市場調査レポート
商品コード
1059262
ドイツの二輪車の成長機会Germany Two-wheeler Growth Opportunities |
ドイツの二輪車の成長機会 |
出版日: 2022年01月31日
発行: Frost & Sullivan
ページ情報: 英文 58 Pages
納期: 即日から翌営業日
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2017年以降、ドイツの内燃機関(ICE)二輪車(2W)市場の販売動向は好調に推移しています。2020年には、パンデミックにもかかわらず、二輪車(2W)市場は過去10年間で最高の売上を達成しました。個人輸送用の小容量二輪車(2W)とレジャーバイク用の大容量二輪車(2W)のニーズが販売を牽引しています。
当レポートでは、ドイツの二輪車市場について調査分析し、市場概要、市場促進要因・抑制要因、タイプ別・排気量別の分析などについて、体系的な情報を提供しています。
Transformational Growth of Electric Two-wheelers Will Drive the Expansion of the Aftermarket and the Development of Safety Technologies and Charging Infrastructure
The study assesses the two-wheeler (2W) market in Germany, comprising both internal combustion engine (ICE) vehicles and electric 2Ws (e2Ws). The study's objective is to examine factors transforming the 2W space and how Germany, as a market, is transitioning towards electric solutions. It incorporates an in-depth country analysis, looking at macro factors-political, economic, social, technological, legal, and environmental (PESTLE)-and identifying strengths, weaknesses, opportunities, threats (SWOT), and various market drivers. The study projects the market growth for ICE vehicles and e2Ws and gives insights into the 2W segment by type, identifying the dominant market players regarding price and market share. It provides a snapshot of market opportunities by providing cost analyses, opportunities by fuel type, growing business models within each space, and opportunities for electric vehicle (EV) products and solutions.
From 2017 onward, the sales trend in the German ICE 2W market has been a positive one. In 2020, despite the pandemic, the 2W market achieved its highest sales in the last 10 years. The need for small-capacity 2Ws for personal transportation and large-capacity 2Ws for leisure motorcycling drove sales. Germany is the largest market in Europe and the 4th-largest globally. Large displacement motorcycles (>500cc) dominate ICE 2W sales in the country. The country is a pioneer in 2W advanced driver assistance systems (ADAS) and connected technology adoption and is fast-tracking e2W adoption. Original equipment manufacturers (OEMs) are intensifying their focus on advanced rider assistance systems (ARAS) and self-balancing technology. An increase in spending on leisure riding, particularly in the >950cc motorcycle segment, indicates a demand for performance-oriented 2Ws and e2Ws. Consumers are expressing increasing interest in e2Ws for private ownership and ridesharing services. Small-capacity commuter ICE 2Ws are likely to get replaced by e2Ws due to higher restrictions inside the city. Established parts distribution channels and professional service support will increase the number of 2Ws in operation.