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市場調査レポート

南アフリカの企業コミュニケーションにおけるワイヤレスASP (WASP)の役割

The Role of WASPs in Enterprise Communication - South Africa

発行 Frost & Sullivan 商品コード 305551
出版日 ページ情報 英文 89 Pages
納期: 即日から翌営業日
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本日の銀行送金レート: 1USD=106.02円で換算しております。
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南アフリカの企業コミュニケーションにおけるワイヤレスASP (WASP)の役割 The Role of WASPs in Enterprise Communication - South Africa
出版日: 2014年06月10日 ページ情報: 英文 89 Pages
概要

当レポートは南アフリカのワイヤレス・アプリケーションサービス・プロバイダ(WASP)について、さまざまな事業分野の企業におけるWASPの使われ方に着目し、戦略的な分析を行っています。新たな市場動向について検証し、また特にモバイルコマースや顧客エンゲージメント、また経営効率化などの各種企業運営の中でのさまざまなWASPサービスの適用法に焦点を当てて分析しています。また、WASPサービスの大規模な供給元としてのプロバイダ事業者に対して、各種のWASPサービスが持つ潜在的な成長性に基づく戦略的な提言を行っています。

第1章 エグゼクティブ・サマリー

第2章 市場概観

  • 市場の定義
  • 当レポートの主眼
  • 調査分析取り扱い範囲
  • サービスプロバイダ取り扱い範囲

第3章 市場成長促進要因と阻害要因 - WASP全体市場

  • 市場成長促進要因
  • 市場成長阻害要因

第4章 市場予測および市場動向 - WASP全体市場

  • 収益予測
  • WASPサービス別収益予測
  • WASPの動向
  • サービスならびに技術導入の動向

第5章 企業向けアプリケーション

  • 企業向けのWASPアプリケーション
  • モバイル広告
  • モバイルペイメント
  • モバイルペイメントのケーススタディ - 欧州市場
  • モバイルコマースのサービス動向
  • 顧客エンゲージメント - 市場動向
  • 顧客エンゲージメントのレベル
  • 運営効率化
  • 加工処理業務主体の産業におけるWASP応用

第6章 通信事業者間の競合状況

  • WASPの大口販売市場 - バリューチェーン
  • モバイル事業者の戦略
  • MNOがサポートするWASPサービス商品
  • レベニューシェア・モデル
  • 通信事業者間の競合環境
  • Vodacomの企業プロファイル

第7章 WASP間の競合状況

  • WASP小売市場 - バリューチェーン
  • WASP市場概要
  • 法規制 - POPI (個人情報保護)法
  • WASP市場 - 競合状況
  • 市場競争環境 - WASPとアグリゲータ
  • 主要企業プロファイル

第8章 結論および提言

  • 結論
  • 提言

第9章 付録

目次
Product Code: MA5A-65

Will WASPs Survive the Advent of Smartphones and Mobile Apps?

This research service provides a strategic analysis of the South African wireless application service provider (WASP) market. It focuses on the use of WASP services by South African enterprises across different sectors. A discussion of emerging market trends is provided, highlighting the application of different WASP services across enterprise operations, particularly in mobile commerce, client engagement and operational efficiency. The research also provides strategic recommendations for operators as wholesale providers of WASP services, based on the potential growth of the different WASP services.

Table of Contents

1. EXECUTIVE SUMMARY

Executive Summary

  • 1. Executive Summary
  • 2. Executive Summary (continued)
  • 3. WASP Market Evolution

2. MARKET OVERVIEW

Market Overview

  • 1. Market Definitions
  • 2. Market Definitions (continued)
  • 3. Market Definitions (continued)
  • 4. Research Scope
  • 5. Service Provider Scope

3. DRIVERS AND RESTRAINTS-TOTAL WASP MARKET

Drivers and Restraints-Total WASP Market

  • 1. Market Drivers
  • 2. Drivers Explained
  • 3. Drivers Explained (continued)
  • 4. Drivers Explained (continued)
  • 5. Market Restraints
  • 6. Restraints Explained
  • 7. Restraints Explained (continued)

4. FORECAST AND TRENDS-TOTAL WASP MARKET

Forecast and Trends-Total WASP Market

  • 1. WASP Market-Revenue Forecast
  • 2. Revenue Forecast Discussion
  • 3. Revenue Forecast Discussion (continued)
  • 4. Percent Revenue Forecast by Service
  • 5. Revenue Forecast by Service
  • 6. WASP Trends
  • 7. WASP Trends (continued)
  • 8. WASP Trends (continued)
  • 9. WASP Trends (continued)
  • 10. WASP Market-Service and Technology Adoption Trends

5. ENTERPRISE APPLICATIONS

Enterprise Applications

  • 1. Enterprise WASP Applications
  • 2. Mobile Advertising-Overview
  • 3. Mobile Advertising-WASP Applications
  • 4. Mobile Advertising-WASP Applications (continued)
  • 5. Mobile Advertising-WASP Applications (continued)
  • 6. Mobile Payments-Market Trends
  • 7. Mobile Payments-Market Trends (continued)
  • 8. Mobile Payments-Market Trends (continued)
  • 9. Mobile Payments-Market Trends (continued)
  • 10. Mobile Payment Case Study-Europe
  • 11. Mobile Commerce Service Trends
  • 12. Customer Engagement-Market Trends
  • 13. WASP Market-Customer Engagement Levels
  • 14. Operational Efficiency
  • 15. WASP Market-Application in Process-Driven Industries

6. OPERATOR COMPETITIVE LANDSCAPE

Operator Competitive Landscape

  • 1. WASP Wholesale Market-Value Chain
  • 2. WASP Wholesale Market-Overview
  • 3. Mobile Operator Strategies
  • 4. Products Supported by MNOs
  • 5. Revenue Sharing Model
  • 6. Revenue Sharing Model (continued)
  • 7. Revenue Sharing Model (continued)
  • 8. Competitive Environment-Operator
  • 9. Vodacom Profile

7. WASP COMPETITIVE LANDSCAPE

WASP Competitive Landscape

  • 1. WASP Retail Market-Value Chain
  • 2. WASP Market Overview-WASP Oversight
  • 3. WASP Market Overview-WASP Oversight (continued)
  • 4. Regulation-POPI Act
  • 5. Regulatory Timeline
  • 6. WASP Market-Competitive Landscape
  • 7. WASP Market-Competitive Landscape (continued)
  • 8. Competitive Environment-WASP and Aggregator
  • 9. Grapevine Interactive Profile
  • 10. AfriGIS Profile
  • 11. Clickatell Profile

8. CONCLUSIONS AND RECOMMENDATIONS

Conclusions and Recommendations

  • 1. Conclusions
  • 2. Conclusions (continued)
  • 3. Recommendations
  • 4. Legal Disclaimer

9. APPENDIX

Appendix

  • 1. Additional Sources of Information on Wireless Application Services
  • 2. List of WASP Aggregators

10. THE FROST & SULLIVAN STORY

The Frost & Sullivan Story

  • 1. The Frost & Sullivan Story
  • 2. Value Proposition
  • 3. Global Perspective
  • 4. Industry Convergence
  • 5. 360° Research Perspective
  • 6. Implementation Excellence
  • 7. Our Blue Ocean Strategy

List of Exhibits

  • WASP Market: Mobile Messaging Services Evolution, South Africa, 2000-2020
  • WASP Market: Basic WASP Ecosystem, South Africa, 2013
  • WASP Market: Key Market Drivers, South Africa, 2014-2018
  • WASP Market: Key Market Restraints, South Africa, 2014-2018
  • Mobile Device Market: Feature Phone vs. Smartphone Installed Base, South Africa, 2010-2013
  • WASP Market: Revenue Forecast, South Africa, 2011-2018
  • WASP Market: Percent Revenue Forecast by Service, South Africa, 2011-2018
  • WASP Market: Revenue Forecast by Service, South Africa, 2011-2018
  • WASP Market: Location-based Services Across Wireless Connectivity Technologies, South Africa, 2013
  • WASP Market: Service and Technology Adoption Trends, South Africa, 2013
  • WASP Market: Mobile Advertising Channels, South Africa, 2013
  • WASP Market: Mobile Marketing Effectiveness, South Africa, 2013
  • WASP Market: Mobile Payment Technologies, South Africa, 2013
  • WASP Market: Cashless Payment Solutions, South Africa, 2013
  • WASP Market: Mobile Commerce Payment Using PayPal vs. Mobile Payment, Global, 2013
  • WASP Market: Mobile Commerce Importance and Trends by Vertical, South Africa, 2013
  • WASP Market: Customer Engagement Levels, South Africa, 2013
  • WASP Market: Processing Operational Efficiency, South Africa, 2013
  • WASP Market: Basic WASP Ecosystem-Wholesale, South Africa, 2013
  • WASP Market: Market Share by Subscriber Base, South Africa, 2013
  • WASP Market: Services Supported by Local Mobile Operators, South Africa, 2013
  • WASP Market: Revenue Sharing Comparison by Region, South Africa, 2013
  • WASP Market: Revenue and Service Flow, South Africa, 2013
  • WASP Market: Operator Competitive Structure, South Africa, 2013
  • WASP Market: Basic WASP Ecosystem-WASPs and Aggregators, South Africa, 2013
  • WASP Market: Overview of WASPA, South Africa, 2013
  • WASP Market: Percent Split of WASPA Members, South Africa, 2013
  • WASP Market: Regulatory Framework Timeline, South Africa, 2013
  • WASP Market: WASP and Aggregator Competitive Structure, South Africa, 2013
  • WASP Market: Wireless Application Services Application Matrix, South Africa 2013
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