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植木類 (各種植物・樹木・灌木):米国市場の予測

Live Goods: Plants, Trees & Shrubbery (US Market & Forecast)

発行 Freedonia Group 商品コード 901849
出版日 ページ情報 英文 174 Pages
納期: 即日から翌営業日
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本日の銀行送金レート: 1USD=109.55円で換算しております。
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植木類 (各種植物・樹木・灌木):米国市場の予測 Live Goods: Plants, Trees & Shrubbery (US Market & Forecast)
出版日: 2019年06月30日 ページ情報: 英文 174 Pages
概要

米国における植木類 - 各種の草花や樹木、灌木など - の市場規模は、2023年にかけて年率2.5%の速度で順調に成長していく、と見られています。屋外活動に参加する消費者が増えたことや、DIY市場が活発化したことに加えて、屋内でも装飾・空気浄化などの目的で植物を育てる動きが広がってきていることが、市場成長の一因として挙げられます。

当レポートでは、米国国内の植木 (各種植物・樹木・灌木) 市場について分析し、全体的な市場規模の動向見通しや、エンドユーザー別・地域別の詳細動向、消費者の傾向や選好、品種ごとの市場構造・動向、栽培業者や小売業者の傾向と構造、主要企業の一覧と業績を調査しております。

第1章 エグゼクティブ・サマリー

第2章 概要

  • 分析概略
  • 過去の市場動向
  • エンドユーザー別の売上高
    • 家庭用/DIY
    • 業務用 (プロ用)
  • 地域別の売上高
    • 北東部
    • 中西部
    • 南部
    • 西部
  • 売上高を左右する主な市場要因
    • 持ち家率/借家率
    • 人口動向:団塊の世代とミレニアム世代
    • 屋外活動の動向
    • 修景 (ランドスケープ) 活動
    • 種子・球根・植栽用セットからの樹木育成
    • 都市部の緑化空間と公園への投資
    • 屋上緑化 (屋上農園)
    • 気候と季節性
    • 降雨と灌漑
    • 在来植物と土壌組成
    • 野生生物の保護と汚染フリー庭園
  • 主な成長機会

第3章 消費者の考察と動向

  • 分析のポイント
  • 消費者分析の傾向
    • 世帯動向:持ち家率/借家率
    • 世帯動向:年間世帯所得
    • 世帯動向:年齢構造
    • 各家庭での屋外スペースの比率
    • 住宅敷地面積
    • リフォーム需要
    • 修景 (ランドスケープ) に関する選好
    • 節水に対する関心:地域別
    • ガーデニングに関する選好
    • ガーデニングに関する選好:年齢層別
    • 植木の売上高:年齢層別
    • 植木の売上高:種類別
    • 植木に関する選好
  • 植木に関する消費者の主な傾向
    • 手入れの手間の少なさ
    • 「食材ガーデニング」
    • 「植物の育て方」とミレニアム世代
    • ムーンガーデン
    • 水耕栽培
    • サボテンと多肉植物
    • 都市部での生活:バルコニー/屋上庭園
    • 「インスタ映え」する植物と、他のソーシャルメディア上での流行
    • 屋内植物、コンテナ庭園、緑化壁:装飾・空気洗浄目的
    • コミュニティガーデン
    • 有機庭園
    • スマート/自動設備
    • 節水園芸と水管理
    • 昆虫に優しい (bee-friendly) 野生庭園

第4章 栽培業者の売上高

  • 分析のポイント
  • 植木の売上高:種類別
  • 苗床用/庭園用植物
    • 製品別の売上高
    • 花卉・観葉植物
    • 野菜類
  • 屋内用/中庭用植物
  • 樹木 (高木)・灌木 (低木)
    • 樹木・灌木の売上高
    • 形態別の売上高 (根巻き苗、裸苗、容器入りなど)
    • 種類別の売上高 (常緑樹、果樹、落葉樹など)
  • その他の植木 (観葉植物、壁面用ツタ、サボテン、水草など)
  • 栽培業者
    • 業界の構造
    • 業界再編
    • 代表的企業
      • Altman Specialty Plants
      • Central Garden & Pet (Bell Nursery)
      • Color Point
      • Costa Farms
      • Gardens Alive!
      • Green Circle Growers
      • Kurt Weiss Greenhouses
      • Metrolina Greenhouses
      • Monrovia Nursery
      • Rocket Farms
      • Seville Farms
      • TreeSap Farms
      • Willoway Nurseries

第5章 小売店舗での売上高と流通チャネル

  • 分析のポイント
  • 植物・樹木の小売売上高
  • 植物・樹木の小売チャネル:概略
  • 業務用の小売売上高:チャネル別
  • 家庭用/DIYの小売売上高:チャネル別
  • 消費者調査の傾向:一次/二次店舗での売上高
  • リフォーム店舗
    • 具体的事例:Home Depot、Lowe's
  • ガーデニングセンター、種苗場
  • 金物店、農機具店
    • 具体的事例:Ace Hardware、True Value、Tractor Supply
  • 量販店
    • 具体的事例:Walmart、Target
  • 電子商取引 (eコマース)
    • 具体的事例:Amazon、その他のeコマース専門業者
    • 具体的事例:実店舗の場合
    • 具体的事例:カタログ販売業者
  • その他の流通チャネル
    • 食品小売店
    • 花屋
    • その他の流通チャネル
  • マーケティングの動向
    • ブランド名の認知度と認定品
    • 消費者の生活習慣を反映したラベリング/パッケージング製品
    • eコマースの注文に対する品質保証
    • サブスクリプション・プログラム
    • ソーシャルメディアや他のオンライン機能による販売促進
    • 専門家のアドバイス:園芸知識の習得方法
    • 農薬やGMO (遺伝子組み換え作物)、他の持続可能性に問題のある製品の利用制限
    • 伝統品種とハイブリッド品種

第6章 付録

図表

LIST OF TABLES

2. OVERVIEW

  • Table 2-1: Live Goods Product Market, 2008 -- 2018
  • Table 2-2: Live Goods Product Sales by End User, 2008 -- 2023 (million dollars)
  • Table 2-3: Live Goods Product Sales by Region, 2008 -- 2023 (million dollars)
  • Table 2-4: Growth Opportunities in Live Goods

3. CONSUMER INSIGHTS & TRENDS

  • Table 3-1: Total Homeownership & Rentals in the US, 2008 -- 2018 (percent)
  • Table 3-2: Homeownership & Rental Trends in the US by Annual Household Income, 2008 -- 2018 (percent)
  • Table 3-3: Presence of an Outdoor Space at Home, 2018 (percent)
  • Table 3-4: Percent of Households That Own Land by Size of Lot, 2008 -- 2018 (percent of households)
  • Table 3-5: Remodeling Done in Last 12 Months vs. Planned in Next 12 Months, 2008 -- 2018 (percent of households)
  • Table 3-6: Who Completed Home Remodeling in the Last 12 Months, 2008 -- 2018 (percent of households)
  • Table 3-7: Live Goods Sales by Selected Demographics (percent, responses, & index)
  • Table 3-8: Cacti & Succulent Sales, 2008 -- 2023 (million dollars)

4. GROWERS SALES

  • Table 4-1: Live Goods Product Sales by Type, 2008 -- 2023 (million dollars)
  • Table 4-2: Bedding/Garden Plant Sales, 2008 -- 2023 (million dollars)
  • Table 4-3: Indoor/Patio Plant Sales, 2008 -- 2023 (million dollars)
  • Table 4-4: Tree & Shrub Sales, 2008 -- 2023 (million dollars)
  • Table 4-5: Other Live Goods Product Sales, 2008 -- 2023 (million dollars)
  • Table 4-6: Selected Acquisitions & Divestitures
  • Table 4-7: Leading Growers, 2018

5. RETAIL SALES & DISTRIBUTION CHANNELS

  • Table 5-1: Live Goods Product Retail Sales by Type, 2008 -- 2023 (million dollars)
  • Table 5-2: Consumer/DIY Live Goods Product Retail Sales Share by Channel, 2008 -- 2023
  • Table 5-3: Consumer Retail Shopping Patterns, 2019: Among Consumers Who Purchased Plants in the Past 12 Months, Where Did You Primarily Shop for These Items? (percent & responses)
  • Table 5-4: Consumer Retail Shopping Patterns, 2019: Among Consumers Who Purchased Plants in the Past 12 Months, Where Did You Also Shop for These Items? (percent & responses)
  • Table 5-5: Selected Retail Garden Centers & Nurseries by Region Served

6. APPENDIX

  • Table 6-1: Study Scope: Live Goods
  • Table 6-2: Study Scope: US Geographic Regions & Subregions
  • Table 6-3: Relevant Industry Codes
  • Table 6-4: Relevant HS Codes
  • Table 6-5: Abbreviations & Acronyms Used in Study
  • Table 6-6: Macroeconomic Indicators, 2008 -- 2023 (billion 2012 dollars)
  • Table 6-7: Population & Households, 2008 -- 2023 (million persons)
  • Table 6-8: Personal Consumption Expenditures, 2008 -- 2023 (billion dollars)
  • Table 6-9: Residential Building Construction Expenditures, 2008 -- 2023 (billion dollars)
  • Table 6-10: Residential Improvement & Repair Expenditures, 2008 -- 2023 (billion dollars)
  • Table 6-11: Housing Stock by Type, 2008 -- 2023 (million units)
  • Table 6-12: New Housing Indicators, 2008 -- 2023 (thousand units)
  • Table 6-13: Commercial Building Construction Expenditures, 2008 -- 2023 (billion dollars)
  • Table 6-14: Commercial Building Improvement & Repair Expenditures, 2008 -- 2023 (billion dollars)
  • Table 6-15: Nonbuilding Construction Expenditures, 2008 -- 2023 (billion dollars)

LIST OF FIGURES

1. EXECUTIVE SUMMARY

  • Figure 1-1: Key Trends in the US Live Goods Market

2. OVERVIEW

  • Figure 2-1: US Live Goods Market Overview
  • Figure 2-2: Live Goods Product Market, 2009 -- 2018 (percent)
  • Figure 2-3: Live Goods Product Sales by Region, 2008 -- 2023 (billion dollars)

3. CONSUMER INSIGHTS & TRENDS

  • Figure 3-1: Key Consumer Insights in the Live Goods Products Market
  • Figure 3-2: Homeownership & Rental Trends in the US by Age Bracket, 2008 & 2018 (percent)
  • Figure 3-3: Landscaping Preferences of Consumers, 2019
  • Figure 3-4: Consumer Concerns About Water Usage in Landscaping by Region, 2019
  • Figure 3-5: Gardening Preferences of Consumers, 2019
  • Figure 3-6: Consumers Who Enjoy Gardening by Age Bracket, 2019
  • Figure 3-7: Live Goods Purchases in the Last 12 Months by Type, 2019 (percent)
  • Figure 3-8: Live Goods Product Preferences, 2019
  • Figure 3-9: Moon Garden Example
  • Figure 3-10: Assorted Succulents from Altman Plants
  • Figure 3-11: Urban Dwellers Percent of US Population, 2000 -- 2023
  • Figure 3-12: Instagram: #plantsofinstagram
  • Figure 3-13: Pinterest: Pollinator-Friendly Garden Board
  • Figure 3-14: Garden Tips' Video on NASA-Recommended Air-Cleaning Indoor Plants
  • Figure 3-15: POPSUGAR's Eye on Design Living Wall Installation Tutorial Video Sponsored by Lowe's
  • Figure 3-16: GrowNYC Community Garden in Brooklyn, NY
  • Figure 3-17: Home Depot Garden Club Organic Gardening Banner Ad
  • Figure 3-18: Tertill Weed Trimming Robot

4. GROWERS SALES

  • Figure 4-1: Key Growers Trends in the Live Goods Market
  • Figure 4-2: Live Goods Product Sales by Type, 2018 -- 2023 (billion dollars)
  • Figure 4-3: Bedding/Garden Plant Sales, 2018 -- 2023 (billion dollars)
  • Figure 4-4: Flowering & Foliage Annual vs. Perennial Bedding/Garden Plants, 2018 -- 2023 (million dollars)
  • Figure 4-5: Indoor/Patio Plants, 2018 -- 2023 (billion dollars)
  • Figure 4-6: Trees & Shrubs Sales by Format, 2018 -- 2023 (billion dollars)
  • Figure 4-7: Trees & Shrubs Sales by Type, 2018 -- 2023 (billion dollars)
  • Figure 4-8: Other Live Goods Product Sales, 2018 -- 2023 (million dollars)

5. RETAIL SALES & DISTRIBUTION CHANNELS

  • Figure 5-1: Key Retail Trends for Live Goods Products
  • Figure 5-2: Live Goods Product Retail Sales by Type, 2018 -- 2023 (billion dollars)
  • Figure 5-3: Professional Live Goods Product Retail Sales Share by Channel, 2018
  • Figure 5-4: Consumer/DIY Live Goods Product Retail Sales Share by Channel, 2018
  • Figure 5-5: Consumer Retail Shopping Patterns, 2019: Among Consumers Who Purchased Plants in the Past 12 Months, Where Did You Primarily Shop for These Items? (percent)
  • Figure 5-6: Consumer Retail Shopping Patterns, 2019: Among Consumers Who Purchased Plants in the Past 12 Months, Where Did You Also Shop for These Items? (percent)
  • Figure 5-7: Marketing Example: Anatomy of a Proven Winners Tag
  • Figure 5-8: Marketing Example: Labeling Products by Relevance to Consumer Lifestyles
  • Figure 5-9: Marketing Example: Assuring the Protectiveness of E-Commerce Packaging
  • Figure 5-10: Marketing Example: Horti Plant Subscription Promotion
  • Figure 5-11: Marketing Example: The Sill on Instagram
  • Figure 5-12: Marketing Example: Bloomscape's Official Plant Mom
  • Figure 5-13: Marketing Example: Growers Exchange Statement on Neonicotinoids
  • Figure 5-14: Marketing Example: Bonnie Plants' Hybrid vs. Heirloom Plant Gardening Webpage

6. APPENDIX

  • Figure 6-1: Annual Growth in Real GDP, 2000 -- 2018, Compared to 1980 -- 2005 Average (percent)
  • Figure 6-2: Annual Population Growth, 2003 -- 2018 (percent)
  • Figure 6-3: Housing Stock by Year of Construction, 2018 (percent)
目次
Product Code: 3721

In response to client requests, we have written a new title to our extensive lawn and garden studies collection: ‘Live Goods: Plants, Trees & Shrubbery ’

The study features:

  • Product estimates and forecasts
  • Lots of consumer survey data
  • Major consumer trends
  • Growth opportunities
  • Major factors affecting demand
  • Retail sales and channel analysis
  • Profiles of leading growers

The study discusses such trends:

Sales of live goods - including plants, trees, and shrubbery - are expected to show solid gains of 2.5% annually through 2023, powered by a healthy economy and growing participation in outdoor living. The outdoor living movement is renewing the strong US pastime of DIY yardwork, supporting sales of plants to improve aesthetics and curb appeal. However, plants are not just improving exteriors. Sales of plants for indoors and patios continue to show strong gains. Consumers, who are spending more hours of the day indoors, are bringing plants indoors to add to their décor and improve air quality. Additionally, strong sales for food plants, low maintenance plants, and those that attract pollinators will drive the market through 2023.

Live Goods addresses the following questions and more:

  • How are millennials driving and changing the market?
  • Besides pollinator-friendly plants, what other environmentally friendly practices are being used today?
  • What is retail channel mix for live goods and how is it changing?

Table of Contents

1. EXECUTIVE SUMMARY

2. OVERVIEW

  • Key Findings
  • Historical Sales Trends
  • Sales by End User
    • Consumer/DIY vs. Professional Sales
    • Consumer/DIY
    • Professional
  • Sales by Region
    • Northeast
    • Midwest
    • South
    • West
  • Major Factors That Impact Sales of Live Goods
    • Homeowners vs. Renters
    • Demographic Trends: Boomers & Millennials
    • Outdoor Living Trends
    • Landscaping Activity
    • Planting from Seeds, Bulbs & Propagative Materials
    • Urban Green Spaces & Park Investment
    • Green (Vegetative) Roofing
    • Climate & Seasonality
    • Rainfall & Watering
    • Native Plants & Soil Composition
    • Wildlife Conservation & Pollinator-Friendly Gardens
  • Major Opportunities for Growth

3. CONSUMER INSIGHTS & TRENDS

  • Key Findings
  • Consumer Survey Trends
    • Homeownership Trends: Ownership vs. Rentals
    • Homeownership Trends: Annual Household Income
    • Homeownership Trends: Age Brackets
    • Prevalence of Outdoor Spaces at Home
    • Size of Owned Land Around Home
    • Home Improvement
    • Landscaping Preferences
    • Water Conservation Concerns by Region
    • Gardening Preferences
    • Gardening by Age Bracket
    • Live Goods Sales by Selected Demographics
    • Live Goods Sales by Type
    • Live Goods Product Preferences
  • Major Consumer Trends in Live Goods
    • Low Maintenance
    • Food Gardening
    • Plant Parents & Millennials
    • Moon Gardens
    • Hydroponics
    • Cacti & Succulents
    • Urban Living: Balcony & Rooftop Gardens
    • Instagram-Worthy Plants & Other Social Media Trends
    • Indoor Plants, Container Gardens, & Living Walls: Décor & Air Cleaning
    • Community Gardens
    • Organic Gardening
    • Smart & Automated Equipment
    • Xeriscaping & Water Management
    • Bee-Friendly & Wildlife Gardens

4. GROWERS SALES

  • Key Findings
  • Live Goods Sales by Type
  • Bedding/Garden Plants
    • Sales by Product
    • Flowering & Foliage
    • Vegetable
  • Indoor/Patio Plants
  • Trees & Shrubs
    • Tree & Shrub Sales
    • Sales by Format (Balled & Burlapped, Bare Root, & Container & Other)
    • Sales by Type (Evergreens, Fruit & Nut Plants, Deciduous Trees, & Deciduous Shrubs)
  • Other Live Goods (Ornamental Grasses, Landscaping Palms, Groundcover & Vines, Cacti & Succulents, & Aquatic Plants)
  • Growers
    • Industry Composition
    • Industry Restructuring
    • Leading Growers
    • Altman Specialty Plants
    • Central Garden & Pet (Bell Nursery)
    • Color Point
    • Costa Farms
    • Gardens Alive!
    • Green Circle Growers
    • Kurt Weiss Greenhouses
    • Metrolina Greenhouses
    • Monrovia Nursery
    • Rocket Farms
    • Seville Farms
    • TreeSap Farms
    • Willoway Nurseries

5. RETAIL SALES & DISTRIBUTION CHANNELS

  • Key Findings
  • Plant & Tree Retail Sales
  • Plant & Tree Retail Channel Descriptions
  • Professional Retail Sales by Channel
  • Consumer/DIY Retail Sales by Channel
  • Consumer Survey Trends: Sales by Primary & Secondary Retail Outlet
  • Home Improvement Stores
    • Supplier Spotlight: Home Depot
    • Supplier Spotlight: Lowe's
  • Garden Centers & Nurseries
  • Hardware & Farm Supply Stores
    • Supplier Spotlight: Ace Hardware
    • Supplier Spotlight: True Value
    • Supplier Spotlight: Tractor Supply
  • Mass Merchandisers
    • Supplier Spotlight: Walmart
    • Supplier Spotlight: Target
  • E-Commerce
    • Amazon & Other Pure Play Platforms
    • Brick-&-Mortar Stores
    • Catalog Converts
  • Other Distribution Channels
    • Grocery Stores
    • Florists
    • All Other Distribution Channels
  • Marketing Trends
    • Brand Name Recognition & Certified Products
    • Labeling & Packaging Products to Reflect Consumer Lifestyles
    • Quality Assurance for E-Commerce Orders
    • Subscription Programs
    • Social Media & Other Online Venues: Pictures Sell
    • Expert Advice: How to Get a Green Thumb
    • Reduced or Limited Use of Pesticides & GMOs & Other Sustainability Considerations
    • Heirloom vs. Hybrid Plants

6. APPENDIX

  • Scope
  • Definitions
  • Abbreviations
  • Freedonia Methodology
  • Study-Specific Methodology
  • Sources
  • Associations & Agencies
  • Related Studies & Reports
  • Macroeconomic Assumptions
    • Economic Environment
    • Demographics
    • Consumer Spending
    • Residential Building Construction
    • Residential Improvements & Repairs
    • Housing Stock
    • Housing Completions
    • Commercial Building Construction
    • Commercial Building Improvements & Repairs
    • Nonbuilding Construction Expenditures
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