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市場調査レポート
スマートTVの世界市場予測Global Smart TVs Market, Forecast to 2024 |
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発行 | Frost & Sullivan | 商品コード | 611110 | ||||
出版日 | ページ情報 | 英文 55 Pages 納期: 即日から翌営業日 |
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液晶テレビの市場全体が成熟レベルに達しつつあり、多くの地域で出荷数が減少している中、4Gテレビの登場が先進市場や中国などの価格に敏感な国での需要を刺激しています。2018年に1億9830万台だったスマートTVの世界出荷数は、2024年には2億4990万台に増加する見込みです。
当レポートは、スマートTVの世界市場の活性因子と抑制因子、市場の動向と予測、競争分析、成長機会に関する提言などについて取り上げています。
China Remains Key; 4K and HDR will Drive Growth in this Intensely Competitive Market
Smart TVs are envisioned as online video consumption devices that enable centralized control of the living room entertainment experience-fragmented across smartphones, tablets, gaming consoles, and streaming media devices, among others. While the overall LCD TVs market has reached maturity and has been experiencing shipment declines in many regions, the emergence of 4K TVs is driving demand in developed markets, as well as price-sensitive countries such as China. Unit shipments for the global Smart TVs market is expected to increase from 198.3 million in 2018 to 249.9 million in 2024, at a compound annual growth rate (CAGR) of 3.9% during the forecast period.
As seen at Consumer Electronics Show (CES) 2018, major vendors in this space are integrating voice-activated personal assistants into their 2018 flagships, including Amazon Alexa, Google Assistant, and Bixby. 4K TVs are expected to drive replacements and growth, as prices decline further during the forecast period. From Samsung to Hisense, virtually every major vendor has identified UHD TVs or 4K TVs as the new standard in their TV line-ups for 2018 and beyond.
The global market for smart TVs continues to exhibit different trends in advanced and emerging regions. North America remains a growth driver, given the persistent demand for 4K TVs, which are quite attractive to consumers due to the sharply declining prices. China recorded further growth in 2018 and will continue to dominate shipment during the forecast period.
This market insight covers the following:
The base year of the insight is 2018, with forecasts running up to 2024. The research highlights the key trends impacting the global smart TVs market and outlines their implications.
Geographical Segmentation: The global market has been segmented into: North America and Latin America (NALA), Asia-Pacific (APAC), and Europe, the Middle East, and Africa (EMEA).