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Commercial Printing (US Market & Forecast)

発行 Freedonia Group 商品コード 114775
出版日 ページ情報 英文 240 Pages
納期: 即日から翌営業日
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米国の商業印刷サービス市場:2014年・2019年の市場予測 Commercial Printing (US Market & Forecast)
出版日: 2010年04月28日 ページ情報: 英文 240 Pages






第1章 エグゼクティブサマリー

第2章 市場環境

  • 概要
  • マクロ経済環境
  • 人口統計
  • 消費者支出
  • 競合技術
  • 印刷機の見通し
  • 新聞印刷・印刷&筆記用紙の動向
  • 広告支出
  • 新聞社の見通し
  • ラベリングの見通し
  • 書籍出版業の見通し
  • パッケージング産業の見通し
  • 規制の動向
  • 原材料
  • 世界市場
  • 外国貿易

第3章 工程

  • 概要
  • リソグラフィ印刷
    • 工程
    • 環境上の課題
  • デジタル印刷
  • フレキソ印刷
  • スクリーン印刷
  • グラビア印刷
  • その他の商業印刷工程
    • 凸版
    • エッチング
    • 凹版
    • サーモグラフィー
    • その他

第4章 アプリケーション

  • 概要
  • 広告
    • 製品
    • 印刷工程
  • 定期刊行物
  • ラベル・包装紙
  • オフィス用品
  • カタログ・ディレクトリ
  • 金融・法律関連フォーム・文書
  • 衣類・その他各種ファブリック印刷
  • 書籍
  • その他の商業用印刷

第5章 産業構造

  • 産業構造
  • 市場シェア
  • 競合戦略
  • R&D
  • クイック印刷機
  • マーケティング
  • M&A
  • 企業間提携



Product Code: 2615


US revenues to reach 78 billion in 2014

Revenue for the US commercial printing industry, which includes pre-press and printing services on a job order basis, is expected to increase 2.1 percent per year to $78 billion in 2014. Growth of commercial printing revenue will be driven by ongoing technological improvements in the speed, quality and cost of printing. Increasing implementation of variable-data printing will also boost advances. Gains will be aided by a cyclical rebound in advertising expenditures, and increased outsourcing by newspaper publishers.

Further growth will be restrained by the fact that most commercial printing applications compete with electronic alternatives available on personal computers and other devices. Gains in commercial printing revenue will also be slowed by competition from improving desk-top technology that enables the production of printed items such as stationary, forms and business cards from in-house resources.

Digital printing to achieve biggest gains in demand

In 2009, lithographic printing accounted for the largest percentage of commercial printing revenue, but this share is declining. Lithographic printing, the most common version of which is offset printing, is used in a wide variety of applications due to its consistent image quality and relatively low operating cost, particularly for medium-to-long print runs. However, digital printing, which represented the second largest share of commercial printing revenue in 2009, is expected to achieve the biggest gains through 2014. Advances will result from its lower cost, quick turnaround and ease of customization for shorter print runs. Digital technology is a game-changer in many printing applications -- such as direct mail and book publishing -- as it accommodates variable-data printing, which allows for the creation of individualized products, and print-on-demand, which allows customers to shrink inventories. The digital printing process continues to benefit from advances in speed of operation, image quality and product size range. Other printing processes include flexography and gravure printing, and others such as letterpress, engraving, intaglio and thermography.

Advertising to retain leading position

In 2009, advertising (e.g., direct mail, indoor and outdoor displays, preprinted newspaper inserts, and other products) was the largest commercial printing application. Through 2014, commercially printed advertising is projected to achieve high growth rate, aided by the cyclical recovery of total advertising expenditures from a low 2009 base. Additionally, demand for direct mail and other commercially printed advertising will be boosted by greater opportunities for customization using variable-data printing and other innovations.

Other commercial printing applications forecast to achieve above-average gains through 2014 are periodical printing, label and wrapper printing, and garment and fabric printing. Despite a downtrend in circulation of printed periodicals, commercial printers have an opportunity to gain business from publishers who decide to outsource printing rather than tie up capital in printing equipment. Gains in revenue from label and wrapper printing, and garment and fabric printing benefit from the fact that neither application faces serious competition from electronic alternatives.

Study coverage

This new Freedonia industry study, Commercial Printing, presents historical demand data (1999, 2004, 2009) plus forecasts for 2014 and 2019 by printing process and application. The study also considers market environment factors, evaluates company market share and profiles 38 industry players.

This study can help you:

  • Determine your market & sales potential
  • Learn more about industry competitors
  • Assess new products & technologies
  • Identify firms to merge with or acquire
  • Complement your research & planning
  • Gather data for presentations
  • Confirm your own internal data
  • Make better business decisions

Freedonia' s methods involve:

  • Establishing consistent economic and market forecasts
  • Using input/output ratios, flow charts and other economic methods to quantify data
  • Employing in-house analysts who meet stringent quality standards
  • Interviewing key industry participants, experts and end users
  • Researching a proprietary database that includes trade publications, government reports and corporate literature

Table of Contents




  • General
  • Macroeconomic Environment
  • Demographics
  • Consumer Spending
  • Competing Technologies
  • Printing Machinery Outlook
  • Newsprint, Printing & Writing Paper Trends
  • Advertising Expenditures
  • Newspaper Publishing Outlook
  • Labeling Outlook
  • Book Publishing Outlook
  • Regulatory Trends
  • Raw Materials
  • World Market
  • Foreign Trade


  • General
  • Lithographic Printing
    • Process
    • Environmental Issues
  • Digital Printing
    • Process
    • Environmental Issues
  • Flexographic Printing
    • Process
    • Environmental Issues
  • Screen Printing
    • Process
    • Environmental Issues
  • Gravure Printing
    • Process
    • Environmental Issues
  • Other Commercial Printing Processes
    • Letterpress
    • Engraving
    • Intaglio
    • Thermography
    • All Other Printing Processes


  • General
  • Advertising
    • Products
    • Printing Process
  • Periodicals
    • Products
    • Printing Process
  • Labels & Wrappers
    • Products
    • Printing Process
  • Office Products
    • Products
    • Printing Process
  • Catalogs & Directories
    • Products
    • Printing Process
  • Financial & Legal Forms & Documents
    • Products
    • Printing Process
  • Garments & Other Fabric Printing
    • Products
    • Printing Process
  • Books
    • Products
    • Printing Process
  • Other Commercial Printing
    • Products
    • Printing Process


  • Industry Composition
  • Market Share
  • Competitive Strategies
  • Research & Development
  • Quick Printers
  • Marketing
  • Mergers & Acquisitions
  • Cooperative Agreements


  • ACME Printing, see MATLET Group
  • American Reprographics Company
  • The Blueprint Company, see American Reprographics
  • Bowne & Company Incorporated
  • Brown Printing Company
  • Cadmus Communications, see Cenveo
  • Central Florida Press, see MATLET Group
  • Cenveo Incorporated
  • Champion Industries Incorporated
  • Consolidated Graphics Incorporated
  • Courier Corporation
  • Dai Nippon Printing Company Limited
  • Dartmouth Printing, see Sheridan Group
  • Deluxe Corporation
  • Dingley Press, see Sheridan Group
  • Dixon Direct, see Visant
  • Donnelley (RR) & Sons Company
  • DST Systems Incorporated
  • Ennis Incorporated
  • FedEx Corporation
  • Hallmark Cards Incorporated
  • Harland Clarke, see M&F Worldwide
  • Hudson Blueprint, see American Reprographics
  • Japs-Olson Company
  • Jostens, see Visant
  • Lehigh Direct, see Visant
  • Litho-Krome, see Hallmark Cards
  • M&F Worldwide Corporation
  • MATLET Group LLC
  • Merrill Corporation
  • Moore Langen Printing, see Courier
  • Nashua, see Cenveo
  • NOVA Marketing Services, see MATLET Group
  • Office Depot Incorporated
  • OfficeMax Incorporated
  • Outlook Group Corporation
  • Packaging Graphics, see MATLET Group
  • PBM Graphics, see Consolidated Graphics
  • Pitney Bowes Incorporated
  • Quad/Graphics Incorporated
  • Quebecor World, see World Color Press
  • Reprographics Fort Worth, see American Reprographics
  • Rex, see Cenveo
  • RSG Digital, see Bowne & Company
  • Scantron, see M&F Worldwide
  • Schawk Incorporated
  • Sheridan Group Incorporated
  • Standard Register Company
  • Staples Incorporated
  • Taylor Corporation
  • Toppan Printing Company Limited
  • Transcontinental Incorporated
  • United Envelope LLC
  • United Litho, see Sheridan Group
  • United Parcel Service Incorporated
  • Valassis Communications Incorporated
  • Vertis Incorporated
  • Visant Corporation
  • Vistaprint NV
  • William Arthur, see Hallmark Cards
  • Workflow Management Incorporated
  • World Color Press Incorporated
  • Additional Companies



  • Summary Table


  • Macroeconomic Indicators
  • Population & Households
  • Personal Consumption Expenditures
  • Printing Machinery Supply & Demand
  • Newsprint, Printing & Writing Paper Supply & Demand
  • Advertising Expenditures
  • Newspaper Publishing Revenue
  • Label Supply & Demand
  • Book Publishing Revenue


  • Commercial Printing Revenue by Process
  • Lithographic Commercial Printing Revenue
  • Digital Commercial Printing Revenue
  • Flexographic Commercial Printing Revenue
  • Commercial Screen Printing Revenue
  • Gravure Commercial Printing Revenue
  • Other Commercial Printing Revenue


  • Commercial Printing Revenue by Application
  • Advertising Printing Revenue by Product
  • Advertising Printing Revenue by Process
  • Periodical Printing Revenue by Product
  • Periodical Printing Revenue by Process
  • Label & Wrapper Printing Revenue by Product
  • Label & Wrapper Printing Revenue by Process
  • Office Product Printing Revenue by Product
  • Office Product Printing Revenue by Process
  • Catalog & Directory Printing Revenue by Product
  • Catalog & Directory Printing Revenue by Process
  • Financial & Legal Printing Revenue by Product
  • Financial & Legal Printing Revenue by Process
  • Garments & Other Fabric Printing Revenue by Product
  • Garments & Other Fabric Printing Revenue by Process
  • Book Printing Revenue by Product
  • Book Printing Revenue by Process
  • Other Commercial Printing Revenue by Product
  • Other Commercial Printing Revenue by Process


  • US Commercial Printing Revenue by Company, 2009
  • Selected Acquisitions & Divestitures
  • Selected Cooperative Agreements



  • Annual Newspaper Circulation, 1999-2009
  • World Commercial Printing Revenue by Region, 2009


  • Commercial Printing Revenue by Process, 2009
  • Lithographic Commercial Printing Revenue, 2009
  • Digital Commercial Printing Revenue, 2009
  • Flexographic Commercial Printing Revenue, 2009
  • Commercial Screen Printing Revenue, 2009
  • Gravure Commercial Printing Revenue, 2009
  • Other Commercial Printing Revenue, 2009


  • Commercial Printing Revenue by Application, 2009
  • Advertising Printing Revenue by Product, 2009
  • Periodical Printing Revenue by Product, 2009
  • Label & Wrapper Printing Revenue by Product, 1999-2019
  • Office Product Printing Revenue by Product, 2009
  • Catalog & Directory Printing Revenue by Product, 2009
  • Financial & Legal Printing Revenue by Product, 2009
  • Book Printing Revenue by Product, 2009
  • Other Commercial Printing Revenue by Product, 2009


  • Commercial Printing Market Share by Company, 2009
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