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市場調査レポート

イタリアにおけるタバコ市場

Smoking Tobacco in Italy

発行 GlobalData 商品コード 304221
出版日 ページ情報 英文 104 Pages
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イタリアにおけるタバコ市場 Smoking Tobacco in Italy
出版日: 2017年02月15日 ページ情報: 英文 104 Pages
概要

イタリアでは、製造タバコ市場は、2022年には12.3%減少する見通しです。その一方で、HRTの売上高は、10,200トンまで、179%の増加が予測されています。

当レポートでは、イタリアのRYO/MYOタバコ市場について調査分析し、市場規模と構造の見通し、動向と発展動向(実績・予測)について検証するほか、消費動向、小売価格、税率、メーカーのシェアなどについて、体系的な情報を提供しています。

概要

市場規模と構造

  • 市場背景
  • 市場規模と動向
  • 市場構造
  • 小売販売
  • 小売流通

メーカーとブランド

  • RYO/MYOタバコ:メーカーのシェア動向
  • HRT:ブランドファミリーのシェア

課税と小売価格

  • 課税
  • 小売価格

喫煙人口

  • 喫煙人口
  • 年齢・性別
  • 喫煙率
  • 地域・性別
  • 地域別
  • 毎日の消費量

運営上の制約

  • 広告の制限
  • 健康被害警告/ラベルの要件
  • その他の制約

企業プロファイル

  • Imperial Tobacco Italy Srl
  • Philip Morris Italia Srl
  • JTI Italia Srl
  • BAT Italia SpA

生産と貿易

  • 生産
  • 輸入
  • 輸出

見通しと予測

  • 市場予測

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目次
Product Code: ST0055MF

Italy was one of the most dynamic markets for smoking tobacco in Europe until recently, although it still remains comparatively small, with consumption quite low in per capita terms, and an increase is predicted for 2016 and the past decade has seen a near year-on-year increase in the sale of smoking tobacco. The smoking tobacco market in Italy remained overwhelmingly dominated by manufactured cigarettes, which accounted for 93.8% of volumes in 2015.

Key Findings

  • Until recently, the price advantage of FCT over factory-made cigarettes made them a popular alternative.
  • Although increases were recorded in production in 2007 and 2008, a fall was estimated for 2009 and a further fall by 2014.
  • The market dominated is by imports, which have grown in 2015.
  • Germany and the Netherlands are the main suppliers with 71.3% and 17.5% of 2015 volumes.
  • Exports are low and sporadic.
  • At a global level, the World Health Organization Framework Convention on Tobacco Control ("WHO FCTC") came into force in February 2005.
  • The FCT market is expected to see slight growth in the short term but will then fall back with this despite more consumers moving into this market from the cigarette sector as cigarette prices rise.

Synopsis

Smoking Tobacco in Italy is an analytical report by GlobalData that provides extensive and highly detailed current and future market trends in the Italian market. It covers market size and structure along with per capita and overall consumption. Additionally, it focuses on brand data, retail pricing, prospects and forecasts for sales and consumption to 2025.

Reasons To Buy

  • Get a detailed understanding of consumption to align your sales and marketing efforts with the latest trends in the market.
  • Identify the areas of growth and opportunities, which will aid effective marketing planning.
  • The differing growth rates in regional product sales drive fundamental shifts in the market.
  • This report provides detailed, authoritative data on these changes - prime intelligence for marketers.
  • Understand the market dynamics and essential data to benchmark your position and to identify where to compete in the future.

Table of Contents

Introduction

Market context

Market size and structure

Production and trade

Taxation and retail prices

Manufacturers and brands

The smoking population

Operating constraints

Distribution

Prospects and forecasts

Appendix

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