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市場調査レポート

英国の主要国の消費者の白物/ブラウン/グレー家電の延長保障に対するアプローチ

Warranty Metrics: Consumer Approaches to Extended Warranties for White, Brown and Grey Goods in the UK

発行 Finaccord Ltd. 商品コード 327710
出版日 ページ情報 英文 48 pages
納期: 即日から翌営業日
価格
本日の銀行送金レート: 1USD=107.50円で換算しております。
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英国の主要国の消費者の白物/ブラウン/グレー家電の延長保障に対するアプローチ Warranty Metrics: Consumer Approaches to Extended Warranties for White, Brown and Grey Goods in the UK
出版日: 2014年12月01日 ページ情報: 英文 48 pages
概要

当レポートでは、英国における、白物家電 (生活家電:冷蔵庫、自動皿洗い機、洗濯機など)・ブラウン家電 (娯楽家電:AV機器、ゲーム機、TVなど)・グレー家電 (情報家電:PC (含プリンタ・スキャナ)、STBなど) の延長保障に対する消費者の選好や購入行動ついて分析し、1000名以上の消費者へのアンケート調査に基づいて、各々の家電製品市場における延長保障の普及率や、製品カテゴリー別・流通形態別の詳細状況 (メーカー系列店、オンライン店舗、独立系家電店など)、大手家電販売店での加入・購入状況、保障内容の違い (破損のみ、事故・盗難込み)・運営主体 (小売店、メーカー、独立業者)・購入時期・方式 (製品購入時か、別々にか) ごとの購入行動の違いなどを調査しております。

エグゼクティブサマリー

第1章 イントロダクション

  • 本レポートについて
  • 合理的根拠
  • 世界の消費者調査
  • 保証延長および保険に関する、他の国際調査報告書

第2章 調査分析

  • イントロダクション
  • 白物/ブラウン/グレー家電の根幹的市場
  • 白物/ブラウン/グレー家電の延長保証

第3章 付録

  • 調査サンプルの統計データ
  • 調査体制

図表一覧

目次

Warranty Metrics: Consumer Approaches to Extended Warranties for White, Brown and Grey Goods in the UK offers unique, detailed insights into the behaviour of UK consumers regarding extended warranties for white, brown and grey goods.

Based on a primary survey of over 1,000 consumers in the UK carried out in 2014, the research provides valuable data concerning the extent to which they take out extended warranties with audio systems, desktop computers (plus printers / scanners), dishwashers, fridges / freezers, games consoles, set-top boxes, TVs and washing machines, with data shown separately for each of these nine types of product as well as for each of the three broader categories of white, brown and grey goods.

Extended warranty take-up rates for these categories are also analysed by income, age and gender of respondent as well as by the channel used to acquire the underlying product, differentiating between in-store and remote (mainly online) purchases. They are additionally shown for major retail chains covered by the research, which in the UK were Amazon, ao.com (Appliances Online), Appliances Direct, Argos, Currys, John Lewis and Tesco, as well as for respondents buying through other national chains, other online-only retailers and local (independent) shops.

The investigation also analyses which risks are covered by these warranties (i.e. breakdown only or also cover for accidental damage and / or theft), whether consumers purchased a warranty for a specific consumer product or a multi-appliance warranty, which distribution channel and interface they used to take out the extended warranty (including the split between retailers, manufacturers and other independent providers), and whether they bought an extended warranty at the same time as the underlying consumer product or either before or after.

Finally, the reports analyse claims frequency for extended warranties split between white, brown and grey goods, as well as between stand-alone and generic cover packaged with banking products, also showing whether the claim was accepted or rejected.

You may be able to use this report in one or more of the following ways:

  • benchmark your organisation's performance in the extended warranty sector: are your cross-selling rates in line with the market averages described in this study?
  • appreciate the potential for increasing the penetration of extended warranties in the UK through packaging with banking products or marketing multi-appliance warranties;
  • evaluate the opportunities for distributing extended warranties through means other than the outlets selling the underlying electronic products
  • to what extent will consumers buy through alternative channels and interfaces?
  • assess the prospects for retrospective marketing and re-solicitation programs
  • how many UK consumers take out extended warranties after they have bought the underlying electronic product and how long do they wait?
  • understand claims experience for extended warranties, how this varies by type of customer and what this might mean for the way in which your organisation underwrites or distributes this type of policy.

Table of Contents

0.0 EXECUTIVE SUMMARY

1.0 INTRODUCTION

  • What is this report about?
  • Rationale
  • Global consumer research
  • Other international research reports about extended warranties and insurance

2.0 SURVEY ANALYSIS

  • Introduction
  • Underlying market for white, brown and grey goods
    • White, brown and grey goods acquired, segmented by type of item
    • White, brown and grey goods acquired, segmented by demographic group
    • White, brown and grey goods acquired, segmented by retailer and type
    • White, brown and grey goods acquired, segmented by purchase interface
  • Extended warranties for white, brown and grey goods
    • Take-up rates segmented by type of item
    • Take-up rates segmented by demographic group
    • Generic extended warranty cover held through banking products
    • Take-up rates segmented by retailer
    • Take-up rates segmented by purchase interface for underlying item
    • Perceived risks covered by extended warranties linked to white, brown and grey goods
    • Distribution channels for extended warranties for white, brown and grey goods
    • Distribution interfaces for extended warranties for white, brown and grey goods
    • Time of acquisition of extended warranties for white, brown and grey goods
    • Claims frequency for extended warranties for white, brown and grey goods

3.0 APPENDIX

  • Research sample statistics
  • Research structure

LIST OF GRAPHICS / TABLES

0.0 EXECUTIVE SUMMARY

1.0 INTRODUCTION

2.0 SURVEY ANALYSIS

  • Percentage of respondents in the UK buying selected white, brown and grey goods in the last three years, segmented by type, 2014
  • Percentage of respondents in the UK buying white, brown and grey goods in the last three years, segmented by category and income, 2014
  • Percentage of respondents in the UK buying white, brown and grey goods in the last three years, segmented by category and income, 2014 (table)
  • Percentage of respondents in the UK buying white, brown and grey goods in the last three years, segmented by category and age, 2014
  • Percentage of respondents in the UK buying white, brown and grey goods in the last three years, segmented by category and age, 2014 (table)
  • Percentage of respondents in the UK buying white, brown and grey goods in the last three years, segmented by category and gender, 2014
  • Selected white, brown and grey goods bought in the last three years in the UK, segmented by type of goods and retailer, 2014
  • Dishwashers, fridges / freezers and washing machines bought in the last three years in the UK, segmented by retailer, 2014 (table)
  • Audio systems, set-top boxes and TVs bought in the last three years in the UK, segmented by retailer, 2014 (table)
  • Desktop computers and gaming consoles bought in the last three years in the UK, segmented by retailer, 2014 (table)
  • White, brown and grey goods bought in the last three years in the UK, segmented by category and retailer, 2014
  • White, brown and grey goods bought in the last three years in the UK, segmented by category and retailer, 2014 (table)
  • Selected white, brown and grey goods bought in the last three years in the UK, segmented by type and interface used for purchase, 2014
  • Selected white, brown and grey goods bought in the last three years in the UK, segmented by type and interface used for purchase, 2014 (table)
  • White, brown and grey goods bought in the last three years in the UK, segmented by category and interface used for purchase, 2014
  • White, brown and grey goods bought in the last three years in the UK, segmented by category and interface used for purchase, 2014 (table)
  • Take-up rates for extended warranties for white, brown and grey goods in the UK, segmented by type, 2010 and 2014
  • Take-up rates for extended warranties for white, brown and grey goods in the UK, segmented by category, 2010 and 2014
  • Take-up rates for extended warranties for white, brown and grey goods in the UK, segmented by category and income, 2014
  • Take-up rates for extended warranties for white, brown and grey goods in the UK, segmented by category and income, 2014 (table)
  • Take-up rates for extended warranties for white, brown and grey goods in the UK, segmented by category and age, 2014
  • Take-up rates for extended warranties for white, brown and grey goods in the UK, segmented by category and age, 2014 (table)
  • Take-up rates for extended warranties for white, brown and grey goods in the UK, segmented by category and gender, 2014
  • Take-up rates for extended warranties for white, brown and grey goods in the UK, segmented by category and gender, 2014 (table)
  • Penetration rate for generic extended warranties attached to bank accounts and credit cards in the UK, 2010 and 2014
  • Penetration rate for generic extended warranties attached to bank accounts and credit cards in the UK, 2010 and 2014 (table)
  • Percentage of respondents in the UK buying white, brown and grey goods in the last three years who acquired extended warranties, segmented by category and retailer, 2014
  • Percentage of respondents in the UK buying white, brown and grey goods in the last three years who acquired extended warranties, segmented by category and retailer, 2014 (table)
  • Percentage of respondents in the UK buying white, brown and grey goods in the last three years who acquired extended warranties, segmented by category and interface used to purchase goods, 2014
  • Perceived risks covered by extended warranties for white, brown and grey goods in the UK, 2010 and 2014
  • Perceived risks covered by extended warranties for white, brown and grey goods in the UK, 2010 and 2014 (table)
  • Perceived risks covered by extended warranties for white, brown and grey goods in the UK, segmented by category, 2014
  • Perceived risks covered by extended warranties for white, brown and grey goods in the UK, segmented by category, 2014 (table)
  • Distribution channels used for extended warranties for white, brown and grey goods in the UK, 2010 and 2014
  • Distribution channels used for extended warranties for white, brown and grey goods in the UK, 2010 and 2014 (table)
  • Distribution channels used for extended warranties for white, brown and grey goods in the UK, segmented by category, 2014
  • Distribution channels used for extended warranties for white, brown and grey goods in the UK, segmented by category, 2014 (table)
  • Distribution interfaces used for extended warranties for white, brown and grey goods in the UK, 2010 and 2014
  • Distribution interfaces used for extended warranties for white, brown and grey goods in the UK, 2010 and 2014 (table)
  • Distribution interfaces used for extended warranties for white, brown and grey goods in the UK, segmented by category, 2014
  • Distribution interfaces used for extended warranties for white, brown and grey goods in the UK, segmented by category, 2014 (table)
  • Online sales of extended warranties for white, brown and grey goods in the UK, segmented by type of device used, 2014
  • Cross-tabulation of the distribution channels and interfaces used to acquire extended warranties for white, brown and grey goods in the UK, 2014
  • Time of acquiring extended warranties relative to time of acquiring white, brown and grey goods in the UK, 2010 and 2014
  • Time of acquiring extended warranties relative to time of acquiring white, brown and grey goods in the UK, 2010 and 2014 (table)
  • Time of acquiring extended warranties relative to time of acquiring white, brown and grey goods in the UK, segmented by category, 2014
  • Time of acquiring extended warranties relative to time of acquiring white, brown and grey goods in the UK, segmented by category, 2014 (table)
  • Frequency of claims for extended warranties for white, brown and grey goods in the UK, segmented by category, 2010 and 2014
  • Frequency of claims for extended warranties for white, brown and grey goods in the UK, segmented by category, 2010 and 2014 (table)
  • Frequency of claims for extended warranties for white, brown and grey goods in the UK, segmented by outcome of claims, 2010 and 2014
  • Frequency of claims for extended warranties for white, brown and grey goods in the UK, segmented by outcome of claims, 2010 and 2014 (table)
  • Frequency of claims for extended warranties for white, brown and grey goods in the UK, segmented by outcome of claims and type of policy, 2014
  • Frequency of claims for extended warranties for white, brown and grey goods in the UK, segmented by outcome of claims and type of policy, 2014 (table)

3.0 APPENDIX

  • UK survey sample, segmented by geographical region
  • UK survey sample, segmented by age group and by annual household income band
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