市場調査レポート

アグリゲーションメトリクス:欧州におけるオンライン保険比較サイトの消費者アプローチ

Aggregation Metrics: Consumer Approaches to Online Insurance Comparison Sites in Europe

発行 Finaccord Ltd. 商品コード 264081
出版日 ページ情報 英文 331 pages
納期: 即日から翌営業日
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アグリゲーションメトリクス:欧州におけるオンライン保険比較サイトの消費者アプローチ Aggregation Metrics: Consumer Approaches to Online Insurance Comparison Sites in Europe
出版日: 2013年01月01日 ページ情報: 英文 331 pages
概要

当レポートでは、消費者6,000人以上を対象とした調査に基づき、欧州6カ国における保険アグリゲーターの現在の発展状況と将来の見通しについて調査しており、各国における保険商品のオンラインによる購入動向、自動車・家計保険商品の購入経路と購入者統計、主要アグリゲーターの業績指標、およびアグリゲーターの利用予定などをまとめ、概略下記の構成でお届けいたします。

エグゼクティブサマリー

第1章 イントロダクション

第2章 調査分析

  • イントロダクション
  • 保険商品をオンラインで調査・購入する傾向の消費者
    • 概要
    • 区分:年齢・年間世帯収入別
    • オンラインで保険を調査する際に閲覧したウェブサイト数
  • 自動車保険
    • 全体中の切替者と新規購入者
    • 自動車保険の入手に利用した流通チャネル
    • 自動車保険の入手に利用した流通インターフェース
    • 自動車保険アグリゲーター消費者の統計:年齢・所得別
  • 家計保険
    • 全体中の切替者と新規購入者
    • 家計保険の入手に利用した流通チャネル
    • 家計保険の入手に利用した流通インターフェース
    • 家計保険アグリゲーター消費者の統計:年齢・所得別
  • 複合的な保険商品の分析
    • オンライン購入に用いたデバイス:年齢別
    • アグリゲーター利用の重複
    • その他の保険商品のためのアグリゲーターの利用
    • 自動車・家計保険購入が最も多い月
  • 主要アグリゲーターの業績指標
    • 消費者認識
    • ユーザーの顧客転換率
  • アグリゲーターの利用予定
    • 全回答者の意思
    • 非ユーザーと比較したアグリゲーター利用者全体の意思

第3章 フランス

  • イントロダクション
  • 保険商品をオンラインで調査・購入する傾向の消費者
  • 自動車保険
  • 家計保険
  • 自動車・家計保険の複合分析
  • アグリゲーター主要8社の認識と利用
  • アグリゲーターの利用予定

第4章 ドイツ

  • イントロダクション
  • 保険商品をオンラインで調査・購入する傾向の消費者
  • 自動車保険
  • 家計保険
  • 自動車・家計保険の複合分析
  • アグリゲーター主要8社の認識と利用
  • アグリゲーターの利用予定

第5章 イタリア

  • イントロダクション
  • 保険商品をオンラインで調査・購入する傾向の消費者
  • 自動車保険
  • 家計保険
  • 自動車・家計保険の複合分析
  • アグリゲーター主要8社の認識と利用
  • アグリゲーターの利用予定

第6章 ポーランド

  • イントロダクション
  • 保険商品をオンラインで調査・購入する傾向の消費者
  • 自動車保険
  • 家計保険
  • 自動車・家計保険の複合分析
  • アグリゲーター主要8社の認識と利用
  • アグリゲーターの利用予定

第7章 スペイン

  • イントロダクション
  • 保険商品をオンラインで調査・購入する傾向の消費者
  • 自動車保険
  • 家計保険
  • 自動車・家計保険の複合分析
  • アグリゲーター主要8社の認識と利用
  • アグリゲーターの利用予定

第8章 英国

  • イントロダクション
  • 保険商品をオンラインで調査・購入する傾向の消費者
  • 自動車保険
  • 家計保険
  • 自動車・家計保険の複合分析
  • アグリゲーター主要8社の認識と利用
  • アグリゲーターの利用予定

第9章 付録

  • 調査サンプル統計
  • 調査構成

図表リスト

目次
Product Code: report_am_caoics_eu

Based on a survey of over 6,000 consumers, Aggregation Metrics: Consumer Approaches to Online Insurance Comparison Sites in Europe offers new insights into the current development and future prospects of insurance aggregators in six countries: France, Germany, Italy, Poland, Spain and the UK.

It examines the degree to which consumers in these countries research and purchase any kind of insurance online plus the size of the available market for the key products of motor and household insurance, as defined by new customers and switchers; it then analyses the distribution channels and interfaces used for acquiring these policies in each country, highlighting both the share of aggregators and the share of online sales in general, including indicators for the speed at which these are growing.

Moreover, it investigates the extent to which online insurance buyers in each country are using tablet computers or mobile phones for this purpose, as opposed to regular laptop or desktop computers, and establishes whether propensity to use aggregators is influenced by age and / or annual household income. In addition, it benchmarks the performance of up to eight of the leading insurance comparison sites in each country in terms of awareness levels, conversion rates and sales.

For many analyses, the latest data for 2012 is compared with that from a previous survey undertaken on the same subject in 2008 to show how the environment for insurance aggregators has evolved over time.

Key features of this report and the consumer data file that accompanies it include:

  • unique data showing whether consumers in each country use one, two, three or up to seven or more websites when researching insurance products;
  • standardised figures illustrating distribution channels employed for acquiring motor and household insurance, differentiating between 'available' customers buying for the first time or switching provider and customers simply renewing a policy bought in a previous year;
  • similar statistics showing the distribution interfaces used for the same two policy types in each country with a split between sales in a face-to-face setting, online sales, telephone sales (both inbound and outbound) and postal sales;
  • performance benchmarking for the leading aggregators in each of the six countries in order to indicate rates of recognition, usage to research insurance and usage to actually buy insurance;
  • survey results that outline planned usage of online insurance comparison sites in each country and how future utilisation is likely to vary between previous users of aggregators and non-users.

Table of Contents

0.0 EXECUTIVE SUMMARY

  • Consumers are most likely to research and buy insurance online in the UK...
  • ...and least likely to do so in France
  • The average number of websites used by consumers to research insurance has fallen since 2008
  • Nearly a quarter of buyers of motor and household cover switched provider or took out a new policy in 2012
  • Aggregators are the second most important channel for switchers and new buyers of motor insurance
  • ...while the internet has become the leading sales interface for this product
  • Aggregator sales for household cover have grown even faster than for motor insurance...
  • ... as have online sales
  • Outside of the UK, there are good prospects for further gains in sales via aggregators...
  • ... though marketing strategies need to match growing use of tablet computers and mobile phones

1.0 INTRODUCTION

  • What is this report about?
  • Rationale
  • Definitions
  • European consumer research
  • Other international research reports

2.0 SURVEY ANALYSIS

  • Introduction
  • Consumer propensity to research and purchase insurance products online
    • Overview
      • Use of the internet to research and acquire insurance is least-developed in France
    • Segmentation by age and annual household income
      • Respondents aged 55 or over are least likely to research or purchase insurance online
      • Propensity to research or acquire insurance online tends to increase with rising annual household income
    • Number of websites consulted when researching insurance online
      • Respondents who research insurance products online are most likely to make use of three websites
      • The average number of websites used by online respondents has fallen since 2008
  • Motor insurance
    • Switchers and new buyers within the total
      • The annual churn rate for motor insurance is highest in the UK and lowest in France
    • Distribution channels used to acquire motor insurance
      • Behind direct sales, aggregators constitute the second most important distribution system in all countries...
      • ... and are likely to have made significant inroads into the share of traditional channels since 2008
      • Use of cashback websites to buy motor insurance is visible in all countries other than Germany
    • Distribution interfaces used to acquire motor insurance
      • Online sales of motor insurance in the UK are substantially higher than in the other five countries
      • Online sales are eroding the distribution share of motor insurance of all other possible interfaces
      • Among online buyers, use of tablet computers and mobile phones has advanced furthest in Spain
    • Demographics of motor insurance aggregator customers by age and income
      • Generally speaking, younger respondents are more likely to purchase via comparison sites...
      • ... although annual household income does not appear to be a consistent driver of this metric
  • Household insurance
    • Switchers and new buyers within the total
      • The annual volume of available buyers of household cover in Italy is comparatively tiny...
      • ... partly because penetration is limited and partly because the switching rate is low
    • Distribution channels used to acquire household insurance
      • Direct sales, banking institutions and brokers compete strongly with aggregators in this arena...
      • ... although the distribution share of aggregators is likely to have expanded since 2008
      • Cashback websites are used most heavily for buying household insurance in the UK
    • Distribution interfaces used to acquire household insurance
      • Online sales of household insurance have overtaken face-to-face sales in Italy as well as the UK
      • Across all six countries combined, online sales of household cover are nearly equal to face-to-face sales
      • Online buyers in Germany and the UK are least likely to use tablet computers or mobile phones
    • Demographics of household insurance aggregator customers by age and income
      • By age group, a consistent pattern for aggregator usage is visible in five out of six countries...
      • ... although trends are somewhat less clear when analysed by annual household income
  • Analysis of multiple insurance products
    • Devices used for online purchases segmented by age
      • Online insurance buyers aged 18 to 34 are more likely to use tablet computers or mobile phones
    • Overlap in usage of aggregators
      • Typically, between a quarter and a third of users of aggregators buy both types of insurance in this way
    • Use of aggregators for other insurance products
      • Aggregators are also establishing themselves as a channel for other consumer insurance lines
    • Peak months for purchasing motor and household insurance
      • As an average for all six countries, sales of motor and household policies peak in January of each year
  • Performance metrics for leading aggregators
    • Consumer awareness
      • Across the aggregator brands investigated, recognition rates are highest for the UK's Confused.com
      • Rastreator.com and facile.it lead by the same measure in Spain and Italy, respectively...
      • ... with assurland.com, Check24 and ubezpieczenia online faring best in the other three countries
    • User conversion rates
      • Rates of conversion from users to buyers are highest among the eight aggregators in Poland
  • Planned usage of aggregators
    • Intentions of all respondents
      • France is likely to remain the least developed market for insurance comparison sites...
      • ... with similar prospects visible in Germany, Italy, Poland and Spain...
      • ... and with the enthusiasm of insurance buyers in the UK destined to stay the highest
    • Intentions of all users of aggregators compared to non-users
      • Aggregators are likely to welcome a significant number of first-time users during 2013

3.0 FRANCE

  • Introduction
  • Consumer propensity to research and purchase insurance products online
    • Overview
    • Segmentation by age and annual household income
    • Number of websites consulted when researching insurance online
  • Motor insurance
    • Switchers and new buyers within the total
    • Distribution channels
    • Distribution interfaces
    • Cross-tabulation of distribution channels and interfaces
  • Household insurance
    • Switchers and new buyers within the total
    • Distribution channels
    • Distribution interfaces
    • Cross-tabulation of distribution channels and interfaces used
  • Combined analysis of motor and household insurance
    • Devices used for online purchases
    • Overlap in usage of aggregators
    • Use of aggregators by socio-demographic group
    • Use of aggregators for other insurance products
    • Peak months for purchasing motor and household insurance
  • Awareness and usage of the leading eight aggregators
    • Consumer awareness
    • Consumer usage to research and purchase insurance
    • User conversion rates
    • Comparison of recent to historical usage
  • Planned usage of aggregators

4.0 GERMANY

  • Introduction
  • Consumer propensity to research and purchase insurance products online
    • Overview
    • Segmentation by age and annual household income
    • Number of websites consulted when researching insurance online
  • Motor insurance
    • Switchers and new buyers within the total
    • Distribution channels
    • Distribution interfaces
    • Cross-tabulation of distribution channels and interfaces
  • Household insurance
    • Switchers and new buyers within the total
    • Distribution channels
    • Distribution interfaces
    • Cross-tabulation of distribution channels and interfaces used
  • Combined analysis of motor and household insurance
    • Devices used for online purchases
    • Overlap in usage of aggregators
    • Use of aggregators by socio-demographic group
    • Use of aggregators for other insurance products
    • Peak months for purchasing motor and household insurance
  • Awareness and usage of the leading eight aggregators
    • Consumer awareness
    • Consumer usage to research and purchase insurance
    • User conversion rates
    • Comparison of recent to historical usage
  • Planned usage of aggregators

5.0 ITALY

  • Introduction
  • Consumer propensity to research and purchase insurance products online
    • Overview
    • Segmentation by age and annual household income
    • Number of websites consulted when researching insurance online
  • Motor insurance
    • Switchers and new buyers within the total
    • Distribution channels
    • Distribution interfaces
    • Cross-tabulation of distribution channels and interfaces
  • Household insurance
    • Switchers and new buyers within the total
    • Distribution channels
    • Distribution interfaces
    • Cross-tabulation of distribution channels and interfaces used
  • Combined analysis of motor and household insurance
    • Devices used for online purchases
    • Overlap in usage of aggregators
    • Use of aggregators by socio-demographic group
    • Use of aggregators for other insurance products
    • Peak months for purchasing motor and household insurance
  • Awareness and usage of the leading eight aggregators
    • Consumer awareness
    • Consumer usage to research and purchase insurance
    • User conversion rates
    • Comparison of recent to historical usage
  • Planned usage of aggregators

6.0 POLAND

  • Introduction
  • Consumer propensity to research and purchase insurance products online
    • Overview
    • Segmentation by age and annual household income
    • Number of websites consulted when researching insurance online
  • Motor insurance
    • Switchers and new buyers within the total
    • Distribution channels
    • Distribution interfaces
    • Cross-tabulation of distribution channels and interfaces
  • Household insurance
    • Switchers and new buyers within the total
    • Distribution channels
    • Distribution interfaces
    • Cross-tabulation of distribution channels and interfaces used
  • Combined analysis of motor and household insurance
    • Devices used for online purchases
    • Overlap in usage of aggregators
    • Use of aggregators by socio-demographic group
    • Use of aggregators for other insurance products
    • Peak months for purchasing motor and household insurance
  • Awareness and usage of the leading eight aggregators
    • Consumer awareness
    • Consumer usage to research and purchase insurance
    • User conversion rates
    • Comparison of recent to historical usage
  • Planned usage of aggregators

7.0 SPAIN

  • Introduction
    • Consumer propensity to research and purchase insurance products online
    • Overview
    • Segmentation by age and annual household income
    • Number of websites consulted when researching insurance online
  • Motor insurance
    • Switchers and new buyers within the total
    • Distribution channels
    • Distribution interfaces
    • Cross-tabulation of distribution channels and interfaces
  • Household insurance
    • Switchers and new buyers within the total
    • Distribution channels
    • Distribution interfaces
    • Cross-tabulation of distribution channels and interfaces used
  • Combined analysis of motor and household insurance
    • Devices used for online purchases
    • Overlap in usage of aggregators
    • Use of aggregators by socio-demographic group
    • Use of aggregators for other insurance products
    • Peak months for purchasing motor and household insurance
  • Awareness and usage of the leading seven aggregators
    • Consumer awareness
    • Consumer usage to research and purchase insurance
    • User conversion rates
    • Comparison of recent to historical usage
  • Planned usage of aggregators

8.0 UK

  • Introduction
  • Consumer propensity to research and purchase insurance products online
    • Overview
    • Segmentation by age and annual household income
    • Number of websites consulted when researching insurance online
  • Motor insurance
    • Switchers and new buyers within the total
    • Distribution channels
    • Distribution interfaces
    • Cross-tabulation of distribution channels and interfaces
  • Household insurance
    • Switchers and new buyers within the total
    • Distribution channels
    • Distribution interfaces
    • Cross-tabulation of distribution channels and interfaces used
  • Combined analysis of motor and household insurance
    • Devices used for online purchases
    • Overlap in usage of aggregators
    • Use of aggregators by socio-demographic group
    • Use of aggregators for other insurance products
    • Peak months for purchasing motor and household insurance
  • Awareness and usage of the leading eight aggregators
    • Consumer awareness
    • Consumer usage to research and purchase insurance
    • User conversion rates
    • Comparison of recent to historical usage
  • Planned usage of aggregators

9.0 APPENDIX

  • Research sample statistics
  • Research structure

LIST OF GRAPHICS / TABLES

0.0 EXECUTIVE SUMMARY

  • Use of aggregators by switchers and new buyers for acquiring motor and household insurance: six European countries, 2012

1.0 INTRODUCTION

2.0 SURVEY ANALYSIS

  • Consumer propensity to research and purchase insurance products online: six European countries, 2012
  • Consumer propensity to research and purchase insurance products online: six European countries, 2012 (table)
  • Consumer propensity to research and purchase insurance products online: average of six European countries segmented by age, 2012
  • Consumer propensity to research and purchase insurance products online: average of six European countries segmented by age, 2012 (table)
  • Consumer propensity to research and purchase insurance products online: average of six European countries segmented by income, 2012
  • Consumer propensity to research and purchase insurance products online: average of six European countries segmented by income, 2012 (table)
  • Number of websites consulted when researching insurance products: average of six European countries, 2012
  • Number of websites consulted by consumers when researching insurance products: six European countries, 2008 and 2012
  • % of consumers switching provider or acquiring motor insurance for the first time: six European countries, 2012
  • % of consumers acquiring motor insurance for the first time, switching provider or renewing a policy: six European countries, 2012 (table)
  • Analysis of distribution channels used by switchers and new buyers for acquiring motor insurance: six European countries, 2012
  • Analysis of distribution channels used by switchers and new buyers for acquiring motor insurance: six European countries, 2012 (table)
  • Analysis of distribution channels used for acquiring motor insurance: average of six European countries, 2012, 2008 and all previous years
  • Analysis of distribution channels used by consumers for acquiring motor insurance: average of six European countries, 2012, 2008 and all previous years (table)
  • Analysis of distribution interfaces used by switchers and new buyers for acquiring motor insurance: six European countries, 2012
  • Analysis of distribution interfaces used by switchers and new buyers for acquiring motor insurance: six European countries, 2012 (table)
  • Analysis of distribution interfaces used for acquiring motor insurance: average of six European countries, 2012, 2008 and all previous years
  • Analysis of distribution interfaces used by consumers for acquiring motor insurance: average of six European countries 2012, 2008 and all previous years (table)
  • Online buyers of motor insurance segmented by type of device used, switchers and new buyers only: six European countries, 2012
  • Online buyers of motor insurance segmented by type of device used, switchers and new buyers only: six European countries, 2012 (table)
  • Consumer propensity to purchase motor insurance using an aggregator: six European countries, segmented by age, 2012
  • Consumer propensity to purchase motor insurance using an aggregator: six European countries, segmented by income, 2012
  • % of consumers switching provider or acquiring household insurance for the first time: six European countries, 2012
  • % of consumers acquiring household insurance for the first time, switching provider or renewing a policy: six European countries, 2012 (table)
  • Analysis of distribution channels used by switchers and new buyers for acquiring household insurance: six European countries, 2012
  • Analysis of distribution channels used by switchers and new buyers for acquiring household insurance: six European countries, 2012 (table)
  • Analysis of distribution channels used for acquiring household insurance: average of six European countries, 2012, 2008 and all previous years
  • Analysis of distribution channels used by consumers for acquiring household insurance: average of six European countries, 2012, 2008 and all previous years (table)
  • Analysis of distribution interfaces used by switchers and new buyers for acquiring household insurance: six European countries, 2012
  • Analysis of distribution interfaces used by switchers and new buyers for acquiring household insurance: six European countries, 2012 (table)
  • Analysis of distribution interfaces used for acquiring household insurance: average of six European countries, 2012, 2008 and all previous years
  • Analysis of distribution interfaces used by consumers for acquiring household insurance: average of six European countries 2012, 2008 and all previous years (table)
  • Online buyers of household insurance segmented by type of device used, switchers and new buyers only: six European countries, 2012
  • Online buyers of household insurance segmented by type of device used, switchers and new buyers only: six European countries, 2012 (table)
  • Consumer propensity to purchase household insurance using an aggregator: six European countries, segmented by age, 2012
  • Consumer propensity to purchase household insurance using an aggregator: six European countries, segmented by income, 2012
  • Type of online device used to acquire motor and household insurance (combined): average of six European countries, segmented by age, 2012
  • Type of online device used to acquire motor and household insurance (combined): average of six European countries, segmented by age, 2012 (table)
  • Overlap between purchasers of motor and household insurance via aggregators: six European countries, 2012
  • Overlap between purchasers of motor and household insurance via aggregators: six European countries, 2012 (table)
  • Use of aggregators for home emergency, household, motor, protection-related life and travel insurance: average of six European countries, 2012
  • Percentage of respondents acquiring or renewing motor or household insurance: average of six European countries, segmented by month, 2011-2012
  • Percentage of respondents acquiring or renewing motor or household insurance: average of six European countries, segmented by month, 2011-2012 (table)
  • Comparison of consumers' reported awareness of major aggregators: the leading website in six European countries, 2012
  • Comparison of conversion rate of usage to research to usage to purchase for major aggregators: six European countries, 2012
  • Likelihood of using an aggregator to acquire insurance within the next 12 months: six European countries, all respondents, 2012
  • Likelihood of using an aggregator to acquire insurance within the next 12 months: six European countries, all respondents, 2012 (table)
  • Likelihood of using an aggregator to acquire insurance within the next 12 months, comparing respondents that have previously used an aggregator and those that have not: average of six European countries, 2012
  • Likelihood of using an aggregator to acquire insurance within the next 12 months, comparing respondents that have previously used an aggregator and those that have not: average of six European countries, 2012 (table)

3.0 FRANCE

  • Consumer propensity to research and purchase insurance products online in France, 2012
  • Consumer propensity to research and purchase insurance products online in France, 2012 (table)
  • Consumer propensity to research and purchase insurance products online in France, segmented by age, 2012
  • Consumer propensity to research and purchase insurance products online in France, segmented by income, 2012
  • Consumer propensity to research and purchase insurance products online in France, segmented by age and income, 2012 (table)
  • Number of websites consulted by consumers in France when researching insurance products, 2012
  • Number of websites consulted by consumers in France when researching insurance products, 2008 and 2012
  • Number of websites consulted by consumers in France when researching insurance products, 2008 and 2012 (table)
  • % of consumers in France renewing a policy, switching provider or acquiring motor insurance for the first time, 2012
  • Analysis of distribution channels used for acquiring motor insurance in France, 2012, 2008 and all previous years
  • Analysis of distribution channels used by consumers for acquiring motor insurance in France, 2012, 2008 and all previous years (table)
  • Analysis of distribution interfaces used by consumers for acquiring motor insurance in France, 2012, 2008 and all previous years
  • Analysis of distribution interfaces used by consumers for acquiring motor insurance in France, 2012, 2008 and all previous years (table)
  • Online buyers of motor insurance in France segmented by type of device used, 2012
  • Cross-tabulation of distribution channels and interfaces used for acquiring motor insurance in France, 2012
  • % of consumers in France renewing a policy, switching provider or acquiring household insurance for the first time, 2012
  • Analysis of distribution channels used by consumers for acquiring household insurance in France, 2012, 2008 and all previous years
  • Analysis of use by consumers of cashback websites, supermarkets and other retailers, and other distribution channels for acquiring household insurance in France, 2012
  • Analysis of distribution channels used by consumers for acquiring household insurance in France, 2012, 2008 and all previous years (table)
  • Analysis of distribution interfaces used by consumers for acquiring household insurance in France, 2012, 2008 and all previous years
  • Online buyers of household insurance in France segmented by type of device used, 2012
  • Analysis of distribution interfaces used by consumers for acquiring household insurance in France, 2012, 2008 and all previous years (table)
  • Cross-tabulation of distribution channels and interfaces used for acquiring household insurance in France, 2012
  • Type of online device used to acquire motor and household insurance (combined), segmented by age in France, 2012
  • Type of online device used to acquire motor and household insurance (combined), segmented by age in France, 2012 (table)
  • Overlap between purchasers of motor and household insurance via aggregators in France, 2012
  • Users of aggregators to buy motor and household insurance in France, segmented by age, 2012
  • Users of aggregators to buy motor and household insurance in France, segmented by income, 2012
  • Users of aggregators to buy motor and household insurance in France, segmented by age and income, 2012 (table)
  • Comparison of use of aggregators for home emergency, household, motor, protection-related life and travel insurance in France, 2012
  • Percentage of respondents acquiring or renewing motor or household insurance in France, segmented by month, 2011-2012
  • Percentage of respondents acquiring or renewing motor or household insurance in France, segmented by month, 2011-2012 (table)
  • Comparison of consumers' reported awareness of major aggregators in France, 2012
  • Comparison of consumers' reported awareness of major aggregators in France, 2012 (table)
  • Comparison of usage by consumers of major aggregators in France to search for and purchase insurance, 2012
  • Comparison of usage by consumers of major aggregators in France to purchase insurance, 2012
  • Comparison of usage by consumers of major aggregators in France to search for and purchase insurance, 2012 (table)
  • Comparison of conversion rate of usage to research to usage to purchase for major aggregators in France, 2012
  • Comparison of percentage of consumers in France using major aggregators to acquire insurance within last 12 months and longer than 12 months ago, 2012
  • Comparison of percentage of consumers in France using major aggregators to acquire insurance within last 12 months and longer than 12 months ago, 2012 (table)
  • Likelihood of using an aggregator to acquire insurance within the next 12 months in France, comparing respondents that have previously used an aggregator and those that have not, 2012
  • Likelihood of using an aggregator to acquire insurance within the next 12 months in France, comparing respondents that have previously used an aggregator and those that have not, 2012 (table)

4.0 GERMANY

  • Consumer propensity to research and purchase insurance products online in Germany, 2012
  • Consumer propensity to research and purchase insurance products online in Germany, 2012 (table)
  • Consumer propensity to research and purchase insurance products online in Germany, segmented by age, 2012
  • Consumer propensity to research and purchase insurance products online in Germany, segmented by income, 2012
  • Consumer propensity to research and purchase insurance products online in Germany, segmented by age and income, 2012 (table)
  • Number of websites consulted by consumers in Germany when researching insurance products, 2012
  • Number of websites consulted by consumers in Germany when researching insurance products, 2008 and 2012
  • Number of websites consulted by consumers in Germany when researching insurance products, 2008 and 2012 (table)
  • % of consumers in Germany renewing a policy, switching provider or acquiring motor insurance for the first time, 2012
  • Analysis of distribution channels used for acquiring motor insurance in Germany, 2012, 2008 and all previous years
  • Analysis of distribution channels used by consumers for acquiring motor insurance in Germany, 2012, 2008 and all previous years (table)
  • Analysis of distribution interfaces used by consumers for acquiring motor insurance in Germany, 2012, 2008 and all previous years
  • Analysis of distribution interfaces used by consumers for acquiring motor insurance in Germany, 2012, 2008 and all previous years (table)
  • Online buyers of motor insurance in Germany segmented by type of device used, 2012
  • Cross-tabulation of distribution channels and interfaces used for acquiring motor insurance in Germany, 2012
  • % of consumers in Germany renewing a policy, switching provider or acquiring household insurance for the first time, 2012
  • Analysis of distribution channels used by consumers for acquiring household insurance in Germany, 2012, 2008 and all previous years
  • Analysis of use by consumers of cashback websites, supermarkets and other retailers, and other distribution channels for acquiring household insurance in Germany, 2012
  • Analysis of distribution channels used by consumers for acquiring household insurance in Germany, 2012, 2008 and all previous years (table)
  • Analysis of distribution interfaces used by consumers for acquiring household insurance in Germany, 2012, 2008 and all previous years
  • Online buyers of household insurance in Germany segmented by type of device used, 2012
  • Analysis of distribution interfaces used by consumers for acquiring household insurance in Germany, 2012, 2008 and all previous years (table)
  • Cross-tabulation of distribution channels and interfaces used for acquiring household insurance in Germany, 2012
  • Type of online device used to acquire motor and household insurance (combined), segmented by age in Germany, 2012
  • Type of online device used to acquire motor and household insurance (combined), segmented by age in Germany, 2012 (table)
  • Overlap between purchasers of motor and household insurance via aggregators in Germany, 2012
  • Users of aggregators to buy motor and household insurance in Germany, segmented by age, 2012
  • Users of aggregators to buy motor and household insurance in Germany, segmented by income, 2012
  • Users of aggregators to buy motor and household insurance in Germany, segmented by age and income, 2012 (table)
  • Comparison of use of aggregators for home emergency, household, motor, protection-related life and travel insurance in Germany, 2012
  • Percentage of respondents acquiring or renewing motor or household insurance in Germany, segmented by month, 2011-2012
  • Percentage of respondents acquiring or renewing motor or household insurance in Germany, segmented by month, 2011-2012 (table)
  • Comparison of consumers' reported awareness of major aggregators in Germany, 2012
  • Comparison of consumers' reported awareness of major aggregators in Germany, 2012 (table)
  • Comparison of usage by consumers of major aggregators in Germany to search for and purchase insurance, 2012
  • Comparison of usage by consumers of major aggregators in Germany to purchase insurance, 2012
  • Comparison of usage by consumers of major aggregators in Germany to search for and purchase insurance, 2012 (table)
  • Comparison of conversion rate of usage to research to usage to purchase for major aggregators in Germany, 2012
  • Comparison of percentage of consumers in Germany using major aggregators to acquire insurance within last 12 months and longer than 12 months ago, 2012
  • Comparison of percentage of consumers in Germany using major aggregators to acquire insurance within last 12 months and longer than 12 months ago, 2012 (table)
  • Likelihood of using an aggregator to acquire insurance within the next 12 months in Germany, comparing respondents that have previously used an aggregator and those that have not, 2012
  • Likelihood of using an aggregator to acquire insurance within the next 12 months in Germany, comparing respondents that have previously used an aggregator and those that have not, 2012 (table)

5.0 ITALY

  • Consumer propensity to research and purchase insurance products online in Italy, 2012
  • Consumer propensity to research and purchase insurance products online in Italy, 2012 (table)
  • Consumer propensity to research and purchase insurance products online in Italy, segmented by age, 2012
  • Consumer propensity to research and purchase insurance products online in Italy, segmented by income, 2012
  • Consumer propensity to research and purchase insurance products online in Italy, segmented by age and income, 2012 (table)
  • Number of websites consulted by consumers in Italy when researching insurance products, 2012
  • Number of websites consulted by consumers in Italy when researching insurance products, 2008 and 2012
  • Number of websites consulted by consumers in Italy when researching insurance products, 2008 and 2012 (table)
  • % of consumers in Italy renewing a policy, switching provider or acquiring motor insurance for the first time, 2012
  • Analysis of distribution channels used for acquiring motor insurance in Italy, 2012, 2008 and all previous years
  • Analysis of use by consumers of cashback websites, supermarkets and other retailers, and other distribution channels for acquiring motor insurance in Italy, 2012
  • Analysis of distribution channels used by consumers for acquiring motor insurance in Italy, 2012, 2008 and all previous years (table)
  • Analysis of distribution interfaces used by consumers for acquiring motor insurance in Italy, 2012, 2008 and all previous years
  • Analysis of distribution interfaces used by consumers for acquiring motor insurance in Italy, 2012, 2008 and all previous years (table)
  • Online buyers of motor insurance in Italy segmented by type of device used, 2012
  • Cross-tabulation of distribution channels and interfaces used for acquiring motor insurance in Italy, 2012
  • % of consumers in Italy renewing a policy, switching provider or acquiring household insurance for the first time, 2012
  • Analysis of distribution channels used by consumers for acquiring household insurance in Italy, 2012, 2008 and all previous years
  • Analysis of distribution channels used by consumers for acquiring household insurance in Italy, 2012, 2008 and all previous years (table)
  • Analysis of distribution interfaces used by consumers for acquiring household insurance in Italy, 2012, 2008 and all previous years
  • Online buyers of household insurance in Italy segmented by type of device used, 2012
  • Analysis of distribution interfaces used by consumers for acquiring household insurance in Italy, 2012, 2008 and all previous years (table)
  • Cross-tabulation of distribution channels and interfaces used for acquiring household insurance in Italy, 2012
  • Type of online device used to acquire motor and household insurance (combined), segmented by age in Italy, 2012
  • Type of online device used to acquire motor and household insurance (combined), segmented by age in Italy, 2012 (table)
  • Overlap between purchasers of motor and household insurance via aggregators in Italy, 2012
  • Users of aggregators to buy motor and household insurance in Italy, segmented by age, 2012
  • Users of aggregators to buy motor and household insurance in Italy, segmented by income, 2012
  • Users of aggregators to buy motor and household insurance in Italy, segmented by age and income, 2012 (table)
  • Comparison of use of aggregators for home emergency, household, motor, protection-related life and travel insurance in Italy, 2012
  • Percentage of respondents acquiring or renewing motor or household insurance in Italy, segmented by month, 2011-2012
  • Percentage of respondents acquiring or renewing motor or household insurance in Italy, segmented by month, 2011-2012 (table)
  • Comparison of consumers' reported awareness of major aggregators in Italy, 2012
  • Comparison of consumers' reported awareness of major aggregators in Italy, 2012 (table)
  • Comparison of usage by consumers of major aggregators in Italy to search for and purchase insurance, 2012
  • Comparison of usage by consumers of major aggregators in Italy to purchase insurance, 2012
  • Comparison of usage by consumers of major aggregators in Italy to search for and purchase insurance, 2012 (table)
  • Comparison of conversion rate of usage to research to usage to purchase for major aggregators in Italy, 2012
  • Comparison of percentage of consumers in Italy using major aggregators to acquire insurance within last 12 months and longer than 12 months ago, 2012
  • Comparison of percentage of consumers in Italy using major aggregators to acquire insurance within last 12 months and longer than 12 months ago, 2012 (table)
  • Likelihood of using an aggregator to acquire insurance within the next 12 months in Italy, comparing respondents that have previously used an aggregator and those that have not, 2012
  • Likelihood of using an aggregator to acquire insurance within the next 12 months in Italy, comparing respondents that have previously used an aggregator and those that have not, 2012 (table)

6.0 POLAND

  • Consumer propensity to research and purchase insurance products online in Poland, 2012
  • Consumer propensity to research and purchase insurance products online in Poland, 2012 (table)
  • Consumer propensity to research and purchase insurance products online in Poland, segmented by age, 2012
  • Consumer propensity to research and purchase insurance products online in Poland, segmented by income, 2012
  • Consumer propensity to research and purchase insurance products online in Poland, segmented by age and income, 2012 (table)
  • Number of websites consulted by consumers in Poland when researching insurance products, 2012
  • % of consumers in Poland renewing a policy, switching provider or acquiring motor insurance for the first time, 2012
  • Analysis of distribution channels used for acquiring motor insurance in Poland, 2012 and all previous years
  • Analysis of distribution channels used by consumers for acquiring motor insurance in Poland, 2012 and all previous years (table)
  • Analysis of distribution interfaces used by consumers for acquiring motor insurance in Poland, 2012 and all previous years
  • Analysis of distribution interfaces used by consumers for acquiring motor insurance in Poland, 2012 and all previous years (table)
  • Online buyers of motor insurance in Poland segmented by type of device used, 2012
  • Cross-tabulation of distribution channels and interfaces used for acquiring motor insurance in Poland, 2012
  • % of consumers in Poland renewing a policy, switching provider or acquiring household insurance for the first time, 2012
  • Analysis of distribution channels used by consumers for acquiring household insurance in Poland, 2012 and all previous years
  • Analysis of use by consumers of cashback websites, supermarkets and other retailers, and other distribution channels for acquiring household insurance in Poland, 2012
  • Analysis of distribution channels used by consumers for acquiring household insurance in Poland, 2012, 2008 and all previous years (table)
  • Analysis of distribution interfaces used by consumers for acquiring household insurance in Poland, 2012 and all previous years
  • Online buyers of household insurance in Poland segmented by type of device used, 2012
  • Analysis of distribution interfaces used by consumers for acquiring household insurance in Poland, 2012 and all previous years (table)
  • Cross-tabulation of distribution channels and interfaces used for acquiring household insurance in Poland, 2012
  • Type of online device used to acquire motor and household insurance (combined), segmented by age in Poland, 2012
  • Type of online device used to acquire motor and household insurance (combined), segmented by age in Poland, 2012 (table)
  • Overlap between purchasers of motor and household insurance via aggregators in Poland, 2012
  • Users of aggregators to buy motor and household insurance in Poland, segmented by age, 2012
  • Users of aggregators to buy motor and household insurance in Poland, segmented by income, 2012
  • Users of aggregators to buy motor and household insurance in Poland, segmented by age and income, 2012 (table)
  • Comparison of use of aggregators for home emergency, household, motor and protection-related life insurance in Poland, 2012
  • Percentage of respondents acquiring or renewing motor or household insurance in Poland, segmented by month, 2011-2012
  • Percentage of respondents acquiring or renewing motor or household insurance in Poland, segmented by month, 2011-2012 (table)
  • Comparison of consumers' reported awareness of major aggregators in Poland, 2012
  • Comparison of consumers' reported awareness of major aggregators in Poland, 2012 (table)
  • Comparison of usage by consumers of major aggregators in Poland to search for and purchase insurance, 2012
  • Comparison of usage by consumers of major aggregators in Poland to purchase insurance, 2012
  • Comparison of usage by consumers of major aggregators in Poland to search for and purchase insurance, 2012 (table)
  • Comparison of conversion rate of usage to research to usage to purchase for major aggregators in Poland, 2012
  • Comparison of percentage of consumers in Poland using major aggregators to acquire insurance within last 12 months and longer than 12 months ago, 2012
  • Comparison of percentage of consumers in Poland using major aggregators to acquire insurance within last 12 months and longer than 12 months ago, 2012 (table)
  • Likelihood of using an aggregator to acquire insurance within the next 12 months in Poland, comparing respondents that have previously used an aggregator and those that have not, 2012
  • Likelihood of using an aggregator to acquire insurance within the next 12 months in Poland, comparing respondents that have previously used an aggregator and those that have not, 2012 (table)

7.0 SPAIN

  • Consumer propensity to research and purchase insurance products online in Spain, 2012
  • Consumer propensity to research and purchase insurance products online in Spain, 2012 (table)
  • Consumer propensity to research and purchase insurance products online in Spain, segmented by age, 2012
  • Consumer propensity to research and purchase insurance products online in Spain, segmented by income, 2012
  • Consumer propensity to research and purchase insurance products online in Spain, segmented by age and income, 2012 (table)
  • Number of websites consulted by consumers in Spain when researching insurance products, 2012
  • Number of websites consulted by consumers in Spain when researching insurance products, 2008 and 2012
  • Number of websites consulted by consumers in Spain when researching insurance products, 2008 and 2012 (table)
  • % of consumers in Spain renewing a policy, switching provider or acquiring motor insurance for the first time, 2012
  • Analysis of distribution channels used for acquiring motor insurance in Spain, 2012, 2008 and all previous years
  • Analysis of use by consumers of cashback websites, supermarkets and other retailers, and other distribution channels for acquiring motor insurance in Spain, 2012
  • Analysis of distribution channels used by consumers for acquiring motor insurance in Spain, 2012, 2008 and all previous years (table)
  • Analysis of distribution interfaces used by consumers for acquiring motor insurance in Spain, 2012, 2008 and all previous years
  • Analysis of distribution interfaces used by consumers for acquiring motor insurance in Spain, 2012, 2008 and all previous years (table)
  • Online buyers of motor insurance in Spain segmented by type of device used, 2012
  • Cross-tabulation of distribution channels and interfaces used for acquiring motor insurance in Spain, 2012
  • % of consumers in Spain renewing a policy, switching provider or acquiring household insurance for the first time, 2012
  • Analysis of distribution channels used by consumers for acquiring household insurance in Spain, 2012, 2008 and all previous years
  • Analysis of use by consumers of cashback websites, supermarkets and other retailers, and other distribution channels for acquiring household insurance in Spain, 2012
  • Analysis of distribution channels used by consumers for acquiring household insurance in Spain, 2012, 2008 and all previous years (table)
  • Analysis of distribution interfaces used by consumers for acquiring household insurance in Spain, 2012, 2008 and all previous years
  • Online buyers of household insurance in Spain segmented by type of device used, 2012
  • Analysis of distribution interfaces used by consumers for acquiring household insurance in Spain, 2012, 2008 and all previous years (table)
  • Cross-tabulation of distribution channels and interfaces used for acquiring household insurance in Spain, 2012
  • Type of online device used to acquire motor and household insurance (combined), segmented by age in Spain, 2012
  • Type of online device used to acquire motor and household insurance (combined), segmented by age in Spain, 2012 (table)
  • Overlap between purchasers of motor and household insurance via aggregators in Spain, 2012
  • Users of aggregators to buy motor and household insurance in Spain, segmented by age, 2012
  • Users of aggregators to buy motor and household insurance in Spain, segmented by income, 2012
  • Users of aggregators to buy motor and household insurance in Spain, segmented by age and income, 2012 (table)
  • Comparison of use of aggregators for home emergency, household, motor, protection-related life and travel insurance in Spain, 2012
  • Percentage of respondents acquiring or renewing motor or household insurance in Spain, segmented by month, 2011-2012
  • Percentage of respondents acquiring or renewing motor or household insurance in Spain, segmented by month, 2011-2012 (table)
  • Comparison of consumers' reported awareness of major aggregators in Spain, 2012
  • Comparison of consumers' reported awareness of major aggregators in Spain, 2012 (table)
  • Comparison of usage by consumers of major aggregators in Spain to search for and purchase insurance, 2012
  • Comparison of usage by consumers of major aggregators in Spain to purchase insurance, 2012
  • Comparison of usage by consumers of major aggregators in Spain to search for and purchase insurance, 2012 (table)
  • Comparison of conversion rate of usage to research to usage to purchase for major aggregators in Spain, 2012
  • Comparison of percentage of consumers in Spain using major aggregators to acquire insurance within last 12 months and longer than 12 months ago, 2012
  • Comparison of percentage of consumers in Spain using major aggregators to acquire insurance within last 12 months and longer than 12 months ago, 2012 (table)
  • Likelihood of using an aggregator to acquire insurance within the next 12 months in Spain, comparing respondents that have previously used an aggregator and those that have not, 2012
  • Likelihood of using an aggregator to acquire insurance within the next 12 months in Spain, comparing respondents that have previously used an aggregator and those that have not, 2012 (table)

8.0 UK

  • Consumer propensity to research and purchase insurance products online in the UK, 2012
  • Consumer propensity to research and purchase insurance products online in the UK, 2012 (table)
  • Consumer propensity to research and purchase insurance products online in the UK, segmented by age, 2012
  • Consumer propensity to research and purchase insurance products online in the UK, segmented by income, 2012
  • Consumer propensity to research and purchase insurance products online in the UK, segmented by age and income, 2012 (table)
  • Number of websites consulted by consumers in the UK when researching insurance products, 2012
  • Number of websites consulted by consumers in the UK when researching insurance products, 2008 and 2012
  • Number of websites consulted by consumers in the UK when researching insurance products, 2008 and 2012 (table)
  • % of consumers in the UK renewing a policy, switching provider or acquiring motor insurance for the first time, 2012
  • Analysis of distribution channels used for acquiring motor insurance in the UK, 2012, 2008 and all previous years
  • Analysis of use by consumers of cashback websites, supermarkets and other retailers, and other distribution channels for acquiring motor insurance in the UK, 2012
  • Analysis of distribution channels used by consumers for acquiring motor insurance in the UK, 2012, 2008 and all previous years (table)
  • Analysis of distribution interfaces used by consumers for acquiring motor insurance in the UK, 2012, 2008 and all previous years
  • Analysis of distribution interfaces used by consumers for acquiring motor insurance in the UK, 2012, 2008 and all previous years (table)
  • Online buyers of motor insurance in the UK segmented by type of device used, 2012
  • Cross-tabulation of distribution channels and interfaces used for acquiring motor insurance in the UK, 2012
  • % of consumers in the UK renewing a policy, switching provider or acquiring household insurance for the first time, 2012
  • Analysis of distribution channels used by consumers for acquiring household insurance in the UK, 2012, 2008 and all previous years
  • Analysis of use by consumers of cashback websites, supermarkets and other retailers, and other distribution channels for acquiring household insurance in the UK, 2012
  • Analysis of distribution channels used by consumers for acquiring household insurance in the UK, 2012, 2008 and all previous years (table)
  • Analysis of distribution interfaces used by consumers for acquiring household insurance in the UK, 2012, 2008 and all previous years
  • Online buyers of household insurance in the UK segmented by type of device used, 2012
  • Analysis of distribution interfaces used by consumers for acquiring household insurance in the UK, 2012, 2008 and all previous years (table)
  • Cross-tabulation of distribution channels and interfaces used for acquiring household insurance in the UK, 2012
  • Type of online device used to acquire motor and household insurance (combined), segmented by age in the UK, 2012
  • Type of online device used to acquire motor and household insurance (combined), segmented by age in the UK, 2012 (table)
  • Overlap between purchasers of motor and household insurance via aggregators in the UK, 2012
  • Users of aggregators to buy motor and household insurance in the UK, segmented by age, 2012
  • Users of aggregators to buy motor and household insurance in the UK, segmented by income, 2012
  • Users of aggregators to buy motor and household insurance in the UK, segmented by age and income, 2012 (table)
  • Comparison of use of aggregators for home emergency, household, motor, protection-related life and travel insurance in the UK, 2012
  • Percentage of respondents acquiring or renewing motor or household insurance in the UK, segmented by month, 2011-2012
  • Percentage of respondents acquiring or renewing motor or household insurance in the UK, segmented by month, 2011-2012 (table)
  • Comparison of consumers' reported awareness of major aggregators in the UK, 2012
  • Comparison of consumers' reported awareness of major aggregators in the UK, 2012 (table)
  • Comparison of usage by consumers of major aggregators in the UK to search for and purchase insurance, 2012
  • Comparison of usage by consumers of major aggregators in the UK to purchase insurance, 2012
  • Comparison of usage by consumers of major aggregators in the UK to search for and purchase insurance, 2012 (table)
  • Comparison of conversion rate of usage to research to usage to purchase for major aggregators in the UK, 2012
  • Comparison of percentage of consumers in the UK using major aggregators to acquire insurance within last 12 months and longer than 12 months ago, 2012
  • Comparison of percentage of consumers in the UK using major aggregators to acquire insurance within last 12 months and longer than 12 months ago, 2012 (table)
  • Likelihood of using an aggregator to acquire insurance within the next 12 months in the UK, comparing respondents that have previously used an aggregator and those that have not, 2012
  • Likelihood of using an aggregator to acquire insurance within the next 12 months in the UK, comparing respondents that have previously used an aggregator and those that have not, 2012 (table)

9.0 APPENDIX

  • European survey sample, segmented by age group and by annual household income band
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