市場調査レポート

アグリゲーションメトリクス:英国のオンライン保険比較サイトに対する消費者のアプローチ

Aggregation Metrics: Consumer Approaches to Online Insurance Comparison Sites in the UK

発行 Finaccord Ltd. 商品コード 264144
出版日 ページ情報 英文 57 pages
納期: 即日から翌営業日
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アグリゲーションメトリクス:英国のオンライン保険比較サイトに対する消費者のアプローチ Aggregation Metrics: Consumer Approaches to Online Insurance Comparison Sites in the UK
出版日: 2013年01月01日 ページ情報: 英文 57 pages
概要

当レポートでは、消費者1,000人以上を対象とした調査に基づき、英国の保険アグリゲーターの現状と将来の見通しについて調査分析し、オンラインによる保険商品の購入動向、自動車・家計保険商品の購入経路と購入者統計、主要アグリゲーターの業績指標などについて検証して、概略以下の構成でお届けいたします。

エグゼクティブサマリー

第1章 イントロダクション

第2章 調査分析

  • イントロダクション
  • オンラインで保険商品を検索・購入する消費性向
    • 概要
    • 年齢別、年間世帯所得別
    • オンラインで保険の相談をするウェブサイト数
  • 自動車保険
    • 総数における保険切替者と新規購入者
    • 流通チャネル
    • 流通インターフェース
    • 流通チャネル・インターフェースのクロス集計
  • 家計保険
    • 総数における保険切替者と新規購入者
    • 流通チャネル
    • 流通インターフェース
    • 流通チャネル・インターフェースのクロス集計
  • 自動車・家計保険の複合分析
    • オンライン購入に利用したデバイス
    • アグリゲーターの利用の重複
    • アグリゲーターの利用:社会・人口統計別
    • その他の保険商品でアグリゲーターを利用
    • 自動車・家計保険の購入が最も多い月
  • 主要アグリゲーター8社の意識と利用
    • 消費者の意識
    • 保険商品を検索・購入する消費者の利用
    • ユーザー転換率
    • 最近と過去の利用実績の比較
  • アグリゲーターの利用予定

第3章 付録

図表

目次
Product Code: report_am_caoics_uk

Based on a survey of over 1,000 consumers, Aggregation Metrics: Consumer Approaches to Online Insurance Comparison Sites in the UK offers new insights into the current development and future prospects of insurance aggregators in the UK.

It examines the degree to which UK consumers research and purchase any kind of insurance online plus the size of the available market for the key products of motor and household insurance, as defined by new customers and switchers; it then analyses the distribution channels and interfaces used for acquiring these policies in the UK, highlighting both the share of aggregators and the share of online sales in general, including indicators for the speed at which these are growing.

Moreover, it investigates the extent to which online insurance buyers in the UK are using tablet computers or mobile phones for this purpose, as opposed to regular laptop or desktop computers, and establishes whether propensity to use aggregators is influenced by age and / or annual household income. In addition, it benchmarks the performance of eight of the leading insurance comparison sites in the UK in terms of awareness levels, conversion rates and sales.

For many analyses, the latest data for 2012 is compared with that from a previous survey undertaken on the same subject in 2008 to show how the environment for insurance aggregators has evolved over time.

Key features of this report and the consumer data file that accompanies it include:

  • unique data showing whether UK consumers use one, two, three or up to seven or more websites when researching insurance products;
  • standardised figures illustrating distribution channels employed for acquiring motor and household insurance, differentiating between 'available' customers buying for the first time or switching provider and customers simply renewing a policy bought in a previous year;
  • similar statistics showing the distribution interfaces used for the same two policy types in the UK with a split between sales in a face-to-face setting, online sales, telephone sales (both inbound and outbound) and postal sales;
  • performance benchmarking for eight of the leading aggregators (namely, BeatThatQuote.com, comparethemarket.com, Confused.com, gocompare.com, MoneySavingExpert.com, Moneysupermarket.com, Tesco Compare and uSwitch) in order to indicate rates of recognition, usage to research insurance and usage to actually buy insurance;
  • survey results that outline planned usage of online insurance comparison sites in the UK and how future utilisation is likely to vary between previous users of aggregators and non-users.

Table of Contents

0.0 EXECUTIVE SUMMARY

1.0 INTRODUCTION

  • What is this report about?
  • Rationale
  • European consumer research
  • Other international research reports

2.0 SURVEY ANALYSIS

  • Introduction
  • Consumer propensity to research and purchase insurance products online
    • Overview
    • Segmentation by age and annual household income
    • Number of websites consulted when researching insurance online
  • Motor insurance
    • Switchers and new buyers within the total
    • Distribution channels
    • Distribution interfaces
    • Cross-tabulation of distribution channels and interfaces
  • Household insurance
    • Switchers and new buyers within the total
    • Distribution channels
    • Distribution interfaces
    • Cross-tabulation of distribution channels and interfaces used
  • Combined analysis of motor and household insurance
    • Devices used for online purchases
    • Overlap in usage of aggregators
    • Use of aggregators by socio-demographic group
    • Use of aggregators for other insurance products
    • Peak months for purchasing motor and household insurance
  • Awareness and usage of the leading eight aggregators
    • Consumer awareness
    • Consumer usage to research and purchase insurance
    • User conversion rates
    • Comparison of recent to historical usage
  • Planned usage of aggregators

3.0 APPENDIX

  • Research sample statistics
  • Research structure

LIST OF GRAPHICS / TABLES

0.0 EXECUTIVE SUMMARY

1.0 INTRODUCTION

2.0 SURVEY ANALYSIS

  • Consumer propensity to research and purchase insurance products online in the UK, 2012
  • Consumer propensity to research and purchase insurance products online in the UK, 2012 (table)
  • Consumer propensity to research and purchase insurance products online in the UK, segmented by age, 2012
  • Consumer propensity to research and purchase insurance products online in the UK, segmented by income, 2012
  • Consumer propensity to research and purchase insurance products online in the UK, segmented by age and income, 2012 (table)
  • Number of websites consulted by consumers in the UK when researching insurance products, 2012
  • Number of websites consulted by consumers in the UK when researching insurance products, 2008 and 2012
  • Number of websites consulted by consumers in the UK when researching insurance products, 2008 and 2012 (table)
  • % of consumers in the UK renewing a policy, switching provider or acquiring motor insurance for the first time, 2012
  • Analysis of distribution channels used for acquiring motor insurance in the UK, 2012, 2008 and all previous years
  • Analysis of use by consumers of cashback websites, supermarkets and other retailers, and other distribution channels for acquiring motor insurance in the UK, 2012
  • Analysis of distribution channels used by consumers for acquiring motor insurance in the UK, 2012, 2008 and all previous years (table)
  • Analysis of distribution interfaces used by consumers for acquiring motor insurance in the UK, 2012, 2008 and all previous years
  • Analysis of distribution interfaces used by consumers for acquiring motor insurance in the UK, 2012, 2008 and all previous years (table)
  • Online buyers of motor insurance in the UK segmented by type of device used, 2012
  • Cross-tabulation of distribution channels and interfaces used for acquiring motor insurance in the UK, 2012
  • % of consumers in the UK renewing a policy, switching provider or acquiring household insurance for the first time, 2012
  • Analysis of distribution channels used by consumers for acquiring household insurance in the UK, 2012, 2008 and all previous years
  • Analysis of use by consumers of cashback websites, supermarkets and other retailers, and other distribution channels for acquiring household insurance in the UK, 2012
  • Analysis of distribution channels used by consumers for acquiring household insurance in the UK, 2012, 2008 and all previous years (table)
  • Analysis of distribution interfaces used by consumers for acquiring household insurance in the UK, 2012, 2008 and all previous years
  • Online buyers of household insurance in the UK segmented by type of device used, 2012
  • Analysis of distribution interfaces used by consumers for acquiring household insurance in the UK, 2012, 2008 and all previous years (table)
  • Cross-tabulation of distribution channels and interfaces used for acquiring household insurance in the UK, 2012
  • Type of online device used to acquire motor and household insurance (combined), segmented by age in the UK, 2012
  • Type of online device used to acquire motor and household insurance (combined), segmented by age in the UK, 2012 (table)
  • Overlap between purchasers of motor and household insurance via aggregators in the UK, 2012
  • Users of aggregators to buy motor and household insurance in the UK, segmented by age, 2012
  • Users of aggregators to buy motor and household insurance in the UK, segmented by income, 2012
  • Users of aggregators to buy motor and household insurance in the UK, segmented by age and income, 2012 (table)
  • Comparison of use of aggregators for home emergency, household, motor, protection-related life and travel insurance in the UK, 2012
  • Percentage of respondents acquiring or renewing motor or household insurance in the UK, segmented by month, 2011-2012
  • Percentage of respondents acquiring or renewing motor or household insurance in the UK, segmented by month, 2011-2012 (table)
  • Comparison of consumers' reported awareness of major aggregators in the UK, 2012
  • Comparison of consumers' reported awareness of major aggregators in the UK, 2012 (table)
  • Comparison of usage by consumers of major aggregators in the UK to search for and purchase insurance, 2012
  • Comparison of usage by consumers of major aggregators in the UK to purchase insurance, 2012
  • Comparison of usage by consumers of major aggregators in the UK to search for and purchase insurance, 2012 (table)
  • Comparison of conversion rate of usage to research to usage to purchase for major aggregators in the UK, 2012
  • Comparison of percentage of consumers in the UK using major aggregators to acquire insurance within last 12 months and longer than 12 months ago, 2012
  • Comparison of percentage of consumers in the UK using major aggregators to acquire insurance within last 12 months and longer than 12 months ago, 2012 (table)
  • Likelihood of using an aggregator to acquire insurance within the next 12 months in the UK, comparing respondents that have previously used an aggregator and those that have not, 2012
  • Likelihood of using an aggregator to acquire insurance within the next 12 months in the UK, comparing respondents that have previously used an aggregator and those that have not, 2012 (table)

3.0 APPENDIX

  • UK survey sample, segmented by geographical region
  • UK survey sample, segmented by age group and by annual household income band
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