表紙
市場調査レポート

欧州の消費者の、自動車の安全性に対する考え方・認識

2013 Europe Consumers' Attitudes and Perceptions of Vehicle Safety

発行 Frost & Sullivan 商品コード 304807
出版日 ページ情報 英文 189 Pages
納期: 即日から翌営業日
価格
本日の銀行送金レート: 1USD=101.50円で換算しております。
Back to Top
欧州の消費者の、自動車の安全性に対する考え方・認識 2013 Europe Consumers' Attitudes and Perceptions of Vehicle Safety
出版日: 2014年05月26日 ページ情報: 英文 189 Pages
概要

新車購入時の選択基準として、安全性は信頼性に次ぐ第二の重要な選択要素となっています。調査回答者の多くが、自身も家族も安全性オプションの購入に気を配ったと応えています。特にフランスでは、子供の安全性に対する意識が他の欧州諸国よりも高くなっていました。安全技術に対する態度・考え方も導入率に影響しており、安全装置に懐疑的・慎重な購入者層では安全装置の普及速度が遅いものに、基本的機能だけでも欲しい消費者層や、安全装置を完全に揃えたい層は普及速度が速くなっています。安全装置に対する人気度は中程度ですが、特に人気の高い安全装置は購入率が高くなっています。

当レポートでは、欧州諸国の自動車購入者・保有者に対するアンケート調査に基づいて、自動車の安全装置(アクティブ・セーフティや先進運転支援システム(ADAS)など)に対する好み・考え方や、実際に自動車を購入する際の安全装置の重要度、価格水準・運転時ストレスなどとの関連性、誤作動への許容度などを調査しております。

第1章 分析の背景・目的・手法

第2章 エグゼクティブ・サマリー

第3章 安全性に対する考え方:回答の内訳

  • ドライバーの内訳:安全性に対する考え方
  • 基本的な安全機能を求めている消費者の考え方・態度(詳細)
  • 完全な安全機能を求めている消費者の考え方・態度(詳細)
  • 懐疑的な消費者の反応(詳細)
  • 国ごとの考え方・反応の違い
  • 決定要因の分析

第4章 安全性の重要視、および安全機能に対する選好

  • 製品のコンセプトに対する選好:推測
  • 安全性はどれほど重要なのか?
  • 車両選定基準において好み・選好が占める比率:基本的な安全機能を求めている消費者の場合
  • 車両選定基準において好み・選好が占める比率:完全な安全機能を求めている消費者の場合
  • 車両選定基準において好み・選好が占める比率:懐疑的な消費者の場合
  • 製品概念に対する選好(推計):安全装置の全体的な重要性−−システム全体との比較
  • 製品概念に対する選好(推計):安全装置と人気度とに対する好みの比重
  • 製品概念に対する選好(推計):(現在の)好みの重要度と、今後の購入確率との対比
  • 製品概念に対する選好(推計):現在の購入確率と、主要な安全機能10種類に対する将来的な関心度
  • 安全技術と人気度への好みと影響度:サマリー

第5章 選好と価格の影響度

  • 価格感受性の計測
  • 自動車安全装置に対する許容価格帯と最適価格
  • 「好み」と「購入」とが一致しないのはなぜか?−−適切な価格設定が鍵となり得る

第6章 バンドル・システムの選択率

  • 安全装置のバンドル・パッケージの購入確率:国別
  • 安全装置のバンドル・パッケージの購入確率:車両セグメント別

第7章 消費者の安全装置の購入率

  • 検証価格での安全装置の購入率:英国の場合(価格調整済み)
  • 検証価格での安全装置の購入率:ドイツの場合(価格調整済み)
  • 検証価格での安全装置の購入率:フランスの場合(価格調整済み)
  • 検証価格での安全装置の購入率:イタリアの場合(価格調整済み)
  • 検証価格での安全装置の購入率:ロシアの場合(価格調整済み)
  • 安全装置の将来的な購入可能性:購入者の属性別(価格調整無し)
  • 安全装置の将来的な購入可能性:国別(価格調整無し)

第8章 オーバーライド・警告機能に対する選好

  • 緊急時に自動車が運転を自動制御するのを認める消費者
  • 各々の状況における、人気の高い警告方法
  • 警告機能の誤作動に対する許容度
  • 警告誤作動の許容頻度
  • 実際の警告の共同頻度

第9章 ストレスを感じる運転状況

  • 運転中に感じるストレスの水準
  • 完全な安全機能を求める者ほど、ストレスをより強く感じる
  • ドライバーのストレスの状況と安全性技術との対比
  • 最もストレスを感じる状況
  • 2番目にストレスを感じる状況
  • 3番目にストレスを感じる状況
  • サマリー

第10章 事故の発生

  • 安全装置の目に見える形での(意図通りの)利点
  • 事故発生率
  • 事故の種類
  • ユーロNCAPの車両選択への影響度

第11章 調査回答者の人口構成

  • 調査回答者のプロファイル:人口構成
  • 調査回答者のプロファイル:車両構成
  • 調査回答者のプロファイル:運転慣習
  • 今後購入予定の車両セグメント
  • 調査回答者の運転行動
  • 法的免責事項

第12章 付録

  • 安全性技術のマッピング:調査対象の安全装置とその影響度
  • 安全性に対する一般的な考え方
  • 安全性装置・機能に対する人気度
  • 安全技術の購入可能性(市場全体・国別・車両セグメント別)
  • ストレスを感じる運転状況:定義、ストレスの水準、安全技術との対応性
  • 車両の種類:購入者の特性別(フランス・ドイツ・イタリア・ロシア・英国)
  • MAXDIFF分析:車両の選定基準、運転時ストレスの発生源、安全性・運転に対する考え方
  • MAXDIFF分析:車両選択に対する選好の影響、国別
  • MAXDIFF分析:車両選択に対する、安全性選好の影響、国別
  • 価格反応度の分析:各種安全装置・技術別(計22種類)
  • FROST & SULLIVANについて
目次
Product Code: M924-18

Desirability and Willingness to Pay for Safety Systems and ADAS Systems

Overall, safety is the second most influential general vehicle feature for next vehicle purchase, with reliability being the first. Majority of respondents have their families and themselves in mind when purchasing safety options. The French, however, are significantly more concerned with the safety of their children than their European counterparts. Attitudes toward safety can impact adoption rates. Those segmented as skeptics are slower to adopt, but basic safety seekers and full feature seekers should be targeted to increase safety system adoption rates. Familiarity with safety systems is moderate. Generally, those safety systems with higher familiarity also have higher uptake rates.

Table of Contents

1. RESEARCH BACKGROUND, OBJECTIVES AND METHODOLOGY

  • 1. Research Background
  • 2. Study Objective
  • 3. Methodology

2. EXECUTIVE SUMMARY

  • 1. The Safety Landscape
  • 2. The Safety Landscape (continued)
  • 3. How Important is Safety?
  • 4. Safety-One of the Top Considerations for Next Vehicle Purchase Across Countries
  • 5. Who are the Intended Beneficiaries of Safety?
  • 6. The Safety Landscape
  • 7. Segmentation Based on Attitude Towards Safety and Driving Behavior
  • 8. Concept Product Preference Estimation: Share of Preference for Safety Systems vs. Familiarity
  • 9. Stress Level in Driving Scenarios and Mitigation Systems
  • 10. Concept Product Preference Estimation: Current Uptake vs. Future Interest of Top Ten Safety Systems
  • 11. Willingness to Let the Vehicle Take Control in an Emergency Situation
  • 12. Preferred Method for Warnings by Situation
  • 13. Acceptable Frequency of False Warnings
  • 14. Acceptable Frequency of Genuine Warnings
  • 15. The Safety Landscape
  • 16. Price Gap Analysis-Tested vs. Optimal Price
  • 17. Purchase Likelihood of Bundled Safety Packages by Country
  • 18. Purchase Likelihood of Bundled Safety Packages by Vehicle Segment
  • 19. Take Rate of Safety Systems at Tested Price (Adjusted for Test Price vs. Optimal Price Gap): UK
  • 20. Safety Feature Take Rate at Tested Price (Adjusted for Test Price vs. Optimal Price Gap): Germany
  • 21. Safety Feature Take Rate at Tested Price (Adjusted for Test Price vs. Optimal Price Gap): France
  • 22. Safety Feature Take Rate at Tested Price (Adjusted for Test Price vs. Optimal Price Gap): Italy
  • 23. Safety Feature Take Rate at Tested Price (Adjusted for Test Price vs. Optimal Price Gap): Russia

3. SAFETY ATTITUDE SEGMENTATION

  • 1. Derived Driver Segmentation by Safety Attitude
  • 2. Details of the Basic Safety Seekers Respondent Segment: Europe, 2013
  • 3. Details of the Full Feature Seekers Respondent Segment: Europe, 2013
  • 4. Details of the Skeptics Respondent Segment: Europe, 2013
  • 5. Buyer Personas by Country
  • 6. Factor Analysis of Attitudes Towards Driving

4. IMPORTANCE OF SAFETY AND SAFETY FEATURE PREFERENCES

  • 1. Concept Product Preference Estimation
  • 2. How Important is Safety?
  • 3. Share of Preference for Vehicle Selection Criteria for Basic Safety Seekers
  • 4. Share of Preference for Vehicle Selection Criteria for Full Feature Seekers
  • 5. Share of Preference for Vehicle Selection Criteria for Skeptics
  • 6. Concept Product Preference Estimation-Overall Importance of Safety Systems, Mapped to Types of Systems
  • 7. Concept Product Preference Estimation: Share of Preference for Safety Systems vs. Familiarity
  • 8. Concept Product Preference Estimation: Share of Preference vs. Future Uptake Rate
  • 9. Concept Product Preference Estimation: Current Uptake vs. Future Interest of Top Ten Safety Systems
  • 10. Summary of Preference Towards and the Impact of Familiarity on Safety Technologies

5. IMPACT OF PREFERENCES AND PRICE

  • 1. Pricing Sensitivity Meter Analysis
  • 2. Acceptable Price Ranges and Optimal Price Points for Automotive Safety Systems
  • 3. Acceptable Price Ranges and Optimal Price Points for Automotive Safety Systems (continued)
  • 4. Why Does Preference Not Always Equal Uptake? Correct Pricing May be the Key

6. SYSTEM BUNDLE TAKE RATES

  • 1. Purchase Likelihood of Bundled Safety Packages by Country
  • 2. Purchase Likelihood of Bundled Safety Packages by Vehicle Segment

7. INDIVIDUAL SAFETY FEATURE TAKE RATES

  • 1. Take Rate of Safety Systems at Tested Price (Adjusted for Test Price Versus Optimal Price Gap): UK
  • 2. Safety Feature Take Rate at Tested Price (Adjusted for Test Price Versus Optimal Price Gap): Germany
  • 3. Safety Feature Take Rate at Tested Price (Adjusted for Test Price Versus Optimal Price Gap): France
  • 4. Safety Feature Take Rate at Tested Price (Adjusted for Test Price Versus Optimal Price Gap): Italy
  • 5. Safety Feature Take Rate at Tested Price (Adjusted for Test Price Versus Optimal Price Gap): Russia
  • 6. Potential Uptake of Safety Systems by Buyer Persona (Unadjusted for Test Price Versus Optimal Price Gap)
  • 7. Potential Uptake of Safety Systems by Country (Unadjusted for Test Price Versus Optimal Price Gap)

8. OVERRIDE AND WARNING PREFERENCES

  • 1. Willingness to Let the Vehicle Take Control in an Emergency Situation
  • 2. Preferred Method for Warnings by Situation
  • 3. Tolerance for False Warnings and Missed Warnings
  • 4. Tolerance for False Warnings and Missed Warnings (continued)
  • 5. Acceptable Frequency of False Warnings
  • 6. Acceptable Frequency of Genuine Warnings

9. STRESSFUL DRIVING SCENARIOS

  • 1. Level of Stress in Driving Scenarios
  • 2. Full Feature Seekers-The More Stressed Drivers
  • 3. Stressful Driving Scenarios to Safety Technology Mapping
  • 4. #1 Most Stressful Driving Situation-42%
  • 5. #2 Most Stressful Driving Situation-40%
  • 6. #2 Most Stressful Driving Situation-40% (continued)
  • 7. #3 Most Stressful Driving Situation-36%
  • 8. Summary of Stressful Driving Scenarios

10. ACCIDENT OCCURRENCE

  • 1. Intended Beneficiaries of Safety Systems
  • 2. Intended Beneficiaries of Safety Systems (continued)
  • 3. Date of Accident
  • 4. Date of Accident (continued)
  • 5. Type of Accident
  • 6. Type of Accident (continued)
  • 7. Impact of Euro NCAP on Vehicle Choice
  • 8. Impact of Euro NCAP on Vehicle Choice (continued)

11. RESPONDENT DEMOGRAPHICS

  • 1. Respondent Profile: Demographics
  • 2. Respondent Profile: Demographics (continued)
  • 3. Respondent Profile: Vehicle Demographics
  • 4. Respondent Profile: Vehicle Demographics (continued)
  • 5. Respondent Profile: Driving Habits
  • 6. Future Purchase Segment
  • 7. Future Purchase Segment (continued)
  • 8. Respondent Driving Habits
  • 9. Respondent Driving Habits (continued)
  • 10. Respondent Driving Habits (continued)
  • 11. Legal Disclaimer

12. APPENDICES

  • 1. Safety Technology Mapping: Safety Systems Surveyed and Their Intended Impact

13. GENERAL ATTITUDES TOWARDS SAFETY

  • 1. General Attitudes Towards Safety
  • 2. General Attitudes Towards Safety (continued)
  • 3. General Attitudes Towards Safety (continued)

14. FAMILIARITY WITH SAFETY SYSTEMS AND FEATURES

  • 1. Familiarity with Safety Systems and Features
  • 2. Familiarity with Safety Systems and Features (continued)

15. SAFETY TECHNOLOGIES PURCHASE LIKELIHOOD

  • 1. Purchase Likelihood of Safety Technologies
  • 2. Purchase Likelihood of Safety Technologies (continued)
  • 3. Safety Feature Importance by Country
  • 4. Safety Feature Importance by Country (continued)
  • 5. Safety Feature Importance by Country (continued)
  • 6. Safety Feature Importance by Country (continued)
  • 7. Safety Feature Importance by Vehicle Segment
  • 8. Safety Feature Importance by Vehicle Segment (continued)
  • 9. Safety Feature Importance by Vehicle Segment (continued)
  • 10. Safety Feature Importance by Vehicle Segment (continued)

16. STRESSFUL DRIVING SCENARIOS: DEFINITIONS, LEVELS OF STRESS, AND SAFETY TECHNOLOGY MAPPING

  • 1. Full Definitions of Stressful Driving Scenarios
  • 2. Level of Stress in Driving Scenarios by Country
  • 3. Level of Stress in Driving Scenarios by Country (continued)
  • 4. Level of Stress in Driving Scenarios by Vehicle Segment
  • 5. Level of Stress in Driving Scenarios by Vehicle Segment (continued)
  • 6. Mapping Stressful Driving Scenarios to Safety Technology
  • 7. Stressful Driving Scenarios to Safety Technology Mapping (continued)
  • 8. Stressful Driving Scenarios to Safety Technology Mapping (continued)
  • 9. Stressful Driving Scenarios to Safety Technology Mapping (continued)
  • 10. Selection Criteria and Stress-Related Driving Themes

17. VEHICLE TYPES BY BUYER PERSONA

  • 1. Vehicle Types by Segments in France
  • 2. Vehicle Types by Segments in Germany
  • 3. Vehicle Types by Segments in Italy
  • 4. Vehicle Types by Segments in Russia
  • 5. Vehicle Types by Segments in the United Kingdom

18. MAXDIFF ANALYSIS:VEHICLE SELECTION CRITERIA, SOURCES OF DRIVING-RELATED STRESS, ATTITUDES TOWARDS SAFETY AND DRIVING

  • 1. Vehicle Selection Criteria and Sources of Driving-related Stress
  • 2. Attitudes Towards Safety
  • 3. Attitudes Towards Safety (continued)
  • 4. Factor Analysis of Attitudes Towards Driving

19. MAXDIFF ANALYSIS:SHARE OF PREFERENCE FOR VEHICLE SELECTION CRITERIA BY COUNTRY

  • 1. Share of Preference for Vehicle Selection Criteria in France
  • 2. Share of Preference for Vehicle Selection Criteria in Germany
  • 3. Share of Preference for Vehicle Selection Criteria in Italy
  • 4. Share of Preference for Vehicle Selection Criteria in Russia
  • 5. Share of Preference for Vehicle Selection Criteria in the United Kingdom

20. MAXDIFF ANALYSIS:SHARE OF PREFERENCE FOR SAFETY SYSTEMSBY COUNTRY

  • 1. Share of Preference for Safety Systems in France
  • 2. Share of Preference for Safety Systems in Germany
  • 3. Share of Preference for Safety Systems in Italy
  • 4. Share of Preference for Safety Systems in Russia
  • 5. Share of Preference for Safety Systems in the United Kingdom

21. PRICING SENSITIVITY METER ANALYSIS

  • 1. Van Westendorp Pricing Analysis-Forward Collision Warning
  • 2. Van Westendorp Pricing Analysis-Blind Spot Warning System
  • 3. Van Westendorp Pricing Analysis-Lane Departure Warning System
  • 4. Van Westendorp Pricing Analysis-Driver Drowsiness Warning System
  • 5. Van Westendorp Pricing Analysis-Rearview Camera System
  • 6. Van Westendorp Pricing Analysis-Night Vision System
  • 7. Van Westendorp Pricing Analysis-Traffic Sign Recognition System
  • 8. Van Westendorp Pricing Analysis-Lane Changing Assistance
  • 9. Van Westendorp Pricing Analysis-Alcohol Interlock Assistance
  • 10. Van Westendorp Pricing Analysis-Adaptive Cruise Control for Low Speeds
  • 11. Van Westendorp Pricing Analysis-Adaptive Cruise Control for Full Speed Range
  • 12. Van Westendorp Pricing Analysis-Lane-keeping Assistance
  • 13. Van Westendorp Pricing Analysis-Traffic Jam Assist
  • 14. Van Westendorp Pricing Analysis-Automatic Emergency Braking-F/R Direction
  • 15. Van Westendorp Pricing Analysis-Cross Traffic Alert-F/R Direction
  • 16. Van Westendorp Pricing Analysis-Cross Traffic Assistance
  • 17. Van Westendorp Pricing Analysis-Intersection Assistance
  • 18. Van Westendorp Pricing Analysis-Vehicle-to-vehicle Driver Assistance System
  • 19. Van Westendorp Pricing Analysis-Intelligent Parking Assist
  • 20. Van Westendorp Pricing Analysis-Autonomous Parking System
  • 21. Van Westendorp Pricing Analysis-Post-crash Braking
  • 22. Van Westendorp Pricing Analysis-Around-view Monitor

22. THE FROST & SULLIVAN STORY

  • 1. The Frost & Sullivan Story
  • 2. Value Proposition: Future of Your Company & Career
  • 3. Global Perspective
  • 4. Industry Convergence
  • 5. 3602 Research Perspective
  • 6. Implementation Excellence
  • 7. Our Blue Ocean Strategy
Back to Top