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英国の旅行保険市場におけるアフィニティ・パートナーシップマーケティング

Affinity and Partnership Marketing in UK Travel Insurance

発行 Finaccord Ltd. 商品コード 119156
出版日 ページ情報 英文 108 Pages
納期: 即日から翌営業日
価格
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英国の旅行保険市場におけるアフィニティ・パートナーシップマーケティング Affinity and Partnership Marketing in UK Travel Insurance
出版日: 2015年06月01日 ページ情報: 英文 108 Pages
概要

当報告書では、英国の旅行保険市場におけるアフィニティ・パートナーシップマーケティングの実例を詳細に調査分析し、提携オファーのタイプ、運用モデル、普及率、市場シェアなどをまとめ、お届けいたします。

エグゼクティブサマリー

第1章 イントロダクション

第2章 市場概要

  • 英国の旅行保険市場におけるアフィニティ・パートナーシップ

第3章 非営利アフィニティグループ

  • チャリティ
  • ライフスタイル組織
  • 専門職協会
  • スポーツ組織
  • 産業団体
  • 労働組合
  • 大学

第4章 ファイナンシャルパートナー

  • 銀行
  • 住宅金融組合
  • クレジットおよびチャージカード
  • 信用組合
  • 共済組合
  • 保険会社
  • オンラインアグリゲーター・ブローカー
  • パッケージドアカウント
  • 専門貸付業者

第5章 商業組織

  • 航空会社
  • 自動車協会
  • 自動車製造業者
  • ポイント・カードおよびマイレージ・サービス
  • サッカーおよびラグビークラブ
  • インターネット・メディア・通信関連組織
  • オンライン価格比較プロバイダー
  • 小売業者
  • 旅行会社

図表

このページに掲載されている内容は最新版と異なる場合があります。詳細はお問い合わせください。

目次

Finaccord's report titled Affinity and Partnership Marketing in UK Travel Insurance represents the most detailed research ever undertaken on this sector. Drawing on the results of a survey of 2,555 organisations, the report analyses the penetration, operating models and provider share of relationships of affinity and partnership marketing schemes for travel insurance across a range of distributor categories.

These include: airlines; banks; building societies; charities; coalition loyalty schemes and frequent flyer programs; internet, media and telecoms entities; online aggregators and brokers; professional associations; retailers; travel companies; and trade unions. Moreover, the PartnerBASE™ database that accompanies the report provides the granular detail behind the analysis, detailing each of well over 500 affinity and partnership marketing initiatives traced by Finaccord in this sector.

In addition, the analysis identifies not only the providers of travel insurance with the most partnerships (overall, and within each category) but also computes 'weighted provider shares of partnerships' in order to highlight the providers that are likely to hold the most valuable relationships given the characteristics of their partners.

You may be able to use this report and associated PartnerBASE™ database in one or more of the following ways:

  • drill down into the detail lying behind affinity and partnership marketing schemes for travel insurance;
  • gain access to research that chronicles the vast majority of affinity and partnership marketing opportunities in this area;
  • understand not only which providers of travel insurance have secured the most partnerships but which are likely to hold the most valuable deals;
  • benchmark the competitive position of your own organisation in affinity and partnership marketing and spot opportunities for displacing rivals;
  • plan your future affinity and partnership marketing strategy in travel insurance armed with the best market and competitor intelligence available on this subject.

Together, the report and PartnerBASE™ database will provide you with the definitive guide to current and potential affinity and partnership marketing opportunities in UK travel insurance.

Table of Contents

0.0 EXECUTIVE SUMMARY

1.0 INTRODUCTION

  • Background
    • Rationale
      • Affinity and partnership marketing remains an important, strategic topic for financial institutions
  • Methodology
    • Organisations investigated
      • Finaccord's research covers a total of 2,555 actual and potential partner organisations
    • Calculation of weighted provider share of partnerships
      • Finaccord's methodology identifies providers that are likely to hold the most valuable relationships
  • Definitions
    • Financial products
    • Operating models
    • PartnerBASE syntax
  • Finaccord
    • UK affinity and partnership marketing publications
    • UK consumer research publications

2.0 MARKET OVERVIEW

  • Affinities and partnerships in UK travel insurance
    • Finaccord's research identifies well over 500 schemes for travel insurance involving external partners
    • More affinity schemes are organised via an external intermediary than directly with an underwriter
    • One organisation is ranked among the leaders in both the unweighted and weighted analysis...
    • ... namely AXA which rises from fifth in the former to second in the latter
    • In the unweighted analysis, Columbus Direct secures a leading position through 48 partnerships
    • In the weighted analysis, the leading competitor benefits from deals with four online aggregators

3.0 NOT-FOR-PROFIT AFFINITY PARTNERS

  • Charities
    • Introduction
      • The websites of Age UK and the RSPB attract particularly high UK-based traffic
    • Analysis of partnerships
      • Travel insurance is promoted by over a quarter of charities
      • Arthur J Gallagher provides travel insurance to several medical charities, often with MAPFRE Asistencia
      • Ageas is ranked second by weighted share of partnerships thanks to its relationship with Age UK
      • Lifestyle organisations
      • Introduction
      • The category of lifestyle organisations embraces a diverse range of entities
      • Analysis of partnerships
      • Travel insurance is on offer from 11 entities classifiable as lifestyle organisations
      • Vantage Insurance Services features prominently in both the unweighted and weighted analyses...
      • ... but is overtaken in weighted terms by firms belonging to Collinson Insurance Group if counted together
  • Professional associations
    • Introduction
      • The combined membership of professional associations comes to just under 4 million
    • Analysis of partnerships
      • Well over a third of professional associations have organised a scheme for travel insurance
      • Parliament Hill runs member benefit schemes on behalf of numerous professional associations
      • HMCA (working with Axiom Underwriting) is also used by a number of professional associations...
      • ... with the rest spread quite thinly across a diverse range of competitors
  • Sports organisations
    • Introduction
      • This category includes bodies to which individual sports clubs, practitioners and trainers may belong
    • Analysis of partnerships
      • A significant proportion of sports organisations have established affinity programs for travel insurance
      • HMCA and provider Axiom Underwriting hold the most partnerships in this field
  • Trade associations
    • Introduction
      • Finaccord has extended its coverage in this category to over 700 associations
    • Analysis of partnerships
      • Over 50 trade associations offer travel insurance to the employees of their member companies
      • Private Health Partnership and HMCA claim the majority of deals in place in this field
  • Trade unions
    • Introduction
      • There are over 6 million trade union members in the UK
    • Analysis of partnerships
      • A significant number of trade unions include travel insurance among offers made to members
      • The same providers make up the top six on both the unweighted and weighted analysis
      • ROCK Insurance Services benefits from partnerships with three relatively large trade unions
  • Universities
    • Introduction
      • The Open University's website attracts more UK traffic than that of any other UK-based university
    • Analysis of partnerships
      • Almost three quarters of universities have set up an accredited scheme for travel insurance
      • ... albeit with ACE the sector leader in the weighted analysis

4.0 FINANCIAL PARTNERS

  • Banks
    • Introduction
      • Several challenger banks have emerged to compete with the major incumbents
    • Analysis of partnerships
      • Over a quarter of retail banking brands are distributors of stand-alone travel insurance
      • Five companies hold two or more distribution deals with retail banking brands
      • ACE and Aviva are most prominent in the analysis of weighted partnership shares
  • Building societies
    • Introduction
      • Mergers and acquisitions have caused the number of extant building society brands to shrink to 49
    • Analysis of partnerships
      • Only a small minority of building societies have an arrangement for selling travel insurance
  • Credit and charge cards
    • Introduction
      • The number of credit and charge cards in circulation has fallen in recent years
    • Analysis of partnerships
      • Fewer than one in ten credit and charge card products come with automatically bundled travel cover...
      • ... with ACE and AXA the dominant providers in this space.
  • Credit unions
    • Introduction
      • Total membership across around 360 credit unions in the UK now exceeds 1.17 million...
      • Few credit union websites attract a significant volume of UK-based visitors
    • Analysis of partnerships
      • Only two credit unions have a scheme for distributing travel insurance
  • Friendly societies
    • Introduction
      • Finaccord's research covers 25 of the larger friendly societies in the UK
    • Analysis of partnerships
      • Among friendly societies, just one travel insurance initiative is visible
  • Insurers (tied / multi-tied intermediaries)
    • Introduction
      • Over 60 branded intermediaries effectively act as tied or multi-tied agents for insurance products...
      • ... meaning that they also constitute a partnership marketing opportunity
    • Analysis of partnerships
      • A half of entities in this category act as distributors of travel insurance...
      • ... with four providers claiming five partnerships each
      • A subsidiary of Collinson Insurance Group is the leader by weighted share
  • Insurers (underwriters)
    • Introduction
      • Over 80 underwriting brands can be broken down into three main sub-categories.
      • Sometimes, insurance underwriting brands distribute the policies of other underwriters or brokers
    • Analysis of partnerships
      • Among insurance underwriters selling travel cover, over a half outsource to one or more external providers
      • ROCK Insurance Services is utilised by four online brands belonging to the Admiral Insurance Group...
      • ... causing its weighted share to be higher than the unweighted equivalent
  • Online aggregators and brokers
    • Introduction
      • The market for online aggregation and broking has become more concentrated in recent years
    • Analysis of partnerships
      • Most entities in this category also outsource travel insurance provision to external providers
      • MAPFRE Asistencia and theidol.com each hold four partnerships in this sphere
  • Packaged accounts
    • Introduction
      • The number of customers with a packaged account grew rapidly following their introduction
      • Regulatory intervention clouded the outlook for a time...
      • ... although the FCA's most recent pronouncements seem relatively mild
    • Analysis of partnerships
      • Virtually all packaged accounts incorporate bundled travel insurance
  • Specialised lenders
    • Introduction
      • The category of specialised lenders includes a variety of different types of institution
    • Analysis of partnerships
      • Only one initiative for travel insurance is visible in this partner category

5.0 COMMERCIAL PARTNERS

  • Airlines
    • Introduction
      • 26 airlines operating are included in Finaccord's sample.
    • Analysis of partnerships
      • A majority of airlines selling travel insurance do so in conjunction with a single external underwriter
      • Allianz Global Assistance and AIG claim the most partnerships in this field...
  • Automotive associations
    • Introduction
      • In addition to the AA and RAC, nine other organisations fall within this partner category
    • Analysis of partnerships
      • Six out of nine automotive associations are distributors of travel insurance
  • Automotive manufacturers
    • Introduction
      • Among automotive manufacturers, four German brands attract the most UK-based traffic to their websites
    • Analysis of partnerships
      • Only BMW distributes branded travel insurance policies
  • Coalition loyalty schemes and frequent flyer programs
    • Introduction
      • Among qualifying entities, Nectar's website attracts the most UK-based online traffic
    • Analysis of partnerships
      • Only Maximiles and myJet2 allow members to earn 'currency' by purchasing travel insurance
  • Football and rugby clubs
    • Introduction
      • The research investigates a total of 76 professional football and rugby clubs
    • Analysis of partnerships
      • Comparatively few football or rugby clubs act as affinity partners for travel insurance
  • Internet, media and telecoms entities
    • Introduction
      • This category embraces many organisations with extremely high UK website rankings
    • Analysis of partnerships
      • A half of entities selling travel insurance in this category do so via an aggregation model
      • Eight organisations have multiple partnerships in this field although Google Compare dominates
  • Online price comparison providers
    • Introduction
      • Several online price comparison providers offer insurance or financial services product comparisons
    • Analysis of partnerships
      • The presence of online price comparison providers has diminished substantially in recent years
  • Retailers
    • Introduction
      • The research focuses on 80 of the retailer brands with most potential to offer insurance products.
    • Analysis of partnerships
      • Travel insurance is on offer from ten major retail brands out of 80 researched
  • Travel companies
    • Introduction
      • The fragmented travel sector hosts a variety of different types of company
    • Analysis of partnerships
      • A majority of travel companies sell travel insurance...
      • ... generating a supply structure that appears highly fragmented in unweighted terms

LIST OF GRAPHICS / TABLES

0.0 EXECUTIVE SUMMARY

1.0 INTRODUCTION

  • The affinity and partnership marketing universe
  • Organisations investigated, segmented by broad category

2.0 MARKET OVERVIEW

  • Affinity and partnership marketing schemes for travel insurance in the UK: provision rate by category of partner
  • Affinity and partnership marketing schemes for travel insurance in the UK: operating models
  • Affinity and partnership marketing schemes for travel insurance in the UK: unweighted and weighted provider share of partnerships

3.0 NOT-FOR-PROFIT AFFINITY PARTNERS

  • Charities offering travel insurance: provision rates and operating models
  • Charities offering travel insurance: unweighted and weighted provider share of partnerships
  • Lifestyle organisations offering travel insurance: provision rates and operating models
  • Lifestyle organisations offering travel insurance: unweighted and weighted provider share of partnerships
  • Top 40 professional associations in the UK ranked by member numbers, 2015 (table)
  • Professional associations offering travel insurance: provision rates and operating models
  • Professional associations offering travel insurance: unweighted and weighted provider share of partnerships
  • Sports organisations offering travel insurance: provision rates and operating models
  • Sports organisations offering travel insurance: unweighted and weighted provider share of partnerships 30
  • Top 80 trade associations in the UK ranked by member numbers, 2015 (table)
  • Top 80 trade associations in the UK ranked by member numbers, 2015 (table) (continued)
  • Trade associations offering travel insurance: provision rates and operating models
  • Trade associations offering travel insurance: unweighted and weighted provider share of partnerships
  • Top 40 trade unions in the UK ranked by member numbers, 2015 (table)
  • Trade unions offering travel insurance: provision rates and operating models
  • Trade unions offering travel insurance: unweighted and weighted provider share of partnerships
  • Universities offering travel insurance: provision rates and operating models
  • Universities offering travel insurance: unweighted and weighted provider share of partnerships

4.0 FINANCIAL PARTNERS

  • Banks offering travel insurance: provision rates and operating models
  • Banks offering travel insurance: unweighted and weighted provider share of partnerships
  • Building societies offering travel insurance: provision rates and operating models
  • Building societies offering travel insurance: unweighted and weighted provider share of partnerships
  • Credit and charge cards with embedded travel insurance: provision rates and operating models
  • Credit and charge cards with embedded travel insurance: unweighted and weighted provider share of partnerships
  • Credit unions offering travel insurance: provision rates and operating models
  • Credit unions offering travel insurance: unweighted and weighted provider share of partnerships
  • Friendly societies offering travel insurance: provision rates and operating models
  • Insurers (tied / multi-tied intermediaries) offering travel insurance: provision rates and operating models
  • Insurers (tied / multi-tied intermediaries) offering travel insurance: unweighted and weighted provider share of partnerships
  • Insurers (underwriters) offering travel insurance: provision rates and operating models
  • Insurers (underwriters) offering travel insurance: unweighted and weighted provider share of partnerships
  • Online aggregators and brokers offering travel insurance: provision rates and operating models
  • Online aggregators and brokers offering travel insurance: unweighted and weighted provider share of partnerships
  • Packaged accounts offering travel insurance: provision rates and operating models
  • Packaged accounts offering travel insurance: unweighted and weighted provider share of partnerships
  • Specialised lenders offering travel insurance: provision rates and operating models

5.0 COMMERCIAL PARTNERS

  • Airlines offering travel insurance: provision rates and operating models
  • Airlines offering travel insurance: unweighted and weighted provider share of partnerships
  • Automotive associations offering travel insurance: provision rates and operating models
  • Automotive associations offering travel insurance: unweighted and weighted provider share of partnerships
  • Automotive manufacturers offering travel insurance: provision rates and operating models
  • Coalition loyalty schemes and frequent flyer programs offering travel insurance: provision rates and operating models
  • Football and rugby clubs offering travel insurance: provision rates and operating models
  • Football and rugby clubs offering travel insurance: unweighted and weighted provider share of partnerships
  • Internet, media and telecoms entities offering travel insurance: provision rates and operating models
  • Internet, media and telecoms entities offering travel insurance: unweighted and weighted provider share of partnerships
  • Online price comparison providers offering travel insurance: provision rates and operating models
  • Online price comparison providers offering travel insurance: unweighted and weighted provider share of partnerships
  • Retailers offering travel insurance: provision rates and operating models
  • Retailers offering travel insurance: unweighted and weighted provider share of partnerships
  • Travel companies offering travel insurance: provision rates and operating models
  • Travel companies offering travel insurance: unweighted and weighted provider share of partnerships
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