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北米のモバイルエンタープライズアプリケーション:2018年

North American Mobile Enterprise Applications, 2018 - A Survey of Customer Preferences, Plans and Impacts

発行 Frost & Sullivan 商品コード 643507
出版日 ページ情報 英文 106 Pages
納期: 即日から翌営業日
価格
本日の銀行送金レート: 1USD=114.65円で換算しております。
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北米のモバイルエンタープライズアプリケーション:2018年 North American Mobile Enterprise Applications, 2018 - A Survey of Customer Preferences, Plans and Impacts
出版日: 2018年05月16日 ページ情報: 英文 106 Pages
概要

当レポートでは、北米のモバイルエンタープライズアプリケーションに関する調査結果に基づき、現在の使用状況と将来の意思決定行動、職場における選好と計画、アプリのカテゴリーなど、体系的な情報を提供しています。

第1章 エグゼクティブサマリー

第2章 調査目的・手法

第3章 現在のモバイルワーカーアプリ:概要

  • 会社公認/提供のモバイルアプリを使用する従業員の割合
  • モバイルワーカーアプリのユーザー数:肩書別
  • 従業員用のモバイルソフトウェアアプリケーションを現在展開/計画中
  • 従業員へのモバイルアプリ提供には賛成
  • 従業員へのモバイルアプリ提供には反対
  • モバイルワーカーアプリ戦略、競合企業との比較

第4章 モバイルワーカーアプリをサポートする端末

  • 会社所有のモバイル端末:現在の種類
  • 会社所有のモバイル端末:OSの種類
  • BYODのサポート
  • 個人所有のモバイル端末:現在の種類
  • 個人所有のモバイル端末:OSの種類
  • スマートグラスの展開/計画
  • スマートウォッチの展開/計画

第5章 モバイルワーカーアプリの安全

  • 無許可のモバイルアプリの従業員の使用
  • トラッキングされるアプリ基準
  • 現在/計画中のエンタープライズモビリティ管理プラットフォームの使用
  • エンタープライズモビリティ管理の障壁

第6章 モビリティパートナーの考察

  • モバイルアプリ決定プロセスにおける主な関係者
  • 推奨される戦略的パートナー
  • 推奨される戦略的パートナー:組織規模別
  • パートナーの選定基準
  • 推奨されるモバイルビジネスアプリの種類
  • アプリの選定基準
  • クラウド vs. オンプレミスのモバイルアプリ実装
  • クラウドベースモバイルアプリの障壁

第7章 主要なモバイルワーカーアプリのカテゴリー

  • 現在使用中の主要なモバイルアプリ
  • モバイルワークフォース管理ソリューションの使用
  • モバイルSFAソリューションの使用
  • モバイル資産トラッキングソリューションの利用
  • アプリの使用を促す戦術
  • 単一ポータルでのトラッキングの価値

第8章 モバイルワークフォース管理アプリ

第9章 モバイルSFAソリューション

第10章 モバイル資産トラッキングソリューション

第11章 人口統計

  • 回答者のプロファイル

第12章 まとめ

第13章 付録

第14章 Frost & Sullivanについて

目次
Product Code: K2B8-65

Pervasive Use of Mobile Worker Apps is Driving Digital Transformation, Employee Productivity, and Customer Engagement

The future success of North American businesses rests in large part on their ability to truly mobilize their employees. Smartphones and tablets are not enough--It is the application software those devices enable that increasingly makes the difference between winners and losers in a high stakes economy driven by an ever more demanding customer base. This study examines the results of the Frost & Sullivan 2018 Mobile Enterprise Applications Survey of North American purchase decision-makers. As such, it:

  • 1. Measures the current use of, and future decision-making behavior toward, mobile worker applications
  • 2. Uncovers preferences and plans around a number of related mobility topics and issues in the workplace
  • 3. Includes specific focus on three complex app categories: mobilized sales force automation, mobile workforce management (field service management), and mobile asset tracking

The questions in this survey largely refer to internal mobile business applications, i.e., those software apps that are deployed to mobile workers. These are also called Business-to-Employee (B2E) software applications.

Mobile worker apps allow employees real-time anywhere access to--and exchange of--information, collaboration and guidance. Companies justify their increasing investment in these software apps by pointing to the hard-dollar business impacts of increased efficiency and productivity and to enhanced customer engagement and employee satisfaction. As these survey results illustrate, mobile worker app needs are increasing in frequency and scope. This requires an app selection process that can encompass a widening range of variables, participants, and expectations that both app providers and app users should be aware of as development and purchase decisions are made.

Major challenges for mobile worker app users and vendors include: 1) Neutralizing user concerns regarding data security, 2) Optimizing growth with the proper balance between app management and app usability, 3) Determining which new capabilities and technologies to incorporate and when to do so, 4) Choosing the right partners in order to improve capabilities and/or open up new markets, and 5) Making informed decisions when choosing between packaged vs. customized solutions.

Key Issues Addressed

  • How pervasive are mobile worker apps in today's North American business sector? What are the near-term growth opportunities in the mobile worker applications market for today's providers?
  • What positive business impacts are users of mobile worker apps experiencing? What types of barriers prevent adoption of these solutions?
  • Which parties are typically involved in the application selection and deployment process? What types of external mobility partners-if any-are utilized in this process? What criteria are used to select these partners?
  • What criteria are most often used to select a specific mobile worker app? What is most popular-packaged third-party apps or fully customized solutions? Which delivery system is preferred-cloud or on-premise?
  • How do today's businesses characterize their current mobile worker app strategies-lagging, cutting-edge, or on par with their peers?
  • Is unauthorized mobile worker app use viewed as a problem? Which software application metrics are currently tracked by companies?
  • What is the level of interest in incorporating newer technologies such as wearables and artificial intelligence (AI)?
  • What are users reporting regarding more complex mobile worker apps (such as mobilized field service management and mobile sales force automation solutions)-in terms of customer satisfaction, expansion plans, business benefits, preferred mobile form factor, etc.?

Table of Contents

1. EXECUTIVE SUMMARY

  • Executive Summary
  • Executive Summary (continued)
  • Executive Summary (continued)
  • Executive Summary (continued)
  • Executive Summary (continued)

2. RESEARCH OBJECTIVES AND METHODOLOGY

  • Research Objectives
  • Research Methodology
  • Sample Distribution
  • Definition of Mobile Business Applications

3. TODAY'S MOBILE WORKER APPS-AN OVERVIEW

  • Percent of Employees Using Company-approved or Company-provided Mobile Apps
  • Users of Mobile Worker Apps, by Title
  • Current and Planned Deployment of Mobile Software Applications for Employees
  • Pros for Providing Mobile Apps to Employees
  • Cons Against Providing Mobile Apps to Employees
  • Mobile Worker App Strategy Compared to Competitors'

4. THE DEVICES SUPPORTING MOBILE WORKER APPS

  • Company-Owned Mobile Devices-Types Currently Issued
  • Company-Owned Mobile Devices-Types of OS Supported
  • Support of BYOD
  • Personally-Owned Mobile Devices-Types Currently Supported
  • Personally-Owned Mobile Devices-Types of OS Supported
  • Deployment/Plans for Smart Glasses
  • Deployment/Plans for Smart Watches

5. SECURING MOBILE WORKER APPS

  • Employee Use of Unauthorized Mobile Apps
  • Employee Use of Unauthorized Mobile Apps (continued)
  • App Metrics Tracked
  • Current and Planned Usage of Enterprise Mobility Management Platform
  • Barriers to Enterprise Mobility Management

6. INSIGHTS FOR MOBILITY PARTNERS

  • Key Parties in the Mobile App Decision Process
  • Preferred Strategic Partners
  • Preferred Strategic Partners by Organization Size
  • Partner Selection Criteria
  • Preferred Type of Mobile Business App
  • App Selection Criteria
  • Cloud vs. On-premise Mobile Apps Implementation
  • Barriers to Cloud-based Mobile Apps

7. MAJOR MOBILE WORKER APP CATEGORIES

  • Major Mobile Apps Being Used Today
  • Use of Mobile Workforce Management Solutions
  • Use of Mobile Sales Force Automation Solutions
  • Use of Mobile Asset Tracking Solutions
  • Tactics to Encourage App Usage
  • Value of Tracking on Single Portal

8. MOBILE WORKFORCE MANAGEMENT APPS

  • Definition of Mobile Workforce Management Applications
  • Companies Providing Field Services
  • Deployment Plans for Mobile Workforce Management Apps
  • Mobile Workforce Management Solution Implementation-How It Occurred
  • MWM Top Business Impacts
  • MWM Satisfaction
  • MWM Types of Mobile Devices
  • MWM Deployment/Plans Regarding Artificial Intelligence
  • MWM Barriers to Implementation-No Plans (Disinterested)
  • MWM Barriers to Implementation-Planners

9. MOBILIZED SALES FORCE AUTOMATION SOLUTIONS

  • Definition of Mobilized Sales Force Automation Solutions
  • Percentage of Businesses with Field Sales Personnel
  • MSFA Deployment/Plans
  • MSFA Types of Implementation
  • MSFA Top Business Impacts
  • MSFA Level of Satisfaction
  • MSFA Types of Devices
  • MSFA Deployment/Plans Regarding Artificial Intelligence
  • MSFA Barriers-No Plans (Disinterested)
  • MSFA Barriers-Plans to Introduce

10. MOBILE ASSET TRACKING SOLUTIONS

  • Definition of Mobile Asset Tracking Solutions
  • Percentage of Businesses with Moveable Assets in Field
  • Current Level of Asset Tracking Need
  • MAT Deployment/Plans
  • MAT Types of Implementation
  • MAT Top Business Impacts
  • MAT Level of Satisfaction
  • Future MAT Needs
  • MAT Barriers-No Plans (Disinterested)
  • MAT Barriers-Plans to Introduce

11. DEMOGRAPHICS

  • Respondents Profile

12. THE LAST WORD

  • The Last Word
  • Legal Disclaimer

13. APPENDIX

  • List of Exhibits
  • List of Exhibits (continued)
  • List of Exhibits (continued)
  • List of Exhibits (continued)

14. THE FROST & SULLIVAN STORY

  • The Frost & Sullivan Story
  • Value Proposition-Future of Your Company & Career
  • Global Perspective
  • Industry Convergence
  • 360° Research Perspective
  • Implementation Excellence
  • Our Blue Ocean Strategy
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