市場調査レポート

中国のモバイル機器・家電製品の延長保証・保険市場

Extended Warranties and Insurance for Mobile and Non-Mobile Consumer Products in China

発行 Finaccord Ltd. 商品コード 253953
出版日 ページ情報 英文 75 pages
納期: 即日から翌営業日
価格
本日の銀行送金レート: 1USD=101.39円で換算しております。
Back to Top
中国のモバイル機器・家電製品の延長保証・保険市場 Extended Warranties and Insurance for Mobile and Non-Mobile Consumer Products in China
出版日: 2016年03月01日 ページ情報: 英文 75 pages
概要

当レポートでは、中国におけるモバイル機器および非モバイル機器(家電製品)向けの延長保証・保険市場について分析し、5つの製品カテゴリー別に市場の最新動向や基本的構造、今後5年間の市場動向予測などを調査・推計しています。

エグゼクティブ・サマリー

第1章 イントロダクション

  • 本レポートの概要
  • 分析目的
  • 分析手法
  • 定義
  • PartnerBASE™について
  • Finaccordについて

第2章 白物家電

  • イントロダクション
  • 潜在的な市場規模(数量・金額ベース)
  • メーカー側の延長保証・保険スキーム
  • 小売業者側の延長保証・保険スキーム
  • 各スキームでカバーするリスクの対象
  • 独立系の流通経路
  • 延長保証・保険の市場規模
  • 市場予測(今後5年間分)

第3章 ブラウン家電(AV機器など)

  • イントロダクション
  • 潜在的な市場規模(数量・金額ベース)
  • メーカー側の延長保証・保険スキーム
  • 小売業者側の延長保証・保険スキーム
  • 各スキームでカバーするリスクの対象
  • 独立系の流通経路
  • 延長保証・保険の市場規模
  • 市場予測(今後5年間分)

第4章 グレイ家電(コンピューター・周辺機器など)

  • イントロダクション
  • 潜在的な市場規模(数量・金額ベース)
  • メーカー側の延長保証・保険スキーム
  • 小売業者側の延長保証・保険スキーム
  • 各スキームでカバーするリスクの対象
  • 独立系の流通経路
  • 延長保証・保険の市場規模
  • 市場予測(今後5年間分)

第5章 モバイルガジェット(モバイル家電:携帯音楽プレーヤーなど)

  • イントロダクション
  • 潜在的な市場規模(数量・金額ベース)
  • メーカー側の延長保証・保険スキーム
  • 小売業者側の延長保証・保険スキーム
  • 各スキームでカバーするリスクの対象
  • 独立系の流通経路
  • 延長保証・保険の市場規模
  • 市場予測(今後5年間分)

第6章 携帯電話

  • イントロダクション
  • 市場規模(数量・金額)の理解
  • メーカー側の延長保証・保険スキーム
  • 小売業者側の延長保証・保険スキーム
  • 各スキームでカバーするリスクの対象
  • 独立系の流通経路
  • 延長保証・保険の市場規模
  • 市場予測(今後5年間分)

図表一覧

このページに掲載されている内容は最新版と異なる場合があります。詳細はお問い合わせください。

目次

Extended Warranties and Insurance for Mobile and Non-Mobile Consumer Products in China is about the market for extended warranties and insurance sold in conjunction with white goods, brown goods, grey goods, mobile gadgets and mobile phones in China.

The study draws on extensive primary and secondary research covering 187 organisations involved in the production and distribution of mobile and non-mobile consumer products including manufacturers, mainstream mobile network operators, mobile virtual network operators (MVNOs), specialised retailers of consumer electronics, supermarkets and other types of retailer (namely, department stores, DIY outlets, speciality retailers and variety retailers). Hence, it provides a comprehensive overview of this activity across China.

Key features of this publication include:

  • quantification of the market value for extended warranties and insurance linked to mobile and non-mobile consumer products: how much is the market likely to have been worth in China in 2015, how did it split between white goods, brown goods, grey goods, mobile gadgets and mobile phones, and to what extent did each of these segments grow or decline in value since 2011?
  • analysis of extended warranty underwriters and brokers that have established scheme relationships with manufacturers and retailers of white goods, brown goods, grey goods, mobile gadgets and mobile phones, including their unweighted share of partnerships;
  • consideration of the potential for cross-selling stand-alone extended warranty and insurance policies through independent channels that are separate from either manufacturers or retailers: does an emerging market exist for this form of distribution in China?
  • - forecasts for the market size for extended warranties and insurance linked to mobile and non-mobile consumer products up to 2019: assuming no significant changes in the number of manufacturer and retailer schemes, what factors will cause this sector to grow or decline in the next few years?

Table of Contents

0.0 EXECUTIVE SUMMARY

1.0 INTRODUCTION

  • What is this report about?
  • Rationale
    • A number of factors are causing dynamics to change in the extended warranty and insurance sector including shifts in consumer behaviour especially in relation to their use of distribution channels
  • Methodology
    • Manufacturer and retailer survey
      • The survey covers close to 200 manufacturers and retailers of mobile and non-mobile consumer products
    • Market data
    • Distribution channels for retailers
  • Definitions
    • Extended warranties and insurance
      • Extended warranties and insurance linked to consumer products come in a variety of formats and are frequently marketed to consumers under alternative titles
    • Premiums and other revenues
    • Operating models
    • Weighted shares
    • PartnerBASE and market data annexe
    • Finaccord

2.0 WHITE GOODS

  • Introduction
  • Underlying market value and volume
    • The value and volume of sales of white goods in China has increased rapidly in recent years
  • Manufacturers' original warranty length and consumer law
    • Over three quarters of manufacturers offer an original warranty for white goods of one year
    • There have been some significant changes in Chinese consumer protection law
  • Manufacturer schemes for extended warranties and insurance
    • Few manufacturers of white goods have yet introduced an extended warranty scheme and most of those that have reportedly operate their programs on an internal basis
  • Retailer schemes for extended warranties and insurance
    • Extended warranties for white goods are somewhat more widespread among retailers albeit they are split by another competitor in the weighted analysis
  • Combined analysis for manufacturer and retailer schemes
    • In the combined analysis, one provider emerges as likely to control over a half of the total market
  • Risk coverage of all schemes for extended warranties and insurance
    • Cover for accidental damage is rarely a feature of extended warranties for white goods in China
  • Independent distribution channels
    • There are several independent distributors of extended warranties for white goods in China
  • Market value for extended warranties and insurance
  • Market forecasts to 2019
    • The value of the white goods market is forecast to continue rising quickly through to 2019...

3.0 BROWN GOODS

  • Introduction
  • Underlying market value and volume
    • The value of the Chinese brown goods market rose by around RMB 140 billion between 2011 and 2015
  • Manufacturers' original warranty length and consumer law
    • Most brown goods manufacturers in China offer only a one-year factory guarantee
  • Manufacturer schemes for extended warranties and insurance and comparatively few have introduced any kind of extended warranty
  • Retailer schemes for extended warranties and insurance
    • Retailer enthusiasm for extended warranties for brown goods is more evident with Asurion and The Warranty Group again the most prominent providers
  • Combined analysis for manufacturer and retailer schemes
    • Again, the combined analysis points to a relatively concentrated market
  • Risk coverage of all schemes for extended warranties and insurance
    • Most schemes are limited to cover for technical breakdown only
  • Independent distribution channels
  • Market value for extended warranties and insurance
  • Market forecasts to 2019
  • Growth in the value of China's market for brown goods will carry on from 2015 to 2019 and the value of the related extended warranty market will also rise quite strongly

4.0 GREY GOODS

  • Introduction
  • Underlying market value and volume
    • Reflecting a global trend, the increase in sales of grey goods has been a lot more muted
  • Manufacturers' original warranty length and consumer law
    • Six manufacturers offer original warranties for grey goods of longer than one year in China
  • Manufacturer schemes for extended warranties and insurance and six also promote extended warranties
  • Retailer schemes for extended warranties and insurance
    • The supply structure for retailer extended warranties for grey goods is similar to that for brown goods
  • Combined analysis for manufacturer and retailer schemes albeit the combined analysis points to a more fragmented market than that for white or brown goods
  • Risk coverage of all schemes for extended warranties and insurance
    • A few extended warranty programs for grey goods include cover for accidental damage
  • Independent distribution channels
    • Extended warranty cover for grey goods can be acquired from a range of independent providers
  • Market value for extended warranties and insurance
  • Market forecasts to 2019
    • The market for grey goods is forecast to continue its slow growth between 2015 and 2019 which is likely to translate into marginal growth in the associated extended warranty market

5.0 MOBILE GADGETS

  • Introduction
  • Underlying market value and volume
    • The value of the Chinese mobile gadget market increased by over 70% between 2011 and 2015
  • Manufacturers' original warranty length and consumer law
    • A majority of mobile gadget manufacturers in China offer an original guarantee of one year
  • Manufacturer schemes for extended warranties and insurance with several also having introduced an extended warranty scheme
  • Retailer schemes for extended warranties and insurance
    • Retailer extended warranty programs are mainly run in conjunction with one or more external partners
  • Combined analysis for manufacturer and retailer schemes with the overall supply structure very similar to that for extended warranties for grey goods
  • Risk coverage of all schemes for extended warranties and insurance
    • No mobile gadget insurance or extended warranty programs yet include cover for theft or loss
  • Independent distribution channels
  • Market value for extended warranties and insurance
  • Market forecasts to 2019
    • Demand for tablets and low-cost laptops will drive further growth in sales of mobile gadgets which will help to support a further rise in the mobile gadget insurance and extended warranty market

6.0 MOBILE PHONES

  • Introduction
  • Underlying market volumes
    • Mobile phone subscriptions per capita in China fell just short of 1.00 at the end of 2015 Manufacturers' original warranty length and consumer law
    • Only two mobile phone manufacturers offer an original warranty of longer than one year
  • Manufacturer schemes for extended warranties and insurance and few have introduced any form of insurance or extended warranty cover
  • Retailers schemes for extended warranties and insurance
    • Just over 30% of Chinese mobile phone retailers offer handset insurance or extended warranty cover but it is not yet available from any mobile network operators
  • Combined analysis for manufacturer and retailer schemes
    • Asurion is likely to be the dominant external partner in this market by a comfortable margin
  • Risk coverage of all schemes for extended warranties and insurance
    • No manufacturer or retailer policies yet provide coverage for loss, theft or airtime abuse
  • Independent distribution channels
    • There are at least seven independent sources of mobile phone cover in China
  • Market value for extended warranties and insurance
  • Market forecasts to 2019
    • Mobile phone subscriptions per capita are predicted to reach 1.15 by 2019
    • A further surge in value is also predicted for the mobile phone insurance and extended warranty market

LIST OF GRAPHICS / TABLES

0.0 EXECUTIVE SUMMARY

  • Approximate market value for extended warranties and insurance linked to mobile and non-mobile consumer products in China, 2011, 2015 and 2019 (forecast)
  • Approximate market value for extended warranties and insurance linked to mobile and non-mobile consumer products in China, 2011, 2015 and 2019 (forecast) (table)

1.0 INTRODUCTION

  • Organisations researched in China, segmented by type, 2015
  • Retailers researched in China segmented by distribution channel, 2015

2.0 WHITE GOODS

  • Value and volume of sales of white goods in China, 2011 and 2015
  • Comparative length of original warranties offered by manufacturers of white goods in China, 2015
  • Manufacturer schemes for extended warranties and insurance linked to white goods in China: provision rates and operating models, 2015
  • Manufacturer schemes for extended warranties and insurance linked to white goods in China: unweighted and weighted provider share of partnerships, 2015
  • Retailer schemes for extended warranties and insurance linked to white goods in China: provision rates and operating models, 2015
  • Retailer schemes for extended warranties and insurance linked to white goods in China: unweighted and weighted provider share of partnerships, 2015
  • Manufacturer and retailer schemes for extended warranties and insurance linked to white goods in China: combined analysis of weighted provider share of partnerships, 2015
  • Risk coverage of all schemes for extended warranties and insurance linked to white goods in China, 2015
  • Approximate market value for extended warranties and insurance linked to white goods in China, 2011 and 2015
  • Value and volume of sales of white goods in China, 2015 and 2019 (forecast)
  • Approximate market value for extended warranties and insurance linked to white goods in China, 2015 and 2019 (forecast)

3.0 BROWN GOODS

  • Value and volume of sales of brown goods in China, 2011 and 2015
  • Comparative length of original warranties offered by manufacturers of brown goods in China, 2015
  • Manufacturer schemes for extended warranties and insurance linked to brown goods in China: provision rates and operating models, 2015
  • Manufacturer schemes for extended warranties and insurance linked to brown goods in China: unweighted and weighted provider share of partnerships, 2015
  • Retailer schemes for extended warranties and insurance linked to brown goods in China: provision rates and operating models, 2015
  • Retailer schemes for extended warranties and insurance linked to brown goods in China: unweighted and weighted provider share of partnerships, 2015
  • Manufacturer and retailer schemes for extended warranties and insurance linked to brown goods in China: combined analysis of weighted provider share of partnerships, 2015
  • Risk coverage of all schemes for extended warranties and insurance linked to brown goods in China, 2015
  • Approximate market value for extended warranties and insurance linked to brown goods in China, 2011 and 2015
  • Value and volume of sales of brown goods in China, 2015 and 2019 (forecast)
  • Approximate market value for extended warranties and insurance linked to brown goods in China, 2015 and 2019 (forecast)

4.0 GREY GOODS

  • Value and volume of sales of grey goods in China, 2011 and 2015
  • Comparative length of original warranties offered by manufacturers of grey goods in China, 2015
  • Manufacturer schemes for extended warranties and insurance linked to grey goods in China: provision rates and operating models, 2015
  • Manufacturer schemes for extended warranties and insurance linked to grey goods in China: unweighted and weighted provider share of partnerships, 2015
  • Retailer schemes for extended warranties and insurance linked to grey goods in China: provision rates and operating models, 2015
  • Retailer schemes for extended warranties and insurance linked to grey goods in China: unweighted and weighted provider share of partnerships, 2015
  • Manufacturer and retailer schemes for extended warranties and insurance linked to grey goods in China: combined analysis of weighted provider share of partnerships, 2015
  • Risk coverage of all schemes for extended warranties and insurance linked to grey goods in China, 2015
  • Approximate market value for extended warranties and insurance linked to grey goods in China, 2011 and 2015
  • Value and volume of sales of grey goods in China, 2015 and 2019 (forecast)
  • Approximate market value for extended warranties and insurance linked to grey goods in China, 2015 and 2019 (forecast)

5.0 MOBILE GADGETS

  • Value and volume of sales of mobile gadgets in China, 2011 and 2015
  • Comparative length of original warranties offered by manufacturers of mobile gadgets in China, 2015 .
  • Manufacturer schemes for extended warranties and insurance linked to mobile gadgets in China: provision rates and operating models, 2015
  • Manufacturer schemes for extended warranties and insurance linked to mobile gadgets in China: unweighted and weighted provider share of partnerships, 2015
  • Retailer schemes for extended warranties and insurance linked to mobile gadgets in China: provision rates and operating models, 2015
  • Retailer schemes for extended warranties and insurance linked to mobile gadgets in China: unweighted and weighted provider share of partnerships, 2015
  • Manufacturer and retailer schemes for extended warranties and insurance linked to mobile gadgets in China: combined analysis of weighted provider share of partnerships, 2015
  • Risk coverage of all schemes for extended warranties and insurance linked to mobile gadgets in China, 2015
  • Approximate market value for extended warranties and insurance linked to mobile gadgets in China, 2011 and 2015
  • Value and volume of sales of mobile gadgets in China, 2015 and 2019 (forecast)
  • Approximate market value for extended warranties and insurance linked to mobile gadgets in China, 2015 and 2019 (forecast)

6.0 MOBILE PHONES

  • Volume of mobile phone subscriptions and subscriptions per capita in China, 2011 and 2015
  • Number of individuals owning a mobile phone in China and their weighting within the total population, 2011 and 2015
  • Comparative length of original warranties offered by manufacturers of mobile phones in China, 2015
  • Manufacturer schemes for extended warranties and insurance linked to mobile phones in China: provision rates and operating models, 2015
  • Manufacturer schemes for extended warranties and insurance linked to mobile phones in China: unweighted and weighted provider share of partnerships, 2015
  • Retailer schemes for extended warranties and insurance linked to mobile phones in China: provision rates and operating models, 2015
  • Retailer schemes for extended warranties and insurance linked to mobile phones in China: unweighted and weighted provider share of partnerships, 2015
  • Manufacturer and retailer schemes for extended warranties and insurance linked to mobile phones in China: combined analysis of weighted provider share of partnerships, 2015
  • Risk coverage of all schemes for extended warranties and insurance linked to mobile phones in China, 2015
  • Approximate market value and policies in force for extended warranties and insurance linked to mobile phones in China, 2011 and 2015
  • Volume of mobile phone subscriptions and subscriptions per capita in China, 2015 and 2019 (forecast) . 73
  • Number of individuals owning a mobile phone in China and their weighting within the total population, 2015 and 2019 (forecast)
  • Approximate market value and policies in force for extended warranties and insurance linked to mobile phones in China, 2015 and 2019 (forecast)
Back to Top