市場調査レポート

米国のレクリエーショナルビークル(キャンピングカー)市場

Recreational Vehicles (US Market & Forecast)

発行 Freedonia Group 商品コード 279381
出版日 ページ情報 英文 278 Pages
納期: 即日から翌営業日
価格
本日の銀行送金レート: 1USD=101.75円で換算しております。
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米国のレクリエーショナルビークル(キャンピングカー)市場 Recreational Vehicles (US Market & Forecast)
出版日: 2013年08月29日 ページ情報: 英文 278 Pages
概要

米国のレクリエーショナルビークル(RV)産業は2007年から2009年の不況の煽りを受けて大きく縮小していましたが、現在は回復し始めています。2017年まで需要は年率4.8%で拡大し、市場規模は107億米ドルに達すると予測されています。

当レポートでは、米国のレクリエーショナルビークル(RV)市場について調査し、エンジンタイプ、エクステリア建設材料、製品および米国の地域別による需要実績データと予測を提供しており、主な市場環境要因の調査、主要企業の市場シェアとプロファイルなどをまとめ、概略以下の構成でお届けします。

イントロダクション

第1章 エグゼクティブサマリー

第2章 市場環境

  • 概要
  • マクロ経済展望
  • 人口統計動向
  • 消費者動向
  • レクリエーショナルビークル(RV)消費者のプロファイル
  • レクリエーショナルビークル(RV)の小売り環境
  • 価格パターン
  • 歴史的市場動向
  • レクリエーショナルビークル(RV)のストック
  • 世界のレクリエーショナルビークル(RV)市場
    • カナダ
    • 西欧
    • アジア太平洋地域
    • その他
  • 米国の外国貿易
    • 輸出
    • 輸入
    • 貿易:製品別

第3章 材料

  • 概要
  • エンジンタイプ
    • ガソリン
    • ディーゼル
  • エクステリア建設材料
    • 木材
    • アルミニウム
    • グラスファイバー
    • 複合材
    • スチール
    • その他
  • シャーシ
  • 技術

第4章 製品

  • 供給と需要
  • 需要:製品別
  • トラベルトレーラー
  • トレーラーハウス
  • コンバージョンビークル
  • キャンパー&キャンピングトレーラー
  • 関連用品

第5章 地域

  • 概要
  • 地域別の統計&経済動向
  • 需要:地域別
  • 北東部
  • 中西部
  • 南部
  • 西部

第6章 産業構造

  • 概要
  • 産業の構成
  • 市場シェア
  • 競合戦略
  • 製品開発
  • 製造
    • 技術動向
    • 地域別の集中度
  • マーケティング
    • ブランド認識&ロイヤルティマーケティング
    • ライフスタイルマーケティング
  • 流通チャネル
  • M&A
  • 共同契約

企業プロファイル

図表リスト

目次
Product Code: 3046

Abstract

US demand to rise 4.8%annually through 2017

image1

The recreational vehicle (RV) industry sharply contracted in the 2007-2012 period, affected by the 2007-2009 economic recession and its resulting rise in unemployment, decline in housing values, and deterioration of general financial markets. In addition to reducing consumer spending and the ability of individuals to secure credit for the vehicles, these factors also meant that many RV dealers and manufacturers had difficulty funding operations. As a result, the RV industry experienced a sharp drop in demand over that period as well as a number of bankruptcies and closures among industry suppliers and dealers.


Following this collapse, the US industry has begun to improve. Through 2017, demand is expected to expand 4.8 percent per annum to $10.7 billion, a marked improvement but still less than prerecession levels. Going forward, a rebounding economy will support greater consumer confidence and improved discretionary spending. That, coupled with a healthier financing environment, will spur sales of luxury goods including RVs. Advances will be further aided by demographic trends, including continued growth in the 55-to-64 year-old cohort, the traditional purchasers of RVs, as well as increasing interest among younger customers.

Campers & camping trailers, motor homes to fuel RV gains

RVs include self-propelled motor homes and conversion vehicles, and towable units such as travel trailers, fifth-wheel trailers, folding campers and truck campers, which are either towed by or mounted on other vehicles. Demand will rise the fastest in the camper and camping trailer, and motor home segments, as sales of both will rebound from the double-digit annual declines of the 2007- 2012 period. However, neither segment is expected to quite reach pre-recession levels in the next decade. Technological advances that improve fuel economy and ease of handling, coupled with the inclusion of a growing array of entertainment and comfort options, will also propel sales. The improvement in demand for travel trailers will be less dramatic since sales were better supported over the recession as these types are more affordable than self-propelled versions. Trailers are also available in a variety of sizes and styles amenable to those seeking more basic accommodations and those wanting all the features of their homes on the road. Sales of conversion vehicles, on the other hand, are projected to continue a long term downward trend as many of the entertainment features that were formerly most popular in conversion vehicles are now common in new conventional vans and sport utility vehicles.

South & West to continue leading sales of RVs

The South and West regions of the US will continue to lead sales of RVs, accounting for nearly three-quarters of all US demand. These regions are popular vacation destinations and are home to large populations of retirees, both of which benefit sales of these vehicles. A mild climate in large parts of these regions further aids interest in RVs, which are widely associated with outdoor recreation. Production will remain concentrated in one state, however, as Indiana continues to be the source of a dominant share of all RVs.

Study coverage

Recreational Vehicles, an upcoming Freedonia industry study priced at $4900, offers details on these and other findings. It presents historical demand data (2002, 2007 and 2012) plus forecasts for 2017 and 2022 by engine type, exterior construction material, product and region of the US. The study also examines market environment factors, evaluates company market share and profiles 28 US industry players such as Forest River RV, Jayco and Lance Camper Manufacturing.

Table of Contents

INTRODUCTION

I. EXECUTIVE SUMMARY

II. MARKET ENVIRONMENT

  • General
  • Macroeconomic Outlook
  • Demographic Trends
  • Consumer Trends
    • Personal Income & Expenditure Patterns
    • Recreational & Leisure Expenditures
    • Consumer Financing
  • Recreational Vehicle Consumer Profile
  • Recreational Vehicle Retail Environment
  • Pricing Patterns
  • Historical Market Trends
  • Recreational Vehicle Stock
  • World Recreational Vehicle Market
    • Canada
    • Western Europe
    • Asia/Pacific
    • Rest of World
  • US Foreign Trade
    • Exports
    • Imports
    • Trade by Product

III. MATERIALS

  • General
  • Engine Type
    • Gasoline
    • Diesel
  • Exterior Construction Materials
    • Wood
    • Aluminum
    • Fiberglass
    • Composites
    • Steel
    • Other
  • Chassis
  • Technology

IV. PRODUCTS

  • Supply & Demand
  • Demand by Product
  • Travel Trailers
    • Demand by Type
      • Conventional Travel Trailers
      • Fifth-Wheel Travel Trailers
    • Producers & Market Share
  • Motor Homes
    • Demand by Type
      • Class A Motor Homes
      • Class B Motor Homes
      • Class C Motor Homes
    • Producers & Market Share
  • Conversion Vehicles
    • Demand by Value & Unit
    • Conversion Costs
    • Producers
  • Campers & Camping Trailers
    • Demand by Type
      • Folding Camping Trailers
      • Truck Campers
    • Producers & Market Share
  • Accessories
    • Navigation & Electronic
    • Other Separately Sold Components

V. REGIONS

  • General
  • Regional Demographic & Economic Trends
    • Regional Population Outlook
    • Regional Economic Outlook
  • Demand by Region
  • Northeast
    • New England
    • Middle Atlantic
  • Midwest
    • East North Central
    • West North Central
  • South
    • South Atlantic
    • East South Central
    • West South Central
  • West
    • Mountain
    • Pacific

VI. INDUSTRY STRUCTURE

  • General
  • Industry Composition
  • Market Share
  • Competitive Strategies
  • Product Development
  • Manufacturing
    • Technology Trends
    • Regional Concentration
  • Marketing
    • Brand Awareness & Loyalty Marketing
    • Lifestyle Marketing
  • Channels of Distribution
  • Mergers & Acquisitions
  • Cooperative Agreements

Company Profiles

  • Airstream, see Thor Industries
  • Aliner, see Columbia Northwest
  • Allied Specialty Vehicles Incorporated
  • Amadas Coach Corporation
  • American Coach, see Allied Specialty Vehicles
  • Berkshire Hathaway Incorporated
  • Breckenridge, see Thor Industries
  • Coachmen RV, see Berkshire Hathaway
  • Columbia Northwest Incorporated
  • Crossroads RV, see Thor Industries
  • Drew Industries Incorporated
  • Dutchmen Manufacturing, see Thor Industries
  • Dynamax, see Berkshire Hathaway
  • Entegra Coach, see Jayco
  • EverGreen Recreational Vehicles LLC
  • Explorer Van Company
  • Fairmont Homes Incorporated
  • Featherlite Coaches, see Amadas Coach
  • Featherlite Incorporated, see Universal Trailer
  • Fleetwood RV, see Allied Specialty Vehicles
  • Forest River, see Berkshire Hathaway
  • Foretravel Incorporated
  • Garmin Limited
  • Gulf Stream Coach, see Fairmont Homes
  • Haulmark Incorporated, see Universal Trailer
  • Haulmark Motorcoach, see Universal Trailer
  • Heartland Recreational Vehicles, see Thor Industries
  • Jayco Incorporated
  • Keystone RV, see Thor Industries
  • Kinro Manufacturing, see Drew Industries
  • Lance Camper Manufacturing Corporation
  • Lippert Components, see Drew Industries
  • Navistar International Corporation
  • Newmar Corporation
  • NuWa Industries Incorporated
  • Palomino RV, see Berkshire Hathaway
  • Pleasure-Way Industries Limited
  • Rear View Safety Incorporated
  • Rexhall Industries Incorporated
  • Roadtrek Motorhomes Incorporated
  • Shasta RV, see Berkshire Hathaway
  • Sherrod Vans Incorporated
  • Skyline Corporation
  • Starcraft RV, see Jayco
  • Tadibrothers LLC
  • Thor Industries Incorporated
  • Tiffin Motorhomes Incorporated
  • Timeless Travel Trailers LLC
  • Universal Trailer Corporation
  • Van Specialties Incorporated
  • Wells Cargo, see Universal Trailer
  • Winnebago Industries Incorporated
  • Other Companies in the Recreational Vehicle Industry

LIST OF TABLES

SECTION I -- EXECUTIVE SUMMARY

  • Summary Table

SECTION II -- MARKET ENVIRONMENT

  • 1 Macroeconomic Indicators
  • 2 Population & Households
  • 3 Personal Consumption Expenditures
  • 4 Recreation & Leisure Expenditures
  • 5 Consumer Financing Environment, 2002-2012
  • 6 Recreational Vehicle Retail Sales
  • 7 Recreational Vehicle Pricing
  • 8 Recreational Vehicle Market, 2002-2012
  • 9 Recreational Vehicles in Use
  • 10 Recreational Vehicles Foreign Trade

SECTION III -- MATERIALS

  • 1 Self-Propelled Recreational Vehicle Demand by Engine Type

SECTION IV -- PRODUCTS

  • 1 Recreational Vehicle Supply & Demand
  • 2 Recreational Vehicle Demand by Product
  • 3 Travel Trailer Supply & Demand
  • 4 Travel Trailer Demand by Type
  • 5 Conventional Travel Trailer Demand
  • 6 Fifth-Wheel Travel Trailer Demand
  • 7 Motor Home Supply & Demand
  • 8 Motor Home Demand by Type
  • 9 Class A Motor Home Demand
  • 10 Class B Motor Home Demand
  • 11 Class C Motor Home Demand
  • 12 Conversion Vehicle Supply & Demand
  • 13 Conversion Vehicle Demand by Value & Unit
  • 14 Camper & Camping Trailer Supply & Demand
  • 15 Camper & Camping Trailer Demand by Type
  • 16 Folding Camper Trailer Demand
  • 17 Truck Camper Demand
  • 18 Recreational Vehicle Accessory Supply & Demand

SECTION V -- REGIONS

  • 1 Population by Region
  • 2 Gross Domestic Product by Region
  • 3 Recreational Vehicle Demand by Region
  • 4 Northeast Recreational Vehicle Demand
  • 5 New England Recreational Vehicle Demand
  • 6 Middle Atlantic Recreational Vehicle Demand
  • 7 Midwest Recreational Vehicle Demand
  • 8 East North Central Recreational Vehicle Demand
  • 9 West North Central Recreational Vehicle Demand
  • 10 South Recreational Vehicle Demand
  • 11 South Atlantic Recreational Vehicle Demand
  • 12 East South Central Recreational Vehicle Demand
  • 13 West South Central Recreational Vehicle Demand
  • 14 West Recreational Vehicle Demand
  • 15 Mountain Recreational Vehicle Demand
  • 16 Pacific Recreational Vehicle Demand

SECTION VI -- INDUSTRY STRUCTURE

  • 1 US Recreational Vehicle Sales by Company, 2012
  • 2 Selected Acquisitions & Divestitures

LIST OF CHARTS

SECTION II -- MARKET ENVIRONMENT

  • 1 Recreational Vehicle Market, 2002-2012
  • 2 Recreational Vehicle Exports by Destination, 2012
  • 3 Recreational Vehicle Imports by Source, 2012
  • 4 Recreational Vehicle Exports by Product, 2012
  • 5 Recreational Vehicle Imports by Product, 2012

SECTION IV -- PRODUCTS

  • 1 Recreational Vehicle Demand by Product, 2012
  • 2 Travel Trailer Market Share, 2012
  • 3 Motor Home Market Share, 2012
  • 4 Camper & Camping Trailer Market Share, 2012

SECTION V -- REGIONS

  • 1 Recreational Vehicle Demand by Region, 2012

SECTION VI -- INDUSTRY STRUCTURE

  • 1 Recreational Vehicle Market Share, 2012
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