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市場調査レポート

インドのOTTビデオサービス市場の予測

Over-the-top (OTT) Video Services Market, India, 2017-2022

発行 Frost & Sullivan 商品コード 600246
出版日 ページ情報 英文 102 Pages
納期: 即日から翌営業日
価格
本日の銀行送金レート: 1USD=114.47円で換算しております。
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インドのOTTビデオサービス市場の予測 Over-the-top (OTT) Video Services Market, India, 2017-2022
出版日: 2018年01月04日 ページ情報: 英文 102 Pages
概要

当レポートでは、インドのOTTビデオサービス市場について調査分析し、市場概要、促進要因と抑制要因、予測と動向、市場シェアと競合分析、成長機会、主要企業など、体系的な情報を提供しています。

第1章 エグゼクティブサマリー

第2章 市場概要

  • 市場定義
  • 調査内容
  • OTTビデオ市場情勢
  • 主要エコシステム企業
  • ビデオ消費の増加
  • 4Gの急展開、など

第3章 促進要因と抑制要因 - 総合市場

  • 市場促進要因
  • 市場抑制要因

第4章 予測と動向 - 総合市場

  • 予測手法
  • 予測の前提条件
  • ビデオビューアー予測
  • ビデオビューアー予測の考察
  • ビデオ加入者数予測
  • ビデオ加入者数予測の考察、など

第5章 市場シェアと競合分析 - 総合市場

  • 市場シェア:月間アクティブユーザー別
  • 加入VoDの市場シェア
  • 競合環境
  • 競合要因と評価
  • 価格とパッケージ
  • 機能と技術
  • コンテンツライブラリー

第6章 成長機会とC2A (Companies to Action)

  • 成長機会1
  • 成長機会2
  • 成長機会3
  • 成功・成長の戦略的必須事項

第7章 OTTビデオサービス:主要企業プロファイル

  • Hotstar
  • Netflix
  • Amazon Prime Video、など

第8章 新規参入企業:インドのオンラインビデオサービス

  • Sun NXT
  • ALT Balaji
  • Dekkho
  • Viu
  • JioCinema
  • JioTV
  • Fastfilmz
  • Hoichoi

第9章 コンテンツ戦略

  • 戦略1
  • 戦略2
  • 戦略3
  • 戦略4
  • 戦略5
  • 戦略6

第10章 技術と動向

第11章 まとめ

第12章 付録

目次
Product Code: P9BC-70

Competition Intensifies on the Back of Content Strategies to Tap into $3 Billion Market Potential

The OTT video market in India is gradually becoming a mainstream entertainment destination in the midst of growing Internet users. With the rapid commoditization of data and the ongoing price wars, online video streaming is a more feasible option today than ever before. This has led to the influx of many global, local, and independent platforms in the past year that are hoping to capitalize on this vast growth opportunity in the market. As operators optimize their operations with advertising revenues, they are evolving content strategies and marketing effectively to reach the masses. The focus has shifted from the urban youth to mass market, regional audiences across multilingual backgrounds.

There is a disconnect between the total addressable market of Internet users and the served market, as a majority of the population has access to erratic and slow broadband speeds. The focus on Hindi and English programs has gradually shifted toward regional content, thus catering to a larger audience. Monetization of platforms remains one of the biggest challenges for operators, as they depend on advertising for their revenue. The inclusion of regional content has paved the way for mass-market adoption as opposed to the initial niche offering. Live sports and other marquee titles going online has reiterated the growth opportunity for OTT video, attracting global Internet companies to invest and enter this lucrative market.

Research Scope

This study provides a detailed analysis of the OTT video services market in India, including the market opportunity and growth prospects in terms of advertising as well as paid services in viewership and revenue from 2017 to 2022. It illustrates the ecosystem and provides insights of key market participants and company profiles of new entrants, and analyzes the impact of the ongoing price war in telecom services in bringing about a drastic change in the way video is consumed in India. It also provides an overview of consumption patterns in terms of duration spent, content preferences, languages, live sport coverage, and availability of exclusive programming. The rising trend of curating original content and other content strategies is captured in the study.

Key Issues Addressed:

  • What is the state of the OTT Video Market in India? What are the key technology trends in the market?
  • Which are the leading OTT platforms and what is their market share?
  • What is the ARPU across platforms? How much will this grow in the next 5 years?
  • What is forecast for the subscriber base and revenue for the industry?

Table of Contents

1. EXECUTIVE SUMMARY

  • Key Findings
  • Key Findings (continued)
  • Market Engineering Measurements
  • CEO's Perspective

2. MARKET OVERVIEW

  • Market Definitions
  • Key Questions this Study will Answer
  • OTT Video Market Landscape
  • Leading Ecosystem Participants
  • Rising Video Consumption
  • Rapid 4G Deployment
  • The Jio Effect-What has Changed?
  • Rural India Growing Faster, More Mobile

3. DRIVERS AND RESTRAINTS-TOTAL OTT VIDEO SERVICES MARKET

  • Market Drivers
  • Drivers Explained
  • Drivers Explained (continued)
  • Market Restraints
  • Restraints Explained
  • Restraints Explained (continued)

4. FORECASTS AND TRENDS-TOTAL OTT VIDEO SERVICES MARKET

  • Forecast Methodology
  • Forecast Assumptions
  • Video Viewers Forecast
  • Video Viewers Forecast Discussion
  • Video Subscribers Forecast
  • Video Subscribers Forecast Discussion
  • Subscription Revenue Forecast
  • Subscription Revenue Forecast Discussion
  • Advertising Revenue Forecast
  • Advertising Revenue Forecast Discussion
  • Total OTT Video Market Revenue Forecast
  • Total OTT Video Market Revenue Forecast Discussion
  • Average Revenue Per User Forecast
  • Average Revenue Per User Forecast Discussion

5. MARKET SHARE AND COMPETITIVE ANALYSIS-TOTAL OTT VIDEO SERVICES MARKET

  • Market Shares by Monthly Active Users
  • Market Shares for Subscription Video on Demand
  • Competitive Environment
  • Competitive Factors and Assessment
  • Pricing and Packages
  • Features and Technology
  • Content Library

6. GROWTH OPPORTUNITIES AND COMPANIES TO ACTION

  • Growth Opportunity 1-Local/Regional Content
  • Growth Opportunity 2-Original Production
  • Growth Opportunity 3-Advanced Analytics
  • Strategic Imperatives for Success and Growth

7. OTT VIDEO SERVICES-LEADING COMPETITOR PROFILES

  • Market Incumbents-Hotstar
  • Market Incumbents-Netflix
  • Market Incumbents-Amazon Prime Video
  • Who Leads the Race?
  • Telecom Bundling
  • OEM and Other Bundling
  • Funding and Investments
  • Content Partnerships
  • Value-add Features

8. NEW MARKET ENTRANTS-ONLINE VIDEO SERVICES, INDIA

  • New Market Entrants
  • Sun NXT
  • ALT Balaji
  • Dekkho
  • Dekkho (continued)
  • Viu
  • JioCinema
  • JioTV
  • Fastfilmz
  • Hoichoi

9. CONTENT STRATEGIES

  • Strategy 1-Original Programming
  • Strategy 2-‘Glocal' Content: Offering International Side-by-side Regional/Vernacular Content
  • Strategy 3-Live Sports Content
  • Strategy 4-Long-form Versus Short-form Content
  • Strategy 5-Regional Content
  • Strategy 6-International Operations

10. TECHNOLOGY AND TRENDS

  • Key Technology Trends
  • Advanced Analytics and Artificial Intelligence
  • Immersive Video
  • Watermarking for Content Protection
  • Broadcast Audience Research Council of India (BARC) Measurement-EKAM
  • Multiscreen Viewing-Casting

11. THE LAST WORD

  • The Last Word-Predictions
  • Legal Disclaimer
  • Acknowledgements

12. APPENDIX

  • List of Exhibits
  • List of Exhibits (continued)
  • List of Exhibits (continued)
  • Market Engineering Methodology
  • Market Engineering Measurements
  • Additional Sources of Information on OTT Video Market
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