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市場調査レポート

マーケティング・オートメーション・ソフトウェア (MAS) の世界市場

Global Marketing Automation Software Market

発行 Frost & Sullivan 商品コード 291286
出版日 ページ情報 英文 116 Pages
納期: 即日から翌営業日
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マーケティング・オートメーション・ソフトウェア (MAS) の世界市場 Global Marketing Automation Software Market
出版日: 2015年04月01日 ページ情報: 英文 116 Pages
概要

当レポートでは、全世界のマーケティング・オートメーション・ソフトウェア (マーケティング支援ソフトウェア、以下MAS) 市場について分析し、市場の成長促進・阻害要因や技術開発の動向、全世界および部門別 (中小企業向け/大企業向け) の市場動向見通し (今後8年間分)、地域別 (南北アメリカ、欧州・中東・アフリカ地域 (EMEA)、アジア太平洋地域)・産業別の詳細動向、市場競争環境、主要ベンダーの競争環境などを調査・推計しております。

当レポートは、以下の疑問にお答えいたします。

  • MAS市場の主な成長促進要因は何か?今後の予想成長率はどれだけか?
  • 市場再編の意義とは何か?CRMベンダーのMAS市場への参入による影響は?
  • 自国 (北米) 以外では、MAS市場はどこまで広がっているのか?各地域の市場動向はMASベンダーにどんな意味があるのか?
  • 現在の価格動向はどうなっているのか?価格競争は小規模ベンダーや、今後の製品価格にどう影響してくるのか?
  • MASの製品開発を左右している技術的動向とは何か?
  • MAS市場は今後も、独立した市場として存続するのか?それとも、より大きな市場サービスの一部に組み入れられるのか?

第1章 エグゼクティブ・サマリー

  • 主な分析結果
  • 市場エンジニアリング計測
  • CEOの見解

第2章 市場概要

第3章 外部からの影響:市場促進・抑制要因

  • 市場促進要因:影響度と持続期間
  • 市場抑制要因:影響度と持続期間

第4章 市場の予測と傾向:MAS市場全体

  • 予測の前提条件
  • 市場収益額の予測
  • 地域別の収益額シェアの予測
  • 地域別の収益額の予測
  • 世界のMASベンダーのヒートマップ
  • 世界のMASベンダーのヒートマップ:直接的・間接的プレゼンス

第5章 価格分析および流通チャネル:MAS市場全体

  • 価格分析
  • 市場の流通チャネル

第6章 産業別分析:MAS市場全体

  • 産業別の収益額シェア

第7章 市場シェアおよび競争分析:MAS市場全体

  • 競争分析:市場シェア
  • 競争環境
  • 市場のリーダー:Oracle Eloqua
  • 市場の挑戦者:Marketo
  • 市場の挑戦者:Hubspot
  • 市場の挑戦者:Infusionsoft
  • 競争環境
  • 重要な企業合併・買収 (M&A)
  • 競争要因とその評価

第8章 中小企業向け市場の分析

  • 主な分析結果
  • 市場エンジニアリング計測
  • 収益額の予測
  • 地域別の収益シェア予測
  • 北米・ラテンアメリカ (NALA) 市場の収益額予測
  • 欧州・中東・アフリカ地域 (EMEA) 市場の収益額予測
  • アジア太平洋地域 (APAC) 市場の収益額予測
  • 市場シェア
  • 競争環境

第9章 大企業向け市場の分析

第10章 技術動向:MAS市場全体

第11章 注目すべき企業の一覧

第12章 結論

  • 分析結果:将来予測
  • 分析結果:提言
  • 法的免責事項

第13章 付録

目次
Product Code: NED1-01-00-00-00

Marketing Automation Evolves into a True Cross-Channel Marketing Suite

The global marketing automation market continues to show phenomenal growth. This study discusses two end-user segments: small and medium-sized businesses (SMB) and large enterprises. The regional forecast spans North America, Latin America, Europe, the Middle East and Africa, and Asia-Pacific. Market drivers and restraints are ranked and explained. The report also provides global and regional revenue forecasts, vertical analyses, and competitive landscape. It outlines current distribution channels and market demand. The base year is 2014 and the study period extends from 2014 to 2020.The study also covers technology and general market trends along with the predictions and recommendations for industry growth.

Key Questions This Study Will Answer

  • What factors drive MAS market growth; what is the anticipated growth rate?
  • What are the implications of market consolidation? What is the impact of CRM vendors entering the MAS space?
  • What is the scope for MAS in regions outside of its home market (North America)? What do the regional trends mean for MAS vendors?
  • What are the current pricing trends? How is the price war affecting smaller vendors and how do they estimate the value-price of their products?
  • What are the technical trends shaping product development of MAS?
  • Will MAS continue to be a stand-alone market or will it become a feature of a larger digital marketing offering?

Table of Contents

1. EXECUTIVE SUMMARY

Executive Summary

  • 1. Key Findings
  • 2. Key Findings (continued)
  • 3. Key Findings (continued)
  • 4. Executive Summary-Market Engineering Measurements
  • 5. Executive Summary-Market Engineering Measurements (continued)
  • 6. Executive Summary-CEO's Perspective

2. MARKET OVERVIEW

Market Overview

  • 1. Marketing Automation Terminology
  • 2. Marketing Automation-Definition
  • 3. Marketing Automation Solutions-Definitions
  • 4. Marketing Automation Solutions-Definitions (continued)
  • 5. Marketing Automation Solutions-Definitions (continued)
  • 6. Market Overview-Definitions
  • 7. Market Overview-Definitions (continued)
  • 8. Market Overview-Definitions (continued)
  • 9. Market Overview-Regions Covered
  • 10. Market Overview-Definitions of Industry Verticals
  • 11. A Closer Look at Trends in Product Innovation in 2014
  • 12. A Closer Look at Trends in Product Innovation in 2014 (continued)
  • 13. Market Overview-Key Questions This Study Will Answer

3. EXTERNAL CHALLENGES: DRIVERS AND RESTRAINTS-TOTAL MAS MARKET

External Challenges: Drivers and Restraints-Total MAS Market

  • 1. Drivers-Impact and Duration
  • 2. Drivers Explained
  • 3. Drivers Explained (continued)
  • 4. Restraints-Impact and Duration
  • 5. Restraints Explained
  • 6. Restraints Explained (continued)
  • 7. Restraints Explained (continued)

4. FORECAST AND TRENDS-TOTAL MAS MARKET

Forecast and Trends-Total MAS Market

  • 1. Forecast Assumptions
  • 2. Total MAS Market-Revenue Forecast
  • 3. Revenue Forecast Discussion
  • 4. Revenue Forecast Discussion (continued)
  • 5. Total MAS Market-Percent Revenue Forecast by Region
  • 6. Total MAS Market-Revenue Forecast by Region
  • 7. NALA Revenue Forecast Discussion
  • 8. NALA Revenue Forecast Discussion (continued)
  • 9. EMEA Revenue Forecast Discussion
  • 10. APAC Revenue Forecast Discussion
  • 11. Global Heat Map of Top MAS Vendors
  • 12. Global Heat Map of Top MAS Vendors-Direct and Indirect Presence

5. PRICING ANALYSIS AND DISTRIBUTION CHANNEL-TOTAL MAS MARKET

Pricing Analysis and Distribution Channel-Total MAS Market

  • 1. Pricing Analysis
  • 2. Pricing Analysis (continued)
  • 3. Pricing Analysis Discussion
  • 4. Pricing Analysis Discussion (continued)
  • 5. Pricing Analysis Discussion (continued)
  • 6. Market Distribution Channels
  • 7. Market Distribution Channels Discussion

6. VERTICAL ANALYSIS-TOTAL MAS MARKET

Vertical Analysis-Total MAS Market

  • 1. Total MAS Market-Percent Revenue by Vertical
  • 2. Percent Revenue Discussion by Key Verticals
  • 3. Percent Revenue Discussion by Key Verticals (continued)

7. MARKET SHARE AND COMPETITIVE ANALYSIS-TOTAL MAS MARKET

Market Share and Competitive Analysis-Total MAS Market

  • 1. Competitive Analysis-Market Share
  • 2. Competitive Landscape
  • 3. Market Leader-Oracle Eloqua
  • 4. Market Challengers-Marketo
  • 5. Market Challengers-Hubspot
  • 6. Market Challengers-Infusionsoft
  • 7. Competitive Environment
  • 8. Noteworthy Mergers and Acquisitions
  • 9. Competitive Factors and Assessment
  • 10. Competitive Factors and Assessment (continued)

8. SMB SEGMENT ANALYSIS

SMB Segment Analysis

  • 1. SMB Segment-Key Findings
  • 2. SMB Segment-Market Engineering Measurements
  • 3. SMB Segment-Revenue Forecast
  • 4. SMB Segment-Percent Revenue Forecast by Region
  • 5. SMB Segment-NALA Revenue Forecast
  • 6. SMB Segment-EMEA Revenue Forecast
  • 7. SMB Segment-APAC Revenue Forecast
  • 8. Revenue Forecast Discussion by Region
  • 9. Revenue Forecast Discussion by Region (continued)
  • 10. Revenue Forecast Discussion by Region (continued)
  • 11. Revenue Forecast Discussion by Region (continued)
  • 12. Revenue Forecast Discussion by Region (continued)
  • 13. SMB Segment-Market Share
  • 14. SMB Segment-Competitive Environment

9. LARGE ENTERPRISE SEGMENT ANALYSIS

Large Enterprise Segment Analysis

  • 1. Large Enterprise Segment-Key Findings
  • 2. Large Enterprise Segment-Market Engineering Measurements
  • 3. Large Enterprise Segment-Revenue Forecast
  • 4. Large Enterprise Segment-Percent Revenue Forecast by Region
  • 5. Large Enterprise Segment-NALA Revenue Forecast
  • 6. Large Enterprise Segment-EMEA Revenue Forecast
  • 7. Large Enterprise Segment-APAC Revenue Forecast
  • 8. Revenue Forecast Discussion
  • 9. Revenue Forecast Discussion by Region
  • 10. Revenue Forecast Discussion by Region (continued)
  • 11. Large Enterprise Segment-Market Share
  • 12. Large Enterprise Segment-Competitive Environment

10. TECHNOLOGY TRENDS-TOTAL MAS MARKET

Technology Trends-Total MAS Market

  • 1. Technology Trends
  • 2. Technology Trends (continued)
  • 3. Technology Trends (continued)

11. HOT COMPANY WATCHLIST

Hot Company Watchlist

  • 1. Hot Company Watchlist
  • 2. Net-Results
  • 3. Net-Results (continued)

12. THE LAST WORD

The Last Word

  • 1. The Last Word-Predictions
  • 2. The Last Word-Recommendations
  • 3. Legal Disclaimer

13. APPENDIX

Appendix

  • 1. Methodology
  • 2. Measurements
  • 3. Measurements (continued)
  • 4. Additional Sources of Information on the Marketing Automation Market
  • 5. List of Companies Included in “Others”
  • 6. Partial List of Companies Interviewed
  • 7. List of Exhibits
  • 8. List of Exhibits (continued)

List of Exhibits

  • Total MAS Market: Market Engineering Measurements, Global, 2014
  • Total MAS Market: MAS Functions, Global, 2014
  • Total MAS Market: Regions Covered, Global, 2014
  • Total MAS Market: Key Market Drivers, Global, 2015-2020
  • Total MAS Market: Key Market Restraints, Global, 2015-2020
  • Total MAS Market: Revenue Forecast, Global, 2014-2020
  • Total MAS Market: Percent Revenue Forecast by Region, Global, 2014-2020
  • Total MAS Market: Revenue Forecast by Region, Global, 2014-2020
  • Total MAS Market: Heat Map of Top MAS Vendors, Global, 2014
  • Total MAS Market: Pricing Metrics, Global, 2014
  • Total MAS Market: Additional Pricing Components, Global, 2014
  • Total MAS Market: Distribution Channel Analysis, Global, 2014
  • Total MAS Market: Percent Revenue by Vertical, Global, 2014
  • Total MAS Market: Percent Revenue Breakdown, Global, 2014
  • Total MAS Market: Competitive Landscape, Global, 2014
  • Total MAS Market: Competitive Structure, Global, 2014
  • Total MAS Market: Noteworthy Mergers and Acquisitions, Global, 2015
  • SMB Segment: Percent Revenue Breakdown by Region, Global, 2014
  • SMB Segment: Market Engineering Measurements, Global, 2014
  • SMB Segment: Revenue Forecast, Global, 2014-2020
  • SMB Segment: Percent Revenue Forecast by Region, Global, 2014-2020
  • SMB Segment: Revenue Forecast, NALA, 2014-2020
  • SMB Segment: Revenue Forecast, EMEA, 2014-2020
  • SMB Segment: Revenue Forecast, APAC, 2014-2020
  • SMB Segment: Percent Revenue Breakdown, Global, 2014
  • SMB Segment: Competitive Structure, Global, 2014
  • Large Enterprise Segment: Percent Revenue Breakdown by Region, Global, 2014
  • Large Enterprise Segment: Market Engineering Measurements, Global, 2014
  • Large Enterprise Segment: Revenue Forecast, Global, 2014-2020
  • Large Enterprise Segment: Percent Revenue Forecast by Region, Global, 2014-2020
  • Large Enterprise Segment: Revenue Forecast, NALA, 2014-2020
  • Large Enterprise Segment: Revenue Forecast, EMEA, 2014-2020
  • Large Enterprise Segment: Revenue Forecast, APAC, 2014-2020
  • Large Enterprise Segment: Percent Revenue Breakdown, Global, 2014
  • Large Enterprise Segment: Competitive Structure, Global, 2014
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