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自動車購入における男女別の嗜好プロファイル:北米・EU市場 - 2020年までの予測

Selective Profile of Customer Choices in Vehicle Purchasing by Gender, NA and EU, Forecast to 2020

発行 Frost & Sullivan 商品コード 665634
出版日 ページ情報 英文 53 Pages
納期: 即日から翌営業日
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本日の銀行送金レート: 1USD=111.78円で換算しております。
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自動車購入における男女別の嗜好プロファイル:北米・EU市場 - 2020年までの予測 Selective Profile of Customer Choices in Vehicle Purchasing by Gender, NA and EU, Forecast to 2020
出版日: 2018年07月09日 ページ情報: 英文 53 Pages
概要

新車購入の主要な意思決定基準は男女を問わず依然として「信頼性」、「安全性」、「耐久性」と考えられています。

当レポートでは、自動車購入時の影響因子となる各種嗜好を男女別に調査し、自動車の設計、タイプ、モデル、技術、機能、ブランドなどにおける男女の好みと違い、欧州および米国の地域による違い、参入事業者にとっての成長機会の分析などをまとめています。

エグゼクティブサマリー

  • 主要調査結果
  • 自動車購入における好み:男女別
  • 自動車購入におけるFacebookの影響:EU
  • 好まれる燃料・エンジンタイプ

調査範囲・調査目的・背景・調査手法

自動車購入の決定推進因子

  • 自動車購入における重要属性
  • 次に購入する自動車区分・予算
  • ドライビングダイナミクスの影響因子
  • 自動車・ライビングダイナミクス機能の影響因子
  • 現在の自動車オーナーによる次回の購入、など

新車への好み:男女別

  • 技術導入レベル:EU
  • 自動車購入の意思決定におけるFacebookの影響:EU
  • 好みのファイナンシング・支払いオプション:男女別:北米
  • 好みのファイナンシング・支払いオプション:男女別:欧州
  • トップブランド:購入の好み
  • 自動車ボディタイプの好み:北米
  • 自動車ボディタイプの好み:欧州
  • 好まれる燃料・エンジンタイプ

成長機会・推奨行動

  • 5項目の主な成長機会
  • 成長機会:新車購入
  • 成功・成長の戦略的必須要件

総論・提言

The FROST & SULLIVANについて

目次
Product Code: 9AB2/C4

Reliability, Safety, and Durability remain Key Parameters for both Male and Female New Vehicle Buyers

Original equipment manufacturers (OEMs) always strive to provide customers with the features they seek in a new car. However, this becomes complicated when female and male buyers have different vehicle choices. By conducting a survey on customer preferences for new vehicles, OEMs can design vehicles in accordance with certain key customer considerations and preferences.

There is an exceptionally wide range of choices, among both female and male customers, for technologies and features in new vehicles, and OEMs are faced with the challenging task of providing customers with what they want in a new vehicle.

The study seeks to analyze the trends that are impacting the North American and European automotive industries, especially with regard to the difference in preferences between male and female new car buyers. It will highlight the differences on various aspects including vehicle brands, models, prices, and advanced technologies such as electric vehicle systems and future autonomous technologies. The study presents the current global passenger vehicle market scenario with an insight into how certain trends are expected to take shape by 2020.

It is particularly useful to note the differences in customer preferences by gender in terms of body styles and fuel choices for new vehicles. The current trend among new vehicle customers preferring sport utility vehicles (SUVs) is well-known in the automotive industry; and it will be interesting to know how this trend plays out among the users on the ground, even for the size of the SUV. Moreover, with new buyers moving toward petrol engine vehicles in markets that are popular for diesel, it will be interesting to note how this shift affects female and male new vehicle buyers.

Key Issues Addressed:

  • What are the key differences between male and female buyer choices when assessed on a diverse set of parameters including new vehicle design, type, model, technology, features, powertrains, and brands?
  • How do these choices vary between customers in North America and Europe? What are some of the key differences between male and female new vehicle customer preferences in these regions?
  • What are the priorities for different vehicle attributes/technologies for new vehicle customers? What is the percentage of new vehicle buyers seeking these technologies?
  • How flexible are new vehicle customers with regard to exploring new technologies? How does this choice differ between the male and female customers and also among customers in different regions across the world?

Table of Contents

1. SELECTIVE PROFILE OF CUSTOMER CHOICES IN VEHICLE PURCHASING BY GENDER, NA AND EU, FORECAST TO 2020

Executive Summary

  • Executive Summary-Key Findings
  • Gender-wise Vehicle Buying Preferences
  • Influence of Facebook on Vehicle Purchase Decision in EU
  • Fuel/Engine Type for Customers' Targeted Ideal Vehicle

Research Scope, Objectives, Background, and Methodology

  • Research Scope and Objectives
  • Research Aim and Objectives
  • Key Questions this Study will Answer
  • Research Background and Methodology

Vehicle Purchase Decision Drivers

  • Important Attributes for Vehicle Purchase
  • Important Attributes for Vehicle Purchase (continued)
  • Next Vehicle Purchase Segment and Budget
  • Budget for Next Vehicle by Vehicle Purchase Segment
  • Share of Current Vehicle Owners in Next Vehicle Purchase by Segments
  • Driving Dynamics Influencers
  • Driving Dynamics Influencers (continued)
  • Vehicle and Driving Dynamics Feature Influencers-Cars
  • Current Vehicle Owner Migration to Next Vehicles

Gender-based New Vehicle Preferences

  • Technology Adoption Level-EU
  • Influence of Facebook on Vehicle Purchase Decisions-EU
  • Preferred Financing or Payment Options by Gender-North America
  • Preferred Financing or Payment Options by Gender-Europe
  • Top Ideal Vehicle Brands by Purchasing Preferences
  • Vehicle Body Type Preference-North America
  • Vehicle Body Type Preference-Europe
  • Fuel/Engine Type for Customers' Targeted Ideal Vehicle

Growth Opportunities and Companies to Action

  • Driving Dynamics-5 Major Growth Opportunities
  • Growth Opportunities-New Vehicle Purchasing
  • Strategic Imperatives for Success and Growth

Key Conclusions and Recommendations

  • Key Conclusions and So What Analysis
  • Top 3 Predictions
  • Legal Disclaimer

Appendix

  • List of Exhibits
  • List of Exhibits (continued)
  • List of Exhibits (continued)

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