市場調査レポート

新興世界市場における新車および中古車の延長保証

Extended Warranties for New and Used Cars in Emerging Global Markets

発行 Finaccord Ltd. 商品コード 238416
出版日 ページ情報 英文 115 Pages
納期: 即日から翌営業日
価格
本日の銀行送金レート: 1USD=102.12円で換算しております。
Back to Top
新興世界市場における新車および中古車の延長保証 Extended Warranties for New and Used Cars in Emerging Global Markets
出版日: 2012年03月01日 ページ情報: 英文 115 Pages
概要

当レポートは、重要な新興グローバル市場10カ国(アルゼンチン、ブラジル、中国、インド、インドネシア、メキシコ、南アフリカ、韓国、台湾、タイ)における消費者向けの新車および中古車販売にリンクされた延長保証市場を分析し、この10カ国の765の販売店調査とそれぞれの国の30から40の自動車ブランドに対する調査に基づいて消費者が購入した乗用車に対する延長保障の市場について独自の洞察を提供しつつ、概略下記内容でお届け致します。

エグゼクティブサマリー

  • 10カ国の市場価値は2011年で約6.15億米ドル
  • 新車向けの延長保証が全体の4分の3を占める
  • 販売店の提供率は5%未満から95%以上に及ぶ
  • 延長保証の捕捉率は南アフリカで使用される車の50%を超える
  • 外部プロバイダにとって販売店やメーカーブランドとの提携チャンスが数多く存在

第1章 はじめに

  • この報告書では何を取り扱うか?
  • この報告書の焦点は個人乗用車の販売に関連する延長保証
  • 理論的解釈
  • 金融サービスの提供は自動車販売と収益の両方をサポートするために不可欠
  • ...国毎、製品毎で大きく異り...
  • ...まだ詳細に検討しなければならない分野
  • 調査方法
  • 販売店
  • メーカーの調査
  • 市場データ
  • 複雑な仮定と変数の組み合わせに基づいて市場データを計算...
  • 外部データソース
  • 定義
  • 延長保証
  • 専属、内部および提携プロバイダ
  • 略語と為替レート
  • PartnerBASE "データベースについて
  • Finaccord

第2章 概要

  • はじめに
  • 乗用車データ
  • これら10カ国における使用乗用車数は、2007年から2011年までの間に6千万台増加
  • メキシコや南アフリカ新車販売は同時期と比較し落ち込む
  • ブラジルは最大の中古車市場
  • 一方韓国は販売店経由で売られた中古車の世界第二位の市場
  • 一人当たりの乗用車の数はインドで最低、メキシコで最高
  • トヨタは本報告の全ての国で"トップ10"に入る
  • 延長保証
  • 市場規模
  • 南アフリカは、大きな中古車延長保証市場を持つ唯一の国.....
  • 調査結果
  • 販売店による提供率はメキシコで最高
  • それぞれ理由は異なるが中国と南アフリカで競争相手の数が最も多い
  • ほとんどの国で販売店はメーカー又は輸入業者の延長保証プログラムに依存
  • 新車での捕捉率はブラジルで、中古車での捕捉率は南アフリカでそれぞれ最高
  • 全体的な捕捉率は東アジアで非常に低い
  • 大半のメーカーブランドが延長保証を提供する国はわずか10カ国中3カ国

第3章 アルゼンチン

  • はじめに
  • 乗用車データ
  • 新車の販売台数は僅かな減少期間の後、強く目覚しい回復を示す
  • 一方、販売店仲介及び個人向け中古車販売は共に着実な成長を維持
  • 欧州メーカーはアルゼンチンのトップ10ブランドのほとんどを占め...
  • ...Volkswagenは引き続き乗用車市場をリード
  • 販売店との提携
  • 延長保証:中古車に使用できず、新車用にもめったに購入されず
  • メーカーブランドとの提携
  • 延長保証:メーカーブランド(またはその輸入業者)の独占領域
  • 市場規模とセグメンテーション

第4章 ブラジル

  • はじめに
  • 乗用車データ
  • ブラジルにおける乗用車の新車販売台数は年率8%以上で上昇...
  • ... 一方数量的に大きな中古車市場も好調を維持
  • Fiat, Volkswagen と Chevrolet は、それぞれブラジル市場において大きなシェアを維持
  • 販売店との提携
  • ブラジルの販売店の約40%が延長保証制度を提供
  • メーカーブランドとの提携
  • 専門プロバイダーThe Warranty Group は2つのブランド体系を引き受ける
  • 市場規模とセグメンテーション

第5章 中国

  • はじめに
  • 乗用車データ
  • 乗用車の新車販売台数は近年急増
  • ...一方中古車市場はまだ回復する必要
  • 多くのブランドが中国で競争
  • 販売店との提携
  • 顧客は新車よりも中古車に延長保証を付ける傾向
  • メーカーブランドとの提携
  • ほとんどの場合延長保証は内部調達で提供
  • 市場規模とセグメンテーション

第6章 インド

  • はじめに
  • 乗用車データ
  • 乗用車の新車販売台数は年率約16%で増加...
  • ... この急速な成長は中古車販売の増加と非常によく一致
  • 寡占市場のインドではMurutiスズキが新車登録のほぼ半分を占める
  • 販売店との提携
  • ほとんどの拡張保証制度はメーカーとリンク
  • メーカーブランドとの提携
  • Tata Motorsの制度は専門家の保証管理者がいる
  • 市場規模とセグメンテーション

第7章 インドネシア

  • はじめに
  • 乗用車データ
  • 新車販売台数は近年非常に強い成長
  • ...中古車販売はわずかに後退
  • 日本ベースのメーカーブランドは新車登録の90%以上を占める
  • ...トヨタは引き続き乗用車市場をリード
  • 販売店との提携
  • 販売店数社だけが延長保証を提供
  • メーカーブランドとの提携
  • ...そしてインドネシアではメーカーのブランド2社だけがの延長保証を売り込む
  • 市場規模とセグメンテーション

第8章 メキシコ

  • はじめに
  • 乗用車データ
  • 新車販売は急激に落ち込み、未だ回復しない
  • 一方、販売店経由の中古車販売は悲惨な10年後を生きながらえる
  • ...米国から輸入された合法および非合法の「チョコレート」車が劇的な販売効果を持ち続ける
  • 日産は、個々のブランドの中でトップの地位を保持し続け....
  • .....一方米国ベースのメーカーは苦戦を続ける
  • 市場シェアは全体の売上の減少に対してかなり堅調に推移
  • 販売店との提携
  • 新車の所有者の僅か10人に1人が車購入時点で延長保証を購入
  • メーカーブランドとの提携
  • ほぼすべてのメーカーが延長保証を自社で提供
  • 市場規模とセグメンテーション

第9章 南アフリカ

  • はじめに
  • 乗用車データ
  • 新車販売は2007年から2009年の急落から強く回復
  • ...一方中古車販売は着実に増加
  • プレミアムのドイツブランドは、韓国車と共に南アフリカで売り上げ好調
  • 販売店との提携
  • SA Warranties がリードし、複数のプロバイダが残りの市場を分け合う
  • メーカーブランドとの提携
  • Innovation Groupはトヨタとの提携により主導的なポジションを得る
  • 市場規模とセグメンテーション

第10章 韓国

  • はじめに
  • 乗用車データ
  • 韓国の新車販売市場は依然として良いペースで成長.....
  • ....中古車の販売台数はさらに速く増加
  • 新車登録の約4/5は現代自動車と起亜自動車
  • 販売店との提携
  • ごく少数の販売店が延長保証を提供
  • メーカーブランドとの提携
  • 工場出荷の長期保証により延長保証を提供するメーカーはほとんどない
  • 市場規模とセグメンテーション

第11章 台湾

  • はじめに
  • 乗用車データ
  • 新車販売台数は世界的な経済危機の中で打撃を受けた後回復...
  • ....そして同様に中古車販売も
  • 台湾製の日本のブランドが新車登録市場を支配
  • 販売店との提携
  • 販売店の5店に1店以上がすべての延長保証を提供
  • メーカーブランドとの提携
  • いくつかのメーカーブランドは台湾での延長保証を売り込む
  • 市場規模とセグメンテーション

第12章 タイ

  • はじめに
  • 乗用車データ
  • 新車販売台数は全体の車両数よりはるかに速く成長
  • ....一方中古車はまだほとんどの販売店チャネル外で販売
  • トヨタとホンダを合わせて新車登録市場の60%以上を占める
  • 販売店との提携
  • 販売店の1/3以上は延長保証を売り込む
  • メーカーブランドとの提携
  • メーカーは通常内部的に延長保証を提供
  • 市場規模とセグメンテーション

図表リスト

目次
Product Code: report_ew_nuc_egm

Extended Warranties for New and Used Cars in Emerging Global Markets investigates the market for extended warranties linked to sales of new and used passenger cars to consumers in ten important global markets. In total, Finaccord has calculated that across all ten countries this sector was worth in the region of USD 615 million in 2011 in gross written premiums and other revenues. Based on a survey of 765 dealers in Argentina, Brazil, China, India, Indonesia, Mexico, South Africa, South Korea, Taiwan and Thailand plus an investigation typically covering between 30 and 40 automotive brands in each country, the study delivers unique insights into the market for extended warranties for passenger cars bought by consumers, with fully comparable and standardised market values split between new and used cars. In addition to this market data, the survey measures the propensity of dealers to work with independent extended warranty providers as well as those tied to manufacturer brands, it reports on customer take-up rates for extended warranties at the point of sale, it identifies the leading non-tied providers used at the point of sale, and it describes the partnerships in place between manufacturer brands and extended warranty providers. The report and the PartnerBASE™ that accompanies it may be used in one or more of the following ways: - understand the current size and future potential of the market for extended warranties in ten of the most important growth economies in the world; - appreciate how this opportunity breaks down between extended warranties for new and used cars; - benchmark the degree of competitive intensity recorded for distributing extended warranties through the point of sale, and see where dealers are most open to working with non-tied partners; - identify the foremost competitors in each country: have international companies such as Allianz, Assurant, AXA, MAPFRE and The Warranty Group established themselves in each market, or do national providers predominate? - evaluate the potential for establishing partnerships with manufacturers and importers for branded or endorsed extended warranty schemes across these ten key markets.

Table of Contents

0.0 EXECUTIVE SUMMARY

  • The value of the market across these ten countries was in the region of USD 615 million in 2011...
  • ...with new car extended warranties accounting for three quarters of the total
  • Dealers' provision rates range from below 5% to more than 95%
  • The take-up rate for extended warranties exceeds 50% for used cars in South Africa
  • Many opportunities exist for external providers to form partnerships with dealers and manufacturer brands

1.0 INTRODUCTION

  • What is this report about?
    • The focus of the report is on extended warranties related to the sale of passenger cars to individuals
  • Rationale
    • The provision of financial services is essential to support both car sales and profitability...
    • ..... with huge diversity in these services between countries and products.....
    • ..... which have yet to be explored in detail
  • Methodology
    • Dealer survey
    • Manufacturer survey
    • Market data
      • Computation of market data is based on a complex set of assumptions and variables.....
    • External sources
  • Definitions
    • Extended warranties
    • Captive, internal and tied providers
    • Abbreviations and exchange rates
  • PartnerBASE™
  • Finaccord

2.0 OVERVIEW

  • Introduction
  • Passenger vehicle data
    • The passenger car parc of these ten countries grew by 60 million vehicles between 2007 and 2011
    • New car sales fell in Mexico and South Africa over the same time frame
    • Brazil has the largest used car market...
    • ... while South Korea has the second-largest market for used cars sold through dealers
    • The number of passenger cars per person is lowest in India and highest in Mexico
    • Toyota features in the ‘top ten' in every country in this study
  • Extended warranties
    • Market size
      • South Africa is the only country with a large market for used car extended warranties.....
  • Survey results
    • .....while the provision rate by dealers was at its highest in Mexico
    • The highest numbers of competitors were found in China and South Africa, for differing reasons
    • Dealerships rely on manufacturer or importer extended warranty programs in most countries
    • Take-up rates for new cars are highest in Brazil and for used cars in South Africa
    • Overall take-up rates are very low in east Asia
    • A majority of manufacturer brands provide extended warranties in just three countries out of ten

3.0 ARGENTINA

  • Introduction
  • Passenger vehicle data
    • New car sales showed strong, fresh gains after a brief period of decline...
    • ...while both dealer-intermediated and private used car sales maintained steady growth as well
    • European manufacturers make up most of the top ten brands in Argentina.....
    • .....with Volkswagen continuing to lead the passenger car market
  • Dealer partnerships
    • Extended warranties are unavailable for used cars, and are seldom purchased for new ones
  • Manufacturer brand partnerships
    • These are the exclusive domain of the manufacturer brands (or their importers)
  • Market size and segmentation

4.0 BRAZIL

  • Introduction
  • Passenger vehicle data
    • The number of new passenger cars sold in Brazil is rising at more than 8% per annum...
    • ...whilst the numerically significant used car market also remains positive
    • Fiat, Volkswagen and Chevrolet each hold a large segment of the Brazilian market
  • Dealer partnerships
    • vAround 40% of Brazilian dealers offer extended warranty schemes
  • Manufacturer brand partnerships
    • Specialist provider The Warranty Group underwrites two brands' schemes
  • Market size and segmentation

5.0 CHINA

  • Introduction
  • Passenger vehicle data
    • New passenger car sales have soared in recent years...
    • ...while the market for used cars still has to catch up
    • A large number of brands compete in China
  • Dealer partnerships
    • Customers are more likely to take out extended warranties for used than for new cars
  • Manufacturer brand partnerships
    • In a majority of cases extended warranties are offered through internal provision
  • Market size and segmentation

6.0 INDIA

  • Introduction
  • Passenger vehicle data
    • Sales of new passenger cars are rising at around 16% per year...
    • ...with this rapid growth being more than matched by the increase in used car sales
    • In India's concentrated market, Maruti Suzuki accounts for almost half of new car registrations
  • Dealer partnerships
    • Virtually all extended warranty schemes are linked to manufacturers
  • Manufacturer brand partnerships
    • Tata Motors' scheme involves a specialist warranty administrator
  • Market size and segmentation

7.0 INDONESIA

  • Introduction
  • Passenger vehicle data
    • New car sales have displayed very strong growth in recent years...
    • ...with used car sales only slightly behind
    • Japan-based manufacturer brands account for over 90% of new car registrations...
    • ...with Toyota continuing to lead the passenger car market
  • Dealer partnerships
    • Only a couple of dealers offer extended warranties...
  • Manufacturer brand partnerships
    • ... and only two manufacturer brands promote extended warranties in Indonesia
  • Market size and segmentation

8.0 MEXICO

  • Introduction
  • Passenger vehicle data
    • New car sales show a steep decline from which they have not yet recovered...
    • .. while used car sales through dealers are only just showing signs of life after a calamitous decade.....
    • .....as legal and illegal ‘chocolate' cars imported from the US continue to have a dramatic effect on sales
    • Nissan continues to hold the top position among individual brands.....
    • .....while US-based manufacturers continue to struggle
    • Market shares overall remain fairly steady against declining sales
  • Dealer partnerships
    • Only one in ten new car owners buys an extended warranty at the point of sale
  • Manufacturer brand partnerships
    • Almost all manufacturers provide extended warranties themselves
  • Market size and segmentation

9.0 SOUTH AFRICA

  • Introduction
  • Passenger vehicle data
    • New car sales plunged from 2007 to 2009 then recovered strongly...
    • ... while used car sales increased steadily
    • Premium German brands are strong sellers in South Africa, alongside Korean models
  • Dealer partnerships
    • SA Warranties leads, but multiple providers split the rest of this market between them
  • Manufacturer brand partnerships
    • Innovation Group's partnership with Toyota gives it a leading position
  • Market size and segmentation

10.0 SOUTH KOREA

  • Introduction
  • Passenger vehicle data
  • The South Korean market for new car sales is still growing at a good pace.....
    • .....while used car sales are increasing even faster
    • Hyundai and Kia account for about four in five new car registrations
  • Dealer partnerships
    • Only a minority of dealers was found to offer extended warranties
  • Manufacturer brand partnerships
    • Long factory warranties mean that few manufacturers offer extended warranties
  • Market size and segmentation

11.0 TAIWAN

  • Introduction
  • Passenger vehicle data
    • New car sales bounced back after being hit during the global economic crisis.....
    • .....as did used car sales
    • Japanese brands manufactured in Taiwan dominate the market for new car registrations
  • Dealer partnerships
    • More than one in every five dealers are offering extended warranties
  • Manufacturer brand partnerships
    • Several manufacturer brands promote extended warranties in Taiwan
  • Market size and segmentation

12.0 THAILAND

  • Introduction
  • Passenger vehicle data
    • New car sales have grown much faster than the overall car parc.....
    • .....while used cars are still mostly sold outside the dealer channel
    • Toyota and Honda jointly account for more than 60% of the market in new car registrations
  • Dealer partnerships
    • More than a third of dealers promote extended warranties
  • Manufacturer brand partnerships
    • Manufacturers normally offer extended warranties on an internal basis
  • Market size and segmentation

LIST OF GRAPHICS / TABLES

0.0 EXECUTIVE SUMMARY

  • Four countries made up more than 90% of the market for extended warranties by value, 2011
  • Extended warranties sold with used cars dominated in two countries, 2011
  • In India and Mexico, extended warranties were offered by the great majority of dealers with new cars, 2011
  • Average take-up rates were a key driver of the total value of extended warranties for new and used cars, 2011

1.0 INTRODUCTION

  • Dealers contacted by Finaccord, segmented by country and manufacturer group affiliation
  • Manufacturer brands contacted by Finaccord
  • Manufacturer brands contacted by Finaccord (contd.)

2.0 OVERVIEW

  • Overview of the passenger car parc segmented by country, 2007 to 2011
  • Overview of new passenger car sales segmented by country, 2006-2011
  • Overview of used passenger car sales segmented by country, 2007-2011
  • Passenger car density by country, 2007 and 2011
  • Passenger car density by country, 2007 to 2011 (data)
  • Presence of manufacturer brands in the ‘top ten' by country, by new car registrations, 2010
  • Approximate size of the market for extended warranties for new and used cars, 2011
  • Comparison of % of dealers offering extended warranties at the point of sale, 2011
  • Comparison of average number of providers used by dealers offering extended warranties at the point of sale, 2011
  • Comparison of tied / non-tied operating models used by dealers offering extended warranties at the point of sale, 2011
  • Comparison of tied / non-tied operating models used by dealers offering extended warranties at the point of sale, 2011 (data)
  • Comparison of average % of new and used car purchasers acquiring extended warranties at the point of sale, 2011
  • Comparison of overall % of new and used car purchasers acquiring extended warranties at the point of sale, 2011
  • Comparison of average and overall % of new and used car purchasers acquiring extended warranties at the point of sale, 2011 (data)
  • Comparison of % of manufacturers / importers with arrangements for branded extended warranties, 2011

3.0 ARGENTINA

  • Passenger car parc and new / used passenger car sales in Argentina, 2007 to 2011
  • Passenger car parc and new / used passenger car sales in Argentina, 2007 to 2011 (data)
  • New car registrations in Argentina, segmented by manufacturer brand, 2010
  • Provision of extended warranties by dealers in Argentina, 2011: provision rate and product sources
  • Provision of extended warranties by manufacturer brands in Argentina, 2011: provision rate and operating models
  • Approximate size and segmentation of the market for extended warranties for new and used cars in Argentina, 2011

4.0 BRAZIL

  • Passenger car parc and new / used passenger car sales in Brazil, 2007 to 2011
  • Passenger car parc and new / used passenger car sales in Brazil, 2007 to 2011 (data)
  • New car registrations in Brazil, segmented by manufacturer brand, 2010
  • Provision of extended warranties by dealers in Brazil, 2011: provision rate, product sources and provider share of non-tied partnerships
  • Provision of extended warranties by manufacturer brands in Brazil, 2011: provision rate, operating models and weighted provider share of partnerships
  • Approximate size and segmentation of the market for extended warranties for new and used cars in Brazil, 2011

5.0 CHINA

  • Passenger car parc and new / used passenger car sales in China, 2007 to 2011
  • Passenger car parc and new / used passenger car sales in China, 2007 to 2011 (data)
  • New car registrations in China, segmented by manufacturer brand, 2010
  • Provision of extended warranties by dealers in China, 2011: provision rate, product sources and provider share of non-tied partnerships
  • Provision of extended warranties by manufacturer brands in China, 2011: provision rate, operating models and weighted provider share of partnerships
  • Approximate size and segmentation of the market for extended warranties for new and used cars in China, 2011

6.0 INDIA

  • Passenger car parc and new / used passenger car sales in India, 2007 to 2011
  • Passenger car parc and new / used passenger car sales in India, 2007 to 2011 (data)
  • New car registrations in India, segmented by manufacturer brand, 2010
  • Provision of extended warranties by dealers in India, 2011: provision rate, product sources and provider share of non-tied partnerships
  • Provision of extended warranties by manufacturer brands in India, 2011: provision rate, operating models and weighted provider share of partnerships
  • Approximate size and segmentation of the market for extended warranties for new and used cars in India, 2011

7.0 INDONESIA

  • Passenger car parc and new / used passenger car sales in Indonesia, 2007 to 2011
  • Passenger car parc and new / used passenger car sales in Indonesia, 2007 to 2011 (data)
  • New car registrations in Indonesia, segmented by manufacturer brand, 2010
  • Provision of extended warranties by dealers in Indonesia, 2011: provision rate, product sources and provider share of non-tied partnerships
  • Provision of extended warranties by manufacturer brands in Indonesia, 2011: provision rate, operating models and weighted provider share of partnerships
  • Approximate size and segmentation of the market for extended warranties for new and used cars in Indonesia, 2011

8.0 MEXICO

  • Passenger car parc and new / used passenger car sales in Mexico, 2007 to 2011
  • Passenger car parc and new / used passenger car sales in Mexico, 2007 to 2011 (data)
  • New car registrations in Mexico, segmented by manufacturer brand, 2010
  • Provision of extended warranties by dealers in Mexico, 2011: provision rate, product sources and provider share of non-tied partnerships
  • Provision of extended warranties by manufacturer brands in Mexico, 2011: provision rate, operating models and weighted provider share of partnerships
  • Approximate size and segmentation of the market for extended warranties for new and used cars in Mexico, 2011

9.0 SOUTH AFRICA

  • Passenger car parc and new / used passenger car sales in South Africa, 2007 to 2011
  • Passenger car parc and new / used passenger car sales in South Africa, 2007 to 2011 (data)
  • New car registrations in South Africa, segmented by manufacturer brand, 2011
  • Provision of extended warranties by dealers in South Africa, 2011: provision rate, product sources and provider share of non-tied partnerships
  • Provision of extended warranties by manufacturer brands in South Africa, 2011: provision rate, operating models and weighted provider share of partnerships
  • Approximate size and segmentation of the market for extended warranties for new and used cars in South Africa, 2011

10.0 SOUTH KOREA

  • Passenger car parc and new / used passenger car sales in South Korea, 2007 to 2011
  • Passenger car parc and new / used passenger car sales in South Korea, 2007 to 2011 (data)
  • New car registrations in South Korea, segmented by manufacturer brand, 2010
  • Provision of extended warranties by dealers in South Korea, 2011: provision rate, product sources and provider share of non-tied partnerships
  • Provision of extended warranties by manufacturer brands in South Korea, 2011: provision rate, operating models and weighted provider share of partnerships
  • Approximate size and segmentation of the market for extended warranties for new and used cars in South Korea, 2011

11.0 TAIWAN

  • Passenger car parc and new / used passenger car sales in Taiwan, 2007 to 2011
  • Passenger car parc and new / used passenger car sales in Taiwan, 2007 to 2011 (data)
  • New car registrations in Taiwan, segmented by manufacturer brand, 2010
  • Provision of extended warranties by dealers in Taiwan, 2011: provision rate and product sources
  • Provision of extended warranties by manufacturer brands in Taiwan, 2011: provision rate and operating models
  • Approximate size and segmentation of the market for extended warranties for new and used cars in Taiwan, 2011

12.0 THAILAND

  • Passenger car parc and new / used passenger car sales in Thailand, 2007 to 2011
  • Passenger car parc and new / used passenger car sales in Thailand, 2007 to 2011 (data)
  • New car registrations in Thailand, segmented by manufacturer brand, 2010
  • Provision of extended warranties by dealers in Thailand, 2011: provision rate and product sources
  • Provision of extended warranties by manufacturer brands in Thailand, 2011: provision rate, operating models and weighted provider share of partnerships
  • Approximate size and segmentation of the market for extended warranties for new and used cars in Thailand, 2011
Back to Top