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市場調査レポート

中国の消費者向け浄水器市場

Consumer Water Treatment Systems in China

発行 Freedonia Group 商品コード 310322
出版日 ページ情報 英文 194 Pages
納期: 即日から翌営業日
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本日の銀行送金レート: 1USD=102.12円で換算しております。
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中国の消費者向け浄水器市場 Consumer Water Treatment Systems in China
出版日: 2014年08月14日 ページ情報: 英文 194 Pages
概要

きれいな水を摂取することは、人体にとって極めて重要です。中国の消費者の中には、同国の水質基準値を満たした水道水であっても、追加的な浄水の必要性を感じる人々が増え始めています。中国における消費者向け浄水器の需要は、今後17%の年率で増加し、2017年には262億元に達することが見込まれています。

当レポートでは、中国における消費者向け浄水器市場の過去の需要データと将来の予測を提供しており、市場環境要因、企業の市場シェア・プロファイルなどをまとめています。

イントロダクション

第1章 エグゼクティブサマリー

第2章 市場環境

  • 概要
  • 経済概要
  • 人口統計の概要
  • 工業化・製造の動向
  • 住宅建設の見通し
  • 個人所得・個人支出の動向
  • 取水動向
  • 環境・規制に関する考察

第3章 市場概要

  • 消費者向け浄水器の需要と供給
  • 消費者向け浄水器の需要動向
    • 製品トレンド
    • 技術トレンド
  • 世界の消費者向け浄水器市場
  • 価格動向

第4章 製品

  • 概要
  • 消費者向け浄水器
    • POE(Point-of-Entry)浄水
    • POU(Point-of-Use)浄水
  • 技術
    • 従来型のろ過
    • 膜ろ過
    • その他
  • アフターマーケット部品
    • フィルター
    • 膜(メンブレン)

第5章 地域別の動向

  • 概要
  • 人口統計および経済動向
  • 個人消費動向
  • 住宅建築支出
  • 消費者向け浄水器の需要
    • 中北部
    • 北東部
    • 中東部
    • 中南部
    • 南西部
    • 北西部

第6章 産業構造

  • 概要
  • 産業構成
  • 市場シェア
  • マーケティング・流通
  • M&A
  • 企業間提携
  • 中国への外資の参入

企業プロファイル

目次
Product Code: 3168

Consumers in China are becoming more aware of the importance of purifying the water supplied into their homes to ensure that the water they consume meets basic health standards.

Demand in China to grow 17% yearly through 2017

Demand for consumer water treatment systems in China is projected to advance 17 percent per year to 26.2 billion yuan in 2017. Clean water is vital to human health, and consumers in China are becoming increasingly aware of the need for supplemental water treatment to ensure that even the municipally treated water they consume meets health standards. Rapid industrialization and economic growth coupled with an insufficient water treatment infrastructure will continue to prompt Chinese consumers' concerns about water contamination and inferior tap water quality. Although continuing gains in elevated purchasing power is going to boost market penetration for consumer water treatment systems (especially in urban locales) for the foreseeable future, further gains will be limited by the habit of many consumers in China to boil water prior to consumption in the belief that boiled water is safe enough to drink.

Growth in new housing to benefit both POU, POE sales

A home's water can be treated two ways: units operating at a single water outlet or in a single room (i.e., point-of-use -- POU -- water treatment systems) or units treating all of the water entering the entire house (i.e., point-of-entry -- POE -- water treatment systems). Point-of-use systems will continue to account for the larger share of value demand based on their greater operational flexibility and lower costs. Sales of POU water treatment systems in China are expected to rise 16.6 percent yearly through 2017 to 23.4 billion yuan, accounting for nearly 90 percent of the overall market. Faster growth will be registered by countertop and under-sink systems, a large share of which are utilized with membranes and other non-conventional filtration systems, offering water treatment superior to flowthrough and faucet-mounted systems. However, an increasing share of households are expected to install POE systems to achieve better water purification results in new housing construction. POE and POU systems are regularly being utilized in tandem for those who already have a POE system in order to add a POU system for pre-treatment.

Gains in filters, membranes key to aftermarket growth

The aftermarket plays a very important role in the industry, with sales of consumables (i.e., filters and membranes) forecast to grow 18.9 percent annually to 12.2 billion yuan in 2017. Gains will be driven by heightened system penetration rates in Chinese households, as well as the increasing replacement frequency of consumables, partly a result of higher water consumption levels. Consumers upgrading to systems that use more advanced and often more expensive filters and membranes, such as carbon block cartridges, reverse osmosis, and other membranes, will also provide growth in value terms.

Table of Contents

INTRODUCTION

I. EXECUTIVE SUMMARY

II. MARKET ENVIRONMENT

  • General
  • Economic Overview
    • Recent Economic Performance
    • Economic Outlook
  • Demographic Overview
    • Population
    • Urbanization
    • Households
  • Industrialization & Manufacturing Trends
  • Residential Building Construction Outlook
    • New Housing
    • Improvements & Repairs
    • Housing Stock & Living Space
  • Personal Income & Expenditure Trends
  • Water Withdrawal Trends
  • Environmental & Regulatory Considerations
    • Water Standards & Regulations
    • Water Pollution & Water Quality
    • Water Treatment Product Related Standards & Regulations

III. OVERVIEW

  • Consumer Water Treatment System Supply & Demand
  • Consumer Water Treatment Demand Unit Trends
    • Product Trends
    • Technology Trends
  • World Consumer Water Treatment Systems
  • Pricing Patterns

IV. PRODUCTS

  • General
  • Consumer Water Treatment Systems
    • Point-of-Entry Water Purification
    • Point-of-Use Water Purification
      • Under-Sink Units
        • Product Trends
        • Technology Trends
      • Countertop Units
        • Product Trends
        • Technology Trends
      • Flow-Through Units
        • Product Trends
        • Technology Trends
      • Faucet-Mounted Units
        • Product Trends
        • Technology Trends
  • Technology Trends
    • Conventional Filtration
      • Adsorptive
      • Mechanical Filtration
      • Others
    • Membranes
      • Reverse Osmosis
      • Ultrafiltration & Nanofiltration
    • Others
      • Ultraviolet
      • Ozone
      • All Others
  • Aftermarket Components
    • Filters
    • Membranes

V. REGIONAL TRENDS

  • General
  • Regional Demographic & Economic Trends
    • Population Patterns
    • Household Patterns
    • Economic Outlook
  • Regional Personal Expenditure Trends
  • Regional Residential Building Construction Expenditures
  • Regional Consumer Water Treatment System Demand
    • Central-North
      • Overview
      • Consumer Water Treatment System Demand
    • Northeast
      • Overview
      • Consumer Water Treatment System Demand
    • Central-East
      • Overview
      • Consumer Water Treatment System Demand
    • Central-South
      • Overview
      • Consumer Water Treatment System Demand
    • Southwest
      • Overview
      • Consumer Water Treatment System Demand
    • Northwest
      • Overview
      • Consumer Water Treatment System Demand

VI. INDUSTRY STRUCTURE

  • General
  • Industry Composition
  • Market Share
  • Marketing & Distribution
  • Mergers & Acquisitions
  • Cooperative Agreements
  • Foreign Participation in the Chinese Market

COMPANY PROFILES

  • Alticor Incorporated
  • Amway, see Alticor
  • Beijing DNC Environmental Technical Company Limited
  • Beijing Originwater Technology Company
  • Berkshire Hathaway Incorporated
  • BRITA GmbH
  • Clorox Company
  • EcoWater Systems, see Berkshire Hathaway
  • Gree Electric Appliances Incorporated
  • Guangdong Iwo Technical Company Limited
  • Haier Group Company
  • Hefei Gemei Home Appliances Company Limited
  • Hefei Meiling Environmental Products Company Limited
  • Jiangsu Babeishui Appliance Company Limited
  • Joyoung Company Limited
  • Kemflo International Company Limited
  • KX Technologies, see Berkshire Hathaway
  • LG Electronics Incorporated
  • Litree Purifying Company Limited
  • Midea Group Company Limited
  • Ningbo Qinyuan Group, see Unilever Group
  • Paragon Water Systems Incorporated
  • Pentair Limited
  • PureGen Technology Incorporated
  • Qingdao Haier Strauss Water Equipment, see Haier Group and Strauss Group
  • Royal Philips NV
  • Shanghai Bentai Water Treatment Equipment, see Shanghai Canature Environmental Products
  • Shanghai Canature Environmental Products Company Limited
  • Shanghai Ozner Environmental & Science Company Limited
  • Shenzhen Angel Drinking Water Industrial Group Company Limited
  • Shenzhen Chengdelai Industry Company Limited
  • Shenzhen Jingzhiquan Technical Company Limited
  • Shenzhen Kindeq Water Purification Equipment Company Limited
  • Smith (AO) Corporation
  • Strauss Group Limited
  • TCL Corporation
  • 3M Company
  • Unilever Group

LIST OF TABLES

SECTION I -- EXECUTIVE SUMMARY

  • Summary Table

SECTION II -- MARKET ENVIRONMENT

  • Gross Domestic Product of China
  • Population of China
  • Households in China by Locale
  • Manufacturing Value Added in China
  • Residential Building Construction Expenditures in China
  • New Residential Housing Construction in China
  • Housing Stock & Living Space in China
  • Personal Income & Expenditures in China
  • Water Withdrawal in China

SECTION III -- OVERVIEW

  • Consumer Water Treatment System Supply & Demand in China
  • Consumer Water Treatment System Demand in China by Type & Technology
  • World Consumer Water Treatment System Demand by Region
  • Consumer Water Treatment System Pricing in China

SECTION IV -- PRODUCTS

  • Consumer Water Treatment System & Aftermarket Demand in China
  • Consumer Water Treatment System Demand in China by Type
  • Point-Of-Entry Consumer Water Treatment System Demand in China by Technology
  • Point-of-Use Consumer Water Treatment System Demand in China by Type & Technology
  • Under-Sink Consumer Water Treatment System Demand in China by Type & Technology
  • Countertop Consumer Water Treatment System Demand in China by Type & Technology
  • Flow-Through Consumer Water Treatment System Demand in China by Type
  • Faucet-Mounted Consumer Water Treatment System Demand in China by Type
  • Consumer Water Treatment System Demand in China by Technology
  • Conventional Filtration Consumer Water Treatment System Demand in China by Type
  • Membrane Separation Consumer Water Treatment System Demand in China by Type
  • Other Consumer Water Treatment System Demand in China by Type
  • Consumer Water Treatment System Aftermarket in China by Type

SECTION V -- REGIONAL TRENDS

  • Population of China by Region
  • Households in China by Type & Region
  • Gross Domestic Product of China by Region
  • Disposable Personal Income in China by Region
  • Residential Building Construction Expenditures in China by Region
  • Consumer Water Treatment System Demand in China by Region
  • Central-North Region of China: Consumer Water Treatment System Demand
  • Northeast Region of China: Consumer Water Treatment System Demand
  • Central-East Region of China: Consumer Water Treatment System Demand
  • Central-South Region of China: Consumer Water Treatment System Demand
  • Southwest Region of China: Consumer Water Treatment System Demand
  • Northwest Region of China: Consumer Water Treatment System Demand

SECTION VI -- INDUSTRY STRUCTURE

  • Consumer Water Treatment Systems & Consumables Sales by Company, 2012
  • Selected Cooperative Agreements

LIST OF CHARTS

SECTION II -- MARKET ENVIRONMENT

  • Population of China by Age, 2002-2022
  • Households in China by Locale, 2002-2022

SECTION III -- OVERVIEW

  • Consumer Water Treatment System Demand in China by Type, 2012

SECTION IV -- PRODUCTS

  • POU Consumer Water Treatment System Demand in China by Type, 2012
  • Consumer Water Treatment System Demand in China by Technology, 2012

SECTION V -- REGIONAL TRENDS

  • Consumer Water Treatment System Demand in China by Region, 2012
  • Central-North Region of China
  • Northeast Region of China
  • Central-East Region of China
  • Central-South Region of China
  • Southwest Region of China
  • Northwest Region of China

SECTION VI -- INDUSTRY STRUCTURE

  • Consumer Water Treatment System & Consumables Market Share in China, 2012
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