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ディーゼル車・ハイブリッド車・電気自動車への消費者意識調査:欧州

European Consumers' Attitudes towards Diesel, Hybrid and Electric Cars - Key Findings, 2016

発行 Frost & Sullivan 商品コード 665642
出版日 ページ情報 英文 61 Pages
納期: 即日から翌営業日
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ディーゼル車・ハイブリッド車・電気自動車への消費者意識調査:欧州 European Consumers' Attitudes towards Diesel, Hybrid and Electric Cars - Key Findings, 2016
出版日: 2018年07月16日 ページ情報: 英文 61 Pages
概要

当レポートでは、ドイツ、フランス、英国、イタリア、スペインの消費者を対象にディーゼル車、ハイブリッド車、電気自動車に対する認識を調査し、回答者のプロファイル、新車購入時の選定基準、現在の燃料エンジンタイプと好みの燃料エンジンタイプ、HEV・EVを検討する主な理由、成長機会の分析などをまとめています。

第1章 エグゼクティブサマリー

第2章 調査目的・調査手法

第3章 回答者のプロファイル

第4章 新車購入における一般的基準

第5章 ディーゼル車に対する消費者意識

  • ディーゼルエンジンを検討する主な理由
  • ディーゼルエンジンを検討しない主な理由
  • VWによる排出スキャンダルの影響
  • Volkswagenブランドへの影響
  • ディーゼルの認識への影響

第6章 ハイブリッド・電気自動車に対する消費者意識

  • ハイブリッドエンジンを検討する主な理由
  • EVを検討する主な理由
  • ハイブリッド vs EVへの意識
  • EVドライビングレンジへの期待

第7章 買い替えに関する分析

  • 現在の燃料エンジンタイプ
  • 好みの燃料エンジンタイプ
  • 人口統計
  • 自動車技術に対する意識
  • 新車購入における一般的基準

第8章 成長機会・推奨行動

  • 成長機会:xEVへの関心を購買意欲へ
  • 戦略的必須要件

第9章 総論

第10章 付録

目次
Product Code: MCF6-18

Customers are Aware and Willing to Consider xEVs as their Next Car Purchase

This is an end-consumer survey on the attitude and perception towards diesel, hybrid and electric cars. The aim of this study is to understand consumers' perceptions and attitude towards gasoline, diesel engines, hybrid and electric cars and further analyse their switching behaviour from diesel to hybrid/electric vehicles. About 2,525 end-consumers were surveyed online in Germany, France, United Kingdom, Italy and Spain, all of which count as the largest car markets in Europe. The survey included both male and female respondents from urban, suburban and rural areas who currently own either a gasoline, diesel, hybrid or an electric car. The average annual mileage for a male driver was 19,000 km, and for females 17,500 km.

Research Scope:

  • To understand consumers' sustainability and environmental priorities in their life and in their choice of vehicle.
  • To determine consumers' perceptions and attitudes towards different environment and sustainability factors, and to evaluate the importance of each in determining the characteristics of the future powertrain.
  • To determine consumers' perception, concerns and attractiveness of alternative powertrains (hybrid and electric vehicles) in comparison to conventional gasoline and diesel engines.
  • To perform a tracking analysis of changes in consumers' attitudes, perceptions and preferences in comparison to the findings from 2012 and 2014 Frost & Sullivan Powertrain voice of the consumer studies.
  • To determine the impact on consumer perception and attitude towards diesel engines post the Volkswagen (VW) emission scandal.

Key Issues Addressed:

  • What are the general purchasing criteria and powertrain attributes that a customer considers while buying a car of his choice?
  • What is the customers' interest in considering a diesel-driven car as their next vehicle of purchase? How is the customer perception about diesel cars changing? What is the impact of the VW emission scandal on this perception?
  • What is consumer perception of xEVs? How does it change by EV type - mild, full, plug-in hybrid and battery electric cars? What are key reasons for consideration of xEVs?
  • How has the awareness level about xEVs improved over the last few years? How has the switching behaviour changed over a period of years?

Table of Contents

1. EXECUTIVE SUMMARY

  • Key Findings
  • Key Findings (continued)
  • General Criteria for Purchasing a New Vehicle
  • Current vs Preferred Fuel Engine Type
  • Factors that Go Against Diesel Engines
  • Electric Vehicle (EV) Design Expectations

2. RESEARCH OBJECTIVES AND METHODOLOGY

  • Research Aim and Objectives
  • Key Questions This Study Will Answer
  • Research Methodology
  • Vehicle Segmentation
  • Sample Structure
  • New Vehicle Segment Structure by Country, 2011-2015
  • Weighting Methodology
  • Data Weighting Scheme

3. RESPONDENT PROFILES

  • Respondent Profile
  • Car Ownership
  • Car Ownership and Usage
  • Current Fuel Engine Type

4. GENERAL CRITERIA FOR PURCHASING A NEW VEHICLE

  • General Criteria for Purchasing a New Vehicle
  • General Criteria for Purchasing a New Vehicle (continued)
  • General Criteria for Purchasing a New Vehicle (continued)

5. CONSUMER ATTITUDE TOWARDS DIESEL CARS

  • Main Reasons for Considering Diesel Engines
  • Main Reasons for Not Considering Diesel Engines
  • General Impact of the VW Emission Scandal
  • Impact on Volkswagen Brand-Trend
  • Impact on Diesel Perception

6. CONSUMER ATTITUDE TOWARDS HYBRID AND ELECTRIC CARS

  • Main Reasons for Considering Hybrid Engines
  • Main Reasons for Considering EVs
  • Attitudes Towards Hybrid vs. EVs
  • EV Driving Range Expectations
  • EV Driving Range Expectations (continued)

7. SWITCHING ANALYSIS

  • Current vs. Preferred Fuel Engine Type
  • Current vs. Preferred Fuel Engine Type (continued)
  • Current vs. Preferred Fuel Engine Type (continued)
  • Preferred Fuel Engine Type
  • Demographics
  • Attitude Towards Vehicle Technology
  • General Criteria for Purchasing a New Vehicle

8. GROWTH OPPORTUNITIES AND COMPANIES TO ACTION

  • Growth Opportunity-Convert the Interest in xEVs to Sale
  • Strategic Imperatives for Consumer Interest in xEVs

9. CONCLUSIONS

  • Key Conclusions
  • Legal Disclaimer

10. APPENDIX

  • Market Engineering Methodology
  • List of Exhibits
  • List of Exhibits (continued)
  • List of Exhibits (continued)
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