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マレーシアのモバイルサービス市場:2016年

Malaysian Mobile Services Market, 2016

発行 Frost & Sullivan 商品コード 590285
出版日 ページ情報 英文 49 Pages
納期: 即日から翌営業日
価格
本日の銀行送金レート: 1USD=113.93円で換算しております。
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マレーシアのモバイルサービス市場:2016年 Malaysian Mobile Services Market, 2016
出版日: 2017年10月31日 ページ情報: 英文 49 Pages
概要

マレーシアにおける2016年のモバイルサービス加入数は4,460万、普及率は143.7%となりました。モバイルサービス市場はプリペイドの割合が極めて高い特徴を持ち、77.1%がプリペイドとなっています。ポストペイド加入はより競争が激しいバンドルプランの結果として増加しています。プリペイドARPUは7.60ドルでシンガポールを除くほとんどの東南アジア諸国よりも高くなっています。

当レポートでは、マレーシアのモバイルサービス市場について調査し、市場の概要、市場規模、主な市場参入企業の市場シェアと競合ダイナミクス、および市場展望などについて分析しています。

エグゼクティブサマリー

マレーシアのモバイルサービス市場概要

  • マレーシアのモバイルサービス市場概要
  • マレーシアのWiMAX市場概要

予測・動向:モバイル・WiMAXサービス市場

  • モバイルサービス市場:加入・サービス収益の予測
  • モバイルサービス市場:加入・サービス収益の予測の議論
  • WiMAXサービス市場:加入・サービス収益の予測
  • WiMAXサービス市場:加入・サービス収益の予測の議論

市場分析:モバイルサービス市場

  • 技術ミックス:モバイル
  • サービスミックス:モバイル音声
  • サービスミックス:モバイルデータ
  • サービスミックス:WiMAX音声・ブロードバンド
  • サービスミックス:モバイルブロードバンド
  • マレーシアにおけるスペクトル再配分
  • モバイルサービス市場の展望

市場シェア・競合分析:モバイル

  • 市場シェア:モバイルサービス市場
  • 市場シェア:WiMAXサービス市場
  • 速度比較
  • サービス品質比較
  • 収益比較

成長機会・企業動向

  • 成長機会1:モバイルサービス
  • 成長機会2:モバイルサービス
  • 成功・成長の戦略的インペラティブ

結論

付録

目次
Product Code: 9ABE/34

Shifting Industry Dynamics Supporting Growth of Smaller Participants at the Expense of Incumbent Companies

Malaysia had 44.6 million mobile service subscriptions with a penetration rate of 143.7% in 2016. Mobile penetration has been on a decline since 2014 as a result of the introduction of GST in 2015. The mobile services market is highly prepaid in nature with 77.1% prepaid. Postpaid subscriptions have been increasing as a result of more competitive bundle plans. Due to a prolonged price war, short-term growth of mobile network operators had been hampered. This, coupled with increased data quota-centric competition, has impacted growth of mobile service revenues. Prepaid ARPU is at $7.60 and is higher than in most Southeast Asian countries with exception of Singapore.

Postpaid subscriptions are on the rise with growth recorded mainly by the smaller mobile service providers. Increasing demand for mobile data services is expected to help offset the decline in voice and SMS ARPU over the next 5 years, mostly due to threats from OTT services. However, the current downward pressure on data pricing is a key threat to mobile operator's data monetization strategy to offset declines in voice and SMS. The market is still being mainly served by 3G networks but 4G LTE networks are likely set to take over within the next 3-5 years.

WiMAX networks will be replaced by 4G LTE networks by 2020 and after migrating consumers to the 4G LTE network, WiMAX services will no longer be offered in Malaysia from 2021. As WiMAX phases out, the industry will be dominated by 4G LTE networks and served using LTE-Advanced Pro as an industry standard.

The recent spectrum re-allocation by SKMM in February 2016 has resulted in the biggest beneficiary being U Mobile. Armed with new spectrum from July 2017, U Mobile looks set to take on the bigger participants. However, the upcoming expiration of spectrum at 2.1GHz, 2.300 GHz, and 2.6 GHz and the availability of the 700MHz band from 2018 will trigger another spectrum re-allocation exercise in 2017. This may change the competition dynamics as well as impact the profitability of mobile network operators in the coming years. Companies mentioned in this study include Maxis, DiGi, Celcom, Webe, Altel, Telekom Malaysia and YTL Communications.

Key Questions this Study will Answer:

  • What are key attributes of the market?
  • How big is the market?
  • What are the market share and competitive dynamics of key participants in the market?
  • What industry trends are impacting key participants?
  • What is the market outlook

Table of Contents

1. MALAYSIAN MOBILE SERVICES MARKET, 2016

Executive Summary

  • Key Findings

Malaysian Mobile Services Market Overview

  • Malaysian Mobile Services Market Overview
  • Malaysian Mobile Services Market Overview (continued)
  • Malaysian WiMAX Services Market Overview

Forecast and Trends-Mobile and WiMAX Services Market

  • Mobile Services Market-Subscription and Service Revenue Forecast
  • Mobile Services Market-Subscription and Service Revenue Forecast Discussion
  • WiMAX Services Market-Subscription and Service Revenue Forecast
  • WiMAX Services Market-Subscription and Service Revenue Forecast Discussion

Market Analysis-Mobile Services Market

  • Technology Mix-Mobile
  • Service Mix-Mobile Voice
  • Service Mix-Mobile Data
  • Service Mix-WiMAX Voice and Broadband
  • Service Mix-Mobile Broadband
  • Spectrum Reallocation in Malaysia
  • Mobile Services Market Outlook
  • Mobile Services Market Outlook (continued)

Market Share and Competitive Analysis-Mobile & WiMAX Services Market

  • Market Share-Mobile Services Market
  • Market Share-WiMAX Services Market
  • Speed Comparison
  • Speed Comparison (continued)
  • Quality of Service Comparison
  • Quality of Service Comparison (continued)
  • Quality of Service Comparison (continued)
  • Revenue Comparison
  • Revenue Comparison (continued)

Growth Opportunities and Companies to Action

  • Growth Opportunity 1-Mobile Services
  • Growth Opportunity 2-Mobile Services
  • Strategic Imperatives for Success and Growth

Conclusion

  • Key Takeaways

Appendix

  • Acronyms
  • Legal Disclaimer

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