世界のスマートテレビ市場：2025年までの予測

価格の低下と4K・HDRなどの次世代機能への需要が今後も引き続きスマートTVの販売を推進する最大の牽引因子となるでしょう。世界のスマートTVの出荷数は予測期間中4.1%のCAGRで推移し、2019年の2億930万台から2025年には2億6640万台に増加すると予測されています。北米においてはNetflixなど人気のOTTストリーミングサービスからの4Kコンテンツへのアクセスが拡大することから、4Kテレビが今後も消費者支出の拡大を刺激するものとなるでしょう。アジア太平洋地域は世界最大のスマートTV市場の位置付けを維持しており、特に中国は2019年の出荷数で25%を超えるシェアが見込まれています。中国の中流階級は、HD・4K TVの価格が年々低下する中で、最新のテレビセットに対する根強い需要を維持しています。

当レポートでは、世界のスマートテレビの市場を調査し、市場の定義と概要、市場成長への各種影響因子の分析、地域別の出荷数・収益の推移と予測、競合環境と市場シェア、成長戦略・成功ための必須要件の分析などをまとめています。

目次

エグゼクティブサマリー

市場概況

• イントロダクション・定義
• 市場ライフサイクル分析
• 調査範囲
• 地理的範囲
• デジタルメディアバリューチェーン
• 調査課題

外的課題：成長推進因子・抑制因子

市場予測・市場動向

• 予測方法
• 出荷台数の予測
• 出荷台数シェアの予測：地域別
• 出荷台数の予測：地域別
• ディスカッション

市場シェア・競合分析

• 市場シェア
• 市場シェア分析
• 競合構造・競合階層
• 競合環境
• 競合環境の分析
• 競争因子・評価

成長機会・推奨行動

• 成長機会：機能/サービスの差別化
• 成長機会：戦略的買収
• 成長機会：コネクテッドスマートホームの未来
• 成功・成長のための戦略的必須要件

総論

付録

Frost & Sullivanについて

4K/HDR and Falling Prices to Drive Market Growth as Competition from Chinese Vendors Intensifies

Falling prices and the demand for next-generation features such as 4K and HDR continue to be the strongest drivers for smart TV sales. Even as the price of the highest-end models continues to rise as screen sizes and device sophistication at the high end continue to grow, there is falling disparity between traditional and smart TV price points at the lower spectrum of product lines. For new units, particularly as heavy price competition remains a factor, manufacturers are seeking to drive up interest among content creators and consumers alike for the next major technological breakthroughs after 4K, such as HDR and quantum dots. For all vendors, the goal is to create a best-in-class app ecosystem and to differentiate their TV models to command a premium over other competing UHD and 1080p models. From a consumer perspective, the TV is fast becoming the central device that integrates the multiple screens (big and small) used in their homes. Unit shipments for the global Smart TVs market is expected to increase from 209.3 million in 2019 to 266.4 million in 2025, growing at a CAGR of 4.1%.

4K TVs continue to drive consumer spend in North America, boosted by growing access to 4K content from popular OTT streaming services such as Netflix. APAC remains the largest market for Smart TVs, with China expected to dominate shipments with a market share of over 25% in 2019. The Chinese middle class maintains persistent demand for the latest TV sets, especially as prices continue to fall year-on-year for HD and 4K TVs.

Research Scope:

This market insight covers the following:

• Global market trend analyses-including market drivers and restraints

• Detailed unit shipment forecasts for the total Smart TVs market

• A competitive landscape, in terms of major participants and market share analysis

The base year of the insight is 2019, with forecasts running up to 2025. The research highlights key trends impacting the global Smart TVs market and outlines future implications.

Geographic Segmentation:

The global market has been segmented into North America, Latin America (NALA), Asia-Pacific (APAC), and Europe, the Middle East, and Africa (EMEA).

Key Issues Addressed:

• Will the market continue to grow during the forecast period? If not, what are the factors affecting it?

• What are the latest innovations in smart TV technology?

• What are the primary challenges faced by vendors addressing this market? What are the drivers and restraints for market growth?

• What does the competitive landscape look like? Is the market still attractive for mergers and acquisitions?

• What are the revenue break-ups by geographical regions-NALA/EMEA/APAC? Which are the regions that are growing faster than the rest?

Table of Contents

Executive Summary

• Key Findings
• Market Engineering Measurements
• Market Engineering Measurements (continued)

Market Overview

• Introduction and Definitions
• Introduction and Definitions (continued)
• Market Lifecycle Analysis
• Research Scope
• Geographic Scope
• Frost & Sullivan Digital Media Value Chain Coverage
• Key Questions this Insight will Answer

External Challenges-Drivers and Restraints

• Market Drivers
• Market Restraints

Forecast and Trends

• Forecast Methodology
• Unit Shipment Forecast
• Percent Unit Shipment Forecast by Region
• Unit Shipment Forecast by Region
• Unit Shipment Discussion
• Unit Shipment Discussion (continued)
• Unit Shipment Discussion (continued)

Market Share and Competitive Analysis

• Market Share
• Market Share Analysis
• Competitive Structure and Tiers of Competition
• Competitive Environment
• Competitive Landscape Analysis
• Competitive Factors and Assessment

Growth Opportunities and Companies to Action

• Growth Opportunity 1-Differentiating Features/Services
• Growth Opportunity 2-Strategic Acquisitions
• Growth Opportunity 3-Connected Smart Home Future
• Strategic Imperatives for Success and Growth

The Last Word

• The Last Word-Predictions
• Legal Disclaimer

Appendix

• Market Engineering Measurements
• Market Engineering Measurements (continued)
• List of Abbreviations
• List of Exhibits

The Frost & Sullivan Story

• The Frost & Sullivan Story
• Value Proposition-Future of Your Company & Career
• Global Perspective
• Industry Convergence
• 360º Research Perspective
• Implementation Excellence
• Our Blue Ocean Strategy