表紙:デジタル市場の信頼と安全:成長機会
市場調査レポート
商品コード
1102967

デジタル市場の信頼と安全:成長機会

Digital Trust and Safety Growth Opportunities

出版日: | 発行: Frost & Sullivan | ページ情報: 英文 51 Pages | 納期: 即日から翌営業日

価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=152.52円
デジタル市場の信頼と安全:成長機会
出版日: 2022年06月23日
発行: Frost & Sullivan
ページ情報: 英文 51 Pages
納期: 即日から翌営業日
  • 全表示
  • 概要
  • 目次
概要

当レポートでは、デジタル市場の信頼と安全について調査分析し、戦略的必須要件、成長の促進要因、抑制要因、サービスプロバイダーのプロファイル、成長機会等に関する情報を提供しています。

目次

戦略的必須要件

  • 成長がますます困難になるのはなぜか?
  • 戦略的必須要件 8(TM)
  • デジタル市場の信頼と安全産業に対する上位3つの戦略的必須要件の影響
  • 成長機会がGrowth Pipeline Engine (TM)を促進

成長機会分析

  • 信頼と安全、デジタル時代におけるビジネスの必要性
  • デジタル市場の信頼と安全の重要な要素
  • 効果的なデジタル市場の信頼と安全慣行による顧客体験管理の形成
  • コンテンツモデレーションサービスの進化
  • コンテンツモデレーションの種類
  • コンテンツモデレーションサービスの使用例
  • コンテンツモデレーションのテクニックとツール
  • コンテンツモデレーションプロセスに人は依然として不可欠
  • 手動および自動コンテンツモデレーションの戦略的組み合わせ
  • コンテンツモデレーションへのアプローチ
  • 成長の促進要因
  • 成長の抑制要因
  • デジタル経済産業における成長機会
  • メタバースはコンテンツモデレーションの新しい機会を開放
  • エンドユーザー組織に関する考慮事項
  • サービスプロバイダーに関する考慮事項
  • デジタル市場の信頼と安全サービス市場の機会

信頼と安全のサービスプロバイダーのプロファイル

  • 信頼と安全のサービスプロバイダーのプロファイル
  • Concentrix
  • Genpact
  • Hexaware
  • Majorel
  • TaskUs
  • Teleperformance
  • Webhelp

成長機会ユニバース

  • 成長機会1-カスタマイズ可能で自動化されたコンテンツモデレーションソリューション
  • 成長機会2-コンテンツモデレーターのウェルネスおよびトレーニングプログラム
  • 成長機会3-セキュリティとデータのプライバシー規制
  • 図表リスト
  • 免責事項
目次
Product Code: PCF3-76

Content Moderation Strategies are Important Across all Online Customer Engagements

The explosion of the internet and mobile devices led to the emergence of online platforms that allow users to share content for others to view. Social media platforms make sharing content with global audiences easy, and react buttons, comments sections, and message boards enable users to interact and share their opinions, feedback, and criticisms. Social media platforms, media, gaming, dating apps, eCommerce, streaming services, and company websites all want as much user interaction as possible, causing a surge in the creation and consumption of user-generated content.

User-generated content attracts more traffic to a business's website, which increases customer engagement and improves search engine rankings. However, failure to moderate online content effectively can expose a brand to risk and impact the business's bottom line.

Digital platforms and websites include massive amounts of unverified information; publishing/sharing this information can lead to the spread of misinformation. A constant threat exists that users will scam audiences or upload inappropriate or disturbing content (e.g., child pornography, recruitment for terrorist groups, hate speech, racist or homophobic content, illegal drug sales, and persecution of minority groups). The prompt review and deletion of inappropriate content and misinformation can harm society, people, and businesses at large. Brand reputation, customer relationships, and profitability are being negatively impacted by the rise in cybersecurity attacks, data breaches, illegal data collection, fraud, unauthorized transactions, fraudulent advertisements, and copyright infringement.

Considering these repercussions, the onus of monitoring and moderating content lies on organizations that host the content or on the platform owners. Protecting organizations and customers through strategic and comprehensive digital trust and safety solutions is imperative.

This study explores content moderation techniques and tools and considers growth opportunities in the space. It also provides profiles of leading trust and safety service providers.

Table of Contents

Strategic Imperatives

  • Why Is It Increasingly Difficult to Grow?
  • The Strategic Imperative 8™
  • The Impact of the Top 3 Strategic Imperatives on the Digital Trust and Safety Industry
  • Growth Opportunities Fuel the Growth Pipeline Engine™

Growth Opportunity Analysis

  • Trust and Safety, a Growing Business Imperative in the Digital Era
  • Trust and Safety, a Growing Business Imperative in the Digital Era (continued)
  • Significant Components of Digital Trust and Safety
  • Shaping Customer Experience Management Through Effective Digital Trust and Safety Practice
  • Evolution of Content Moderation Services
  • Types of Content Moderation
  • Content Moderation Services Use Cases
  • Content Moderation Services Use Cases (continued)
  • Content Moderation Techniques and Tools
  • Content Moderation Techniques and Tools (continued)
  • Humans Still Vital to Content Moderation Processes
  • Strategic Mix of Manual and Automated Content Moderation
  • Approaches to Content Moderation
  • Approaches to Content Moderation (continued)
  • Growth Drivers
  • Growth Restraints
  • Growth Opportunities in the Digital Economy Industries
  • Growth Opportunities in the Digital Economy Industries (continued)
  • Metaverse Unlocks New Opportunities for Content Moderation
  • Considerations for End-user Organizations
  • Considerations for End-user Organizations (continued)
  • Considerations for Service Providers
  • Digital Trust and Safety Services Market Opportunities

Trust and Safety Service Provider Profiles

  • Trust and Safety Service Provider Profiles
  • Concentrix
  • Genpact
  • Hexaware
  • Majorel
  • TaskUs
  • Teleperformance
  • Webhelp

Growth Opportunity Universe

  • Growth Opportunity 1-Customizable and Automated Content Moderation Solutions
  • Growth Opportunity 1-Customizable and Automated Content Moderation Solutions (continued)
  • Growth Opportunity 2-Content Moderator Wellness and Training Programs
  • Growth Opportunity 2-Content Moderator Wellness and Training Programs (continued)
  • Growth Opportunity 3-Security and Data Privacy Regulations
  • Growth Opportunity 3-Security and Data Privacy Regulations (continued)
  • List of Exhibits
  • Legal Disclaimer