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市場調査レポート

芝生・庭用消耗品:消費者の考察

Lawn and Garden Consumables in the US: Consumer Insights

発行 Freedonia Group 商品コード 669386
出版日 ページ情報 英文 89 Pages
納期: 即日から翌営業日
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本日の銀行送金レート: 1USD=109.78円で換算しております。
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芝生・庭用消耗品:消費者の考察 Lawn and Garden Consumables in the US: Consumer Insights
出版日: 2018年06月30日 ページ情報: 英文 89 Pages
概要

当レポートでは、米国における芝生・庭用消耗品市場について分析し、市場の概要、製品別による小売り売上、エンドユーザー別の小売り需要、小売り流通動向、消費者動向、および製品 & マーケティングの動向などについてまとめています。

第1章 エグゼクティブサマリー

第2章 概要

  • 主な調査結果
  • 小売り売上:製品別
  • 小売り需要:エンドユーザー別
  • ホーム & ガーデニングの動向 & 支出パターン
  • 小売り流通
    • 概要
    • ホームセンター
    • 量販店
    • ガーデンセンター
    • 通販/インターネット
    • その他の小売

第3章 消費者動向

  • 主な調査結果
  • 自宅の所有動向
    • 概要
    • 年齢グループ
    • 世帯の年間所得
  • 自宅の芝生、庭、または屋外スペース
  • 自宅周囲に所有する土地の大きさ
  • 環境態度
    • 個人の責任
    • 企業の責任
  • 芝生・庭用消耗品の購入
    • 概要
    • 自宅所有者
    • ガーデナー
    • 年齢グループ
    • 製品
  • レジャー目的としてのガーデニング
    • 概要
    • エディブルガーデン
    • アダプティブガーデニング
  • 芝生・庭のメンテナンス
    • 概要
    • 特殊な & 日常の仕事
  • 芝生・庭のお手入れについての消費者態度

第4章 製品 & マーケティング動向

  • 主な調査結果
  • 製品動向
    • 概要
    • オーガニックガーデニング
    • 水保全
    • 水耕栽培
    • 性能向上
    • 複合製剤
    • RTE製剤・独自用途
  • マーケティング動向
    • 概要
    • オンラインマーケティング
    • プライベートブランド
    • チャリティへ目を向ける:良いことをして成功する
    • ブランド認識のためのイベントのスポンサーシップ
    • ブランドの対象範囲を広げるためのライセンシング

第5章 付録

図表

LIST OF TABLES

2. OVERVIEW

  • Table 2-1: Lawn & Garden Consumables Retail Sales by Product, 2007 -- 2022 (million dollars)
  • Table 2-2: Lawn & Garden Consumables Retail Sales by End User, 2007 -- 2022 (million dollars)
  • Table 2-3: Consumer Lawn & Garden Retail Spending, 2007 -- 2022 (billion dollars)

3. CONSUMER TRENDS

  • Table 3-1: Total Home Ownership & Rentals in the US, 2009 -- 2017 (percent)
  • Table 3-2: Total Home Ownership & Rental Rates in the US by Age, 2009 -- 2017 (percent)
  • Table 3-3: Home Ownership & Rental Trends in the US by Annual Household Income, 2009 -- 2017 (percent)
  • Table 3-4: Presence of Lawn, Garden, or Outdoor Space at Home, 2018 (percent)
  • Table 3-5: Percent of Households That Own Land Around the Home by Size of Land, 2007 -- 2017 (percent)
  • Table 3-6: Adults Who Agree at All with the Statement "Each of Us has a Personal Obligation To Do What We Can To Be Environmentally Responsible", 2009 -- 2017 (percent)
  • Table 3-7: Adults Who Agree at All with the Statement "Companies Should Help Consumers Become More Environmentally Responsible", 2009 -- 2017 (percent)
  • Table 3-8: Households That Bought Lawn & Garden Consumables in the Last 12 Months, 2007 -- 2017 (percent)
  • Table 3-9: Percent of Households That Own Any Residence & Bought Lawn & Garden Consumables in the Last 12 Months, 2007 -- 2017 (percent)
  • Table 3-10: Percent of Households That Gardened & Bought Lawn & Garden Consumables in the Last 12 Months, 2007 -- 2017 (percent)
  • Table 3-11: Percent of Households That Bought Lawn & Garden Consumables in the Last 12 Months by Age, 2007 -- 2017 (percent)
  • Table 3-12: Selected Demographics of Households That Bought Lawn & Garden Consumables in the Last 12 Months, 2017 (index)
  • Table 3-13: Adults Who Gardened in the Last 12 Months, 2009 -- 2017 (percent)
  • Table 3-14: Selected Demographics of Households That Bought Vegetable Seeds/Plants in the Last 12 Months & Eat Produce, Fruits, & Vegetables, 2017 (index)
  • Table 3-15: Types of Adaptive Gardening & Products to See Increased Use
  • Table 3-16: Who Performs Landscaping or Lawn & Garden Maintenance (Mowing, Weeding, Grass Seeding, Fertilization, Soil Treatments, Decorative Planting, Seasonal Clean Up) at Home, 2018 (percent)
  • Table 3-17: Who Performs Specialty Tasks (e.g., Planting, Seasonal Clean Up) Versus Routine Tasks (e.g., Mowing, Weeding) at Home, 2018 (percent)

4. PRODUCT & MARKETING TRENDS

  • Table 4-1: Lawn & Garden Consumables -- Key Private Label Brands

5. APPENDIX

  • Table 5-1: Abbreviations & Acronyms Used in Study
  • Table 5-2: Macroeconomic Indicators, 2007 -- 2022 (billion 2009 dollars)
  • Table 5-3: Population & Households, 2007 -- 2022 (million persons)
  • Table 5-4: Personal Consumption Expenditures, 2007 -- 2022 (billion dollars)
  • Table 5-5: Housing Stock by Type, 2007 -- 2022 (million units)

LIST OF FIGURES

1. EXECUTIVE SUMMARY

  • Figure 1-1: US Retail Sales for Lawn & Garden Consumables

2. OVERVIEW

  • Figure 2-1: Lawn & Garden Consumables Market Overview
  • Figure 2-2: Lawn & Garden Consumables Retail Distribution Share by Outlet, 2017 (billion dollars)

3. CONSUMER TRENDS

  • Figure 3-1: Lawn & Garden Consumables Consumer Trends
  • Figure 3-2: Consumer Attitudes About Lawn & Garden Care, 2018 (percent)

4. PRODUCT & MARKETING TRENDS

  • Figure 4-1: Lawn & Garden Consumables Product & Marketing Trends
  • Figure 4-2: Organic Controls Product Example -- New for 2018
  • Figure 4-3: OMRI Listed Products Promotion Example
  • Figure 4-4: Soil Amendment Product Examples
  • Figure 4-5: Grass Seed Product Examples
  • Figure 4-6: Consumer-Oriented Hydroponics Brand Examples
  • Figure 4-7: Soil-Free Indoor Garden System Example
  • Figure 4-8: Combination Product Example
  • Figure 4-9: Lawn Fertilizer Example
  • Figure 4-10: Potting Soil Mix Example
  • Figure 4-11: Wonder Soil's Expand & Plant Premium Planting Mix
  • Figure 4-12: Multipurpose Weed & Feed Product Example
  • Figure 4-13: Liquid Feeder Product Example
  • Figure 4-14: Examples of Packaging Featuring Continuous Spray Applicators
  • Figure 4-15: Example of Lawn Care Consumables & Coordinating Spreader
  • Figure 4-16: Example of Packaging That Requires No Measuring
  • Figure 4-17: Examples of Online Lawn & Garden Marketing
  • Figure 4-18: Example of Online & Social Media Marketing
  • Figure 4-19: Examples of Products Licensed Under the Scotts & Miracle-Gro Brands

5. APPENDIX

  • Figure 5-1: Annual Growth in Real GDP, 2000 -- 2017, Compared to 1980 -- 2005 Average (percent)
  • Figure 5-2: Annual Population Growth, 2002 -- 2017 (percent)
  • Figure 5-3: Housing Stock by Year of Construction, 2017 (million units)
目次
Product Code: 3661

Retail sales of lawn and garden consumables are projected to increase 2.7 percent per year through 2022. The fastest gains are expected among value-added products such as premium growing media blends and safer, more effective fertilizers and pesticides. DIY users often value consumables such as combination products that limit the number of steps required to fertilize and treat for pests, or easy-to-use formulations that minimize the risk of misuse and harm to the handler.

‘Lawn & Garden Consumables: Consumer Insights’ addresses the following questions and more:

  • How have the droughts of the past decade affected gardening practices and related product development?
  • What characteristics do gardening and lawn care enthusiasts share? What are they looking for in their supplies?
  • What is adaptive gardening and how is this trend affecting lawn and garden supplies preferences?
  • How does the changing retail environment affect sales trends and marketing practices?

Table of Contents

1. EXECUTIVE SUMMARY

2. OVERVIEW

  • Key Findings
  • Retail Sales by Product
  • Retail Demand by End User
  • Home & Gardening Trends & Spending Patterns
  • Retail Distribution
    • Overview
    • Home Centers
    • Mass Merchandisers
    • Garden Centers
    • Mail Order/Internet
    • Other Retail

3. CONSUMER TRENDS

  • Key Findings
  • Home Ownership Trends
    • Overview
    • Age Groups
    • Household Annual Income
  • Home Lawn, Garden, or Outdoor Space
  • Size of Owned Lots Around Homes
  • Environmental Attitudes
    • Personal Responsibility
    • Corporate Responsibility
  • Purchase of Lawn & Garden Consumables
    • Overview
    • Homeowners
    • Gardeners
    • Age Groups
    • Products
  • Gardening as a Leisure Pursuit
    • Overview
    • Edible Gardening
    • Adaptive Gardening
  • Lawn & Garden Maintenance
    • Overview
    • Specialty & Routine Tasks
  • Consumer Attitudes About Lawn & Garden Care

4. PRODUCT & MARKETING TRENDS

  • Key Findings
  • Product Trends
    • Overview
    • Organic Gardening
    • Water Conservation
    • Hydroponics
    • Enhanced Performance
    • Combination Formulations
    • Ready-to-Use Formulations & Unique Applicators
  • Marketing Trends
    • Overview
    • Online Marketing
    • Private Label
    • Charitable Turns - Doing Well by Doing Good
    • Event Sponsorship for Brand Awareness
    • Licensing to Extend a Brand's Reach

5. APPENDIX

  • Scope
  • Methodology
  • Sources
  • Associations & Agencies
  • Related Freedonia Group Studies
  • Definitions
  • Abbreviations
  • Macroeconomic Assumptions
    • Economic Environment
    • Demographic Trends
    • Consumer Spending
    • Housing Stock
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