Reality-B2B2C Segment
  • Cross-Selling-B2B2C Segment
  • Business Model Transformation to B2B2X
  • B2B2X Case Study-NTT DoCoMo

Cost Reduction Strategy-Total Asia-Pacific Mobile Services Market

  • Cost-reduction Strategy
  • Cost Reduction Strategy-Managed Services
  • Cost Reduction Strategy-NFV

Partnerships-Total Asia-Pacific Mobile Services Market

  • Partnerships
  • Video Content
  • OTT Participants
  • Cross-industry Collaboration
  • Security Services
  • Cloud Services
  • Regional Associates

Mobile Services Market Outlook 2019

  • Mobile Services Market Outlook 2019

Transitioning From LTE to 5G

  • Managing the Strategic Transition from LTE to 5G
  • Managing the Strategic Transition from LTE to 5G (continued)
  • Managing the Strategic Transition from LTE to 5G (continued)

Growth Opportunities and Companies to Action

  • Growth Opportunity 1-Network Functions Virtualization
  • Growth Opportunity 2-Cloud Computing
  • Growth Opportunity 3-Cybersecurity
  • Growth Opportunity 4-Augmented and Virtual Reality
  • Strategic Imperatives for Success and Growth

The Last Word

  • The Last Word-Conclusion
  • The Last Word-3 Big Predictions
  • Legal Disclaimer

Appendix-Country Analysis: Malaysia

  • Malaysia-Celcom Product and Service Launches in 2017-2018
  • Malaysia-Maxis Product and Service Launches in 2017-2018
  • Malaysia-U Mobile Product and Service Launches in 2017-2018
  • Malaysia-Digi Product and Service Launches 2017-2018
  • Malaysia-Partnerships
  • Malaysia-Partnerships (continued)

Country Analysis-Thailand

  • Thailand-AIS Product and Service Launches in 2017-2018
  • Thailand-DTAC-Telenor Product and Service Launches in 2017-2018
  • Thailand-TrueMove H Product and Service Launches in 2017-2018
  • Thailand-Partnerships

Country Analysis-The Philippines

  • The Philippines-Globe Product and Service Launches in 2017-2018
  • The Philippines-PLDT-Smart Product and Service Launches in 2017-2018
  • The Philippines-Partnerships

Country Analysis-Indonesia

  • Indonesia-Telkomsel Product and Service Launches 2017-2018
  • Indonesia-Indosat Ooredoo and XL Axiata Product and Service Launches 2017-2018
  • Indonesia-Partnerships

Country Analysis-India

  • India-Reliance Jio Product and Service Launches, 2018
  • India-Bharti Airtel Product and Service Launches, 2018
  • India-Vodafone-Idea Product and Service Launches 2017-2018
  • India-Partnerships

Country Analysis-Vietnam

  • Vietnam-Viettel and Vinaphone Product and Service Launches 2017-2018
  • Vietnam-Partnerships

Country Analysis-South Korea

  • South Korea-LG U+ Product and Service Launches 2017-2018
  • South Korea-SK Telecom Product and Service Launches 2017-2018
  • South Korea-KT Product and Service Launches 2017-2018
  • South Korea-Partnerships

Country Analysis-Japan

  • Japan-NTT DoCoMo and KDDI-au Product and Service Launches 2017-2018
  • Japan-Softbank Product and Service Launches 2017-2018
  • Japan-Partnerships

Country Analysis-Australia

  • Australia-Optus and TPG Product and Service Launches 2017-2018
  • Australia-Telstra Product and Service Launches 2017-2018
  • Australia-Partnerships

Country Analysis-Singapore

  • M1 Product and Service Launches 2017-2018
  • StarHub Product and Service Launches 2017-2018
  • Singapore-Singtel Product and Service Launches 2017-2018
  • Singapore-Partnerships

Country Analysis-China

  • China-China Mobile Product and Service Launches 2017-2018
  • China-China Telecom Product and Service Launches 2017-2018
  • China-Partnerships

Country Analysis-New Zealand

  • New Zealand-Vodafone and 2Degrees Product and Service Launches 2017-2018
  • New Zealand-Spark Product and Service Launches 2017-2018
  • New Zealand-Partnerships
  • List of Exhibits
  • List of Exhibits (continued)
  • List of Exhibits (continued)

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