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自動車サブスクリプション (定額利用) の将来 - 北米・欧州におけるビジネスモデルと機会:2025年

Future of Vehicle Subscription - Business Models and Opportunities in North America and Europe, 2025

発行 Frost & Sullivan 商品コード 731230
出版日 ページ情報 英文 100 Pages
納期: 即日から翌営業日
価格
本日の銀行送金レート: 1USD=106.61円で換算しております。
自動車サブスクリプション (定額利用) の将来 - 北米・欧州におけるビジネスモデルと機会:2025年 Future of Vehicle Subscription - Business Models and Opportunities in North America and Europe, 2025
出版日: 2018年08月30日 ページ情報: 英文 100 Pages
概要

自動車サブスクリプション (定額利用) は、2025年までに新車販売台数の10%を目標としています。

当レポートでは、北米・欧州における自動車サブスクリプション (定額利用) 市場について調査し、自動車のリース/所有ビジネスモデルを補完または置き換えるのか、新車・中古車市場への影響、将来のモビリティ・自動車所有に及ぼす影響、OEMが提供するプログラムと非OEMソリューションの違い、現在の成功例と市場の促進要因・抑制要因などについて分析しています。

エグゼクティブサマリー

調査範囲・目的・背景・手法

定義

北米・欧州における自動車サブスクリプションの登場

  • 自動車小売りフォーマット:イントロダクション
  • 米国における主要プログラムのフットプリント
  • 欧州市場におけるリースの浸透

自動車サブスクリプションの概要:市場成長の促進要因・抑制要因

  • 促進要因
  • 促進要因の説明
  • 抑制要因
  • 抑制要因の説明

北米・欧州における自動車サブスクリプション参入企業のイントロダクション

  • 自動車サブスクリプションのエコシステム
  • 現在の自動車サブスクリプションプログラム
  • OEMの自動車サブスクリプションプログラムの進化
  • 自動車サブスクリプション:OEMおよびディーラーのプログラムが大詰め
  • 非キャプティブ参入企業の自動車サブスクリプションサービス、ほか

OEMの自動車サブスクリプションプログラム:ビジネスモデル分析

  • プログラム状況
  • プログラムパートナー
  • プログラムの都市フットプリント
  • 米国の主要ロケーションにおけるプログラム (OEM・非OEM) のオペレーション
  • プログラム計画、ほか

OEMの自動車サブスクリプションプログラム:オペレーションモデル分析

  • フリートにおけるネームプレート
  • 車両の年数
  • ターゲット車両セグメント
  • 北米におけるプログラム加入の最低要件
  • 北米におけるプログラム登録料、ほか

非OEMの自動車サブスクリプションプログラム/プラットフォームプロバイダーの概要

  • プロファイル:Clutch and Flexdrive
  • プロファイル:Mobiliti
  • プロファイル:Revolve
  • プロファイル:DriveFlow
  • プロファイル:YoYo

自動車サブスクリプション市場における成長機会

  • 成長機会
  • 成功・成長の戦略インペラティブ

結論・将来の展望

付録

Frost & Sullivan について

目次
Product Code: 9AB2/BC

Vehicle Subscription Targets 10% of New Vehicles Sales by 2025

Frost & Sullivan defines vehicle subscription as a shared mobility service where a customer can get access to temporary vehicle ownership - usually by the month. In other words, it can be described as micro leasing a vehicle for a shorter period. It is also sometimes referred as temporary ownership via renting a new car or leasing a used car. Vehicle subscription is unlike any other shared mobility service formats such as carsharing, rental, leasing and outright purchase. It is slotted in between these different services targeting a unique whitespace opportunity. Vehicle subscription, an emerging service, is offered under dedicated program names by various market participants to differentiate it from their other offerings.

This study discusses key topical areas within this emerging service, including:

  • 1) if vehicle subscription would be perceived to be lower in cost than traditional car leasing or rental or ownership;
  • 2) whether consumers would be willing to experiment and adopt until this factor is challenged in the future;
  • 3) unique drivers such as One Flat Fee and its impact on the growth of vehicle subscription services;
  • 4) why should such a service appeal to Baby Boomers, Gen-X customers, including Gen-Z, as well as premium customers, who are seen as key drivers for growth of this model;
  • 5) how will this service coexist alongside car rental, long-term leasing, carsharing, and traditional car ownership.

Further, this study discusses how current vehicle subscription programs are in pilot stages or in limited availability and how most market participants expect a nationwide rollout of program offerings / global adoption largely by 2025. It also discusses the emerging area of vehicle subscription, mapping the market, various participants, and new business models as they evolve; analyzing via a comparative benchmark how participants target to be different with their unique marketplace offerings; and presenting regional similarities and differences between Europe and North America with respect to the entire emerging vehicle subscription economy.

This research study is also an effort to project if vehicle subscription will complement or replace the vehicle leasing / vehicle ownership business model. It serves to showcase how vehicle subscription will influence the new and used car market offerings, and analyzes if OEMs would be the first movers and fast followers while also understanding prospects targeting this space. It also helps to examine the impact of vehicle subscription on the future of mobility and car ownership, and how programs offered by OEMs are different from non-OEM solutions. Moreover, it helps to understand key current success stories and factors influencing vehicle subscription, including analyzing drivers and restraints impacting the vehicle subscription market.

Table of Contents

1. FUTURE OF VEHICLE SUBSCRIPTION-BUSINESS MODELS AND OPPORTUNITIES IN NORTH AMERICA AND EUROPE, 2025

Executive Summary

  • Executive Summary-Key Takeaways
  • Executive Summary-Key Predictions
  • Executive Summary-Vehicle Subscription Ecosystem
  • Executive Summary-38 Current Vehicle Subscription Programs
  • Executive Summary-Current and Future Program Offerings
  • Executive Summary-Major Cost Elements of the Programs
  • Executive Summary-Vehicle Subscription Regional Differences
  • Executive Summary-Program (Minimum) Costs Breakdown Analysis
  • Executive Summary-Vehicle Subscription Forecast
  • Executive Summary-OEM Programs' Targeted Vehicle Segments
  • Executive Summary-Key Conclusions and Future Outlook

Research Scope, Objectives, Background, and Methodology

  • Research Scope
  • Research Aims and Objectives
  • Key Questions this Study will Answer
  • Research Background
  • Research Methodology
  • Major Vehicle Subscription Programs Analyzed in this Research

Definitions

  • Vehicle Subscription Definition
  • One Flat Fee / One Bill-Definition

Emergence of Vehicle Subscription in North America and Europe

  • Vehicle Retailing Formats-Introduction
  • Footprint of Major Programs in the US
  • Leasing Penetration* into the Total Market in Europe

Overview of Vehicle Subscription-Market Drivers and Restraints

  • Vehicle Subscription Market Drivers
  • Market Drivers Explained
  • Specific Market Drivers of Growth Targeted by Major Participants
  • Vehicle Subscription Market Restraints
  • Restraints Explained

Introduction to Vehicle Subscription Participants in North America and Europe

  • Vehicle Subscription Ecosystem
  • 38 Current Vehicle Subscription Programs
  • OEM Vehicle Subscription Program Evolution
  • Vehicle Subscription-OEM and Dealer Program End Game
  • Vehicle Subscription-New Mobility, Tech Company Program End Game
  • Automotive OEMs Vehicle Subscription Programs
  • Non-Captive Participants Vehicle Subscription Offerings
  • Non-Captive Participants Vehicle Subscription Offerings (continued)
  • Program (Minimum) Costs Breakdown Analysis
  • Vehicle Subscription Forecast
  • Vehicle Subscription Forecasts-Overall New and Used Vehicles Mix
  • Vehicle Subscription Forecasts-Overall as a Percent of New Vehicle Sales
  • Vehicle Subscription Forecasts-Overall Take-up Rate
  • Key Assumptions to Vehicle Subscription Forecasts

OEM Vehicle Subscription Programs Business Model Analysis

  • Vehicle Subscription-OEMs' Program Status
  • Vehicle Subscription-OEMs' Program Partners
  • Vehicle Subscription-OEM Programs' Cities Footprint
  • Programs (OEM and Non-OEM) Operational in Key Locations in the US
  • Vehicle Subscription-OEMs Program Plans
  • Vehicle Subscription-Target Customers of OEM Programs
  • Vehicle Subscription-OEM Programs' Total Ownership Cost
  • Vehicle Subscription-OEM Program Subscribers (at Launch, Future Target)
  • Vehicle Subscription-OEM Programs' New and Used Cars Fleet Mix

OEM Vehicle Subscription Programs-Operational Model Analysis

  • Vehicle Subscription-OEM Programs' Nameplates in Fleet
  • Vehicle Subscription-Age of OEM Program Vehicles
  • Vehicle Subscription-OEM Programs' Target Vehicle Segments
  • Minimum Requirements for Program Enrollment in North America**
  • Program Registration Fees for Enrollment in North America*
  • Program Minimum Subscription Term in North America*

Overview of Non-OEM Vehicle Subscription Program / Platform Providers

  • Program Platform Providers-Profile of Clutch and Flexdrive
  • Program Platform Providers-Profile of Clutch and Flexdrive (continued)
  • Program Platform Providers-Profile of Clutch and Flexdrive (continued)
  • Profile of Mobiliti
  • Profile of Revolve
  • Profile of DriveFlow
  • Profile of YoYo

Growth Opportunities within the Vehicle Subscription Market

  • Growth Opportunity-Vehicle Subscription
  • Strategic Imperatives for Success and Growth

Conclusions and Future Outlook

  • Key Conclusions
  • Legal Disclaimer

Appendix

  • Global Fleet & Leasing Program-2017 Published Topics
  • Global Fleet & Leasing Program-2013-2016 Published Topics
  • Global Fleet & Leasing Program-2013-2016 Published Topics (continued)
  • List of Exhibits
  • List of Exhibits (continued)
  • List of Exhibits (continued)
  • List of Exhibits (continued)

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