Product Code: 4332
This Freedonia industry study analyzes the US market for wipes. The study presents historical demand data in both US dollar and unit terms for 2011, 2016, and 2021, and forecasts for 2026 and 2031 by type (i.e., wet and dry) and market:
- consumer (i.e., baby wipes, personal care, household care)
- industrial & institutional (i.e., manufacturing, healthcare, commercial & institutional wipes)
Demand is also segmented by major product group (and key application):
- baby wipes (diaper changing and other)
- personal care wipes (personal hygiene, facial, hand-cleaning, medicated, and other)
- household care (general purpose cleaning, floor care, and other)
- manufacturing (general purpose and special purpose)
- healthcare (hard surface disinfectant, skin disinfectant, patient care, and other)
- commercial & institutional (foodservice and other)
Furthermore, the study evaluates company market share and provides competitive analysis on industry competitors including leading players Kimberly-Clark, Nice-Pak, Procter & Gamble, Rockline, and Stryker.
Study Highlights Include:
- Surface disinfectant wipes surged during COVID-19 and will remain strong going forward.
- The consumer market as a whole surged in 2020 as consumers stockpiled wipes.
- Product development continues to expand the range of sustainable wipes products.
- Economic improvement will support gains in the industrial and institutional market.
Table of Contents
1. Executive Summary
2. COVID-19 Pandemic
- Overview
- Impact on the Economy
- Impact on the Wipes Industry
- COVID-19 Wipes Consumer Trends
3. Overview
- Study Scope
- Historical Trends
- Products Overview
- Wet Wipes
- Demand by Market
- Demand by Application
- Dry Wipes
- Demand by Market
- Demand by Application
- Markets Overview
- Demand by Market
- Consumer Markets
- Industrial & Institutional Markets
- Pricing Trends
- Global Outlook
4. Factors Impacting Wipes Demand
- Demographic Trends
- Flushability & Dispersibility Concerns
- Sustainability
- Private Label Premiumization & Diversification
- Raw Materials
- Supply Chain
- Wipes Regulations
- FDA (Cosmetic, Therapeutic, & Sunscreen Wipes)
- EPA
- The Wiper Rule
- Competitive Products
5. Consumer & Retail Insights
- Retail Wipes Market
- Retail Wipes Market Share
- Consumer Purchasing Patterns
- Types of Wipes Purchased
- Wipes Purchased More than Once in 12 Months
- Attitudes of Wipes Buyers
- Convenience & Price
- Usage Preferences
- Hygiene Perspectives
- Environment
- Flushability
6. Baby Wipes
- Scope & Product Description
- Demand by End Use
- Product Innovations
- Natural & Eco-Friendly Formulations
- Improved Packaging
- Retail Market Trends & Market Share
- Private Label Brands & Distributors
- Producers
7. Consumer Personal Care Wipes
- Scope & Product Description
- Demand by Application
- Personal Hygiene Wipes
- Demand by Application
- Bathroom Hygiene Wipes
- Feminine Hygiene Wipes
- General Purpose Bathing Wipes
- Other Personal Hygiene Wipes
- Facial Wipes
- Demand by Application
- Facial Cleansing Wipes
- Acne & Other Facial Wipes
- Hand Cleaning Moist Wipes & Towelettes
- Medicated Wipes
- Other Personal Care Wipes
- Producers
8. Household Care Wipes
- Scope & Product Description
- Demand by Application
- General Purpose Cleaning Wipes
- Demand by Application
- Disinfectant Cleaning Wipes
- Other General Purpose Cleaning Wipes
- Floor Care Wipes
- Other Household Wipes
- Producers
9. Manufacturing Wipes
- Scope & Product Description
- Demand by Application
- General Purpose Wipes
- Special Purpose Wipes
- Demand by Application
- Cleanroom Wipes
- Surface Preparation Wipes
- Printing Wipes
- Other Special Purpose Wipes
- Producers
10. Healthcare Wipes
- Scope & Product Description
- Demand by Application
- Patient Care Wipes
- Hard Surface Disinfectant Wipes
- Skin Disinfectant Wipes
- Other Healthcare Wipes
- Producers
11. Commercial & Institutional Wipes
- Scope & Product Description
- Demand by Application
- Foodservice
- Demand by Application
- Substrate Technologies
- Other Commercial & Institutional Wipes
- Producers
12. Industry Structure
- Key Findings & Industry Composition
- Market Share: Converters' Level
- Mergers & Acquisitions
- Competitive Strategies
- New Product Development
- Product Line Extension
- Low-Cost Position
- Product Placement
- Market Segmentation
- Cooperative Agreements
- Manufacturing
- Contract Manufacturing
- Packaging Trends
- Marketing Strategies: Portability, Convenience, Eco-Friendliness, & New Demographics
- Distribution Channels
- List of Industry Participants
13. Appendix
- Report Details
- Definitions
- Abbreviations
- Freedonia Methodology
- Study-Specific Methodology
- Sources
- Associations & Agencies
- Related Studies & Reports
- Macroeconomic Assumptions
- Economic Environment
- Demographic Trends
- Housing Stock
- Consumer Spending
- Specialty Household Cleaners
- Manufacturing Outlook
- Healthcare Providers & Facilities