ワイヤレスキャリアは、業界特有の製品と専門知識を活用して、北米の現場中心の労働者アプリケーション市場で競争する

ワイヤレスキャリアは、現場中心の労働者アプリケーション市場の成長モードを維持しており、2021～2027年の予測期間においてCAGR22.8％を示すと予測されます。

現場労働者は、適切な情報やガイダンスにモバイルでアクセスすることで、より良い結果をよりタイムリーに得られることを理解しています。その結果、現場中心の労働者用アプリケーションは注目を集め、その機能を拡大しています。この市場の先駆者であるワイヤレスキャリアの発展状況も、特に注目すべき点です。

当レポートでは、北米の現場中心の労働者アプリケーション市場でのワイヤレスキャリアについて調査分析し、戦略的必須要因、成長機会分析等に関する情報を提供しています。

目次

戦略的必須要因

• 成長がますます困難になるのはなぜか？
• 戦略的必須要因 8（TM）
• 現場中心の労働者アプリケーション業界に対する上位3つの戦略的必須要因の影響
• 成長機会がGrowth Pipeline Engine (TM)を促進

成長機会分析：現場中心の労働者アプリケーション市場

• 現場中心の労働者アプリケーション市場分析の範囲
• 市場セグメンテーション
• 主要な競争相手
• 主要な成長指標
• 成長の促進要因
• 成長の抑制要因
• 予測の前提条件
• 収益予測
• セグメント別の収益予測
• 収益予測分析
• 価格動向と予測分析
• 競合環境
• 北米のワイヤレスキャリアのプロファイル-AT&T
• 北米のワイヤレスキャリアのプロファイル-Bell Canada
• 北米のワイヤレスキャリアのプロファイル-Rogers Communications
• 北米のワイヤレスキャリアのプロファイル-TELUS
• 北米のワイヤレスキャリアのプロファイル-T-Mobile USA
• 北米のワイヤレスキャリアのプロファイル-Verizon

成長機会分析：中小企業（SMB）

• 主要な成長指標
• SMBの収益予測
• 予測分析-SMBソリューション

成長機会分析：企業

• 主要な成長指標
• 企業の収益予測
• 予測分析-企業ソリューション

成長ユニバース：現場中心の労働者アプリケーション市場

• 成長機会1-5GとIoTを活用して、最先端のアプリケーションを作成し、高級市場を拡大し、収益を増やす-2022年
• 成長機会2-収益を増やし、市場シェアを拡大するために、業界に特化したソリューションを追加する-2022年
• 成長機会3-新しい販売機会を創出するために現在の現場中心の労働者アプリケーションベースの再検討-2022年
• 成長機会4-モバイル営業支援アプリケーションの追加による収益拡大-2022年

次のステップ

Advanced Technologies, Increased Internal Coordination, and Stronger Product Control Can Create Growth Opportunities

This study defines field-centric worker apps as software solutions that are used out in the field, where the mobile employee is typically traversing from site to site during his or her work day. Sample worker types can include field sales reps, field service technicians, public safety first-responders, utility field techs, insurance adjusters, home health care workers, etc. Field-centric worker apps are mobile-first, allowing these workers real-time access to, and exchange of, critical information, collaboration, and/or guidance via their smartphones, tablets, and even smart glasses and smart watches.

These field-based workers understand that mobile access to the right information and guidance can produce better, more timely outcomes. As a result, field-centric worker applications are receiving increased attention and growing in terms of capabilities. In addition, the evolving status of wireless carriers-the pioneering channel in this market-is of particular interest. This study examines the role of North America's top-tier wireless carriers in the field-centric mobile applications market, including their current portfolios, challenges, and growth opportunities.

Features of these apps can include mobile forms and work flows, checklists, video streaming, mobile payment, predictive analytics, customer history, wireless timecards, reports and dashboards, etc. While the range of field-centric worker app capabilities continues to grow, wireless carriers tend to lag on adoption of innovative technologies, which can negatively impact their value proposition with prospective customers.

Adoption dynamics and strategic imperatives are examined. Revenue forecasts are provided for wireless carrier performance in two product categories: 1) Small and Mid-sized Business (SMB) solutions for companies with fewer than 500 employees, and 2) Enterprise solutions for businesses with 500+ total employees. This wireless carrier portion of the field-centric worker app market remains in growth mode and is projected to exhibit a CAGR of 22.8% over the study's 2021-2027 forecast period.

The carriers that are profiled in this study are: AT&T, Bell Canada, Rogers Communications, TELUS, T-Mobile USA, and Verizon.

Key Issues Addressed:

• What are the top three strategic imperatives impacting wireless carriers in the field-centric worker apps industry?

• What are four potential growth opportunities for wireless carriers in this industry?

• How is the role of the wireless carrier evolving in this industry?

• Who is the wireless carrier competing against?

For each of the six profiled carriers:

• What products are currently being offered?

• How does participation in this solution category "fit" into the carrier's larger business strategy?

Table of Contents

Strategic Imperatives

• Why Is It Increasingly Difficult to Grow?
• The Strategic Imperative 8™
• The Impact of the Top Three Strategic Imperatives on the Field-Centric Worker Application Industry
• Growth Opportunities Fuel the Growth Pipeline Engine™

Growth Opportunity Analysis, Field-Centric Worker Applications Market

• Field-Centric Worker Applications Market Scope of Analysis
• Field-Centric Worker Applications Market Scope of Analysis (continued)
• Field-Centric Worker Applications Market Scope of Analysis (continued)
• Market Segmentation
• Key Competitors for Field-Centric Worker Applications Market
• Key Growth Metrics for Wireless Carriers in Field-Centric Worker Applications Market
• Growth Drivers in Field-Centric Worker Applications Market
• Growth Restraints in Field-Centric Worker Applications Market
• Forecast Assumptions for Wireless Carriers in Field-Centric Worker Applications Market
• Revenue Forecast for Wireless Carriers in Field-Centric Worker Applications Market
• Revenue Forecast by Segment, for Wireless Carriers in Field-Centric Worker Applications Market
• Revenue Forecast Analysis for Wireless Carriers in Field-Centric Worker Applications Market
• Pricing Trends and Forecast Analysis for Wireless Carriers in Field-Centric Worker Applications Market
• Competitive Environment, Field-Centric Worker Applications Market
• North American Wireless Carrier Profile-AT&T
• North American Wireless Carrier Profile-AT&T (continued)
• North American Wireless Carrier Profile-Bell Canada
• North American Wireless Carrier Profile-Rogers Communications
• North American Wireless Carrier Profile-TELUS
• North American Wireless Carrier Profile-T-Mobile USA
• North American Wireless Carrier Profile-Verizon
• North American Wireless Carrier Profile-Verizon (continued)

Growth Opportunity Analysis, Small and Mid-sized Business (SMB)

• Key Growth Metrics for Wireless Carriers in Field-Centric Worker Applications Market
• SMB Revenue Forecast for Wireless Carriers in Field-Centric Worker Applications Market
• Forecast Analysis, Small and Mid-sized Business (SMB) Solutions

Growth Opportunity Analysis, Enterprise

• Key Growth Metrics for Wireless Carriers in Field-Centric Worker Applications Market
• Enterprise Revenue Forecast for Wireless Carriers in Field-Centric Worker Applications Market
• Forecast Analysis, Enterprise Solutions

Growth Universe, Field-Centric Worker Applications Market

• Growth Opportunity 1-Leveraging 5G and IoT to Create More Cutting-Edge Apps, Expand Upmarket, and Increase Revenues, 2022
• Growth Opportunity 1-Leveraging 5G and IoT to Create More Cutting-Edge Apps, Expand Upmarket, and Increase Revenues, 2022 (continued)
• Growth Opportunity 2-Adding More Vertical-Specific Solutions to Increase Revenues and Expand Market Share, 2022
• Growth Opportunity 2-Adding More Vertical-Specific Solutions to Increase Revenues and Expand Market Share, 2022 (continued)
• Growth Opportunity 3-Revisiting the Current Field-Centric Worker App Base to Create New Sales Opportunities, 2022
• Growth Opportunity 3-Revisiting the Current Field-Centric Worker App Base to Create New Sales Opportunities, 2022 (continued)
• Growth Opportunity 4-Adding a Mobile Sales Force Automation App to Increase Revenues, 2022
• Growth Opportunity 4-Adding a Mobile Sales Force Automation App to Increase Revenues, 2022 (continued)

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