Product Code: 9AAD/19
Shift from analog-systems to IP-based systems and rising consumer awareness of benefits of robust surveillance will drive increased adoption of surveillance solutions
Increased economic activities, higher urbanization rates and growth in crime creates the need for surveillance, which is expected to grow in future. Given the currently nascent market, targeting the right customer segment with products and services that offer desired outcome along with educating customers of the associated benefits hold the key to growth. Also, Government initiatives like “Make in India”, “Digital India” and “Smart Cities” will drive greater adoption of video security surveillance. IP solutions are likely to gain prominence. Video Surveillance as a Service (VSaaS) will gain prominence because of the associated benefits like less cost and higher comfort to consumer. It will be crucial for the service providers to offer a range of options to the user - Live only (real time viewing), Camera storage, On-premise storage, Cloud based storage, etc.
The scope of this research includes vendors, service providers, and resellers that offer video surveillance solutions and services.
The fiscal year runs from April to March.
- Geographic coverage: India
- Study period: FY 2015-FY 2021
- Forecast period: FY 2016-FY 2021
- VIDEO SURVEILLANCE MARKET: Cameras (IP and Analog), DVRs and NVRs (Hybrid DVRs classified under NVRs), VMS (Online, On-premise, Hosted by SPs), Analytics
- VIDEO SURVEILLANCE-AS-A-SERVICE MARKET: Managed, Hosted, Hybrid
- VIDEO SURVEILLANCE STORAGE MARKET: Video Surveillance and VSaaS Markets
Table of Contents
1. INDIAN VIDEO SURVEILLANCE & VSAAS MARKET, 2017
Scope & Limitations
India Economic Overview: Rising Need for Security & Monitoring
- Surge in economic activities could result in India overtaking major world economies; create urban infrastructure complexities and demand for facilities
- Video Surveillance (VS): Urgent need for monitoring and security due to surging economic activities, urbanization and recent modernization of residential and commercial infrastructure
- Video Surveillance as a Service (VSaaS): Bundled offering of surveillance and cloud management software, analytics, storage and related services offered on cloud at a monthly fee
- VS and VSaaS are at growth and development stages, respectively, offering tremendous opportunity for enterprises looking to enter the domain
Market Brief: VS, VSaaS, and Storage Market
- VS: Currently, the market is dominated by analog solutions but trend is shifting toward IP technology
- Digital Solutions dominate: partnerships with vendors and system integrators essential for suppliers / system-providers to penetrate market
- Complex urban infrastructure mandates monitoring and surveillance especially in government, airports, industrial and commercial spaces
- VSaaS: Enterprises are outsourcing cloud solutions to contain costs and focus on core competencies, leaving technology components to service providers
- VSaaS: Adopted by Commercial realty, SMBs and residential; Surveillance of dispersed nodes, installation, managed services like storage and maintenance drives uptake
- Storage Trends: Retention period and storage are the dilemma
- VS Storage: Mandated retention of footage for a fixed timeframe to positively impact storage market growth. Rising data volumes will continue to drive market
- VS Storage: Benefits of using cloud based storage expected to be attractive for customers, resulting in increasing adoption of cloud solutions
Market Brief: Competition Analysis
- The industry offers plenty of head room for all players
- Major players are increasing presence in IP camera market
Mega Trends & their Impact
- Rising income levels, urbanization, infrastructure growth and need for security will continue to drive video surveillance demand
- Ensuring efficient monitoring and well-being of citizens will create huge demand for surveillance equipment, storage devices and analytical platforms
- Smart is closely linked to safety and hence every component of smart city shall require security management thus creating new opportunities for enterprises
The Industry going Forward
- Products that address functionalities un-addressed today, advanced algorithms and automated surveillance to give an extra dimension to security surveillance
- Standardization, higher level of video analytics and wireless technology to dominate the industry
- Shift from analog to IP technologies, cloud solutions for storage and rise of VSaaS present new un-tapped opportunities for security solution providers
- Recommended business structure: Going ahead, VSaaS providers need to provide flexibility in deployment models
- Positioning strategy for Video Surveillance as Service providers
Annexure: Our Services
- Maximize opportunities from existing products and markets; systematically explore new products, markets, including inorganic Opportunities
- Our Growth Consulting Canvas
- Legal Disclaimer
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