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中国の高級車市場:将来予測 (2025年まで)

China Luxury Car Market, Forecast to 2025

発行 Frost & Sullivan 商品コード 631764
出版日 ページ情報 英文 78 Pages
納期: 即日から翌営業日
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本日の銀行送金レート: 1USD=113.49円で換算しております。
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中国の高級車市場:将来予測 (2025年まで) China Luxury Car Market, Forecast to 2025
出版日: 2018年04月18日 ページ情報: 英文 78 Pages
概要

中国は世界最大の高級車市場であり、また同国の自動車市場の10.3%を占める存在となっています。2017〜2025年のCAGR (複合年間成長率) は5.4%となる見込みです。現在は欧州系メーカーの独占状態にありますが、大衆車メーカー (トヨタ・日産など) も参入機会を伺っています。車種別では、コンパクトSUVやコンパクトセダンの人気が高くなっています。

当レポートでは、中国国内の高級車市場について分析し、市場の現状や特性・背景事情 (ブランディング戦略のあり方ほか)、近年の市場・技術動向、市場規模の動向見通し、セグメント別の詳細動向、今後の成長機会と解決すべき課題などについて調査しております。

エグゼクティブ・サマリー

分析の範囲、目標、背景事情、手法

ブランディング分析

  • 各ブランドのポジショニングと差別化戦略
  • 自動車メーカー (OEM) のブランド価値獲得につながる特質
  • 将来のブランド特質の傾向
  • 将来的にブランドの求心力となる特質

市場動向

  • メガトレンドが高級車市場に及ぼす影響
  • 新たなビジネスモデル
  • 流通ネットワークの傾向
  • 高級車販売市場の将来像
  • ケーススタディ:2017年に発売される主要モデル
  • ケーススタディ:今後発売予定のモデル

顧客分析

  • 中国国内の可処分資産の傾向
  • 女性の社会進出
  • 将来の顧客プロファイルの傾向

パワートレインの傾向

  • パワートレイン市場の現状:概略
  • トランスミッション市場のポジショニング
  • 将来のパワートレイン市場の傾向
  • ケーススタディ:中国国内の主要な高級車モデル

技術動向の分析

  • コネクテッドサービス
  • スマートフォンとの統合 (インテグレーション)
  • ビッグデータ
  • 自動運転
  • 現在の製品・サービス

市場シェアと比較分析:中国の高級車市場

  • 高級車市場の現状
  • 高級車市場:メーカー別市場シェア
  • 高級車の販売台数の見通し (2025年まで)
  • セグメント別の市場予測
  • 販売価格とセグメント別の比較
  • 主要メーカーの市場業績の比較

成長機会と、各企業が今後取るべき行動

  • 成長・成功のための戦略的課題
  • 成長機会:中国の高級車市場

結論と将来展望

付録

Frost & Sullivanについて

目次
Product Code: 9AB2/BA

Rising Disposable Income and Increasing Demand for Luxury Vehicles are Propelling China to become the Largest Global Market for Premium Cars

China is the largest automotive market globally. In 2017, luxury cars accounted for a 10.3% share of the country's overall passenger vehicle market. The luxury car market is forecast to experience a positive growth, at a compound annual growth rate (CAGR) of 5.4% during 2017-2025. Being a premium niche market it is highly concentrated and dominated by Mercedes Benz, Audi, and BMW, with them having a combined market share of 68.8% across the sedan and sport-utility vehicle (SUV) segments in 2017.

The Chinese luxury car market is led by European automotive original equipment manufacturers (OEMs), especially the German companies Mercedes-Benz and Audi. Traditional mass market brands such as Toyota and Nissan are attempting to expand their portfolio with launches of premium models such as Lexus and Infiniti.

Compact SUV and C-Compact sedan are the most favored luxury car segments in China. Market adoption from female, urban driving and price cost are the key purchase attractiveness that will drive demand for luxury cars from individuals during the long term. Upon the business travel purpose, F-Large Plus vehicle segment of luxury car is likely to enhance its market attractiveness in China.

Gasoline powertrain is expected to continue its dominance in the Chinese luxury car market during the long term. Nevertheless, competition from Tesla in electric powertrains and the encouragement offered by the Chinese government in developing new energy powertrain vehicles are likely to accelerate the market adoption of both battery electric vehicle (BEV) and plug-in hybrid vehicle (PHEV) in China during the long term.

Luxury automotive OEMs are at levels 3 and 4-respectively focusing on conditional automated and highly automated advancement-in the development of autonomous driving technology. Thus, connected service between smartphone and vehicle is becoming highly popular in China. Apple CarPlay is leading the mobile-vehicle connected service, as Android Auto is currently not allowed to operate the Chinese market. The collection of big data helps OEMs to gather useful information about environmental factors, vehicle usage, driving behaviors, and so on.

This research further provides branding analysis, market trends, customer analysis, powertrain trends, technology trends, and market share and comparative analysis related to the Chinese luxury car market, and also highlights growth opportunities. It closes by offering key conclusions and the future outlook for the Chinese luxury car market.

Research Scope

This research aims to understand the Chinese luxury car market and explore new market opportunities for stakeholders. It also presents a strategic insight into the luxury car market in China and analyzes the impact of growing technology trends up to 2025.

Research Highlights

  • To provide a visionary overview of the Chinese luxury car market.
  • To provide strategic insight into the current and future technology trends, including big data and autonomous driving, which are changing the landscape of the luxury car market in China.
  • To analyze the evolution in brand differentiation factors.
  • To analyze the retail approaches of automotive OEMs in China.
  • To provide a competitor analysis that examines competitive factors and competitor market shares.
  • To analyze the changing demographic trends that impact the market.

Key Issues Addressed

  • How will a luxury vehicle be improved in the future?
  • What is the target segment of automotive luxury OEMs? How are OEMs adapting to shifting customer preferences?
  • How do OEMs respond to technology trends such as big data and autonomous driving?
  • What are the key luxury car models to be launched in the near future?
  • What are the key anticipated market trends in luxury car retailing in China?

Table of Contents

1. CHINA LUXURY CAR MARKET, FORECAST TO 2025

Executive Summary

  • Key Findings
  • Executive Summary-Future Brand Attractiveness Factors
  • Executive Summary-Current Luxury Car Market Snapshot 2017
  • Executive Summary-Key Leading Luxury Automotive OEMs in China
  • Executive Summary-Transmission Positioning
  • Executive Summary-Connected Service
  • Executive Summary-Future Customer Profile Trends
  • Executive Summary-Key Luxury Car Models in China

Research Scope, Objectives, Background, and Methodology

  • Research Scope
  • Research Aims and Objectives
  • Key Questions this Study will Answer
  • Research Methodology

Branding Analysis

  • Branding Analysis-Brand Positioning and Differentiation
  • Branding Analysis-Attributes to Derive the OEM Brand Values
  • Branding Analysis-Future Brand Attractiveness Trends
  • Branding-Future Brand Attractiveness Attributes

Market Trends

  • Market Trends-Mega Trends Impact Luxury Car Market
  • Market Trends-New Business Models
  • Market Trends-Distribution Network Trends
  • Market Trends-Future of Luxury Car Retailing
  • Case Study-Key Models Launched in 2017
  • Case Study-Upcoming Models
  • Case Study-Upcoming Models (continued)

Customer Analysis

  • Customer Analysis-Disposable Assets in China
  • Customer Analysis-Women Empowerment
  • Customer Analysis-Future Customer Profile Trends

Powertrain Trends

  • Powertrain Trends-Current Powertrain Snapshot
  • Powertrain Trends-Transmission Positioning
  • Powertrain Trends-Future Powertrain Trends
  • Case Study-Key Luxury Car Models in China

Technology Trends Analysis

  • Technology Trends-Connected Service
  • Technology Trends-Smartphone Integration
  • Technology Trends-Big Data
  • Technology Trends-Big Data (continued)
  • Technology Trends-Autonomous Driving
  • Technology Trends-Current Product and Service Offerings
  • Technology Trends-Current Product and Service Offerings (continued)
  • Technology Trends-Current Product and Service Offerings (continued)

Market Share and Comparative Analysis-Chinese Luxury Car Market

  • Market Analysis-Luxury Car Market Snapshot 2017
  • Market Analysis-Luxury Automotive OEM Market Share
  • Market Analysis-Unit Sales Outlook in 2025
  • Market Analysis-Forecast by Vehicle Segment
  • Comparative Analysis-Price and Vehicle Segment Comparison
  • Comparative Analysis-Market Performance Breakdown by Key OEMs

Growth Opportunities and Companies to Action

  • Strategic Imperatives for Success and Growth
  • Growth Opportunity-Luxury Car Market in China

Conclusions and Future Outlook

  • Conclusions and Future Outlook
  • The Last Word-5 Big Predictions
  • Legal Disclaimer

Appendix

  • List of Exhibits
  • List of Exhibits (continued)
  • List of Exhibits (continued)
  • List of Exhibits (continued)
  • Abbreviations and Acronyms Used

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