市場調査レポート

アジア太平洋地域の新車・中古車向け延長保障市場

Extended Warranties for New and Used Cars in the Asia-Pacific Region

発行 Finaccord Ltd. 商品コード 322957
出版日 ページ情報 英文 124 Pages
納期: 即日から翌営業日
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アジア太平洋地域の新車・中古車向け延長保障市場 Extended Warranties for New and Used Cars in the Asia-Pacific Region
出版日: 2014年12月01日 ページ情報: 英文 124 Pages
概要

当レポートでは、アジア太平洋地域諸国の自動車ディーラー(全680社)および自動車メーカー・ブランド(各国とも約25〜30社、中国は最大70社)に対する聞き取り調査に基づき、乗用車(新車・中古車)向けの延長保障市場について分析し、個人向け乗用車(新車・中古車)の販売台数・金額や、ディーラー側/メーカー側が消費者に販売した延長保障商品の収益額(保険料など)・加入率の動向、ディーラー側とメーカー/輸入業者との関係性などを調査しております。

エグゼクティブ・サマリー

第1章 イントロダクション

第2章 域内市場の概況

  • 乗用車データ
    • 自動車の保有台数
    • 個人向け新車販売台数
    • 中古車販売台数
    • メーカーグループ別の販売台数
  • 自動車ディーラー・メーカーブランドの調査
    • 自動車ディーラーの調査
    • メーカーブランド調査の結果
    • 市場規模
  • 市場参入企業の動向

第3章 中国

  • イントロダクション
  • 乗用車データ
  • 自動車ディーラー・メーカーブランド調査
    • ディーラー調査の結果
    • メーカーブランド調査の結果
    • 全体的な調査結果

第4章 インド

第5章 インドネシア

第6章 日本

第7章 マレーシア

第8章 フィリピン

第9章 韓国

第10章 台湾

第11章 タイ

第12章 ベトナム

図表一覧

目次

Finaccord's report titled Extended Warranties for New and Used Cars in the Asia-Pacific Region amalgamates comprehensive and in-depth research covering ten countries in the Asia-Pacific region, namely: China, India, Indonesia, Japan, Malaysia, the Philippines, South Korea, Taiwan, Thailand and Vietnam.

Based on a survey of 680 dealers in these countries and an investigation typically covering between 25 and 35 automotive brands in each territory (albeit with a maximum of more than 70 in China), the study delivers unique insights into the market for extended warranties for new and used passenger cars bought by consumers. Moreover, the research also generates data describing the size, in terms of gross written premiums and other revenues, for the market for extended warranties for new and used cars in each country.

In addition to this unique market data, the survey results are also used to measure the extent to which automotive dealers and manufacturer brands actually organise and intermediate extended warranties in each country, to calculate average customer take-up rates for extended warranties at the point of sale, and to understand relationships between manufacturers or importers and external warranty providers for branded or endorsed programs.

You may be able to use this report and the PartnerBASE™ that accompanies it in one or more of the following ways:

  • to understand the current size and future potential of the market for extended warranties for new and used cars across the Asia-Pacific region as a whole and how this differs by country;
  • to appreciate the extent to which dealerships favour promoting manufacturer-branded extended warranties as opposed to contracts sourced from non-tied warranty providers;
  • to benchmark the degree of competitive intensity recorded by the research for distributing extended warranties through the point of sale;
  • to evaluate the potential for establishing partnerships with automotive brands or their local importers for branded or endorsed extended warranty propositions;
  • to track the involvement in this field of leading national and international competitors including Allianz, MAPFRE and the manufacturer brands or groups themselves.

Table of Contents

0.0 EXECUTIVE SUMMARY

  • Gross written premiums and similar revenues for extended warranties amount to almost USD 1.5 billion...
  • Relative to new car sales, India appears to host the most developed extended warranty market...
  • ... with Japan scoring highest on this measure for used car extended warranties...
  • ... and Thailand third when looking at all car sales
  • It is more common for manufacturer brands to have an extended warranty than for dealers to sell them...
  • ... in all countries apart from China and (by a very narrow margin) Indonesia
  • Toyota group is likely to derive the most revenues from extended warranties across the region as a whole...
  • ... albeit the size of the Chinese and Indian markets boosts the positions of SAIC group and of Suzuki
  • In contrast to Europe and North America, there are few independent warranty providers in the region

1.0 INTRODUCTION

  • What is this report about?
  • The focus of the report is on extended warranties for new and used cars bought by individuals
  • Rationale
  • The provision of financial services is essential to support both car sales and profitability
  • This report offers a unique analysis of the subject in the Asia-Pacific region based on primary research
  • Methodology
  • Survey of dealers and manufacturers
  • Market data
  • Computation of market data is based on a variety of inputs including the results of the dealer survey
  • External sources
  • Definitions
  • Extended warranties
  • Operating models
  • Tied and non-tied providers
  • Abbreviations
  • Exchange rates
  • Graphical analyses
  • PartnerBASE and market data annexe
  • Finaccord

2.0 REGIONAL OVERVIEW

  • Passenger vehicle data
  • Car parc
  • There are more than 200 million passenger cars registered in the Asia-Pacific region...
  • ... and two thirds of the growth recorded since 2009 has come from China alone
  • New car sales to individuals
  • New car sales rose by a compound annual rate of more than 10% between 2009 and 2013...
  • ... with the fastest growth rates recorded in Indonesia and Thailand
  • New car sales in China have been fundamental to growth in the wider Asia-Pacific region
  • Used car sales
  • Japan hosts the largest used car market in the region...
  • ... followed by China, India, South Korea and Indonesia
  • Sales by manufacturer groups
  • Across the ten countries Toyota group is the leading manufacturer group...
  • ... with five joint ventures based in China featuring in the top ten
  • Survey of automotive dealers and manufacturer brands
  • Dealer survey results
  • Across the region, nearly half of the dealers surveyed promote extended warranties...
  • ... and this figure exceeds 80% in two of the ten countries
  • Dealers in Indonesia utilise the highest number of extended warranty providers...
  • ... while those in India, Malaysia, South Korea and Thailand rely most on tied schemes
  • Japan registers the highest overall take-up rate for extended warranties on new cars....
  • ... but this figure falls below 2% in Malaysia
  • Extended warranties are more likely to be bought with used cars than new ones in two countries...
  • ... but overall take-up rates are below 10% for used car customers in all countries apart from three
  • Manufacturer brand survey results
  • In South Korea, the weighted provision rate is high because both Hyundai and Kia offer this product...
  • ... while in Japan, only three small manufacturer brands lack an extended warranty scheme
  • A comparison of key provision and take-up rates points to Taiwan and Thailand as potential opportunities
  • Most extended warranty programs in the Asia-Pacific region are operated internally...
  • ... although both Allianz and MAPFRE have forged a handful of partnerships...
  • ... and a few joint ventures are also in evidence
  • Market size
  • Across the region as a whole, the market value is likely to be close to USD 1.5 billion...
  • ... and the three largest markets together amount to 85% of this total
  • The market for extended warranties when compared to the value of new car sales is highest in India...
  • ... while Japan has the most valuable market for used car extended warranties on this measure
  • Competitor dynamics
  • The leading providers in the Asia-Pacific region are the manufacturer groups themselves...
  • ... and the three leading competitors are all Japan-based groups
  • SAIC group is the leading China-based competitor...
  • ... with GM as the only US group in the top five
  • Tianan Insurance is the leading independent provider as a result of a key partnership in China...
  • ... with Allianz and MAPFRE the most visible international providers
  • On a weighted analysis, manufacturer groups are likely to account for the lion's share of the market value

3.0 CHINA

  • Introduction
  • Passenger vehicle data
  • Sales of used cars have grown faster than new car sales between 2009 and 2013
  • Joint venture brands and groups are the leading players in the automotive market
  • Survey of automotive dealers and manufacturer brands
  • Dealer survey results
  • MAPFRE Warranty has a partnership with the China Grand Auto dealership group
  • Extended warranties have become much more common since 2011
  • Manufacturer brand survey results
  • The majority of manufacturer brands with an extended warranty scheme operate it themselves...
  • ... though CarGarantie is looking to establish partnerships with dealers and manufacturers in China
  • Combined analysis of results
  • More than one-third of extended warranty products are run by dealers themselves
  • Market value

4.0 INDIA

  • Introduction
  • Passenger vehicle data
  • Sales of new cars in India have exceeded 2.5 million for the past four years...
  • ... but the growth of used car sales has been both more rapid and more consistent
  • Maruti Suzuki occupies a dominant position in the market for new passenger vehicles
  • Survey of automotive dealers and manufacturer brands
  • Dealer survey results
  • Extended warranty provision by dealers is almost always organised through tied providers
  • Manufacturer brand survey results
  • Two insurers have won mandates with manufacturer brands as external providers
  • Market value

5.0 INDONESIA

  • Introduction
  • Passenger vehicle data
  • Sales of new cars in Indonesia more than doubled between 2009 and 2013...
  • ... with used car sales also advancing at a healthy rate over the same period
  • Japanese manufacturers dominate the Indonesian market for new vehicle sales
  • Survey of automotive dealers and manufacturer brands
  • Dealer survey results
  • The dealer provision rate for extended warranties remains modest
  • Manufacturer brand survey results
  • Few manufacturer brands have yet launched schemes in this area
  • Market value

6.0 JAPAN

  • Introduction
  • Passenger vehicle data
  • Sales of new cars outgrew used car sales between 2009 and 2013
  • Japanese brands and groups dominate the market for new car sales
  • Survey of automotive dealers and manufacturer brands
  • Dealer survey results
  • Extended warranty provision is dominated by tied manufacturer or importer schemes...
  • ... although dealers specialising in sales of used cars employ a mixed bag of alternative providers
  • Manufacturer brand survey results
  • Virtually all manufacturer brands offer internally-managed extended warranties
  • Combined analysis of results
  • Toyota group is the leading provider, while MAPFRE Warranty has joined forces with Aioi Nissay Dowa
  • Market value

7.0 MALAYSIA

  • Introduction
  • Passenger vehicle data
  • Sales of new cars in Malaysia rose by nearly 20% between 2009 and 2013...
  • ... but dealers' sales of used cars have been more volatile
  • Malaysia's domestic manufacturer brands hold over a half of all new car sales
  • Survey of automotive dealers and manufacturer brands
  • Dealer survey results
  • Dealers only ever offer extended warranties proposed by manufacturer brands
  • Manufacturer brand survey results
  • Manufacturer brands mostly run their extended warranty schemes by themselves and / or their importers...
  • ... with the notable exception of Allianz, which holds a key partnership
  • Market value

8.0 PHILIPPINES

  • Introduction
  • Passenger vehicle data
  • Sales of new cars in the Philippines exceeded 60,000 for the first time in 2013...
  • ... and used car sales have been growing even faster
  • Toyota and Mitsubishi hold over half of the new passenger vehicle market between them
  • Survey of automotive dealers and manufacturer brands
  • Dealer survey results
  • Some major chains of dealers have their own extended warranty programs
  • Manufacturer brand survey results
  • Few manufacturer brands have organised this product

9.0 SOUTH KOREA

  • Introduction
  • Passenger vehicle data
  • The Korean market for new car sales has slipped back somewhat in recent years...
  • ... although volumes in the used car market have moved up substantially
  • Hyundai and Kia are the dominant car manufacturer brands...
  • ... although they have lost some ground to fast-growing foreign competitors
  • Survey of automotive dealers and manufacturer brands
  • Dealer survey results
  • It is almost entirely the case that dealers limit themselves to selling manufacturer extended warranties only
  • Manufacturer brand survey results
  • Nine of the 26 manufacturer brands investigated are running extended warranty programs
  • Market value

10.0 TAIWAN

  • Introduction
  • Passenger vehicle data
  • Sales of new cars easily outpaced used car sales between 2009 and 2013
  • Toyota is the leading manufacturer group accounting for 30% of new cars sold in 2013
  • Survey of automotive dealers and manufacturer brands
  • Dealer survey results
  • A significant proportion of Taiwanese dealers are now offering extended warranties
  • Manufacturer brand survey results
  • A minority of manufacturer brands have launched their own schemes
  • Combined analysis of results
  • Apart from dealers' own schemes, one (international) external provider is active in this field
  • Market value

11.0 THAILAND

  • Introduction
  • Passenger vehicle data
  • New car sales more than doubled between 2009 and 2013...
  • ... while used cars are still mostly sold outside the dealer channel
  • Honda displaced Toyota as Thailand's leading passenger car manufacturer in 2013
  • Survey of automotive dealers and manufacturer brands
  • Dealer survey results
  • Dealer provision rates for extended warranties have grown hugely in recent years
  • Manufacturer brand survey results
  • Over a half of all manufacturer brands now running a scheme in this arena
  • Market value

12.0 VIETNAM

  • Introduction
  • Passenger vehicle data
  • Trends in new car sales are heavily influenced by taxes imposed on imported vehicles
  • ... and reduced taxes on used cars since April 2013 have stimulated this market
  • Toyota sells nearly four times as many new vehicles as the next closest competitor
  • Survey of automotive dealers and manufacturer brands
  • Dealer survey results
  • The majority of dealers offering extended warranties utilise their manufacturers' tied schemes
  • Manufacturer brand survey results
  • Ford, Honda and Mazda are the main brands active in this sphere
  • Market value

LIST OF GRAPHICS / TABLES

0.0 EXECUTIVE SUMMARY

1.0 INTRODUCTION

  • Composition of car dealers surveyed by country and by manufacturer group in the Asia-Pacific region, 2014
  • Composition of manufacturer brands surveyed in the Asia-Pacific region, 2014
  • Assumed average annualised cost of extended warranties for new and used cars in the Asia-Pacific region by country, 2013

2.0 REGIONAL OVERVIEW

  • Passenger car parc in the Asia-Pacific region by country, 2013
  • New passenger car sales to individual customers in the Asia-Pacific region, 2009 to 2013
  • New passenger car sales to individual customers in the Asia-Pacific region by country, 2013
  • New passenger car sales to individual customers in the Asia-Pacific region by country, 2009 to 2013
  • Used passenger car sales in the Asia-Pacific region, 2009 to 2013
  • Used passenger car sales in the Asia-Pacific region by country, 2013
  • Used passenger car sales in the Asia-Pacific region by country, 2009 to 2013
  • New passenger car registrations in the Asia-Pacific region, segmented by manufacturer group, 2013
  • New passenger car registrations in the Asia-Pacific region, top 30 manufacturer groups, 2013 (table)
  • Percentage of dealers offering extended warranties at the point of sale in the Asia-Pacific region by country, 2014
  • Average number of tied and non-tied providers used by dealers offering extended warranties at the point of sale in the Asia-Pacific region by country, 2014
  • Average number of tied and non-tied providers used by dealers offering extended warranties at the point of sale in the Asia-Pacific region by country, 2014 (table)
  • Product sources used by dealers offering extended warranties at the point of sale in the Asia-Pacific region by country, 2014
  • Product sources used by dealers offering extended warranties at the point of sale in the Asia-Pacific region by country, 2014 (table)
  • Average % of new car purchasers acquiring extended warranties at the point of sale where offered in the Asia-Pacific region by country, 2014
  • Overall % of new car purchasers acquiring extended warranties at the point of sale in the Asia-Pacific region by country, 2014
  • Average % of used car purchasers acquiring extended warranties at the point of sale where offered in the Asia-Pacific region by country, 2014
  • Overall % of used car purchasers acquiring extended warranties at the point of sale in the Asia-Pacific region by country, 2014
  • Unweighted and weighted percentage of manufacturer brands with arrangements for branded extended warranties in the Asia-Pacific region by country, 2014
  • Operating models used by manufacturer brands with arrangements for branded extended warranties in the Asia-Pacific region by country, 2014
  • Operating models used by manufacturer brands with arrangements for branded extended warranties in the Asia-Pacific region by country, 2014 (table)
  • Approximate size of the market for extended warranties for new and used cars by country in the Asia-Pacific region, 2013
  • Approximate size of the market for extended warranties for new and used cars in the Asia-Pacific region by country, 2013 (table)
  • Approximate size of the market for extended warranties for new and used cars as a percentage of the value of underlying sales of new and used cars in the Asia-Pacific region by country, 2013
  • Approximate size of the market for extended warranties for new and used cars as a percentage of the value of underlying sales of new and used cars by country in the Asia-Pacific region, 2013 (table)
  • Top ten competitors' share of partnerships in the Asia-Pacific region, weighted by % of dealer partnerships, by manufacturer brands' new car registrations, and by the value of extended warranty markets, 2014
  • Weighted share of partnerships segmented between external and internal providers in the Asia-Pacific region, 2014

3.0 CHINA

  • Passenger car parc and new / used passenger car sales in China, 2009 to 2013
  • Passenger car parc and new / used passenger car sales in China, 2009 to 2013 (table)
  • New car registrations in China, segmented by manufacturer group, 2013
  • Provision of extended warranties by dealers in China, 2014: provision rate, product sources and provider share of non-tied partnerships
  • Provision of extended warranties by manufacturer brands in China, 2014: provision rate, operating models and weighted provider share of partnerships
  • Implied market shares of new business for extended warranties in China, 2014
  • Approximate value and segmentation of extended warranty gross written premiums and similar revenues in China, 2013

4.0 INDIA

  • Passenger car parc and new / used passenger car sales in India, 2009 to 2013
  • Passenger car parc and new / used passenger car sales in India, 2009 to 2013 (table)
  • New passenger vehicle registrations in India, segmented by manufacturer group, 2013
  • Provision of extended warranties by dealers in India, 2014: provision rate and product sources
  • Provision of extended warranties by manufacturer brands in India, 2014: provision rate, operating models and weighted provider share of partnerships
  • Approximate value and segmentation of extended warranty gross written premiums and similar revenues in India, 2013

5.0 INDONESIA

  • Passenger car parc and new / used passenger car sales in Indonesia, 2009 to 2013
  • Passenger car parc and new / used passenger car sales in Indonesia, 2009 to 2013 (table)
  • New vehicle registrations in Indonesia, segmented by manufacturer group, 2013
  • Provision of extended warranties by dealers in Indonesia, 2014: provision rate, product sources and provider share of non-tied partnerships
  • Provision of extended warranties by manufacturer brands in Indonesia, 2014: provision rate, operating models and weighted provider share of partnerships
  • Approximate value and segmentation of extended warranty gross written premiums and similar revenues in Indonesia, 2013

6.0 JAPAN

  • Passenger car parc and new / used passenger car sales in Japan, 2009 to 2013
  • Passenger car parc and new / used passenger car sales in Japan, 2009 to 2013 (table)
  • New car registrations in Japan, segmented by manufacturer group, 2012
  • Provision of extended warranties by dealers in Japan, 2013: provision rate, product sources and provider share of non-tied partnerships
  • Provision of extended warranties by manufacturer brands in Japan, 2013: provision rate, operating models and weighted provider share of partnerships
  • Implied market shares of new business for extended warranties at the point of sale in Japan, 2013
  • Approximate value and segmentation of extended warranty gross written premiums and similar revenues in Japan, 2013

7.0 MALAYSIA

  • Passenger car parc and new / used passenger car sales in Malaysia, 2009 to 2013
  • Passenger car parc and new / used passenger car sales in Malaysia, 2009 to 2013 (table)
  • New vehicle registrations in Malaysia, segmented by manufacturer group, 2013
  • Provision of extended warranties by dealers in Malaysia, 2014: provision rate and product sources
  • Provision of extended warranties by manufacturer brands in Malaysia, 2014: provision rate, operating models and weighted provider share of partnerships
  • Approximate value and segmentation of extended warranty gross written premiums and similar revenues in Malaysia, 2013

8.0 PHILIPPINES

  • Passenger car parc and new / used passenger car sales in the Philippines, 2009 to 2013
  • Passenger car parc and new / used passenger car sales in the Philippines, 2009 to 2013 (table)
  • New light passenger vehicle registrations in the Philippines, segmented by manufacturer group, 2013
  • Provision of extended warranties by dealers in the Philippines, 2014: provision rate, product sources and provider share of non-tied partnerships
  • Provision of extended warranties by manufacturer brands in the Philippines, 2014: provision rate, operating models and weighted provider share of partnerships

9.0 SOUTH KOREA

  • Passenger car parc and new / used passenger car sales in South Korea, 2009 to 2013
  • Passenger car parc and new / used passenger car sales in South Korea, 2009 to 2013 (table)
  • New car registrations in South Korea, segmented by manufacturer group, 2013
  • Provision of extended warranties by dealers in South Korea, 2014: provision rate and product sources
  • Provision of extended warranties by manufacturer brands in South Korea, 2014: provision rate, operating models and weighted provider share of partnerships
  • Approximate value and segmentation of extended warranty gross written premiums and similar revenues in South Korea, 2013

10.0 TAIWAN

  • Passenger car parc and new / used passenger car sales in Taiwan, 2009 to 2013
  • Passenger car parc and new / used passenger car sales in Taiwan, 2009 to 2013 (table)
  • New car registrations in Taiwan, segmented by manufacturer group, 2013
  • Provision of extended warranties by dealers in Taiwan, 2014: provision rate and product sources
  • Provision of extended warranties by manufacturer brands in Taiwan, 2014: provision rate, operating models and weighted provider share of partnerships
  • Implied market shares of new business for extended warranties at the point of sale in Taiwan, 2014
  • Approximate value and segmentation of extended warranty gross written premiums and similar revenues in Taiwan, 2013

11.0 THAILAND

  • Passenger car parc and new / used passenger car sales in Thailand, 2009 to 2013
  • Passenger car parc and new / used passenger car sales in Thailand, 2009 to 2013 (table)
  • New car registrations in Thailand, segmented by manufacturer group, 2013
  • Provision of extended warranties by dealers in Thailand, 2014: provision rate and product sources
  • Provision of extended warranties by manufacturer brands in Thailand, 2014: provision rate, operating models and weighted provider share of partnerships
  • Approximate value and segmentation of extended warranty gross written premiums and similar revenues in Thailand, 2013

12.0 VIETNAM

  • Passenger car parc and new / used passenger car sales in Vietnam, 2009 to 2013
  • Passenger car parc and new / used passenger car sales in Vietnam, 2009 to 2013 (table)
  • New light passenger vehicle registrations in Vietnam, segmented by manufacturer group, 2013
  • Provision of extended warranties by dealers in Vietnam, 2014: provision rate and product sources
  • Provision of extended warranties by manufacturer brands in Vietnam, 2014: provision rate, operating models and weighted provider share of partnerships
  • Approximate value and segmentation of extended warranty gross written premiums and similar revenues in Vietnam, 2013
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