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市場調査レポート

サブサハラ・アフリカ主要国のモバイルマネー市場の分析

Analysis of the Mobile Money Market in Sub-Saharan Africa-Selected Countries

発行 Frost & Sullivan 商品コード 322709
出版日 ページ情報 英文 153 Pages
納期: 即日から翌営業日
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サブサハラ・アフリカ主要国のモバイルマネー市場の分析 Analysis of the Mobile Money Market in Sub-Saharan Africa-Selected Countries
出版日: 2014年12月31日 ページ情報: 英文 153 Pages
概要

モバイルマネーの登場により、金融サービスの市場環境は大幅に変化すると見られています。モバイル通信ネットワーク・オペレーター(MNO)はこの好機を生かして、ARPUの拡大と、音声通話収入の減少分の穴埋めを図っています。また、モバイルマネーの普及により、金融サービス市場への消費者の取り込み(アクセス改善など)が進むものと期待されています。

当レポートでは、サブサハラ・アフリカの主要国(コートジボワール・ガーナ・ケニア・タンザニア・ザンビア・ジンバブエ)におけるモバイルマネー市場について分析し、モバイルマネーの概要や主な市場促進・阻害要因、市場規模(収益額・加入者数など)の動向見通し(過去3年間・今後5年間分)、各国市場の詳細動向、主要企業のプロファイルと市場シェア、市場の主なメガトレンドと具体的影響などを調査・推計しております。

当レポートは、以下の疑問にお答えいたします。

  • 各国のモバイルマネー市場の現状はどうなっているのか?
  • 今後5年間の市場成長の見通しは?
  • 市場の発展に影響を及ぼす主な要因とは何か?
  • この市場は、サブサハラ・アフリカ諸国の金融サービスの提供体制にどのように影響するのか?
  • この市場の主要プロバイダーはどれか?各社の市場シェアは?
  • この市場における重要成功要因(CSF)とは何か?

第1章 エグゼクティブサマリー

第2章 市場概要

  • 市場の定義:用語
  • 市場の定義:調査範囲
  • 背景事象:調査対象地域
  • 背景事情:モバイル通信加入者と銀行口座
  • 背景事情:サービス提供範囲
  • 背景事情:モバイルマネー・サービス
  • 背景事情:モバイルマネーのエコシステム
  • 背景事情:市場の発展
  • 当レポートの問題意識

第3章 促進・抑制要因:モバイルマネー市場全体

  • 市場促進要因
  • 市場抑制要因

第4章 市場の予測と傾向:モバイルマネー市場全体

  • 予測の前提条件
  • 加入者数・収益額の予測
  • モバイルマネーアプリケーションによる収益
  • 国別の収益シェア予測
  • 国別の収益予測
  • 国別の加入者予測
  • 需要分析

第5章 市場シェアおよび競合分析:モバイルマネー市場全体

  • 市場シェア分析
  • 競合環境
  • 主な競合企業
  • 競合要因とその評価

第6章 コートジボワール市場の分析

  • 主な調査結果
  • 加入者数・収益額の予測
  • 需要分析
  • 市場シェア
  • 競合環境
  • 主な競合企業
  • オペレータのプロファイル
  • 競合要因とその評価

第7章 ガーナ分析

第8章 ケニア分析

第9章 タンザニア分析

第10章 ザンビア分析

第11章 ジンバブエ分析

第12章 メガトレンドと業界にとっての意義

  • モバイルマネー市場に対する、ICT産業のメガトレンドの影響
  • 主なメガトレンド
  • メガトレンド:都市化
  • メガトレンド:インフラ開発
  • メガトレンド:地域統合

第13章 まとめ

  • まとめ:将来予測
  • まとめ:提言
  • 免責事項

第14章 付録

図表一覧

目次
Product Code: MA9C-65

Mobile Money Innovations Drive Africa's Financial Inclusion

Mobile money is expected to transform the financial services landscape. Mobile network operators (MNOs) are taking advantage of this shift to boost their average revenue per user (ARPU) in a bid to counter the increasing pressure on voice revenues. This research service provides an analysis of the mobile money market in selected Sub-Saharan countries of Africa, namely Côte d'Ivoire, Ghana, Kenya, Tazania, Zambia, and Zimbabwe. The study aims to assess the uptake of mobile money in these regions and provide an outlook of its expected evolution. It covers the main consumer trends driving the market as well as operators and the role of regulators in the development of the market. The study period is 2012-2019 with a base year of 2014.

Key Questions This Study Will Answer

  • What is the current state of mobile money in Côte d'Ivoire, Ghana, Kenya, Tanzania, Zambia, and Zimbabwe?
  • How is the market expected to evolve over the next 5 years?
  • What are the main factors affecting the development of the market?
  • How will this market influence the provision of financial services in Sub-Saharan Africa?
  • Who are the key providers in the market and what are their market shares?
  • What are the critical success factors in the market?

Table of Contents

1. EXECUTIVE SUMMARY

Executive Summary

  • 1. Key Findings
  • 2. Key Findings (continued)
  • 3. Measurements
  • 4. Measurements (continued)
  • 5. CEO's Perspective

2. MARKET OVERVIEW

Market Overview

  • 1. Market Definitions-Terms
  • 2. Market Definitions-Terms (continued)
  • 3. Market Definitions-Research Scope
  • 4. Background-Geographic Coverage
  • 5. Background-Mobile Subscriber and Bank Accounts
  • 6. Background-Service Scope
  • 7. Background-Mobile Money Services
  • 8. Background-Mobile Money Ecosystem
  • 9. Background-Market Evolution
  • 10. Key Questions This Study Will Answer

3. DRIVERS AND RESTRAINTS-TOTAL MOBILE MONEY MARKET

Drivers and Restraints-Total Mobile Money Market

  • 1. Market Drivers
  • 2. Drivers Explained
  • 3. Drivers Explained (continued)
  • 4. Drivers Explained (continued)
  • 5. Drivers Explained (continued)
  • 6. Market Restraints
  • 7. Restraints Explained
  • 8. Restraints Explained (continued)
  • 9. Restraints Explained (continued)

4. FORECASTS AND TRENDS-TOTAL MOBILE MONEY MARKET

Forecasts and Trends-Total Mobile Money Market

  • 1. Forecast Assumptions
  • 2. Subscriber and Revenue Forecast
  • 3. Subscriber and Revenue Forecast Discussion
  • 4. Subscriber and Revenue Forecast Discussion (continued)
  • 5. Revenue by Mobile Money Applications
  • 6. Percent Revenue Forecast by Country
  • 7. Revenue Forecast by Country
  • 8. Subscriber Forecast by Country
  • 9. Subscriber and Revenue Forecast by Country Discussion
  • 10. Demand Analysis
  • 11. Demand Analysis Discussion

5. MARKET SHARE AND COMPETITIVE ANALYSIS- TOTAL MOBILE MONEY MARKET

Market Share and Competitive Analysis- Total Mobile Money Market

  • 1. Market Share
  • 2. Market Share Analysis
  • 3. Competitive Environment
  • 4. Top Competitors
  • 5. Competitive Factors and Assessment

6. CÔTE D'IVOIRE ANALYSIS

Côte d'Ivoire Analysis

  • 1. Key Findings
  • 2. Subscriber and Revenue Forecast
  • 3. Subscriber and Revenue Forecast Discussion
  • 4. Subscriber and Revenue Forecast Discussion (continued)
  • 5. Demand Analysis
  • 6. Demand Analysis Discussion
  • 7. Market Share
  • 8. Market Share Analysis
  • 9. Competitive Environment
  • 10. Top Competitors
  • 11. Operator Profile-MTN CI
  • 12. Competitive Factors and Assessment

7. GHANA ANALYSIS

Ghana Analysis

  • 1. Key Findings
  • 2. Subscriber and Revenue Forecast
  • 3. Subscriber and Revenue Forecast Discussion
  • 4. Subscriber and Revenue Forecast Discussion (continued)
  • 5. Demand Analysis
  • 6. Key Competitive Factors
  • 7. Market Share
  • 8. Market Share Analysis
  • 9. Competitive Environment
  • 10. Top Competitors
  • 11. Operator Profile-Airtel Ghana
  • 12. Competitive Factors and Assessment

8. KENYA ANALYSIS

Kenya Analysis

  • 1. Key Findings
  • 2. Subscriber and Revenue Forecast
  • 3. Subscriber and Revenue Forecast Discussion
  • 4. Subscriber and Revenue Forecast Discussion (continued)
  • 5. Demand Analysis
  • 6. Demand Analysis Discussion
  • 7. Market Share
  • 8. Market Share Analysis
  • 9. Competitive Environment
  • 10. Top Competitors
  • 11. Operator Profile-Safaricom
  • 12. Financial Services Provider Profile-Equity Bank
  • 13. Competitive Factors and Assessment

9. TANZANIA ANALYSIS

Tanzania Analysis

  • 1. Key Findings
  • 2. Subscriber and Revenue Forecast
  • 3. Subscriber and Revenue Forecast (Continued)
  • 4. Subscriber and Revenue Forecast (Continued)
  • 5. Demand Analysis
  • 6. Demand Analysis Discussion
  • 7. Market Share
  • 8. Market Share Analysis
  • 9. Competitive Environment
  • 10. Top Competitors
  • 11. Competitive Factors and Assessment
  • 12. Operator Profile-Vodacom

10. ZAMBIA ANALYSIS

Zambia Analysis

  • 1. Key Findings
  • 2. Subscriber and Revenue Forecast
  • 3. Subscriber and Revenue Forecast Discussion
  • 4. Subscriber and Revenue Forecast Discussion (continued)
  • 5. Demand Analysis
  • 6. Demand Analysis Discussion
  • 7. Market Share
  • 8. Market Share Analysis
  • 9. Competitive Environment
  • 10. Top Competitors
  • 11. Operator Profile-Airtel Zambia
  • 12. Competitive Factors and Assessment

11. ZIMBABWE ANALYSIS

Zimbabwe Analysis

  • 1. Key Findings
  • 2. Subscriber and Revenue Forecast
  • 3. Subscriber and Revenue Forecast Discussion
  • 4. Subscriber and Revenue Forecast Discussion (continued)
  • 5. Demand Analysis
  • 6. Demand Analysis Discussion
  • 7. Market Share
  • 8. Market Share Analysis
  • 9. Competitive Environment
  • 10. Top Competitors
  • 11. Operator Profile-Econet
  • 12. Competitive Factors and Assessment

12. MEGA TRENDS AND INDUSTRY IMPLICATIONS

Mega Trends and Industry Implications

  • 1. Impact of ICT Industry Mega Trends on the Mobile Money Market
  • 2. Top Mega Trends
  • 3. Impact of ICT Industry Mega Trends on the Mobile Money Market
  • 4. Mega Trend Impact on the Mobile Money Market
  • 5. Mega Trend-Urbanization Explained
  • 6. Mega Trend-Infrastructure Development Explained
  • 7. Mega Trend-Infrastructure Development Explained (continued)
  • 8. Mega Trend-Regional Integration Explained

13. THE LAST WORD

The Last Word

  • 1. The Last Word-Predictions
  • 2. The Last Word-Recommendations
  • 3. Legal Disclaimer

14. APPENDIX

Appendix

  • 1. Methodology
  • 2. Measurements
  • 3. Measurements (continued)
  • 4. Market Definitions-Abbreviations
  • 5. Additional Sources of Information on Mobile Money
  • 6. List of Companies Included in “Others”
  • 7. Learn More-Next Steps
  • 8. List of Exhibits
  • 9. List of Exhibits (continued)
  • 10. List of Exhibits (continued)
  • 11. List of Exhibits (continued)
  • 12. List of Exhibits (continued)
  • 13. List of Exhibits (continued)

List of Exhibits

  • Total Mobile Money Market: Market Engineering Measurements,Sub-Saharan Africa, 2014
  • Total Mobile Money Market: Mobile Subscriber and Bank Account Holder Comparison, Sub-Saharan Africa, 2014
  • Total Mobile Money Market: Customer and Market Trend Evolution,Sub-Saharan Africa, 2014
  • Total Mobile Money Market: Key Market Drivers, Sub-Saharan Africa, 2015-2019
  • Total Mobile Money Market: Key Market Restraints, Sub-Saharan Africa, 2015-2019
  • Total Mobile Money Market: Subscriber and Revenue Forecast, Sub-Saharan Africa, 2012-2019
  • Total Mobile Money Market: Market Evolution, Sub-Saharan Africa, 2014 and 2019
  • Total Mobile Money Market: Current and Emerging Mobile Money Applications,Sub-Saharan Africa, 2014
  • Total Mobile Money Market: Volume and Value Shares of Mobile Money Applications, Sub-Saharan Africa, 2014 and 2019
  • Total Mobile Money Market: Percent Revenue Forecast by Country, Sub-Saharan Africa, 2014 and 2019
  • Total Mobile Money Market: Revenue Forecast by Country, Sub-Saharan Africa,2012-2019
  • Total Mobile Money Market: Subscriber Forecast by Country, Sub-Saharan Africa,2012-2019
  • Total Mobile Money Market: Penetration Analysis, Sub-Saharan Africa, 2012-2019
  • Total Mobile Money Market: Percent Revenue Breakdown, Sub-Saharan Africa, 2014
  • Total Mobile Money Market: Company Market Share Analysis of Top 6 Participants,Sub-Saharan Africa, 2014
  • Total Mobile Money Market: Competitive Structure, Sub-Saharan Africa, 2014
  • Total Mobile Money Market: SWOT Analysis, Sub-Saharan Africa, 2014
  • Mobile Money Market: Subscriber and Revenue Forecast, Côte d'Ivoire, 2012-2019
  • Mobile Money Market: Innovations Shaping the Mobile Money Market, Côte d'Ivoire, 2014
  • Mobile Money Market: Penetration Analysis, Côte d'Ivoire, 2012-2019
  • Mobile Money Market: Percent Revenue Breakdown, Côte d'Ivoire, 2014
  • Mobile Money Market: Company Market Share Analysis of Top 3 Participants, Côte d'Ivoire, 2014
  • Mobile Money Market: Competitive Structure, Côte d'Ivoire, 2014
  • Mobile Money Market: SWOT Analysis, Côte d'Ivoire, 2014
  • Mobile Money Market: Subscriber and Revenue Forecast, Ghana, 2012-2019
  • Mobile Money Market: Innovations Shaping the Mobile Money Market, Ghana, 2014
  • Mobile Money Market: Penetration Analysis, Ghana, 2012-2019
  • Mobile Money Market: Percent Revenue Breakdown, Ghana, 2014
  • Mobile Money Market: Company Market Share Analysis of Top 3 Participants, Ghana, 2014
  • Mobile Money Market: Competitive Structure, Ghana, 2014
  • Mobile Money Market: SWOT Analysis, Ghana, 2014
  • Mobile Money Market: Subscriber and Revenue Forecast, Kenya, 2012-2019
  • Mobile Money Market: Innovations and Trends Shaping the Mobile Money Market, Kenya, 2014
  • Mobile Money Market: Penetration Analysis, Kenya, 2012-2019
  • Mobile Money Market: Percent Revenue Breakdown, Kenya, 2014
  • Mobile Money Market: Company Market Share Analysis of Top 5 Participants,Kenya, 2014
  • Mobile Money Market: Competitive Structure, Kenya, 2014
  • Mobile Money Market: SWOT Analysis, Kenya, 2014
  • Mobile Money Market: Subscriber and Revenue Forecast, Tanzania, 2012-2019
  • Mobile Money Market: Innovations and Trends Shaping the Mobile Money Market, Tanzania, 2014
  • Mobile Money Market: Penetration Analysis, Tanzania, 2012-2019
  • Mobile Money Market: Percent Revenue Breakdown, Tanzania, 2014
  • Mobile Money Market: Company Market Share Analysis of Top 4 Participants, Tanzania, 2014
  • Mobile Money Market: Competitive Structure, Tanzania, 2014
  • Total Mobile Money Market: SWOT Analysis, Tanzania, 2014
  • Mobile Money Market: Subscriber and Revenue Forecast, Zambia, 2012-2019
  • Mobile Money Market: Innovations and Trends Shaping the Mobile Money Market, Zambia, 2014
  • Mobile Money Market: Penetration Analysis, Zambia, 2012-2019
  • Mobile Money Market: Percent Revenue Breakdown, Zambia, 2014
  • Mobile Money Market: Company Market Share Analysis of Top Participants, Zambia 2014
  • Mobile Money Market: Competitive Structure, Zambia, 2014
  • Mobile Money Market: SWOT Analysis, Zambia, 2014
  • Mobile Money Market: Subscriber and Revenue Forecast, Zimbabwe, 2012-2019
  • Mobile Money Market: Innovations and Trends Shaping the Mobile Money Market, Zimbabwe, 2014
  • Mobile Money Market: Penetration Analysis, Zimbabwe, 2012-2019
  • Mobile Money Market: Percent Revenue Breakdown, Zimbabwe, 2014
  • Mobile Money Market: Company Market Share Analysis of Participants, Zimbabwe, 2014
  • Total Mobile Money Market: Competitive Structure, Zimbabwe, 2014
  • Mobile Money Market: SWOT Analysis, Zimbabwe, 2014
  • Total Mobile Money Market: Impact of Mega Trends on Key Organizational Functions, Sub-Saharan Africa, 2014
  • Total Mobile Money Market: Mega Trend Impact, Sub-Saharan Africa, 2014-2019
  • Mobile Money Market: Urban Populations, Africa, 2025
  • Mobile Money Market: Submarine Fibre Optic Landing Points, Africa, 2020
  • Total Mobile Money Market: Market Engineering Measurements, Sub-Saharan Africa, 2014
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