PCの世界市場の予測

当レポートでは、世界のPCの市場を調査し、市場の定義と概要、市場成長への各種影響因子の分析、世界および地域別の出荷数の予測、競合環境と市場シェア、成長機会・成功戦略の分析などをまとめています。

エグゼクティブサマリー

• 主要調査結果
• マーケットエンジニアリング測定

イントロダクション

外的課題：推進因子と障壁

• 成長推進因子
• 成長抑制因子

市場予測・市場動向

• マーケットエンジニアリング測定
• 予測手法
• 出荷数の予測
• 出荷数シェアの予測：地域別
• 出荷数の予測：地域別
• 出荷数に関するディスカッション

市場シェア・競合分析

• 競合分析：市場シェア
• 市場シェア分析
• 競合構造・階層
• 競合環境の分析
• 競合因子・分析

成長機会・推奨行動

• 成長機会：Windows 10アップグレード
• 成長機会：シナジー的買収・提携
• 成長機会：ゲーム用PC
• 成功・成長の戦略的必須要件

総論

付録

FROST & SULLIVANについて

"Vendors Must Target Opportunities in the Enterprise Segment and Leverage the Broader Mobility and Cloud Computing Trends"

The PC market will continue to decline over the forecast period. Market saturation in developed markets is a significant barrier to growth. Brutal price competition and ongoing pressure from competing alternative devices negatively impact the long-term market outlook. The PC market faces persistent challenges from rapidly changing consumer PC buying behavior, elongated replacement cycles, and stiff competition from consumer devices such as smartphones and tablets. Uncertainties in US-China trade relations are also likely to dampen demand, especially among consumers and the small and medium businesses (SMB) segment, in 2019 and beyond. The unit shipment for the global PC market is expected to decrease from 262.5 million in 2019 to 221.8 million in 2025, at a compound annual growth rate (CAGR) of -2.8 percent between 2019 and 2025.

The emerging category of affordable portable PCs (including hybrids, 2-in-1s, and ultra-slim/convertibles), demand from the enterprise segment via Windows 10 upgrades, high-end gaming PCs, and the persistent traction of Chromebooks in the education segment continue to be prime growth drivers. Going forward, market restructuring and vendor consolidation are anticipated as vendors consider limited PC growth potential and evaluate the market's future in the context of macro computing and mobility. The transition toward mobile and cloud-based computing is inexorable and PC vendors are staying relevant by focusing on touch-based, thin, lower cost, and convertible designs that appeal to a broader spectrum of consumers as well as enterprises. Windows 10 adoption is expected to continue at a brisk pace well into early 2020, as large corporations and SMBs race to complete their migration projects. Microsoft is forecast to hit its target of a billion Windows 10 devices in 2020, missing its initial goal by a couple of years.

Research Scope

This market insight covers the following:

• Global market trend analyses-including market drivers and restraints.

• Detailed unit shipment forecasts for the total PC market.

• Competitive landscape, in terms of major participants and market share analysis.

The base year of the market insight is 2019, with forecasts running up to 2025. The research highlights key trends impacting the global PC market and outlines future implications.

Geographical Segmentation

The global market has been segmented into North America, Latin America (NALA), Asia-Pacific (APAC), Europe, the Middle East, and Africa (EMEA).

Key Issues Addressed

• Will the market continue to decline at its present rate over the forecast period?

• Where does PC technology stand today? What are the primary challenges faced by vendors addressing this market? What are the drivers for and restraints to growth in this market?

• What does the current competitive landscape look like? Will there be further consolidation over the next 4 to 5 years? Is the market attractive for mergers and acquisitions?

• What are the revenue breakups by geographical regions? Which are the fastest growing regions?

Table of Contents

Executive Summary

• Key Findings
• Key Findings (continued)
• Market Engineering Measurements
• Market Engineering Measurements (continued)

Introduction

• Introduction
• Introduction (continued)
• Regions Covered
• Research Scope
• Frost & Sullivan Digital Media Value Chain Coverage

Drivers and Restraints-PC Market

• Market Drivers
• Market Restraints

Forecast and Trends-PC Market

• Forecasting Methodology
• Unit Shipment Forecast
• Percent Unit Shipment Forecast by Region
• Unit Shipment Forecast by Region
• Unit Shipment Discussion

Market Share and Competitive Analysis-PC Market

• Market Share
• Market Share Analysis
• Competitive Structure and Tiers of Competition
• Competitive Environment
• Competitive Landscape Analysis
• Competitive Factors and Assessment

Growth Opportunities and Companies to Action

• Growth Opportunity 1-“Always-on” PCs
• Growth Opportunity 2-Synergistic Acquisitions and Partnerships
• Growth Opportunity 3-Gaming PCs
• Growth Opportunity 4-Windows 10 Upgrades
• Strategic Imperatives for Success and Growth

Conclusions and The Last Word

• Conclusions
• The Last Word-Predictions
• Legal Disclaimer

Appendix

• Market Engineering Measurements
• Market Engineering Measurements (continued)
• List of Exhibits

The Frost & Sullivan Story

• The Frost & Sullivan Story
• Value Proposition-Future of Your Company & Career
• Global Perspective
• Industry Convergence
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• Implementation Excellence
• Our Blue Ocean Strategy