スマートTVの世界市場予測

液晶テレビの市場全体が成熟レベルに達しつつあり、多くの地域で出荷数が減少している中、4Gテレビの登場が先進市場や中国などの価格に敏感な国での需要を刺激しています。2018年に1億9830万台だったスマートTVの世界出荷数は、2024年には2億4990万台に増加する見込みです。

当レポートは、スマートTVの世界市場の活性因子と抑制因子、市場の動向と予測、競争分析、成長機会に関する提言などについて取り上げています。

エグゼクティブサマリー

• 主な調査結果
• 指標分析

イントロダクション

外的課題：活性因子と抑制因子 - スマートTV市場

• 活性因子
• 抑制因子

市場予測と動向 - スマートTV市場

• 予測手法
• 出荷数予測
• 地域別出荷率予測
• 地域別出荷数
• 出荷数に関する議論

市場のシェアと競争分析 - スマートTV市場

• 競争分析 - 市場のシェア
• 市場シェア分析
• 競争構造と競争の層
• 競争環境
• 競争の展望の分析
• 競争因子と評価

成長機会と行動すべき企業

• 成長機会1 - 機能とサービスの差別化
• 成長機会2 - 戦略的合併
• 成長機会3 - コネクテッドスマートホーム
• 成長と成功への戦略的必須事項

総括

• 予測
• 法的免責事項

付属資料

Frost & Sullivanについて

China Remains Key; 4K and HDR will Drive Growth in this Intensely Competitive Market

Smart TVs are envisioned as online video consumption devices that enable centralized control of the living room entertainment experience-fragmented across smartphones, tablets, gaming consoles, and streaming media devices, among others. While the overall LCD TVs market has reached maturity and has been experiencing shipment declines in many regions, the emergence of 4K TVs is driving demand in developed markets, as well as price-sensitive countries such as China. Unit shipments for the global Smart TVs market is expected to increase from 198.3 million in 2018 to 249.9 million in 2024, at a compound annual growth rate (CAGR) of 3.9% during the forecast period.

As seen at Consumer Electronics Show (CES) 2018, major vendors in this space are integrating voice-activated personal assistants into their 2018 flagships, including Amazon Alexa, Google Assistant, and Bixby. 4K TVs are expected to drive replacements and growth, as prices decline further during the forecast period. From Samsung to Hisense, virtually every major vendor has identified UHD TVs or 4K TVs as the new standard in their TV line-ups for 2018 and beyond.

The global market for smart TVs continues to exhibit different trends in advanced and emerging regions. North America remains a growth driver, given the persistent demand for 4K TVs, which are quite attractive to consumers due to the sharply declining prices. China recorded further growth in 2018 and will continue to dominate shipment during the forecast period.

Research Scope

This market insight covers the following:

• Global market trend analyses-including market drivers and restraints

• Detailed unit shipment forecasts for the total smart TVs market

• Competitive landscape, in terms of major participants and market share analysis

The base year of the insight is 2018, with forecasts running up to 2024. The research highlights the key trends impacting the global smart TVs market and outlines their implications.

Geographical Segmentation: The global market has been segmented into: North America and Latin America (NALA), Asia-Pacific (APAC), and Europe, the Middle East, and Africa (EMEA).

Key Issues Addressed

• Will the market continue to grow during the forecast period? If not, what are the factors slowing down growth?

• What are the latest innovations in smart TV technology?

• What are the primary challenges faced by vendors addressing this market? What are the drivers and restraints for growth in this market?

• How does the competitive landscape look? Is the market still attractive for mergers and acquisitions?

• What are the revenue break-ups by geographical regions-NALA, EMEA, and APAC? Which are the regions that are growing faster than the rest?

Table of Contents

1. GLOBAL SMART TVS MARKET, FORECAST TO 2024

Executive Summary

• Key Findings
• Market Engineering Measurements
• Market Engineering Measurements (continued)

Market Overview

• Introduction and Definitions
• Introduction and Definitions (continued)
• Global Market Lifecycle Analysis
• Research Scope
• Geographic Scope
• Frost & Sullivan Digital Media Value Chain Coverage
• Key Questions this Insight will Answer

External Challenges-Drivers and Restraints: Smart TVs Market

• Market Drivers
• Market Restraints

Forecast and Trends-Smart TVs Market

• Forecast Methodology
• Unit Shipment Forecast
• Percent Unit Shipment Forecast by Region
• Unit Shipment Forecast by Region
• Unit Shipment Discussion
• Unit Shipment Discussion (continued)
• Unit Shipment Discussion (continued)

Market Share and Competitive Analysis-Smart TVs Market

• Competitive Analysis-Market Share
• Market Share Analysis
• Competitive Structure and Tiers of Competition
• Competitive Environment
• Competitive Landscape Analysis
• Competitive Factors and Assessment

Growth Opportunities and Companies to Action

• Growth Opportunity 1-Differentiating Features/Services
• Growth Opportunity 2-Strategic Acquisitions
• Growth Opportunity 3-Connected Smart Home Future
• Strategic Imperatives for Success and Growth

The Last Word

• The Last Word-Predictions
• Legal Disclaimer

Appendix

• Market Engineering Measurements
• Market Engineering Measurements (continued)
• List of Abbreviations
• List of Exhibits

The Frost & Sullivan Story

• The Frost & Sullivan Story
• Value Proposition-Future of Your Company & Career
• Global Perspective
• Industry Convergence
• 360° Research Perspective
• Implementation Excellence
• Our Blue Ocean Strategy