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中国の乗用車OEMの世界的拡張戦略の予測:〜2025年

Chinese Passenger Vehicle OEMs' Global Expansion Strategies, Forecast to 2025

発行 Frost & Sullivan 商品コード 751642
出版日 ページ情報 英文 64 Pages
納期: 即日から翌営業日
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本日の銀行送金レート: 1USD=109.43円で換算しております。
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中国の乗用車OEMの世界的拡張戦略の予測:〜2025年 Chinese Passenger Vehicle OEMs' Global Expansion Strategies, Forecast to 2025
出版日: 2018年11月16日 ページ情報: 英文 64 Pages
概要

中国の自動車産業は将来の飛躍的成長の実現を目指しており、同国政府も一帯一路構想の中で販売環境の整備や乗用車製造の強化をサポートする見通しです。乗用車の輸出台数は予測期間中8.8%のCAGR (年間複合成長率) で推移し、2017年の639,000台から、2025年には1,259,100台へと増加すると予測されています。

当レポートでは、中国の乗用車OEMによる世界的拡張戦略を調査し、中国の乗用車OEMの概要、中国の乗用車輸出市場への主な影響因子、一帯一路構想、中国の乗用車OEMの比較分析、市場成長予測、成長機会・成長戦略の分析などをまとめています。

第1章 エグゼクティブサマリー

第2章 調査範囲・調査目的・調査手法・分類

第3章 中国の乗用車OEM:世界的力学

  • 中国の乗用車輸出市場:主な影響因子・動向
  • 一帯一路構想
  • 国際的運営の概要
  • 中国のOEMの海外拠点トップ10
  • SWOT分析

第4章 中国の乗用車OEM:比較分析

  • SWOT分析
  • 主要OEMの輸出予測
  • 世界的提携の展開
  • 主要輸出乗用車のモデル
  • 主要輸出乗用車の仕様
  • 主要輸出乗用車モデルの価格的位置付戦略

第5章 中国の乗用車OEM:成功因子の概要

  • 主要OEMの主な成長戦略
  • 輸出拡大戦略
  • 拡張提携アプローチ
  • 主要OEMの拡張活動

第6章 市場予測・市場動向

  • マーケットエンジニアリング測定
  • 市場予測
  • 前提シナリオ
  • 市場予測:地域別
  • 市場予測:OEM別

第7章 成長機会・推奨行動

  • 成長機会
  • 成功・成長の戦略的必須要件

第8章 総論・将来の展望

  • 総論
  • 主要調査結果・将来の展望
  • 総論:三大予測
  • 免責事項

第9章 付録

第10章 FROST & SULLIVANについて

目次
Product Code: PA0C-18

OEMs will Continue Export Expansion into North America and Europe and Achieve an Estimated Total Volume of 1.3 Million Units in 2025

China's automotive industry aims to achieve robust future growth. The government is expected to support the sales environment and strengthen PV production activity through further Belt and Road Initiative collaboration. OEMs are likely to improve their market shares in the long term.

The export sale of passenger vehicles (PVs) grew by 34.0% - from 477,000 units in 2016 to 639,000 units in 2017. The market is forecast to register a compound annual growth rate (CAGR) of 8.8% from 2017 to 2025. Export unit shipment is expected to expand from 639,000 units in 2017 to 1,259,100 units in 2025.

SAIC, Chery, JAC, Dongfeng, Great Wall, and Chang'an are the top 6 market leaders. In 2017, they accounted for a 67.3% share. Toward 2025, SAIC and Chery are likely to strengthen their market dominance. They have extended their export market coverage from Asia to North America and Europe.

In 2017, Asia contributed the largest PV export opportunity for Chinese OEMs, at a 53.7% share. West Asia and South Asia generated leading shares of 62.9% and 32.3%, respectively. The lack of automotive production capability and the high price sensitivity due to the regions' unfavorable gross domestic product (GDP) index accelerate PV export demand from China.

SUV is the most favorable vehicle segment among Chinese PV OEMs in the export countries. Its fashionable outlook and high cost-performance ratio enhance its market attractiveness. Electric vehicle (EV)-related developments will accelerate Chinese PV sales in the long term. EVs will be the key product for Chinese PV OEMs to expand their market shares in North America and Europe. The JVs between Great Wall and BMW and JAC and Volkswagen will raise long-term export market attractiveness, particularly in terms of EVs in the export regions.

Research Scope:

The aim of this study is to research the export strategies of key Chinese PV OEMs and to analyze the evolution of the Chinese PV export market and its changing competitive landscape. The study also discusses Chinese PV OEM global dynamics, PV OEM comparative analysis, overview of success factors, forecasts and trends, and growth opportunities. It closes with conclusions and a future outlook.

Key Features:

  • To provide a tactical overview of the export strategies of Chinese PV OEMs and analyze the impact on export sales
  • To offer in-depth export forecasts for select Chinese PV OEMs for 2017 and 2025
  • To assess the opportunities for Chinese OEMs looking at overseas markets
  • To provide a brief understanding of the changes in the competitive landscape and the implications of these changes in the short and the medium terms
  • To outline the international dealership strategies of Chinese PV OEMs and offer an overview of the chief regions for export activities
  • To determine the key success factors of Chinese PV OEMs in export markets

Key Issues Addressed:

  • What are the key factors that have helped Chinese PV OEMs, including SAIC, Chery, JAC, Dongfeng, Great Wall, and Chang'an, become market leaders? What are their major export strategies?
  • Which PV segment do OEMs target in the export market?
  • How important is the export PV business for Chinese OEMs? How do OEMs intend to evolve to meet overseas customer preference?
  • How is the competitive landscape changing? What are the implications of these changes for the OEMs that play an active role in this space?
  • What are the key success factors for OEMs? How will this market evolve in future?

Table of Contents

1. EXECUTIVE SUMMARY

  • Executive Summary-Key Findings
  • Executive Summary-Market Engineering Measurement
  • Executive Summary-PV Sales and Export Outlook
  • Executive Summary-PV Export Business Overview
  • Executive Summary-Snapshot of International Operations
  • Executive Summary-Top 10 Overseas Footprints of Chinese OEMs
  • Executive Summary-Key Findings and Future Outlook

2. RESEARCH SCOPE, OBJECTIVE, BACKGROUND, AND METHODOLOGY

  • Research Scope
  • Research Aims and Objectives
  • Key Questions this Study will Answer
  • Research Background
  • Research Methodology

3. CHINESE PV OEMS-GLOBAL DYNAMICS

  • Chinese PV Export Market-Key Influencing Trends
  • Belt and Road Initiative
  • Snapshot of International Operations
  • Top 10 Overseas Footprints of Chinese OEMs
  • SWOT Analysis

4. CHINESE PV OEMS-COMPARATIVE ANALYSIS

  • SWOT Analysis of Key PV OEMs
  • Export Volume Forecast of Key OEMs
  • Development of Strong Global Partnerships
  • Key Export PV Models
  • Key Export PV Specifications
  • Key Export PV Specifications (continued)
  • Price Positioning Strategies of Key Export PV Models

5. CHINESE PV OEMS-OVERVIEW OF SUCCESS FACTORS

  • Top Growth Strategies of Key OEMs
  • Top Growth Strategies of Key OEMs (continued)
  • Strategies to Accelerate Exports
  • Expansion Collaboration Approaches
  • Key OEM Expansion Activities in 2017

6. FORECASTS AND TRENDS

  • Market Engineering Measurements
  • Market Forecast
  • Forecast Scenario Assumptions to 2025
  • Chinese PV Export Market Breakdown by Region
  • Chinese PV Export Market Breakdown by OEM

7. GROWTH OPPORTUNITIES AND COMPANIES TO ACTION

  • Growth Opportunity-PV Export Market in China
  • Strategic Imperatives for Success and Growth

8. CONCLUSIONS AND FUTURE OUTLOOK

  • Key Conclusions
  • Key Findings and Future Outlook
  • The Last Word-3 Big Predictions
  • Legal Disclaimer

9. APPENDIX

  • Abbreviations and Acronyms Used
  • List of Exhibits
  • List of Exhibits (continued)

10. THE FROST & SULLIVAN STORY

  • The Frost & Sullivan Story
  • Value Proposition-Future of Your Company & Career
  • Global Perspective
  • Industry Convergence
  • 360° Research Perspective
  • Implementation Excellence
  • Our Blue Ocean Strategy
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