表紙:アウトドアリビング製品の米国市場(2023年)
市場調査レポート
商品コード
1297759

アウトドアリビング製品の米国市場(2023年)

US Outdoor Living Products 2023

出版日: | 発行: Freedonia Group | ページ情報: 英文 175 Pages | 納期: 即日から翌営業日

価格
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本日の銀行送金レート: 1USD=152.52円
アウトドアリビング製品の米国市場(2023年)
出版日: 2023年06月23日
発行: Freedonia Group
ページ情報: 英文 175 Pages
納期: 即日から翌営業日
  • 全表示
  • 概要
  • 目次
概要

米国のアウトドアリビング製品の需要は、2022年に430億米ドルとなりました。

当レポートでは、米国のアウトドアリビング製品市場について調査分析し、用途や市場セグメンテーションにおける主要動向を含む、市場の範囲、規模、成長についての情報を提供しています。

目次

第1章 エグゼクティブサマリー

第2章 短期の動向

  • 概要
  • 経済に対する影響
  • ガーデニングにおけるパンデミックの動向
  • ガーデニングにおけるパンデミックの動向:人口統計グループ
  • ガーデニングにおけるパンデミックの動向:精神と身体の症状の変化

第3章 概要

  • 調査の範囲
  • 市場規模と予測
  • 成長の比較:製品別
  • アウトドアリビングの動向
    • ミレニアル世代とアウトドアリビング
    • 団塊の世代とアウトドアライフ
    • 都会人とアウトドアリビング
    • 趣味と食料源としてのガーデニング
    • オーガニックガーデニング
    • コミュニティガーデンと緑地
    • Instagramにふさわしい風景とその他のソーシャルメディアの動向
    • 水管理
    • 野生生物の保護、花粉媒介者に優しい庭園、在来植物
    • 緑(植物)屋根と垂直庭園
    • 大気汚染と騒音公害の削減

第4章 アウトドアリビング製品の需要に影響を与える要因

  • 住宅所有の動向
  • 平均敷地面積と屋外スペースの動向
  • リフォームがアウトドアリビングの設置を促進
  • DIY vs. DIFM
  • 芝生のメンテナンスとガーデニングの考察
  • 自宅で芝生や庭園の作業をするのは誰か
  • 造園サービスの選好
  • 気候と季節性
  • 気候変動
  • 持続可能性
  • リサイクルとリサイクル可能性
  • オーガニックガーデニング
  • 使いやすくメンテナンスに手のかからない製品
  • 取り付けが簡単なモジュラー製品
  • スマートテクノロジー

第5章 芝生と庭園のメンテナンス

  • 主な消費者の動向(2023年)
  • 規制と製品規格
  • 消費者の考察
  • 主要製品の売上の見通し
  • 主な機会

第6章 アウトドアでの料理、娯楽、レクリエーション

  • 主な消費者の動向(2023年)
  • 消費者の考察
  • 主要製品の売上の見通し

第7章 ガーデニング

  • 主な消費者の動向(2023年)
  • 消費者の考察
  • 主要製品の売上の見通し
  • 主な機会

第8章 屋外デザインと造園材料

  • 主な消費者の動向(2023年)
  • 主要製品の売上の見通し

第9章 付録

目次
Product Code: FG18016989

US demand for outdoor living products was $43 billion in 2022. While revenue will dip overall in 2023, that is due to the very high elevated base in 2020. Still, 2023 sales levels will be above 2019 pre-pandemic levels, reflecting the expansion of the customer base and their continued engagement in outdoor living and investments in their outdoor spaces at home. However, the industry is challenged by a number of factors, including rising inflation, the return to pre-pandemic habits, and a shortage of professional landscape workers.

This study analyzes the US market for consumer-grade outdoor living products for residential do-it-yourself (DIY) applications, and excludes products intended for professional or commercial use.

The study also identifies the most popular consumer trends and analyzes data-driven insights into consumer behavior, from psychographics to habits. This information comes from two sources: The Freedonia Group National Online Consumer Survey (a proprietary national survey conducted quarterly) and syndicated consumer research data. The data is then cross-tabulated by key demographic segments, including gender, age group, urban vs. rural setting, region, type of housing, and the presence of children under 18 at home.

Outdoor living products are segmented by the following applications:

  • Lawn & Yard Maintenance
  • Outdoor Cooking, Entertaining, & Recreation
  • Gardening
  • Outdoor Design & Landscape Materials

Lawn & Yard Maintenance products include:

  • Power lawn and yard equipment
  • Lawn care consumables (both organic and non-organic formulations)
  • Lawn watering products

Outdoor Cooking, Entertaining, & Recreation products include:

  • Outdoor furniture
  • Grills
  • Outdoor heating products
  • Outdoor kitchen equipment

Gardening products include:

  • Garden consumables (both organic and non-organic formulations)
  • Power garden equipment
  • Garden watering products
  • Pots & planters
  • Spreaders, wheelbarrows, & garden carts
  • Birds & wildlife products

Outdoor Design & Landscape products include:

  • Hardscaping; water features; outdoor structures; outdoor light)
  • Water features
  • Outdoor structures
  • Outdoor lighting

Scope of the Report

This report covers the scope, size, and growth of the US outdoor living product market including key trends in applications and market segmentation. Historical data are provided for 2021 and 2022 and forecasts for 2023 for outdoor living products at the manufacturers' level in current dollars (i.e., not adjusted to account for inflation). Values do not take into account retail markups.

The report also includes data-driven consumer insights from The Freedonia Group National Online Consumer Survey (a proprietary national survey conducted quarterly throughout the year) and a syndicated consumer survey. Consumer insights data is cross-tabbed by key demographic segments -- gender, age group, urban vs. rural setting, region, type of housing, and presence of children under 18 at home.

Table of Contents

1. Executive Summary

2. Short-Term Trends

Overview

Impact on the Economy

Pandemic Trends in Gardening

Pandemic Trends in Gardening: Demographic Groups

Pandemic Trends in Gardening: Changes in Mental & Physical Symptoms

3. Overview

Study Scope

Markets Size & Forecast

Growth Comparison by Product

Outdoor Living Trends

Millennials & Outdoor Living

Baby Boomers & Outdoor Living

Urbanites & Outdoor Living

Gardening as a Hobby & Food Source

Organic Gardening

Community Gardens & Green Space

Instagram-Worthy Landscapes & Other Social Media Trends

Water Management

Wildlife Conservation, Pollinator-Friendly Gardens, & Native Plants

Green (Vegetative) Roofing & Vertical Gardens

Reduced Air & Noise Pollution

4. Factors Impacting Outdoor Living Product Demand

Homeownership Trends

Homeownership Trends: Ownership vs. Rentals

Annual Household Income

Age of Head of Household

Average Lot Size & Outdoor Space Trends

Lot Size Over Time

Lot Size by Locations

Remodeling Drives Outdoor Living Installations

DIY vs. DIFM

Lawn Maintenance & Gardening Insights

Who Performs Lawn & Garden Work at Home?

Landscaping Services Preferences

Climate & Seasonality

Climate Change

Sustainability

Recycling & Recyclability

Organic Gardening

Easy-to-Use & Low-Maintenance Products

Easy-to-Install & Modular Products

Smart Technology

5. Lawn & Yard Maintenance

Top Consumer Trends of 2023

Sustainability

Recycling & Recycled Content

Energy Efficiency

Robotic & Smart Technologies

Improving Battery Technology

Regulations & Product Standards

Air Pollution & Emissions Regulations

Noise Pollution

Consumer Insights

Ownership of Power Lawn & Garden Equipment

Consumer Equipment Purchase Patterns

Power Lawn & Garden Equipment Purchasing Occasions

Factors in Selecting Power Lawn & Garden Equipment

Retail Outlets

Power Sources

Reasons for Buying Electric Equipment

Perceived Time Available To Do Lawn Maintenance

Sales Outlook for Major Products

Key Opportunities

Battery-Powered Equipment

Robotic Lawn Mowers

Organic Lawn Care Consumables

6. Outdoor Cooking, Entertaining, & Recreation

Top Consumer Trends of 2023

From Socially Distanced Entertaining to Enjoying Entertaining Outdoors

Staycations

Extending the Outdoor Recreation Season

Cooking More than Dinner Outdoors

Consumer Insights

Grill Ownership

Grill Purchases

Lawn Furniture: Ownership & Recent Purchases

Fire Pits: Ownership & Recent Purchases

Sales Outlook for Major Products

7. Gardening

Top Consumer Trends of 2023

Food Gardening

Organic Gardening

Gardening with Children

Container Gardening

Consumer Insights

Why Garden?

Why Garden: By Gender

Why Garden: By Age Group

Plant Parents

Location of Gardening

Plants in Gardens

Why Consumers Do Not Use Home & Garden Pesticides

Home & Garden Pesticide Feature Priorities

Factors Influencing Garden Hose Purchases

Main Uses of Garden Hoses

Sales Outlook for Major Products

Key Opportunities

Organic Garden Fertilizers & Pesticides

Soaker Hoses

8. Outdoor Design & Landscape Materials

Top Consumer Trends of 2023

Multi-Use Outdoor Spaces

All-Weather Entertaining

Sales Outlook for Major Products

9. Appendix

Report Details

Lawn & Yard Maintenance

Outdoor Cooking, Entertaining, & Recreation

Gardening

Outdoor Design & Landscaping Materials

Relevant Industry & Trade Codes

Definitions

Abbreviations

Freedonia Methodology

Study-Specific Methodology

Sources

Associations & Agencies

Related Studies & Reports

Macroeconomic Assumptions

Economic Environment

Demographic Trends

Housing Stock

Consumer Spending

List of Tables

2. Short-Term Trends

Table 2-1. Macroeconomic Indicators, 2020 - 2024 (billion 2012 dollars & billion dollars)

Table 2-2. How Has Your Personal Activity Patterns Changed in the Wake of COVID-19: Working in My Garden by Gender, Age, Work-From-Home Status, Urban vs. Rural, Region, Type of Housing, & Access to Private Yard, 2022 (% total respondents)

Table 2-3. How Has Your Personal Activity Patterns Changed in the Wake of COVID-19: Working in My Garden by Changes in Mental & Physical Symptoms During the Pandemic, 2022 (% of total respondents)

3. Overview

Table 3-1. Outdoor Living Product Demand by Application, 2021 - 2023 (million dollars)

Table 3-2. Annual Value Demand Growth by Selected Product Type, 2022 - 2023 (% CAGR)

4. Factors Impacting Outdoor Living Product Demand

Table 4-1. US Homeownership & Rental Rates, 2012 - 2022 (%)

Table 4-2. US Homeownership & Rental Rates by Household Income Bracket, 2022 (% of respondents)

Table 4-3. US Homeownership & Rental Rates by Age of Head of Household, 2012 - 2022 (% of respondents)

Table 4-4. US Homeownership Rates by Property Size, 2012 - 2022 (% of respondents who own a single-family house)

Table 4-5. Lot Size Owned by Urban vs. Rural Setting, 2022 (% of those who indicate they own the land around their home)

Table 4-6. Lot Size Owned by Geographic Region, 2022 (% of those who indicate they own the land around their home)

Table 4-7. I Enjoy Caring For My Lawn & Garden by Gender, Age Group, & Household Income Bracket, 2022 (% of those who have a private yard space only for their household's use)

Table 4-8. Lawn Maintenance & Gardening Participation Insights, 2022 (% of those who have a private yard space only for their household's use)

Table 4-9. Who Performs Lawn & Garden Maintenance Tasks by Age Group, Urban vs. Rural Setting, & Household Income Bracket, 2022 (% of those who have a private yard space only for their household's use)

Table 4-10. Consumer Insights on Select Landscaping Services Options by Gender, Age Group, & Household Income Bracket, 2022 (% of those who have a private yard space only for their household's use)

Table 4-11. Consumer Insights On Organic Gardening, by Gender, Age, Urban vs. Rural Setting, Region, Type of Housing, & Presence of Children Under 18 at Home, 2022 (% of respondents who grow plants & agreed)

5. Lawn & Yard Maintenance

Table 5-1. Do You Own Power Lawn & Garden Equipment? by Gender, Age Group, Urban vs. Rural Setting, Geographic Region, & Type of Housing, 2022 (% of total consumers)

Table 5-2. Power Lawn & Garden Equipment Ownership by Type & Urban vs. Rural Setting, 2022 (% of respondents who own power lawn & garden equipment of any type)

Table 5-3. Did You Buy Power Lawn & Garden Equipment in the Past 12 Months? by Gender, Age Group, Urban vs. Rural Setting, Geographic Region, Type of Housing, & If Moved In the Past 12 Months, 2022 (% of respondents who own power lawn & garden equipment)

Table 5-4. Which Type of Power Lawn & Garden Equipment Did You Buy in the Past 12 Months?, 2022 (% of those who bought power lawn & garden equipment in the past 12 months)

Table 5-5. What Was Your Primary Reason for Buying Your Power Lawn & Garden Equipment?, 2022 (% of those who bought power lawn & garden equipment in the past 12 months)

Table 5-6. What Was the Most Important to You When Deciding Which Power Lawn & Garden Equipment to Buy?, 2022 (% of those who bought power lawn & garden equipment in the past 12 months)

Table 5-7. Where Did You Purchase Your Power Lawn & Garden Equipment? by Gender, Age Group, Urban vs. Rural Setting, & Geographic Region, 2022 (% of those who bought power lawn & garden equipment in the last 12 months)

Table 5-8. Consumer Attitudes About Lawn & Garden Equipment Power Sources, 2022 (% of consumers who own power lawn & garden equipment)

Table 5-9. Why Did You Select an Electric Version of Power Lawn & Garden Equipment?, 2018, 2020, & 2022 (% of consumers who own an electric version of power lawn & garden equipment)

Table 5-10. Consumer Attitudes About Lawn & Garden Equipment Power Sources Over Time, 2018, 2020, & 2022 (% of consumers who own power lawn & garden equipment)

Table 5-11. I Do Not Have Time To Do Lawn Maintenance by Gender, Age Group, Presence of Children, Urban v. Rural, & Region, 2022 (% of respondents with a private yard space)

Table 5-12. Lawn & Yard Maintenance: Demand Forecast by Product, 2019 - 2022 (million dollars)

Table 5-13. Select Battery-Power Lawn & Garden Equipment Demand and Growth Rate, 2022 - 2023, 2022 - 2027, & 2023 (% CAGR and million dollars)

Table 5-14. Robotic Lawn Mowers Demand & Growth Rate, 2022 - 2023, 2022 - 2027, & 2023 (% CAGR and million dollars)

Table 5-15. Organic Lawn Care Consumables Demand & Growth Rate, 2022 - 2023, 2022 - 2027, & 2023 (% CAGR and million dollars)

6. Outdoor Cooking, Entertaining, & Recreation

Table 6-1. Grill Ownership, by Gender, Generation Group, Presence of Minor Children at Home, 2023 (% of respondents)

Table 6-2. Grill Purchases in the Past 12 Months, by Gender, Generation Group, and Presence of Minor Children at Home, 2023 (% of respondents)

Table 6-3. Lawn Furniture Ownership & Purchases in the Past 12 Months, by Gender, Generation Group, and Presence of Minor Children at Home, 2023 (% of respondents)

Table 6-4. Fire Pit Ownership & Purchases in the Past 12 Months, by Gender, Generation Group, and Presence of Minor Children at Home, 2023 (% of respondents)

Table 6-5. Outdoor Cooking, Entertaining, & Recreation: Demand by Product, 2021 - 2023 (million dollars)

7. Gardening

Table 7-1. I Participate in Gardening... by Gender, 2022 (% of respondents who grow plants)

Table 7-2. I Participate in Gardening... by Age Group, 2022 (% of respondents who grow plants)

Table 7-3. Consumer Insights on Plant Parenting by Gender, Age Group, Urban vs. Rural Setting, Region, Type of Housing, Presence of Children Under 18 at Home, 2022 (% respondents who grow plants & agree

Table 7-4. Where Do You Grow Your Plants? by Gender, Age Group, Urban vs. Rural Setting, Region, & Type of Housing, 2022 (% of respondents who grow plants)

Table 7-5. What Plants Do You Grow In Your Garden? by Gender, Age Group, Urban vs. Rural Setting, Region, & Type of Housing, 2022 (% of respondents who grow plants)

Table 7-6. Why Do You Not Use Home & Garden Pesticides by Age Group, 2022 (% of total who did not apply home & garden pesticides in the last 12 month)

Table 7-7. Why Do You Not Use Home & Garden Pesticides by Gender & Presence of Children At Home, 2022 (% of total who did not apply home & garden pesticides in the last 12 month)

Table 7-8. Gardening Demand by Product, 2021 - 2023 (million dollars)

Table 7-9. Organic Gardening Consumables Demand & Growth Rate, 2022 - 2023, 2022 - 2027, & 2023 (% CAGR and million dollars)

Table 7-10. Hoses Demand & Growth Rate by Selected Types, 2022 - 2023, 2022 - 2027, & 2023 (% CAGR and million dollars)

8. Outdoor Design & Landscape Materials

Table 8-1. Outdoor Design & Landscape Materials Demand by Product, 2019 - 2022 (million dollars)

9. Appendix

Table 9-1. Lawn & Yard Maintenance Products

Table 9-2. Outdoor Cooking, Entertaining, & Recreation Products

Table 9-3. Gardening Products

Table 9-4. Outdoor Design & Landscape Materials

Table 9-5. Relevant NAICS & SIC Codes

Table 9-6. Relevant HS Codes

Table 9-7. Abbreviations & Acronyms Used in Study

Table 9-8. Macroeconomic Indicators, 2012, 2017, 2022, & 2027 (billion 2012 dollars)

Table 9-9. Population & Households, 2012, 2017, 2022, & 2027 (million persons)

Table 9-10. Housing Stock by Type, 2012, 2017, 2022, & 2027 (million units)

Table 9-11. Personal Consumption Expenditures, 2012, 2017, 2022, & 2027 (billion dollars)

List of Figures

1. Executive Summary

Figure 1-1. Outdoor Living Products Market Key Trends, 2023

3. Overview

Figure 3-1. Scotts Miracle-Gro Foundation Children's Garden at Franklin Park Conservatory & Botanical Gardens

Figure 3-2. Home Featuring Vegetative Roof & Vertical Garden

7. Gardening

Figure 7-1. Priorities of Various Features & Functions of Home & Garden Pesticides & Herbicides, 2022 (% of total who applied home & garden pesticides & herbicides in the past 12 months)

Figure 7-2. Highest Priority Factors Influencing Garden Hose Purchase, 2019 & 2022 (% of respondents)

Figure 7-3. Garden Hose Uses, 2019 & 2022 (% of respondents)

© by The Freedonia Group, a division of MarketResearch.com