市場調査レポート
商品コード
1102967
デジタル市場の信頼と安全:成長機会Digital Trust and Safety Growth Opportunities |
デジタル市場の信頼と安全:成長機会 |
出版日: 2022年06月23日
発行: Frost & Sullivan
ページ情報: 英文 51 Pages
納期: 即日から翌営業日
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当レポートでは、デジタル市場の信頼と安全について調査分析し、戦略的必須要件、成長の促進要因、抑制要因、サービスプロバイダーのプロファイル、成長機会等に関する情報を提供しています。
Content Moderation Strategies are Important Across all Online Customer Engagements
The explosion of the internet and mobile devices led to the emergence of online platforms that allow users to share content for others to view. Social media platforms make sharing content with global audiences easy, and react buttons, comments sections, and message boards enable users to interact and share their opinions, feedback, and criticisms. Social media platforms, media, gaming, dating apps, eCommerce, streaming services, and company websites all want as much user interaction as possible, causing a surge in the creation and consumption of user-generated content.
User-generated content attracts more traffic to a business's website, which increases customer engagement and improves search engine rankings. However, failure to moderate online content effectively can expose a brand to risk and impact the business's bottom line.
Digital platforms and websites include massive amounts of unverified information; publishing/sharing this information can lead to the spread of misinformation. A constant threat exists that users will scam audiences or upload inappropriate or disturbing content (e.g., child pornography, recruitment for terrorist groups, hate speech, racist or homophobic content, illegal drug sales, and persecution of minority groups). The prompt review and deletion of inappropriate content and misinformation can harm society, people, and businesses at large. Brand reputation, customer relationships, and profitability are being negatively impacted by the rise in cybersecurity attacks, data breaches, illegal data collection, fraud, unauthorized transactions, fraudulent advertisements, and copyright infringement.
Considering these repercussions, the onus of monitoring and moderating content lies on organizations that host the content or on the platform owners. Protecting organizations and customers through strategic and comprehensive digital trust and safety solutions is imperative.
This study explores content moderation techniques and tools and considers growth opportunities in the space. It also provides profiles of leading trust and safety service providers.