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メキシコの乗用車の価格設定戦略:2017年

Analysis of Passenger Vehicle Pricing Strategies in Mexico, 2017

発行 Frost & Sullivan 商品コード 621194
出版日 ページ情報 英文 101 Pages
納期: 即日から翌営業日
価格
本日の銀行送金レート: 1USD=108.30円で換算しております。
メキシコの乗用車の価格設定戦略:2017年 Analysis of Passenger Vehicle Pricing Strategies in Mexico, 2017
出版日: 2018年03月19日 ページ情報: 英文 101 Pages
概要

当レポートでは、メキシコの乗用車価格の動向を調査し、価格構造への各種影響因子の分析、トリム区分・車両区分別の価格の推移、主要OEMの価格戦略の分析、主な成長機会・成功戦略の分析などをまとめています。

第1章 エグゼクティブサマリー

  • 主要調査結果
  • 自動車価格構造への影響因子の見通し
  • OEMの比較:トリムレベルの価格の位置付け
  • OEMリファレンスフリートの平均価格 (バリュートリム)
  • 自動車区分別の比較:価格の位置付け
  • 自動車販売価格の平均上昇率
  • OEM (モデル) 価格の位置付け/ランク:エントリートリム
  • OEM (モデル) 価格の位置付け/ランク:プレミアムトリム
  • 平均価格のバリエーション:自動車モデル別

第2章 調査範囲・調査手法・定義

第3章 価格構造への影響因子:現状・見通し

  • マクロ経済背景
  • 自動車市場の実績
  • NAFTAの将来の不確実性・燃料価格の自由化
  • 租税構造
  • 自動車ポートフォリオ・製品ライフサイクルの変化
  • 現在・将来の法規制 (EPA/欧州排出ノルマ)
  • 新技術の影響
  • カスタマイゼーション・機能・技術パッケージ
  • カスタマイゼーションとバリエーション

第4章 価格分析:自動車区分別

  • 自動車区分別の比較:価格の位置付け (A区分)
  • 自動車区分別の比較:トリムバリエーション (A区分)
  • 自動車区分別の比較:価格バリエーション (Bハッチ区分)
  • 自動車区分別の比較:トリムバリエーション (Bハッチ区分)
  • 自動車区分別の比較:価格バリエーション (Bセダン区分)
  • 自動車区分別の比較:トリムバリエーション (Bセダン区分)
  • 自動車区分別の比較:価格バリエーション (C区分)
  • 自動車区分別の比較:トリムバリエーション (C区分)
  • 自動車区分別の比較:価格バリエーション (D区分)
  • 自動車区分別の比較:トリムバリエーション (D区分)
  • 自動車区分別の比較:価格バリエーション (SUV B/C区分)
  • 自動車区分別の比較:トリムバリエーション (SUV B/C区分)
  • 自動車区分別の比較:価格バリエーション (SUV D区分)
  • 自動車区分別の比較:トリムバリエーション (SUV D区分)
  • 自動車区分別の比較:価格バリエーション (SUV E/F区分)
  • 自動車区分別の比較:トリムバリエーション (SUV E/F区分)
  • 自動車区分別の比較:価格バリエーション (小型ピックアップ)
  • 自動車区分別の比較:トリムバリエーション (小型ピックアップ)
  • 自動車区分別の比較:価格バリエーション (中型ピックアップ)
  • 自動車区分別の比較:トリムバリエーション (中型ピックアップ)
  • 自動車区分別の比較:価格バリエーション (フルサイズピックアップ)
  • 自動車区分別の比較:トリムバリエーション (フルサイズピックアップ)

第5章 価格分析:OEM別

  • 日産
  • GM
  • Volkswagen
  • トヨタ自動車
  • FCA
  • 本田技研工業
  • KIA
  • Ford
  • マツダ
  • Hyundai

第6章 成長機会・戦略的必須要件

第7章 総論

第8章 付録

第9章 FROST & SULLIVANについて

目次
Product Code: K260-18

Macroeconomic Landscape, Trade Structure, Technological Roadmap, and Performance of Local Markets Driving Local Automotive Price Increase

The Mexican market has witnessed a generalized increase in vehicle prices across all OEMs and automotive segments in the recent past. This study aims to analyze this phenomenon, taking into account the 2012-2017 period. The historic entry-trim and premium-trim prices for the 68 most commercialized passenger vehicles of each segment (covering A to D, 3 SUV sub-segments, and 3 pick-up sub-segments) within the top 10 selling OEMs in the Mexican market were registered to comprehend the specific pricing evolution trends.

The first section of the study presents the scope, including the key factors impacting vehicle price structure in the Mexican market for the present period and trends towards 2023, to build a strong macro-framework for the following micro-economic analysis. Key indicators have been considered, such as the evolution of the Mexican GDP, GDP per capita, inflation rates, unemployment and exchange rate with the US dollar, and a comparison with the general sales performance of the automotive market, to identify concomitances. A briefing on the actual state of debate on hot topics in Mexican policies impacting OEM pricing strategies has been provided, specifically the uncertainty towards NAFTA's trade structure continuity and the new fuel price liberalization policy. Furthermore, taxation structure over the automotive sector and current and future EPA/EURO emission norms and regulations ratified by the Mexican state have been discussed. The impact of the new technological roadmap for the automotive industry, with key vehicle customization features, technological packages, and generational uplifts, have also been analyzed, focusing on the impact on pricing structure.

The second and third sections of the study focus on specific vehicle pricing dynamics-by vehicle segment and OEM. A picture of the pricing competitive landscape in 2012 and 2017 has been presented for each segment, identifying key competitive participants and their competitive evolution in the given period. The section also throws light on the emergence of new dynamic segments, such as A-, B-Hatch, B/C SUV, and mini Pick-ups, with an expanding offer and wide price ranges. OEM-specific analysis covers a pricing picture of selected portfolio for both 2012 and 2017; annual pricing evolution is provided for both entry-trim and premium-trim values. This way, different OEM pricing strategies are identified for the same given period, such as market leader Nissan's gradual approach, GM's critical increase in selected portfolio prices towards 2016-2017, VW's decreasing prices in selected segments, or the newly-introduced-in-the-Mexican market KIA's successful reduced portfolio approach.

Key Issues Addressed:

  • How has vehicle pricing changed in Mexico from 2012 to 2017?
  • How are OEMs competing in the Mexican market with regard to pricing strategies? How has the ranking of top OEMs, models, and most-in-demand segments mutated between 2012 and 2017?
  • What are the key external factors influencing vehicle pricing strategies and what are the key trends to account for in the forecast period 2017-2023?
  • What are the key growth opportunities and strategic imperatives for success in terms of competitive pricing strategies towards 2023?

Table of Contents

1. EXECUTIVE SUMMARY

  • Executive Summary-Key Findings
  • Factors Impacting Vehicle Price Structure Until 2023
  • OEM Comparison-Trim Level Price Positioning
  • OEM Comparison-Trim Level Price Positioning (continued)
  • Average Price of OEM Reference Fleet (Value-trim)
  • Vehicle Segment Comparison-Price Positioning
  • Vehicle Segment Comparison-Price Positioning (continued)
  • Average Increase in Vehicle Sales Price
  • 2017 OEM (Model) Price Position/Rank-Entry Trim
  • 2017 OEM (Model) Price Position/Rank-Premium Trim
  • Average Price Variation by Vehicle Model

2. RESEARCH SCOPE, METHODOLOGY, AND DEFINITIONS

  • Research Scope
  • Research Scope (Reference Fleet)
  • Research Methodology
  • Study Definitions
  • Key Questions this Study will Answer

3. KEY FACTORS IMPACTING VEHICLE PRICE STRUCTURE-CURRENT AND 2022 OUTLOOK

  • Factor 1-Mexican Macro-economic Context
  • Factor 2-Mexican Automotive Market Performance
  • Factor 2-Mexican Automotive Market Performance (continued)
  • Factor 3-Uncertainty on NAFTA's Future and Fuel Price Liberalization
  • Factor 4-Taxation Structure
  • Factor 5-Vehicle Portfolios and Product Lifecycle Changes
  • Factor 6-Current and Future Regulations (EPA/Euro Emission Norms)
  • Factor 7-Impact of New Technological Landscape on Automotive
  • Factor 8-Vehicle Customization, Features, and Technology Packages
  • Factor 9-Vehicle Customization and Variants

4. PRICE ANALYSIS BY VEHICLE SEGMENT

  • Vehicle Segment Comparison-Price Positioning (A-segment)
  • Vehicle Segment Comparison-Trim Variations (A-segment)
  • Vehicle Segment Comparison-Price Variations (B Hatch-segment)
  • Vehicle Segment Comparison-Trim Variations (B Hatch-segment)
  • Vehicle Segment Comparison-Price Variations (B Sedan-segment)
  • Vehicle Segment Comparison-Trim Variations (B Sedan-segment)
  • Vehicle Segment Comparison-Price Variations (C-segment)
  • Vehicle Segment Comparison-Trim Variations (C-segment)
  • Vehicle Segment Comparison-Price Variations (D-segment)
  • Vehicle Segment Comparison-Trim Variations (D-segment)
  • Vehicle Segment Comparison-Price Variations (SUV B/C-segments)
  • Vehicle Segment Comparison-Trim Variations (SUV B/C-segments)
  • Vehicle Segment Comparison-Price Variations (SUV D-segment)
  • Vehicle Segment Comparison-Trim Variations (SUV D-segment)
  • Vehicle Segment Comparison-Price Variations (SUV E/F-segments)
  • Vehicle Segment Comparison-Trim Variations (SUV E/F-segments)
  • Vehicle Segment Comparison-Price Variations (Mini Pick-ups)
  • Vehicle Segment Comparison-Trim Variations (Mini Pick-ups)
  • Vehicle Segment Comparison-Price Variations (Mid-size Pick-ups)
  • Vehicle Segment Comparison-Trim Variations (Mid-size Pick-ups)
  • Vehicle Segment Comparison-Price Variations (Full-size Pick-ups)
  • Vehicle Segment Comparison-Trim Variations (Full-size Pick-ups)

5. PRICE ANALYSIS BY OEM

  • Nissan's Vehicle Portfolio Price Positioning
  • YoY Variation in Nissan's Value-trim Prices
  • GM's Vehicle Portfolio Price Positioning
  • GM's Vehicle Portfolio Price Positioning (continued)
  • YoY Variation in GM's Value-trim Prices
  • Volkswagen's Vehicle Portfolio Price Positioning
  • YoY Variation in Volkswagen Value-trim Prices
  • Toyota's Vehicle Portfolio Price Positioning
  • YoY Variation in Toyota's Value-trim Prices
  • FCA's Vehicle Portfolio Price Positioning
  • YoY Variation in FCA's Value-trim Prices
  • Honda's Vehicle Portfolio Price Positioning
  • YoY Variation in Honda's Value-trim Prices
  • KIA's Vehicle Portfolio Price Positioning
  • YoY Variation in KIA's Value-trim Prices
  • Ford's Vehicle Portfolio Price Positioning
  • YoY Variation in Ford's Value-trim Prices
  • Mazda's Vehicle Portfolio Price Positioning
  • YoY Variation in Mazda's Value-trim Prices
  • Hyundai's Vehicle Portfolio Price Positioning
  • YoY Variation in Hyundai's Value-trim Prices

6. GROWTH OPPORTUNITIES (GO) AND STRATEGIC IMPERATIVES

  • Growth Opportunity in Passenger Vehicle Pricing Strategies
  • Strategic Imperatives for Success and Growth

7. THE LAST WORD

  • Key Conclusions and 2023 Outlook
  • Legal Disclaimer

8. APPENDIX

  • List of Exhibits
  • List of Exhibits (continued)
  • List of Exhibits (continued)
  • List of Exhibits (continued)
  • List of Exhibits (continued)
  • Abbreviations and Acronyms Used

9. THE FROST & SULLIVAN STORY

  • The Frost & Sullivan Story
  • Value Proposition-Future of Your Company & Career
  • Global Perspective
  • Industry Convergence
  • 360° Research Perspective
  • Implementation Excellence
  • Our Blue Ocean Strategy